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Concall Transcript - Dish TV

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DISH <strong>TV</strong> INDIA LTD 4Q FY2010 TELECONFERENCE MAY 10, 2010<br />

Moderator:<br />

Shubham:<br />

Jawahar:<br />

Thank you. The next question is a follow up from the line of<br />

Shubham Majumdar from Macquarie, please go ahead.<br />

Hi thanks for the opportunity. I had two questions, one is what is<br />

the kind of dip that you have actually seen on a month-on-month or<br />

quarter-on-quarter basis in terms of net ads market share What I<br />

am trying to ask here is that, if you go back six to nine months<br />

when the level of competition in terms of number of competitors<br />

were much lower, what sort of qualitative change have you seen<br />

when you go to the marketplace in terms of how customers pick up<br />

your service vis-à-vis others because I believe your net ad market<br />

shares would have been higher than 35% a while back and now it<br />

is probably you are talking about 25% so is there any change<br />

there And secondly, little bit of a longer term structural question,<br />

all cable operators or MSOs who have been lying pretty idle in<br />

terms of competition as a medium to DTH and DTH has pretty<br />

much had field day over the last three-four years. Are we seeing a<br />

revival in terms of competition from the cable medium or likely to<br />

see some revival I think there is a lot of capital inflow from public<br />

markets as well as private equity that we are seeing in that space<br />

and a lot of cable operators are talking about very large aggressive<br />

expansion plans led by triple play and so on and so forth. So, is<br />

there any medium-to-longer term risk potentially coming on<br />

horizon from cable operators and MSOs<br />

Shubham, I will refrain myself from talking on the MSO’s model<br />

in this conference call. As far as <strong>Dish</strong> <strong>TV</strong> and its category is<br />

concerned, in the month of April <strong>Dish</strong> <strong>TV</strong> had acquired 25 - 26%,<br />

while during the whole of last year we had acquired around 22%<br />

average of the total category expansion. Our target, if this<br />

category will grow by 10 to 11 million this financial year, will be<br />

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