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Cultural Identity Politics in the (Post-)Transitional Societies

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<strong>Cultural</strong> <strong>Identity</strong> <strong>Politics</strong> <strong>in</strong> <strong>the</strong> (<strong>Post</strong>-)<strong>Transitional</strong> <strong>Societies</strong><br />

titles ra<strong>the</strong>r than foreign ones. These differences <strong>in</strong> cultural consumption trends are<br />

<strong>in</strong>trigu<strong>in</strong>g and show <strong>the</strong> multiplicity of value orientations that call for fur<strong>the</strong>r research.<br />

The role of <strong>in</strong>formation and communication technologies is important for <strong>the</strong><br />

development of new cultural expressions, new cultural practices and new forms of<br />

participation which are especially important <strong>in</strong> <strong>the</strong> context of <strong>the</strong> development of<br />

niche cultures. Through niches selected Croatian cultural content f<strong>in</strong>ds its trajectories<br />

towards global cultural flows, but this option is not used to its fullest. In addition, new<br />

spaces of cultural development open up, new options of cultural identification evolve<br />

that are more and more distanced from <strong>the</strong> homogeneous identitarian model that put<br />

national culture to <strong>the</strong> fore and <strong>the</strong>se are mov<strong>in</strong>g towards a more heterogeneous model<br />

that <strong>in</strong>cludes a broader range of cultural <strong>in</strong>teractions and exchanges. However, what is<br />

evident is <strong>the</strong> strong <strong>in</strong>fluence of <strong>the</strong> global culture <strong>in</strong>dustry, particularly from <strong>the</strong> US,<br />

and this raises <strong>the</strong> question of dom<strong>in</strong>ation of ano<strong>the</strong>r type of homogeneous identitarian<br />

model. Although <strong>the</strong> <strong>in</strong>terpretations and usage of global cultural objects at <strong>the</strong> local<br />

level are diversified and have to be taken <strong>in</strong> a multidimensional way, <strong>the</strong>ir dom<strong>in</strong>ance<br />

asks for better policies for local cultural production and distribution.<br />

References<br />

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London: Random House.<br />

Appadurai, A. (1996) „Discjuncture and Difference <strong>in</strong> <strong>the</strong> Global <strong>Cultural</strong> Economy“ <strong>in</strong>:<br />

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University of M<strong>in</strong>nesota Press.<br />

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Jesenski i Turk.<br />

Beck, U. (2003) Što je globalizacija Zagreb: Vizura.<br />

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društva, Zagreb: Golden market<strong>in</strong>g.<br />

García Cancl<strong>in</strong>i, N. (2005) Hybrid Cultures. Strategies for Enter<strong>in</strong>g and Leav<strong>in</strong>g Modernity,<br />

M<strong>in</strong>neapolis/London: University of M<strong>in</strong>nesota Press.<br />

Hepp, A. (2004) “Networks of <strong>the</strong> Media. Media Cultures, Connectivity and Globalization”<br />

Available: http://www.euroz<strong>in</strong>e.com/articles/2004-07-08-hepp-en.html (12 December<br />

2009).<br />

Jenk<strong>in</strong>s, H. (2006) Convergence Culture. Where Old and New Media Collide, New York: New<br />

York University Press.<br />

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