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Cultural Identity Politics in the (Post-)Transitional Societies

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How social media enforce glocalization - <strong>the</strong> processes of identity change <strong>in</strong> selected ...<br />

discursive knowledge to be created through community collaboration. By creat<strong>in</strong>g<br />

onl<strong>in</strong>e content creation communities and <strong>in</strong> deal<strong>in</strong>g with specific subjects <strong>in</strong> specific<br />

languages it becomes a sort of global memory place (Pentzold, 2009) which <strong>in</strong> effect<br />

glocalizes all national cultures.<br />

Judg<strong>in</strong>g from <strong>the</strong> high number of users us<strong>in</strong>g <strong>the</strong> Internet, specific websites,<br />

social media, Facebook and Wikipedia, we can <strong>in</strong>fer that <strong>the</strong> Central and Sou<strong>the</strong>ast<br />

European countries are part of a global process of reshap<strong>in</strong>g territorial identities on<br />

different social and cultural levels and with different <strong>in</strong>tensities. To what outcome is<br />

ano<strong>the</strong>r question, for we cannot exclude <strong>the</strong> patterns of hate speech, <strong>in</strong>sult<strong>in</strong>g content<br />

and o<strong>the</strong>r forms of socially abusive content produced through social media. Analys<strong>in</strong>g<br />

specific user-generated content would be a topic for a different type of analysis than<br />

<strong>the</strong> one presented here. The best we can do is not to judge this change <strong>in</strong> good or bad<br />

categories but try to understand <strong>the</strong> ongo<strong>in</strong>g processes (both globally and locally) to<br />

<strong>the</strong> best of our abilities.<br />

References<br />

Appadurai, A. (1990) “Disjuncture and Difference <strong>in</strong> <strong>the</strong> Global <strong>Cultural</strong> Economy”, <strong>in</strong><br />

Fea<strong>the</strong>rstone, M. (ed.) Global Culture, London, Newbury Park, New York: SAGE<br />

Publications, pp. 295-310.<br />

Baudrillard, J. (2001) Simulacija i zbilja [Simulation and reality], Zagreb: Jesenski i Turk.<br />

Beck, U. (2003) Što je globalizacija [What is globalization], Zagreb: Vizura.<br />

Boyd, D. M. and Ellison, N. B. (2007) “Social Network Sites: Def<strong>in</strong>ition, History and<br />

Scholarship”, Journal of Computer-Mediated Communication, Vol. 13, No. 1, available at:<br />

http://jcmc.<strong>in</strong>diana.edu/vol13/issue1/boyd.ellison.html (2 November 2010).<br />

Bruns, A. and Bahnisch, M. (2009) Social Media: Tools for User-Generated Content. Social Drivers<br />

beh<strong>in</strong>d Grow<strong>in</strong>g Consumer Participation <strong>in</strong> User-led Content Generation. Volume 1 – State<br />

of <strong>the</strong> Art, Eveleigh NSW: Smart Sevices CRC Pty Ltd.<br />

Giddens, A. (2002) Runaway world: How Globalization is Reshap<strong>in</strong>g Our Lives, New York:<br />

Routledge.<br />

Giddens, A. (1990) The Consequences of Modernity, Cambridge: Polity Press.<br />

Glott, R., Schmidt, P. and Ghosh, R. (2010) “Wikipedia Survey: Overview of Results”,<br />

United Nations University: Collaborative Creativity Group, available at: http://www.<br />

wikipediasurvey.org/docs/Wikipedia_Overview_15March2010-FINAL.pdf (29<br />

November 2010).<br />

Halatchliyski, I., Moskaliuk, J., Kimmerle, J. and Cress, U. (2010) “Who <strong>in</strong>tegrates <strong>the</strong> networks<br />

of knowledge on Wikipedia” WikiSym, July 7–9, 2010, Gdańsk, Poland.<br />

H<strong>in</strong>e, C. (2000) Virtual Ethnography, London, Thousand Oaks, New Delhi: SAGE Publications.<br />

97

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