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Cultural Identity Politics in the (Post-)Transitional Societies

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<strong>Cultural</strong> <strong>Identity</strong> <strong>Politics</strong> <strong>in</strong> <strong>the</strong> (<strong>Post</strong>-)<strong>Transitional</strong> <strong>Societies</strong><br />

formed social networks whe<strong>the</strong>r <strong>the</strong>y will communicate across national borders or not.<br />

Whatever <strong>the</strong> span and reach of communication, by provid<strong>in</strong>g a global technological<br />

context for identity reconstruction and play, Facebook enables <strong>the</strong> lift<strong>in</strong>g of social<br />

relations from <strong>the</strong>ir local (or territorial) <strong>in</strong>teraction contexts.<br />

Glocaliz<strong>in</strong>g national cultures: <strong>the</strong> case of Wikipedia<br />

Unlike Facebook which is a social medium with high self-presentation, Wikipedia<br />

is a medium with low self-presentation (Kaplan and Haenle<strong>in</strong>, 2010: 63) but with a<br />

high level of community organization and with an orientation towards a mutual goal:<br />

mak<strong>in</strong>g an onl<strong>in</strong>e encyclopaedia free and open for anyone to use and edit. The onl<strong>in</strong>e<br />

community produces content through collaboration while most communication<br />

between editors arises when <strong>the</strong>re are problems with edit<strong>in</strong>g content: through acts of<br />

vandalism on <strong>the</strong> content or <strong>in</strong>ability to settle an argument. Facebook is a platform<br />

for pre-exist<strong>in</strong>g social networks and mostly for casual and <strong>in</strong>formal communication.<br />

Most Wikipedians, on <strong>the</strong> o<strong>the</strong>r hand, meet onl<strong>in</strong>e because collaborat<strong>in</strong>g <strong>in</strong> <strong>the</strong><br />

Wikipedia community and edit<strong>in</strong>g Wikipedia content results from shar<strong>in</strong>g mutual<br />

motives like shar<strong>in</strong>g knowledge or will<strong>in</strong>gness to correct errors. 16 Editors br<strong>in</strong>g with<br />

<strong>the</strong>m <strong>the</strong>ir <strong>in</strong>terests and values for edit<strong>in</strong>g specific types of articles.<br />

Wikipedia communities produce knowledge through three basic pr<strong>in</strong>ciples based on<br />

<strong>the</strong> possibilities enabled by <strong>the</strong> so-called wiki-software. They document <strong>the</strong> current status<br />

of available knowledge <strong>in</strong> <strong>the</strong> community (content dimension), discuss and construct new<br />

knowledge (discursive dimension) through <strong>the</strong> structure of <strong>the</strong> community with relative<br />

positions of its authors (network dimension) 17 (Halatchliyski et al., 2010). This type of<br />

knowledge is called emergent knowledge s<strong>in</strong>ce it “occurs at <strong>the</strong> level of community and is<br />

more than <strong>the</strong> sum total of <strong>the</strong> knowledge of all <strong>in</strong>dividuals” (Halatchliyski et al., 2010).<br />

As Pentzold argues, through <strong>the</strong> process of knowledge production of social, cultural<br />

and historical subjects <strong>the</strong> community creates globally available collective memories:<br />

“Wikipedia is not a symbolic place of remembrance but a place where memorable<br />

elements are negotiated, a place of <strong>the</strong> discursive fabrication of memory. Wikipedia is<br />

not only a platform to constitute and store knowledge, but a place where memory –<br />

understood as a particular discursive construction – is shaped” (2009: 264).<br />

16<br />

These are two of <strong>the</strong> most common motives for contribut<strong>in</strong>g accord<strong>in</strong>g to Glott, Schmidt,<br />

and Ghosh (2010).<br />

17<br />

Wikipedia is highly organized and <strong>the</strong>re is a complex structure of editors which is based on<br />

<strong>the</strong>ir work history, merits, etc. While <strong>the</strong>re are many different roles and statuses three ma<strong>in</strong><br />

editor groups can be discerned: adm<strong>in</strong>istrators, logged authors and Internet protocols (IPs).<br />

94

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