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PAGE 8 AROUND AUSTRALIA Centenary Year of Red Cross in Australia 2014 – get involved! The Centenary and Member Engagement Committee is gearing up to celebrate 100 years of Red Cross in Australia in 2014 – and we want to hear from you! The Committee is calling for expressions of interest, ideas and initiatives to mark this significant milestone. We invite you to look to our history and to our future, inside the organisation and out, as together we reach out to potential new members, supporters of all ages and backgrounds, and vulnerable people in our community. You can focus on one or more of the goals endorsed by the Red Cross Board to: • celebrate the achievements and contributions of 100 years of Red Cross in Australia • energise the Australian community to support the work of Red Cross • strengthen Red Cross for the future to reduce vulnerability and improve lives. More information about these goals as well as the guiding principles that underpin them can also be found via the website at www.redcross.org.au/ heritage. In order to consider ideas from as many Red Cross people as possible, the Centenary and Member Engagement Committee asks you to complete and submit an expression of interest form no later than 31 January 2012. Download the form at www.redcross.org.au/heritage. The Committee will ensure that no matter who you are, no matter where you live, and no matter how you contribute to Red Cross, you can play a role in celebrating the Centenary of Red Cross in Australia in 2014. Some of the best ideas, including those that take into account many of the goals and guiding principles, may also be invited to develop more substantial proposals. If you are unable to access the internet, call your state/territory’s Membership Coordinator through the contact details on page 12 of this newsletter. Trusts and foundations at Red Cross Following this year’s unprecedented summer of natural disasters, Red Cross engaged philanthropic organisations to support our emergency services work. As a result, philanthropic partners offered the national recovery program significant support. The Community Enterprise Foundation, Lord Mayor’s Charitable Foundation and Collier Charitable Fund are to be commended for their unique and collaborative funding approach, supporting a suite of recovery programs in flood-affected communities across Queensland. Red Cross has established strong relationships with trusts and foundations within Australia and overseas. The trusts and foundations team at the Red Cross national office manages all philanthropic funding opportunities for national, state and locally based programs for each of the service areas. Local networks can strengthen this area of work and Red Cross members are invited to share local funding opportunities with the National Trusts and Foundations Manager. Contact philanthropy@redcross.org.au or call (03) 9341 7523.
AROUND AUSTRALIA PAGE 9 Face-to-face: the best way to fundraise ‘We’re raising awareness of the many services Red Cross provides,’ says Liz Atkinson. Photo: Louise Cooper You may have seen them in shopping centres, on city street corners or outside your local cafe, talking with people about the work of Red Cross. They are the fundraisers who connect Red Cross with the Australian public. They work to secure donors who give on a regular basis – our valuable ‘regular givers’. Regular giving is one of the most effective methods of raising muchneeded donations, so that we can continue helping vulnerable people. Our ongoing work is not possible without regular donations from the Australian public, which is why Red Cross has worked in partnership with cause-driven fundraising agency Cornucopia for ten years. Cornucopia has a team of fundraisers who specialise in engaging the public in conversation to raise awareness of non profit organisations and to recruit ongoing, regular donors. Liz Atkinson has made a career out of regular giving fundraising. She started work as a fundraiser when she was backpacking in Australia from the UK. She loved the work so much she stuck around, and now, eight years later, Liz is training and managing fundraising teams. Liz feels it’s so important that charities like Red Cross are conducting this method of fundraising. ‘Every single day we have people out there on the street, we secure a certain number of regular donors for Red Cross,’ she says. ‘But, apart from that, we’re raising awareness of the many services Red Cross provides to the thousands of people who pass us every day. So we’re helping to educate the public, too.’ Regular Giving Manager Mike Nixon was once a street fundraiser before joining Red Cross in Sydney. ‘We can’t always rely on people going to the website and making donations,’ he says. ‘It’s important we directly reach out to people. The number of people who know about our emergency services work, but don’t know about our other services, is remarkable.’ Many of the regular giving fundraisers are young people, so it’s an effective way to reach out to other young people who are unaware of the many services Red Cross offers. Cornucopia recently gave Liz the opportunity to see first-hand how water and sanitation programs improve lives in Cambodia. ‘It really changed my life. There’s a very big difference between understanding the work of Red Cross, and then seeing for yourself how that work makes a difference to the lives of people living in remote communities,’ she says. ‘I use that experience when I train our fundraisers. They can see the emotion behind my experience and that makes a massive difference to the way they communicate with people on the street. We make sure that everyone working for Red Cross has a real emotional attachment to the work we do.’ Liz explains that many of the regular giving fundraisers are donors themselves. Next time you see a Red Cross regular giving fundraiser in your community, stop and say hello. To find out how you can become a regular giver visit www.redcross.org.au or call 1800 811 700. Regular giving is one of the most effective fundraising methods. Photo: Louise Cooper. Newsletter for members and volunteers
Page 1 and 2: Spring 2011 Issue 5 Newsletter for
Page 3 and 4: NT NEWS PAGE 3 Message from the Cha
Page 5 and 6: AROUND AUSTRALIA PAGE 5 Baking the
Page 7: INTERNATIONAL NEWS PAGE 7 Red Cross
Page 11 and 12: NT NEWS PAGE 11 Ngariwanajirri: The

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