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annual report 2005 - Pumpkin Patch investor relations

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Direct (mail order and internet) turnover also increased this year as effort was concentrated on better utilising<br />

our large Australasian customer database to generate sales.<br />

We are currently expanding our Wholesale and Direct business in the UK, however, these are not expected<br />

to generate earnings in the 2006 financial year.<br />

As a percentage of sales, earnings increased 11.9% to 25.2%, reflecting the highly fixed nature of overheads<br />

associated with the Wholesale and Direct operations.<br />

United States retail<br />

Late in July <strong>2005</strong> our first United States retail store opened in Los Angeles. It is too early to make any comment<br />

regarding levels of trading, although feedback from customers to date has been as expected, very favourable.<br />

Prior to confirming the entry into this new retail market we undertook a series of detailed investigations into the<br />

viability of the market and developed an appropriate strategy of entry to it. The investigation and development<br />

process had a one-off after tax cost in the <strong>2005</strong> year of approximately $0.8m.<br />

Leases on 3 additional stores have been confirmed; 2 in Los Angeles and 1 in the San Francisco Bay Area.<br />

We expect the 3 stores will be open in the 2006 financial year.<br />

This exploratory market entry strategy is similar to that employed five years ago when <strong>Pumpkin</strong> <strong>Patch</strong> entered<br />

the United Kingdom retail market.<br />

We are confident that this staged approach will result in long term benefits for shareholders.<br />

outlook<br />

We continue to look for strong growth in all of our markets. Consumer awareness of the <strong>Pumpkin</strong> <strong>Patch</strong> brand<br />

continues to develop in new markets. Australia in particular still offers our greatest near term opportunity.<br />

I am confident that the Company’s long term strategy will continue to add<br />

value for all shareholders.<br />

Finally, I would again like to acknowledge the entire team. Their dedication and<br />

enthusiasm for <strong>Pumpkin</strong> <strong>Patch</strong> continues to be our inspiration, giving us continued ability<br />

to grow the brand in our existing and new markets around the world.<br />

Maurice Prendergast<br />

9

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