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Meeting the Challenge: - The Council of Independent Colleges

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Alvin P. San<strong>of</strong>f<br />

“We think that many <strong>of</strong> our practices and what we are doing<br />

in our curriculum can be models for o<strong>the</strong>rs.”<br />

—Karen Halbersleben, President, Northland College<br />

check for $2,000. Crouch says that <strong>the</strong> student challenge is<br />

not only a teaching tool but a cost-effective way to improve<br />

<strong>the</strong> campus. For example, he says <strong>the</strong> college staff wanted<br />

$10,000 to paint each residence hall lobby, something <strong>the</strong><br />

students accomplished for a fraction <strong>of</strong> that amount.<br />

Crouch brings his entrepreneurial instincts<br />

to fundraising as well. He has established a variety <strong>of</strong><br />

partnerships with corporations that have enabled him to raise<br />

<strong>the</strong> pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> college and creatively woo new donors.<br />

For example, <strong>the</strong> college serves as <strong>the</strong> summer training<br />

camp for <strong>the</strong> National Football League’s Cincinnati Bengals.<br />

(Georgetown is among several CIC members that host NFL<br />

training camps.) As part <strong>of</strong> <strong>the</strong> arrangement with <strong>the</strong> team,<br />

Crouch negotiated a deal that provides Georgetown with a<br />

suite at Paul Brown Stadium in Cincinnati, and allows <strong>the</strong><br />

college to bring guests down to <strong>the</strong> field prior to each home<br />

game. “When <strong>the</strong> Bengals play <strong>the</strong> Dallas Cowboys,” says<br />

Crouch, “we invite alumni from Texas to come on <strong>the</strong> field so<br />

<strong>the</strong>y are right <strong>the</strong>re with <strong>the</strong> players.”<br />

Programmatic Diversity<br />

Just as <strong>the</strong>y have chosen different strategies for<br />

dealing with an ever-changing educational landscape, CIC<br />

member institutions have pursued diverse academic paths.<br />

Some have opted for innovation, while o<strong>the</strong>rs—such as<br />

Birmingham-Sou<strong>the</strong>rn College in Alabama, Hamilton<br />

College in New York, Illinois Wesleyan University, and<br />

Millsaps College in Mississippi—have adhered to a<br />

traditional liberal arts mission. Still o<strong>the</strong>rs have chosen<br />

a third way, innovating within <strong>the</strong> framework <strong>of</strong> <strong>the</strong>ir<br />

traditional mission.<br />

Whichever path <strong>the</strong>y have taken, most schools have<br />

developed academic programs that contain at least a few<br />

distinctive elements. Looking in detail at a small number <strong>of</strong><br />

programs provides some sense <strong>of</strong> <strong>the</strong> richness and academic<br />

diversity at CIC colleges and universities.<br />

<strong>The</strong> environment has always been part <strong>of</strong> Northland<br />

College’s history. Northland, which enrolls about 750<br />

undergraduates, is located in Ashland, Wisconsin, in <strong>the</strong> heart<br />

<strong>of</strong> a region once brimming with virgin timber. <strong>The</strong> timber<br />

was fully harvested in <strong>the</strong> 19 th century, leaving ecological<br />

devastation behind. <strong>The</strong> college was founded to serve <strong>the</strong><br />

residents <strong>of</strong> <strong>the</strong> “cut over” district, and part <strong>of</strong> its mission was<br />

to help people in <strong>the</strong> area adapt to environmental change.<br />

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