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Unit 1.pdf - Southwest High School

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Activity 1.11<br />

continued<br />

Working in small groups, use the graphic organizer to continue your<br />

discussion and analysis of the print ad. Be sure to incorporate the<br />

vocabulary acquired in the unit thus far (e.g., cinematic techniques,<br />

OPTIC, rhetoric of photography) to explain with detail the purpose,<br />

intent, and effect of the techniques used.<br />

Cinematic Choices Made by the Artistic Director<br />

Effect of Those Choices on the Viewer<br />

Framing: Long, Short, Close Up, Extreme Close Up Shot<br />

Angle: Eye Level, <strong>High</strong>, Low Angles<br />

© 2011 College Board. All rights reserved.<br />

Strategic Placement of Objects and/or Objects Used as Symbols<br />

<strong>Unit</strong> 1 • Perception Is Everything 33

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