Coors and Heineken — Your Partners in ... - Origlio Beverage

Heineken’s Hot New
Innovation
This Father’s Day, deliver a flawless
at home draught experience with
Heinken’s BeerTender. Designed
exclusively for Heineken
DraughtKegs, the US launch of
BeerTender by Krups builds on the
success of the Heineken and
Heineken Premium Light
DraughtKegs. The BeerTender is
designed to pour the perfect
draught beer just like a pro. There is
simply nothing better than a freshly
poured, cold glass of premium
draught beer. Just in
time for Father’s Day
gift giving, the fresh
draught experience
can be enjoyed at
home with a
Heineken DraughtKeg
and the BeerTender
by Krups!
Carlsberg: Part of the Game!
Keystone Light: Race
Dirty, Finish Smooth
American interest in World Cup
Soccer is real and growing fast! Fueled
by David
Beckham’s
arrival to the
LA Galaxy, soccer’s
popularity
is about to
reach a new
high in June
when the EURO airs on national television.
Carlsberg is the main sponsor
of EURO 2008, the third largest
sporting event in the world after the
Olympics and the Soccer World Cup.
Many soccer fanatics consider this
event to be more exciting than the
World Cup because the European
teams are generally at a more competitive
level. The finals will be played in
Austria and Switzerland from June
7th through June
29th. Broadcast
on ESPN,
Carlsberg signage
will be everywhere!
Carlsberg
is also making
sure that bars
host viewing parties during the
EURO where consumers can win free
Euro ’08 jerseys!
Whether Germany gets their fourth
win or Italy finally get their hands
on the trophy they haven’t held
since 1968, one thing is for sure:
the victory will be celebrated with
plenty of crisp cold Carlsberg!
Keystone Light is continuing
their successful racing program
this year, focusing on consumer
interest in racing and their
weekend attitude that draws
them to the tracks. Research has
shown that “cruisers” love local
racing and driving. They love
their cars, stock-car racing, dirttrack
racing , four wheeling, offroading
and everything
associated with it. Keep
the momentum going
with Keystone Light, the
only value priced brand
to date that has shown
growth for ten consecutive
months! Keystone Light is
always smooth even
when you’re not.
When you’re the official beers of Cinco de Mayo, you celebrate in a
big, big way! Summer is on its way and so is everyone’s favorite
holiday to kick off the summer selling season…Cinco de Mayo! The
beginning of summer always starts with the Mexican brands from
Crown Imports; Corona, Corona Light and Modelo Especial.
The Grande Cinco Celebration will explode onto the scene with an
outpouring of increased sales and profits from Corona, Corona Light, Negra
Modelo and Pacifico. These imports don’t take themselves too seriously or try
too hard to impress yet they remain the #1 selling imported beer family in
the U.S! Corona and Corona Light know how to get summer started!
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