Coors and Heineken â Your Partners in ... - Origlio Beverage

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Oskar Blues: Buzz Worthy Craft Beer Oskar Blues, the Colorado brewer of zesty, hoppy Dale’s Pale Ale, started canning its beers in 2002, two cans at a time on a table-top machine. Now, six years later, they have experienced their fifth straight year of significant growth! In 2007, the brewery grew 51%, making the company a growth leader among the nation’s craft brewers. Oskar Blues is expanding and opening a new facility in Longmont, Colorado. Production should begin in March of this year. James Boag’s Premium Lager Achieves an Australian Brewing First In June 2007, James Boag’s Premium Lager was awarded the Crystal Prestige award at the Monde Selection in Brussels. One of the most renowned beer awards, the Crystal Prestige award recognizes brands that have won gold medals during 10 consecutive years at the Monde Selection. Gold medals are awarded only to those beers that meet the highest quality standards. Boag’s was also recognized in Tasting Panel’s October 2007 edition as one of the best Australian exports. Director of Sales and Marketing, Lyndon Adams says, “These awards are a testament to the Boag’s brewers who strive every day to make the world’s best beers.” 6 Origlio Beverage • www.origlio.com HeadyTimes v.48
Heineken’s Hot New Innovation This Father’s Day, deliver a flawless at home draught experience with Heinken’s BeerTender. Designed exclusively for Heineken DraughtKegs, the US launch of BeerTender by Krups builds on the success of the Heineken and Heineken Premium Light DraughtKegs. The BeerTender is designed to pour the perfect draught beer just like a pro. There is simply nothing better than a freshly poured, cold glass of premium draught beer. Just in time for Father’s Day gift giving, the fresh draught experience can be enjoyed at home with a Heineken DraughtKeg and the BeerTender by Krups! Carlsberg: Part of the Game! Keystone Light: Race Dirty, Finish Smooth American interest in World Cup Soccer is real and growing fast! Fueled by David Beckham’s arrival to the LA Galaxy, soccer’s popularity is about to reach a new high in June when the EURO airs on national television. Carlsberg is the main sponsor of EURO 2008, the third largest sporting event in the world after the Olympics and the Soccer World Cup. Many soccer fanatics consider this event to be more exciting than the World Cup because the European teams are generally at a more competitive level. The finals will be played in Austria and Switzerland from June 7th through June 29th. Broadcast on ESPN, Carlsberg signage will be everywhere! Carlsberg is also making sure that bars host viewing parties during the EURO where consumers can win free Euro ’08 jerseys! Whether Germany gets their fourth win or Italy finally get their hands on the trophy they haven’t held since 1968, one thing is for sure: the victory will be celebrated with plenty of crisp cold Carlsberg! Keystone Light is continuing their successful racing program this year, focusing on consumer interest in racing and their weekend attitude that draws them to the tracks. Research has shown that “cruisers” love local racing and driving. They love their cars, stock-car racing, dirttrack racing , four wheeling, offroading and everything associated with it. Keep the momentum going with Keystone Light, the only value priced brand to date that has shown growth for ten consecutive months! Keystone Light is always smooth even when you’re not. When you’re the official beers of Cinco de Mayo, you celebrate in a big, big way! Summer is on its way and so is everyone’s favorite holiday to kick off the summer selling season…Cinco de Mayo! The beginning of summer always starts with the Mexican brands from Crown Imports; Corona, Corona Light and Modelo Especial. The Grande Cinco Celebration will explode onto the scene with an outpouring of increased sales and profits from Corona, Corona Light, Negra Modelo and Pacifico. These imports don’t take themselves too seriously or try too hard to impress yet they remain the #1 selling imported beer family in the U.S! Corona and Corona Light know how to get summer started! HeadyTimes v.48 Origlio Beverage • www.origlio.com 7
Page 1 and 2: SPRING 2008 | VOLUME #48 Coors and
Page 3 and 4: On-premise Spotlight: JD McGillicud
Page 5: Gluten-Free Beer The special needs
Page 9 and 10: Two New Styles from Twisted Tea Twi
Page 11 and 12: Allagash White- Always an Adventure
Page 13 and 14: The Beers of Mexico Just in time fo
Page 15 and 16: y Lew Bryson American craft brewers

Coors and Heineken â Your Partners in ... - Origlio Beverage

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Coors and Heineken â Your Partners in ... - Origlio Beverage