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Off-premise Spotlight:
Krewstown Beverage
Local business people make enormous
and positive contributions to our communities.
Their businesses create good
jobs, opportunities and stability which
in turn improve our neighborhoods,
schools, and the quality of life in our
towns. More importantly, they are
emotionally invested and care about
our communities and prove so by providing
services and voluntary efforts
that can’t be replaced by any amount
of government assistance. In many
ways, they are the backbone to our
towns. By supporting local businesses
we help keep financial resources in the
area instead of distant corporate headquarters.
Mike Patel, owner of Krewstown
Beverage, is one of these local business
people who understands the importance
of community support. Over the
past two years since Mike has been in
business, he has established himself as
part of the neighborhood in Northeast
Philadelphia through the support of
local schools and benefits. He has
showed his appreciation to the community
by donating money to local
high school teams as well as sponsoring
a basketball team. Also, Mike has
donated beer to neighborhood
fundraisers, such as beef-n-beers, in
support of the city’s police officers.
Krewstown Beverage is just as involved
with its customers inside the store as it
is outside. Mike has prided himself on
making his store a place where people
feel welcome and appreciated. Top on
the list of his priorities is the appearance
of his store. From merchandising
to cleanliness, Mike likes to provide his
customers with the most enjoyable
purchasing experience possible. He
credits a major part of the business’
Mike Patel, owner of Krewstown Beverage.
success to customer loyalty. “Over the
years my customers have been very
loyal. I like to keep things personal
and make a point to learn everyone’s
name.” Although Patel has gotten to
know most of his customers’ purchases
with no exchange of words necessary,
he likes to keep a wide variety on
hand to give them more options.
In order to keep up with the vast
selection of brews that are available in
the market, Mike finds himself
researching new products that might
be of interest to his customers. After
sampling and reading up on these
products, he finds it beneficial to pass
this knowledge on to his employees. In
turn, his employees are able to make
suggestions to customers and guide
Krestown Beverage, Northeast Philadelphia
them to an additional purchase.
Keeping up with current trends and
brands has proven beneficial for
Krewstown Beverage, who now serves
quite a selection of craft brews.
Although domestic brands account for
most of the sales, Mike has been able
to spread the word about craft beers to
his customers, who have been very
open to trying new brands.
“Over the years my
customers have been very
loyal. I like to keep things
personal and make a
point to learn everyone’s
name.” —MIKE PATEL
Shoppable and orderly, Krewstown Beverage
provides a pleasant retail experience.
4 Origlio Beverage • www.origlio.com HeadyTimes v.48