nnual Report 2009/2010 - The Sick Children's Trust
nnual Report 2009/2010 - The Sick Children's Trust
nnual Report 2009/2010 - The Sick Children's Trust
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ANNUAL REPORT<br />
1 st APRIL <strong>2009</strong> - 31 st MARCH <strong>2010</strong>
Content<br />
1<br />
2<br />
3-4<br />
5-6<br />
7-8<br />
9-10<br />
11-12<br />
13-14<br />
15-16<br />
17-22<br />
23-26<br />
27-30<br />
31-32<br />
33-34<br />
35<br />
Welcome<br />
Chairman’s statement<br />
About us<br />
Our house managers<br />
Family<br />
Our homes<br />
Working together<br />
Plans for <strong>2010</strong>-2011<br />
Our volunteers<br />
Fundraising<br />
PR and communications<br />
Facts and figures<br />
Auditors’ statement<br />
Thank you<br />
Contact details
Welcome<br />
<strong>The</strong> team worked together against this financial<br />
backdrop and produced a fantastic fundraising<br />
result that superseded all previous efforts.<br />
In November <strong>2009</strong> we revisited our strategic<br />
plans to identify what needs to be achieved in<br />
the next five years. New projects are currently<br />
being discussed, and we have set ourselves goals<br />
and targets, potentially increasing our capacity<br />
by over 50% by 2012. We will be working closely<br />
with our stakeholder partners to respond to their<br />
demands and further improve our services.<br />
Also this year, the new Eckersley House relocation<br />
project at the Leeds General Infirmary got<br />
underway, providing a 22-bedroom facility, an<br />
increase of six bedrooms. It is vital that our work<br />
in Leeds continues , as at the old Eckersley House<br />
at St James’s Hospital, occupancy was regularly<br />
over 90% with a waiting list for families with<br />
nowhere to go. At least now with the extra<br />
capacity we will be able to provide more families<br />
with direct access to <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>.<br />
Over the last eleven years, whilst working<br />
for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>, I have seen the<br />
amazing impact our work has had ensuring<br />
families with sick children are supported.<br />
This year is no exception. We have recorded<br />
national house occupancy at 90%, and continue<br />
to give vital support to families with a sick child<br />
in hospital.<br />
With the help of a dedicated<br />
workforce we continue to make a<br />
difference. This year they have faced<br />
additional challenges operating in a<br />
difficult economic climate.<br />
We have managed to achieve some wonderful<br />
results and rejoice in our successes. <strong>The</strong>se are set<br />
out in this A<strong>nnual</strong> <strong>Report</strong>. We remain focused on<br />
the challenges ahead and look forward to the<br />
further development of supporting families whose<br />
children are receiving treatment in hospital.<br />
Together we can support the family in our<br />
homes and bring hope into their lives.<br />
Claudette Watson<br />
Chief Executive<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Chairman’s statement<br />
It is a true privilege to serve as the<br />
Chairman of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>.<br />
I am proud to be associated with a<br />
charity that provides such a necessary<br />
service: high-quality accommodation,<br />
or what we call ‘Homes from Home’,<br />
for families of children who are<br />
hospitalised due to serious illness.<br />
I am also proud to state that <strong>The</strong> <strong>Sick</strong> Children’s<br />
<strong>Trust</strong> has completed its most successful year in<br />
terms of fundraising.<br />
Our biggest capital appeal to date, ‘<strong>The</strong> Big<br />
Move’ appeal, was launched in June <strong>2009</strong> to raise<br />
£1.7 million. <strong>The</strong>se funds will be used to relocate<br />
our home in Leeds, Eckersley House, to Leeds<br />
General Infirmary.<br />
Our first Big Chocolate Tea Party – where families<br />
and friends across the UK got together for a cup<br />
of tea and a chocolate treat – raised more than<br />
£14,000. We will be holding a similar campaign<br />
in 2011.<br />
Our ability to help families of sick children<br />
depends on the generosity of our donors and<br />
the many volunteers who organise all the<br />
fundraising events that help finance our work.<br />
I wish to express my sincerest thanks to both<br />
our donors and our volunteers for their generosity<br />
during the past year. I would also like to thank<br />
the staff of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> for their<br />
continued good work which provides support for<br />
so many families.<br />
Despite the success of the past year, our work<br />
continues as we attempt to increase the number<br />
of families we are able to help. In 2011<br />
we hope to build a new ‘Home from Home’<br />
with 20 bedrooms at the Freeman Hospital in<br />
Newcastle upon Tyne to provide accommodation<br />
for families of children receiving treatment in<br />
the hospital’s Heart Unit. We will also be working<br />
with the Rosie hospital in Cambridge to create<br />
a new eight-bedroomed house and one of our<br />
three London houses, Stevenson House, which<br />
serves the Royal London Children’s Hospital,<br />
will be extended so that we can help even more<br />
families. As a result of this extension, our head<br />
offices will also be relocated to a new site.<br />
Through your continued generosity, I am<br />
optimistic that we can reach our goals.<br />
Stephen Catlin<br />
Chairman<br />
2
<strong>The</strong> <strong>Sick</strong><br />
Children’s<br />
<strong>Trust</strong><br />
For every £1 we<br />
spent this year,<br />
we raised £7.19<br />
Crawford House,<br />
Newcastle-Upon-Tyne<br />
<strong>The</strong> Royal Victoria Infirmary<br />
Eckersley House, Leeds<br />
St James’s Hospital<br />
Treetop House, Sheffield<br />
Sheffield Children’s Hospital<br />
Acorn House, Cambridge<br />
Addenbrooke’s Hospital<br />
Stevenson House, London<br />
Royal London Children’s Hospital<br />
Rainbow House, London<br />
Great Ormond Street Hospital<br />
Guilford Street House,<br />
London<br />
Great Ormond Street Hospital<br />
About us<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> was established<br />
in 1982 to provide support and<br />
accommodation to the families of seriously<br />
ill children at hospitals around the country.<br />
We now provide seven ‘Homes from Home’<br />
for families across the UK. Rainbow House,<br />
our first Home from Home, opened its doors<br />
to families with children undergoing<br />
treatment at Great Ormond Street<br />
Hospital in 1984.<br />
Since then we have built houses varying in<br />
size and layout but the key elements remain<br />
the same: homely accommodation close to<br />
the children’s wards with private family<br />
bedrooms and communal living areas.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
“<strong>The</strong> <strong>Sick</strong> Children’s<br />
<strong>Trust</strong> ensures that<br />
the very best of all<br />
medicines, family<br />
love and support,<br />
has a chance<br />
to work.”<br />
Michael Crawford, OBE<br />
President, <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
Our President<br />
Critically acclaimed actor and singer, Michael<br />
Crawford OBE, has been a supporter of <strong>The</strong><br />
<strong>Sick</strong> Children’s <strong>Trust</strong> for more than 23 years.<br />
Michael has always been very active in his<br />
support for the charity and when he is in the<br />
UK he always makes sure that he visits one of<br />
our ‘Homes from Home’. In <strong>2009</strong>, he visited<br />
Eckersley House in Leeds and took time out<br />
to chat with the families staying there and sit<br />
down and read a story to the children.<br />
His impact on the charity is huge and we are<br />
very grateful to him for his ongoing support.<br />
Objectives<br />
Promote and further the care, relief and<br />
treatment of sick children at any hospital<br />
in Great Britain and Northern Ireland.<br />
Promote the treatment and recovery of<br />
children in hospital by providing essential<br />
accommodation and amenities for parents,<br />
guardians, relatives and friends in need<br />
thereof when visiting such children.<br />
To purchase and provide toys, games and play<br />
facilities for children being treated at hospital<br />
and any child visiting them.<br />
To provide facilities and assistance to parents,<br />
guardians, relatives and friends of sick children<br />
in order to promote the welfare of such children.<br />
4
Support, family, home, together, hope<br />
“My family and I would have sunk without this house.<br />
Thank you.”<br />
Kerry Ogston, stayed at Rainbow House<br />
Our team of house managers continue to work<br />
together with families who have sick children<br />
who are staying in hospital. <strong>The</strong>y are at the<br />
heart of our work.<br />
With responsibility for the smooth running of<br />
the house, they ensure that the parents’ needs<br />
are met so that they can spend more time with<br />
their children.<br />
When families first arrive at our ‘Homes from<br />
Home’ it is essential that they are met with a<br />
friendly face and a cup of tea. We want families<br />
to feel relaxed as soon as they step through<br />
our door.<br />
It costs us £25<br />
to provide a room<br />
for a family for<br />
one night.<br />
<strong>The</strong> house managers provide the type of<br />
welcoming, warm environment that families<br />
seek, offering their experience and support to<br />
help get them through this traumatic time.<br />
We firmly believe that the house managers and<br />
their assistants are as important to our ‘Home<br />
from Home’ network as the buildings themselves.<br />
Each family staying with us deserves as much of<br />
our time as they need and it is our amazing house<br />
staff who are on hand, so that families can be<br />
there for each other.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
spends long periods of time in the hospital and<br />
then can go home for a few weeks, only to return<br />
back to the hospital to continue their treatment.<br />
We try to be there for the families and build a<br />
relationship with them so that they know that<br />
we will do our best to support them in their<br />
hours of need.<br />
Jane McHale (pictured) has worked for <strong>The</strong> <strong>Sick</strong><br />
Children’s <strong>Trust</strong> for eight years and been a house<br />
manager at Eckersley House in Leeds for five<br />
years. Jane says:<br />
“My role as house manager<br />
takes me on many different<br />
paths; no one day<br />
is the same.<br />
“Most families who use our services are initially<br />
in shock as their child has been newly diagnosed<br />
with a major illness. We offer them a’ Home<br />
from Home’ whilst they need it and you can<br />
see the relief on their faces when we mention<br />
that both mum and dad along with siblings can<br />
stay together at the house. Here in Leeds we have<br />
quite a few ‘return families’ who, once diagnosed,<br />
have a lengthy treatment ahead, where their child<br />
“Often we spend time listening to parents’<br />
concerns as they often feel that they can’t ask<br />
questions on the hospital ward. Obviously we<br />
encourage families to ask as many questions<br />
as possible to the nursing staff but we are<br />
always here for them with a listening ear or a<br />
shoulder to cry on. Families build a bond with<br />
us and we feel honoured that they can relax in<br />
our presence and we can help them feel secure<br />
in our ‘Homes from Home’.<br />
“It’s the little things that can often mean the<br />
most. For example, being able to cook a family<br />
meal, spending time together watching the<br />
family’s favourite TV programme, playing a board<br />
game or just being able to do their own laundry.<br />
Things you take for granted at home.<br />
“As we offer our services free of charge, families<br />
often want to fundraise for us when they go<br />
home, letting all their friends, family and work<br />
colleagues know of the work of <strong>The</strong> <strong>Sick</strong><br />
Children’s <strong>Trust</strong>, which can lead on to even<br />
more publicity and fundraising. <strong>The</strong> more<br />
people know about what <strong>The</strong> <strong>Sick</strong> Children’s<br />
<strong>Trust</strong> does the better.<br />
“ Our strapline ‘We’re here, so you can be there’<br />
really does exemplify what we at <strong>The</strong> <strong>Sick</strong><br />
Children’s <strong>Trust</strong> are all about.”<br />
6
Support, family, home, together, hope<br />
‘Homes from Home’ are arguably as fundamental to the<br />
well being of children and their families as any other<br />
aspect of a child’s medical and nursing care.<br />
Dr George Rylance, Consultant Paediatrician, Royal Victoria Infirmary<br />
We believe that family is the best medicine.<br />
By enabling families to stay together at<br />
their most vulnerable times we believe we<br />
can make a real difference to a child’s<br />
recovery. <strong>The</strong> parents have the peace of<br />
mind that they are close by to the hospital,<br />
whether it be to give their child a goodnight<br />
kiss, read them a story or just hold their<br />
hand when they are scared.<br />
“Our son Harrison was just four weeks old when<br />
he was suddenly taken ill and subsequently<br />
rushed to Great Ormond Street Hospital (GOSH).<br />
After various tests he was found positive for<br />
Group B Strep which had led to meningitis. This<br />
was an incredibly stressful time for us and there<br />
were moments when we thought we’d lose him.<br />
He stayed at GOSH for a total of 12 days before<br />
being transferred to a neurological ward for<br />
another week.<br />
“During this time we stayed at Rainbow House<br />
and were extremely grateful to <strong>The</strong> <strong>Sick</strong><br />
Children’s <strong>Trust</strong> for supporting us as it gave<br />
us the opportunity to be as close as we could<br />
to our son.<br />
“We would not have been able to travel<br />
backwards and forwards to GOSH as we live<br />
in Essex, which is a round trip of three hours;<br />
undertaking this daily would have wiped out any<br />
energy my husband Richard and I had left and<br />
we needed to save all our strength to get<br />
Harrison through this horrible time. We looked<br />
into the possibility of staying in a hotel but this<br />
wasn’t financially feasible for us. <strong>The</strong> only other<br />
option was sleeping on the sofa in the family<br />
room, something I know that GOSH would have<br />
preferred we didn’t do, but wild horses wouldn’t<br />
have made us leave our son. As a mother I<br />
needed to be as close to him as possible to bond<br />
with him.<br />
“When we heard about Rainbow House it was like<br />
our prayers had been answered. It allowed us to<br />
catch some sleep and re-charge our batteries for<br />
each day, which was what we desperately needed<br />
after some of the dreadful days we had with<br />
Harrison. <strong>The</strong> house gave us a sense of normality.<br />
We brought a couple of meals into the kitchen to<br />
heat up and it was a godsend. <strong>The</strong> kitchen was<br />
so well equipped with your own storage space if<br />
needed and it was good for our first cup of tea in<br />
the morning to wake us up!<br />
“<strong>The</strong> house also gave us privacy for much<br />
needed discussions, tears and just moments of<br />
desperation that we didn’t want to share with the<br />
other families going through their own traumas.<br />
“After a week in the hospital we were told some<br />
news that left us having to face the decision of<br />
turning off our son’s life support. As you can<br />
imagine this was the most desperate situation<br />
we could have ever faced. Having just one family<br />
room at the Paediatric Intensive Care Unit (PICU)<br />
meant that you would go off into corridors or<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
find quiet spots to break down, discuss and relay<br />
information. <strong>The</strong>y gave us a private room on the<br />
worst day to talk with our families but Richard<br />
and I needed time to be alone with our thoughts<br />
and to discuss our feelings and options. Coming<br />
home to the house gave us that much needed<br />
release to really break down and have a “proper”<br />
melt down. It got me through the day knowing<br />
that I would have privacy at Rainbow House at<br />
the end of very hard days.<br />
“Staying at the house was not only a relief for my<br />
husband and me but also took the pressure away<br />
from our families worrying about whether we<br />
were getting any rest and sleep whilst away from<br />
them, where we were sleeping and that we had<br />
somewhere to keep the mountains of belongings<br />
gradually being brought up to us. It also kept our<br />
family unit together as we were allowed to have<br />
our other son Fletcher stay with us. This helped<br />
reassure him that we were there for him too as we<br />
were missing him desperately but Harrison was so<br />
unwell that we daren’t go back to our home.<br />
well. We know that he has permanent brain<br />
damage and what that means for him in the<br />
future we don’t know. But he is here and we<br />
have him home. He is our little miracle when<br />
we think of where we were at one point. Our<br />
family is doing well and we have fantastic<br />
support from lots of healthcare professionals<br />
monitoring him and brilliant families around<br />
us. We can’t thank <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
enough for being there for us during this<br />
extremely stressful and frightening time;<br />
they made it just that little bit easier<br />
to cope.”<br />
Kelly Grahame, Harrison’s mum.<br />
“Even though Harrison was so young that he<br />
didn’t know what was going on, I am sure he<br />
knew that we were there as much as possible.<br />
When he was conscious, we were there when he<br />
went to sleep and there when he woke up. It also<br />
meant that we were getting the rest we needed<br />
to be at our best for him when he needed us the<br />
most. <strong>The</strong> staff at GOSH encouraged us to go to<br />
sleep at night rather than keep vigil by his bed,<br />
so that we could build up our energy for the day<br />
that he would eventually wake up. This was sound<br />
advice, something we passed on to many new<br />
families arriving at GOSH PICU while we were<br />
there. <strong>The</strong> situation that we were dealing with<br />
was enough to take all of your stored up energy.<br />
We would have fallen apart without the rest that<br />
we got at night at Rainbow House.<br />
8
Support, family, home, together, hope<br />
Home is where<br />
the heart is.<br />
It’s the small<br />
touches that<br />
make the<br />
difference.<br />
Average stay per<br />
family per house:<br />
Acorn House: 11 nights<br />
Crawford House: 11 nights<br />
Eckersley House: 11 nights<br />
Guilford Street House: 9 nights<br />
Rainbow House: 4 nights<br />
Stevenson House: 10 nights<br />
Treetop House: 17 nights<br />
Our ‘Homes from Home’ are a place where<br />
families can take a step back from their situation<br />
and feel safe and relaxed in a welcoming and<br />
warm environment. Here they can gather their<br />
thoughts and face the day or night ahead of<br />
them without having to worry about the smaller<br />
things in life, staying together as a close knit<br />
family unit.<br />
All our houses have private family bedrooms so<br />
family members can get a good night’s sleep<br />
and communal living and kitchen areas so that<br />
families can have some stability of normal family<br />
life, sharing a family meal or watching a favourite<br />
DVD. Families also gain comfort from sharing<br />
their concerns with other families with similar<br />
worries. A house manager is also on hand to offer<br />
both practical support and a shoulder to cry on.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
“<strong>The</strong> house offered us a stress-free<br />
environment during a very difficult time for my<br />
family. We could cook, eat and just generally<br />
relax – it helped us keep our family unit together.<br />
It also meant my seven year old son, David, and<br />
our new baby, William, could stay with us, which<br />
brought my husband and me immense comfort.<br />
I baked millionaire’s shortbread with David and<br />
cooked healthy meals for my family, rather than<br />
relying on takeouts from the hospital canteen.<br />
Sometimes even, whilst we were watching<br />
DVDs, my young son would play with another<br />
young child who was staying in the house.”<br />
Dominic, stayed at Acorn House<br />
“Staying at Rainbow House allowed us to be<br />
close to GOSH so we could visit Harry as often as<br />
we liked but also gave us a break away from the<br />
hospital environment. <strong>The</strong> phone in our room was<br />
reassuring as we knew that the hospital could<br />
contact us even if our mobiles were out of<br />
battery. Being on the ward 24 hours a day can<br />
get you down but having the house to go back<br />
to whenever we wanted a break was lovely.”<br />
Natalie, stayed at Rainbow House<br />
We know that providing a telephone in every<br />
bedroom directly linked to the children’s ward<br />
is essential in reassuring our parents and<br />
helping them to relax during their time with us.<br />
“Having somewhere to get away from the ward<br />
allowed us to gather our thoughts and refocus<br />
when things hadn’t gone to plan. Although it was<br />
great being able to be with Liam whenever we<br />
wanted, it was such an intense time that it was<br />
essential that we had breaks and the house was<br />
perfect for this. Also, because we had a direct link<br />
to the wards with the phones in the house, we<br />
never really felt out of the loop with Liam, and<br />
knew we could be there in moments, should,<br />
god forbid, anything go wrong.”<br />
Craig, stayed at Guilford Street House<br />
Many of the families whom we have helped let<br />
us know the benefit they get from being around<br />
other families in the same situation, swapping<br />
stories over a cup of tea, drawing strength<br />
from each other and realising that they are not<br />
alone.<br />
“Having other people around us gave us company<br />
too - a shoulder to cry on and someone to share<br />
our own experiences with. I have built up very<br />
strong friendships with a few people, whom we<br />
will remain friends with forever. It also gave us<br />
a chance to have adult conversation and talk<br />
about something other than our children, as<br />
after being at the hospital for as long as we<br />
were, we sometimes needed a bit of normality.”<br />
Laura, stayed at Treetop House<br />
10
Support, family, home, together, hope<br />
Working together with our supporters we can help families<br />
through one of the most traumatic experiences of their<br />
lives. Together we can make a real difference to the lives<br />
of children who are seriously ill in hospital and their<br />
families who want so badly to stay close by to them.<br />
In Leeds, we have been working closely with Leeds<br />
Teaching Hospitals NHS <strong>Trust</strong> since the beginning<br />
of 2008 to enable the transfer of all paediatric<br />
services from St James’s Hospital to the Leeds<br />
General Infirmary. By June <strong>2010</strong>, our ‘Home<br />
from Home’, Eckersley House, will have been fully<br />
recreated on the Leeds General Infirmary site by<br />
completely refurbishing a terrace of three houses,<br />
increasing the number of bedrooms currently at<br />
Eckersley House from 16 to 21 plus a self<br />
contained flat for families of transplant patients.<br />
<strong>The</strong> bedrooms will vary in size and include four<br />
rooms with en-suite facilities. <strong>The</strong> house will<br />
provide three fully equipped kitchens, lounge<br />
areas and a laundry room.<br />
<strong>The</strong> layout of the new house was carefully and<br />
sympathetically designed by Swanke Hayden<br />
Connell Architects in close liaison with LTHT<br />
Corporate Planning & Design Team and William<br />
Birch & Sons (Construction) Ltd were appointed<br />
following the tender process.<br />
We also continue to move forward working with<br />
Newcastle Hospitals NHS Foundation <strong>Trust</strong> in our<br />
bid to provide accommodation at the Freeman<br />
Hospital for the families at its Heart Unit.<br />
<strong>The</strong> Centre for Paediatric Cardiac Care is one of<br />
four Extracorporeal Membrane Oxygenation Units<br />
Family stay by home county<br />
0.23% Avon, Shropshire & Wiltshire<br />
3.80% Beds, Berks & Bucks<br />
5.13% Cambridgeshire<br />
0.86% Cornwall, Devon, Dorset & Somerset<br />
9.67% Cumbria, County Durham<br />
1.45% Derbyshire<br />
10.96% Essex<br />
0.82% Gloucestershire & Herefordshire<br />
7.09% Greater London<br />
1.06% Hampshire<br />
3.76% Hertfordshire<br />
0.16% Isle of White<br />
2.35% Kent<br />
3.41% Lancashire, Merseyside & Cheshire<br />
3.72% Lincolnshire<br />
7.28% Norfolk & Suffolk<br />
1.68% Northants, Leicestershire, <strong>The</strong> Midlands<br />
9.98% Northumberland & Teeside<br />
0.82% Nottinghamshire<br />
0.16% Oxfordhire & Worcestershire<br />
1.25% Surrey<br />
0.63% Sussex<br />
18.64% Yorkshire<br />
1.57% Northern Ireland & Eire<br />
1.37% Scotland<br />
0.70% Wales<br />
1.45% Other countries<br />
in the UK, and one of only two units which use<br />
the Berlin Heart – a Ventricular Assist Device that<br />
works for the child’s heart and/or lungs until<br />
corrective or transplant procedures can be<br />
carried out.<br />
As catchment areas run from the Scottish<br />
Borders, coast to coast to Yorkshire as well as<br />
receiving referrals from Glasgow, Leeds, Liverpool<br />
and Sweden, our role here will be vital to families.<br />
<strong>The</strong> unit consists of a 10-bedded paediatric<br />
intensive care unit and an 18-bedded ward.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Accommodation currently provided by the<br />
NHS on the site will be demolished in a<br />
redevelopment programme and consideration<br />
is being given for us to provide a new stand<br />
alone ‘Home from Home’ on this site offering<br />
a 20-bedroomed house.<br />
We will also begin working with the Rosie hospital<br />
in Cambridge which is doubling its size as part of<br />
its multimillion-pound redevelopment. As a<br />
referral centre for women and babies who have<br />
complex medical problems from the East of<br />
England, the hospital receives more than 1,000<br />
admissions a year but unfortunately only has<br />
three rooms available to support families<br />
and parents.<br />
We will build a new eight-bedroomed house<br />
to provide further accommodation increasing<br />
the capacity supported from 20 families per<br />
month to 50.<br />
Working together in<br />
the community<br />
A kind-hearted team from local construction<br />
company Morgan Sindall carried out<br />
improvements to Acorn House free of<br />
charge in February.<br />
<strong>The</strong> team worked with two of its regular<br />
subcontractors to create a new outdoor area,<br />
replace two broken window sills and repair<br />
signage at Acorn House. In a second goodwill<br />
gesture, Morgan Sindall’s suppliers also<br />
donated a large amount of cleaning materials.<br />
<strong>The</strong> team will also re-visit later in the year to<br />
sand, varnish and polish the existing floor at<br />
Acorn House.<br />
Our relationship with <strong>The</strong> Royal London Children’s<br />
Hospital will continue to strengthen with the<br />
addition of an extension to Stevenson House.<br />
As one of the largest acute children’s hospitals<br />
in London which sees over 100 children a day in<br />
its A&E department and delivers approximately<br />
4,500 babies a year, this will provide crucial<br />
support to families and parents of children<br />
being treated.<br />
This demand will also be added to as the three<br />
rooms currently accessible to families with<br />
children in Paediatric Critical Care will no longer<br />
be available when the hospital moves to a new<br />
location within the new grounds and the number<br />
of intensive care beds increases from 7 to 10.<br />
12
Support, family, home, together, hope<br />
Plans for <strong>2010</strong>-2011<br />
Looking to next year, we are currently<br />
developing plans to work on a number of<br />
projects with different working partners to<br />
create new services. This reinforces our purpose<br />
and will lead to more families being supported<br />
during what is often a traumatic time.<br />
We will continue to strengthen our relationship<br />
with the NHS <strong>Trust</strong>s as we look to improve our<br />
existing houses, and build new ‘Homes from<br />
Home’ across the UK.<br />
<strong>The</strong> Big Chocolate Tea Party campaign presents<br />
an ideal opportunity to attract media attention<br />
as well as involving the general public. More can<br />
be made of this next year, including the creation<br />
of an online community website for our<br />
supporters. This will provide them with a portal<br />
to share recipes and see where events in their<br />
area are happening.<br />
With our new brand now firmly in place we will<br />
continue to take a more proactive approach with<br />
our public relations, researching potential media<br />
opportunities and through our established<br />
campaigns maximise existing profile-raising<br />
awareness opportunities. <strong>The</strong> goal is to help<br />
build our brand awareness as well as<br />
contributing to the a<strong>nnual</strong> fundraising target.<br />
In the next financial year, we also hope to expand<br />
our events programme supporter base through a<br />
new family-centred Christmas carol service.<br />
<strong>The</strong> event will include readings by some of our<br />
celebrity supporters, as well as from a family who<br />
have stayed in one of our ‘Homes from Home’.<br />
We are also aiming to engage with a younger<br />
audience at our first London comedy night. This<br />
comedy night will replace our a<strong>nnual</strong> ‘Stars<br />
Behind Bars’ event and will bring on board new<br />
supporters who we hope will continue to be<br />
involved with us as we grow. Plans are also in<br />
place to develop an exciting programme of<br />
events to celebrate our 30th anniversary in 2012.<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> had the most successful<br />
fundraising year in its history, with good income<br />
growth in many areas of fundraising and we will<br />
look to continue this in the future.<br />
We look forward to what we believe will be a very<br />
exciting time for the charity. A strategic review is<br />
to be carried out of the fundraising department<br />
and a new five year plan of activities will<br />
be established.<br />
We will also look to build on our digital media<br />
presence through social networking sites<br />
such as Facebook and Twitter. This will be<br />
achieved through ongoing interaction with our<br />
fans and followers, providing them with an insight<br />
into our work and encouraging them to spread<br />
the word amongst non supporters.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
<strong>The</strong> fundraising department<br />
faces three main challenges<br />
in <strong>2010</strong>/11:<br />
to meet the running costs<br />
of our existing seven<br />
‘Homes from Home’<br />
to raise the £1.9m required<br />
if we are to build a new 20-<br />
bedroomed facility at<br />
the Freeman Hospital in<br />
Newcastle upon Tyne for the<br />
families of children receiving<br />
treatment in the Heart Unit<br />
to initiate and prepare<br />
capital appeals for a new<br />
eight-bedroomed ‘Home<br />
from Home’ at the Rosie<br />
hospital in Cambridge and<br />
for the extension of Stevenson<br />
House at <strong>The</strong> Royal London<br />
Children’s Hospital<br />
<strong>The</strong> fundraising department is currently made up<br />
of six full time and one part time staff. As we look<br />
to the future, and in order to meet the increased<br />
running costs and prepare for our forthcoming<br />
capital appeals, a full time researcher/fundraising<br />
assistant has been recruited to support the team<br />
and we are looking to employ a regional<br />
fundraiser in Newcastle to help with the ‘It<br />
Matters’ appeal for the Freeman Hospital.<br />
We will continue to develop our existing areas<br />
of fundraising to ensure that we maximise our<br />
income from traditional sources and aim to<br />
increase the proportion of long term funding.<br />
We will also look to research new areas of<br />
fundraising for the charity, whilst continuing<br />
to encourage unrestricted funding.<br />
We want our supporters to feel actively engaged<br />
in our work so that they become fully involved<br />
for the long term. We will continue to ensure<br />
that all our supporters receive regular updates<br />
and feedback and feel appreciated so they know<br />
how much we value their contribution.<br />
As a result of ‘<strong>The</strong> Big Move’ appeal we will see<br />
the successful relocation of our existing ‘Home<br />
from Home’ in Leeds, Eckersley House, to Leeds<br />
General Infirmary in summer <strong>2010</strong>.<br />
We will seek to encourage existing corporate<br />
relationships, create new long-term ones as<br />
well as seeking out new Charity of the Year<br />
partnerships. We will build on the existing<br />
fundraising events and make necessary<br />
improvements to suit our supporters’ needs<br />
which will aid the continuing trend of fundraising<br />
growth and success. We will also look to<br />
implement successful new events into the<br />
fundraising calendar and carry them on for<br />
future years.<br />
14
Our volunteers<br />
<strong>The</strong>re are many people who kindly volunteer hours of their<br />
time to support <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>.<br />
This is how Suzanne and Vicky help…<br />
I joined <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in May<br />
<strong>2009</strong>. I was introduced through a friend and<br />
even though I didn’t know that much about<br />
the charity when I first met some of the team<br />
for a cup of coffee, I instantly fell in love with<br />
their passion and enthusiasm for their cause.<br />
My role here is to assist the events team one<br />
day a week with any jobs that need doing for<br />
upcoming events. This can be anything from<br />
stuffing envelopes to meeting suppliers but<br />
most of my time is spent on collecting product<br />
donations for raffles and silent auctions, as<br />
that’s something I can do from home.<br />
<strong>The</strong> first event I helped out with was the<br />
glamorous Stars Behind Bars. After having worked<br />
in beauty PR for a couple of years, where it’s quite<br />
a struggle to receive any positive feedback on<br />
what you are promoting, I was overwhelmed by<br />
companies’ generosity and keenness to support<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>. We received fantastic<br />
donations such as a designer handbag by Anya<br />
Hindmarch, a night at the 5* Metropolitan Hotel<br />
and a round of golf for four people at Stoke Park.<br />
It was a hugely successful night and raffle; we<br />
raised a lot of money and received heaps of<br />
positive feedback from supporters who were<br />
delighted with the prizes. Since then I’ve also<br />
helped out with the Christmas Quiz and the<br />
Spring Ball.<br />
And after 12 months I still absolutely love<br />
volunteering for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>,<br />
especially after meeting Stephen Ormrod at the<br />
Spring Ball who explained to me first hand how<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> made a difference to his<br />
family when his daughter was taken into hospital.<br />
It’s real life stories like these that convince me<br />
even more that this is a great cause to volunteer<br />
for. But I also enjoy it tremendously. I’ve found<br />
out that I love working on events, and the team<br />
at head office are so kind and welcoming and<br />
their enthusiasm, energy, open-mindedness and<br />
positivity is very contagious.<br />
Suzanne van der Werf<br />
Volunteer<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
When my 15 month old son Riley contracted<br />
meningitis and renal failure in October<br />
2007, I gained first hand knowledge of<br />
the wonderful work <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
undertakes. Our family stayed at Eckersley<br />
House in Leeds for three weeks whilst Riley<br />
was being treated at the intensive care unit<br />
at St James’s Hospital.<br />
Once my life got back to a sense of normality a<br />
year later, I started voluntary fundraising for <strong>The</strong><br />
<strong>Sick</strong> Children’s <strong>Trust</strong>. I use my time to raise funds<br />
for Eckersley House under the guidance of its<br />
regional fundraiser, Vicki Smith. I am particularly<br />
happy with the help I have given for ‘<strong>The</strong> Big<br />
Move’ appeal to relocate Eckersley House from St<br />
James’s Hospital to the Leeds General Infirmary<br />
as Riley was treated at both of these hospitals.<br />
I love to fundraise in different ways. I have six<br />
charity boxes in local shops and public houses<br />
and last August bank holiday myself and a couple<br />
of friends did a fancy dress pub crawl which raised<br />
£65. I have also held a chocolate tea party last<br />
October as part of the charity’s Big Chocolate<br />
Tea Party campaign. I am also a strong advocate<br />
of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> merchandise and<br />
try to encourage my friends and families to<br />
buy something new each year, not to<br />
mention attending other fundraising events –<br />
I had a wonderful time at <strong>The</strong> <strong>Sick</strong> Children’s<br />
<strong>Trust</strong>’s bingo night.<br />
I have been volunteering for two years now and<br />
love it. This is such a worthwhile cause and I am<br />
proud to be part of the charity, especially given<br />
the profound impact it had directly on my life.<br />
As I am expecting my second child later this year,<br />
I may have to put the fundraising on hold for a<br />
few months, but I will be raring to get back into<br />
it after the birth. If I can help raise money or<br />
awareness of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> so that<br />
other families can be supported like I was, it will<br />
make all my hard work worthwhile.<br />
Vicky Shiel<br />
Volunteer<br />
16
Fundraising<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> has had a very successful<br />
fundraising year, with good income growth, in a year in<br />
which there was only one major capital project to fund.<br />
<strong>The</strong> newsletter and direct mail appeals continue to ensure the charity’s profile is maintained amongst our<br />
valued donors whilst acting as a strong source of revenue. <strong>The</strong> donors continue to give generously to the<br />
charity year on year. In <strong>2009</strong>/10 our direct marketing appeals raised a total of £19,950, an increase of<br />
47% on the previous year. It is hoped that this source of income will continue to rise in <strong>2010</strong>/11. Our first<br />
Big Chocolate Tea Party was also considered a big financial success and raised more than £14,000.<br />
Charitable <strong>Trust</strong>s<br />
and Foundations<br />
Charitable <strong>Trust</strong>s and Foundations again this<br />
year was our largest source of income, raising<br />
over£806,118 in generous donations, which is<br />
an increase of 35%. This was largely due to our<br />
capital appeal in Leeds, ‘<strong>The</strong> Big Move’ appeal,<br />
which accounted for 78% of the total<br />
<strong>Trust</strong> income.<br />
Community Fundraising<br />
We enjoyed another great year with our scores<br />
of loyal supporters around the country (and<br />
some even from overseas!). A whole range of<br />
events were organised, from skydives and running<br />
events to coffee mornings and charity quiz<br />
nights. In addition to this we had many personal<br />
donations and our number of regular givers<br />
(donating an amount monthly or a<strong>nnual</strong>ly)<br />
reached 180!<br />
Major Gifts<br />
We are growing our Major Gifts programme<br />
with the aim of encouraging long term supporters<br />
of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> who can make<br />
significant donations to our work. We have<br />
seen some success in this area this year and<br />
will continue to target this area of fundraising.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Sporting Events<br />
April <strong>2009</strong> saw the Flora London Marathon take<br />
place and once again we had a great team of<br />
runners taking on the challenge to raise money<br />
for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>. We had 14 runners<br />
in this event and together they managed to raise<br />
£33,780.58.<br />
This year we were lucky enough to be given<br />
places in the London Triathlon in August by our<br />
Chairman’s company Catlin. Over the event’s<br />
two days, eight individuals and five teams of<br />
three swam, cycled and ran through and ended<br />
up raising £10,051.78! <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
staff couldn’t resist getting involved and formed<br />
two teams of their own. We were all there to<br />
cheer them on at the ExCeL Centre in London’s<br />
Docklands area and a great weekend was had<br />
by all.<br />
Fundraising Families<br />
Each year we receive amazing donations from<br />
families who have gone out of their way to<br />
organise fundraising events on our behalf, and<br />
this year was no exception. Marcus and Laura<br />
Leverton stayed at Treetop House in Sheffield in<br />
September <strong>2009</strong> while their son Harry was being<br />
treated at Sheffield Children’s Hospital for viral<br />
infections. Treetop House became invaluable to<br />
the family during their two week stay, especially<br />
when Harry had to have major surgery and<br />
Marcus and Laura wanted to be near him 24<br />
hours a day. After they returned home, the family<br />
decided they wanted to do something to help<br />
so that Treetop House could continue to provide<br />
for families like them in desperate need. <strong>The</strong>y<br />
decided to organise a black tie evening in<br />
February <strong>2010</strong> at the local pub and bistro<br />
where Laura worked as an events coordinator.<br />
<strong>The</strong>y drummed up local support for the event<br />
by enlisting the help of their friend Rik Makarem,<br />
who stars in Emmerdale, and the evening was a<br />
great success, raising in excess of £7,000.<br />
Marcus says: “We were very lucky we only<br />
needed to stay for two weeks at Treetop House<br />
and our baby boy has made a great recovery<br />
but others are not so fortunate. <strong>The</strong>se facilities<br />
are vital and we must all do what we can to<br />
make sure that they receive the necessary funds<br />
to run each year.”<br />
Marcus and Laura hope to make this an a<strong>nnual</strong><br />
event and wish to continue supporting Treetop<br />
House and <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in any way<br />
that they can.<br />
18
Fundraising<br />
Special Events<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> was pleased to further<br />
extend the events programme this year to<br />
include a number of chocolate evenings,<br />
themed quiz nights and a Valentine’s auction.<br />
In addition, we hosted our last ‘Stars Behind Bars’<br />
in June, where once again celebrity bartenders<br />
helped raise over £5,000 and ensured the charity<br />
national press coverage.<br />
Our third ‘A Magic Moment’ was held at <strong>The</strong><br />
Magic Circle Headquarters in February and raised<br />
£59,000. This has become an established event,<br />
with many guests returning year after year,<br />
cementing their long-term support of the<br />
charity. Special thanks go to our sponsors,<br />
Bordeaux Index and the Michael Crawford<br />
International Fan Association.<br />
During March, we worked closely with Charity<br />
Events Ltd who hosted their first fundraiser, the<br />
‘Spring Ball’ at the Hurlingham Club in London.<br />
<strong>The</strong> event was a huge success and raised £62,000<br />
for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>. <strong>The</strong> evening was<br />
hosted by television and radio presenter,<br />
Gabby Logan, and attended by her husband,<br />
international rugby union player, Kenny Logan<br />
and Strictly Come Dancing star, Karen Hardy.<br />
Our gratitude goes to Alison Sagar and her<br />
dedicated committee, who worked tirelessly<br />
to produce a first class event.<br />
<strong>The</strong> forthcoming year will be an exciting time for<br />
special events, with highlights to include our first<br />
Christmas carol service at St Bride’s Church in the<br />
City of London and our fourth ‘A Magic Moment’<br />
in Euston.<br />
Our Local Fundraising<br />
Committees<br />
It was yet another successful year for the<br />
Cambridge Fundraising Committee, who hosted<br />
a multitude of events throughout the year and<br />
raised an amazing £36,000 for Acorn House.<br />
<strong>The</strong> Committee’s loyal members, the Friends of<br />
Acorn House, were treated to a visit to the House<br />
in November, where they enjoyed tours given<br />
personally by the house manager Joy Worship<br />
and had a chance to meet some <strong>Sick</strong> Children’s<br />
<strong>Trust</strong> staff members and trustees. <strong>The</strong> event was<br />
also attended by the Cambridge Fundraising<br />
Committee’s Patron, the Countess of<br />
St. Andrews, and Mary Archer.<br />
Sadly one of our fundraising committees, the<br />
Friends of Eckersley House, disbanded at the<br />
beginning of <strong>2010</strong>. However they managed to<br />
raise just over £400 throughout <strong>2009</strong> and made<br />
one final donation of £1,419.26 to go towards<br />
‘<strong>The</strong> Big Move’ appeal.<br />
However, every cloud has a silver lining, and<br />
some members have now formed a new<br />
committee, the Eckersley Heroes, which has<br />
so far raised just over £200.<br />
We need to raise £1 million<br />
this year to keep all our<br />
houses open.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Fundraising<br />
“<strong>The</strong> ongoing support of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in<br />
providing first-class ‘Home from Home’ accommodation<br />
at Leeds General Infirmary is essential.”<br />
Dr. Adam Glaser, Consultant Paediatrician, St. James’s University Hospital<br />
Capital Appeal<br />
‘<strong>The</strong> Big Move’<br />
In June <strong>2009</strong>, we launched our biggest capital<br />
appeal to date, ‘<strong>The</strong> Big Move’ appeal, with a<br />
target of £1.7 million. Due to the NHS <strong>Trust</strong><br />
moving all of their children’s wards from St<br />
James’s Hospital to Leeds General Infirmary, we<br />
also have to move our Leeds ‘Home from Home’,<br />
Eckersley House, or hundreds of sick children will<br />
be receiving treatment without their families<br />
being close by.<br />
We will move into our new and improved 22-<br />
bedroomed Eckersley House at the end of June,<br />
extending the capacity so we can help more<br />
families in their time of need.<br />
Average stay per family<br />
is 12 nights.<br />
Almost a year on and we are delighted to<br />
announce we have passed the million mark,<br />
though we still have a bit of a way to go in<br />
reaching our target. <strong>The</strong> response from our<br />
supporters has been amazing with families and<br />
local communities organising their own events,<br />
holding collections and making donations direct<br />
to the appeal. We are also proud to announce<br />
new creative ventures which were launched to<br />
boost fundraising for ‘<strong>The</strong> Big Move’ appeal: a CD<br />
was recorded featuring the Leeds Rhinos rugby<br />
league players and the RJP Community Choir,<br />
the Great Yorkshire Dinner Party campaign invited<br />
supporters to get together with friends and get<br />
cooking to raise funds, and we also introduced<br />
our inaugural tower run at Bridgewater Place,<br />
the <strong>2010</strong> Tower Power Challenge, in May <strong>2010</strong>.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Corporate Fundraising<br />
<strong>2009</strong> saw continued backing from our loyal<br />
and valued corporate supporters such as Catlin,<br />
Barclays Capital, GMS Estates and Salomon<br />
Oppenheimer. We also received the second of<br />
three a<strong>nnual</strong> financial instalments from CHK<br />
Charities Ltd and a brand new contribution<br />
from AstraZeneca.<br />
<strong>The</strong> last year also saw us develop our existing<br />
relationships. Yorkshire Building Society (YBS)<br />
in Sheffield were fantastically helpful and hosted<br />
several fundraising events, including an open<br />
day with Sheffield United Football Club where<br />
Sheffield United’s mascot, Captain Blade,<br />
stopped by to lend a hand (pictured bottom<br />
right with Denise Salter, branch manager of<br />
YBS Sheffield). This relationship led to further<br />
talks with Sheffield United Football Club and<br />
an application to become one of its official<br />
regional charity partners is currently being<br />
reviewed. We have developed strong links too<br />
with Bibby Distribution in Leeds, who are<br />
hosting a fundraising golf day for us in August.<br />
In December we were invited to join<br />
individuals from Colchester Castle Museum<br />
(pictured below, second from right, with<br />
our corporate fundraiser, Rob Clark) in a fancy<br />
dress fundraiser. <strong>The</strong> theme was Peter Pan with<br />
special guest appearances from Elvis and Michael<br />
Jackson too. Together with Ipswich Museum they<br />
raised money for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in<br />
support of colleague Liz Bowell whose family<br />
stayed at Acorn House while her little boy Alex<br />
recovered from a serious road accident.<br />
Just before our <strong>2009</strong>/10 financial year closed we<br />
were contacted by a department within Barclays<br />
to confirm that they had agreed to support <strong>The</strong><br />
<strong>Sick</strong> Children’s <strong>Trust</strong>. <strong>The</strong> department providing<br />
the support is ORIP (Operations, Regulatory<br />
Implementation and Planning) which is<br />
responsible for delivering business critical,<br />
regulatory solutions across all business units of<br />
Barclays and is run by Paul Fabara, the former<br />
CEO of Barclaycard. <strong>The</strong> Barclays volunteers<br />
have been using their business skills to help our<br />
team develop cost-saving and business ideas,<br />
which are proving to be very beneficial. In terms<br />
of fundraising activity we hope this will include<br />
a sponsored stair climb up One Churchill Place,<br />
the headquarters of Barclays located at Canary<br />
Wharf in London. All this comes with the added<br />
bonus of the generous Barclays matched<br />
fundraising scheme. Exciting times ahead!<br />
22
PR and communications<br />
Press Coverage<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>’s presence in the<br />
media has remained strong over the last year<br />
with articles appearing in national and regional<br />
newspapers, broadcast media and a number<br />
of charity and specialised trade publications<br />
and online.<br />
<strong>The</strong> Big Chocolate Tea Party attracted press<br />
interest both at the national and regional level<br />
and online. Our supporters were interviewed on<br />
local BBC radio and coverage was achieved in<br />
<strong>The</strong> Daily Telegraph, Daily Express, <strong>The</strong><br />
Independent and <strong>The</strong> Guardian website as<br />
well as trade publication, Third Sector.<br />
<strong>The</strong> campaign was considered a big success<br />
financially as well and raised more than £14,000.<br />
<strong>The</strong> press campaign for ‘<strong>The</strong> Big Move’ appeal<br />
was launched by Michael Crawford making a<br />
personal appearance at Eckersley House with<br />
a superb media response. Coverage included a<br />
double page spread in the Yorkshire Post, a full<br />
tabloid page in Yorkshire Evening Post, and a full<br />
page in Yorkshire Life, with a host of online hits.<br />
Television coverage included BBC Look North and<br />
Calendar News, as well as Radio Leeds.<br />
Claudette Watson, our Chief Executive, appeared<br />
alongside House Managers Tina Thake and<br />
Sandra Williams on cable TV channel OHTV<br />
during its Giving Week in December <strong>2009</strong>, which<br />
featured the work of a select few charities and<br />
also provided a good opportunity to appeal for<br />
fundraising. <strong>The</strong> footage ran numerous times<br />
over a week period.<br />
Our Family Ambassadors continue to provide a<br />
credible third party voice for the charity in both<br />
consumer and regional press. Using their case<br />
studies and images helps us to highlight the work<br />
we are doing and why it is important that the<br />
charity exists. House Managers have played a<br />
key role in rallying house users to become<br />
ambassadors and ensuring the information<br />
is sent over to the communications team to be<br />
used as soon as possible, ensuring the freshness<br />
of the story.<br />
<strong>The</strong>se case studies also provide a valuable tool<br />
for the fundraising teams when applying for<br />
fundraising applications.<br />
Coverage for ‘<strong>The</strong> Big Move’ appeal has been<br />
continuous throughout the year, achieving<br />
significant coverage every month. In depth<br />
coverage included a full page feature outlining<br />
the appeal in the Yorkshire Post, movingly written<br />
by Stephanie Smith, a mother of two who used<br />
Eckersley House when her son underwent cancer<br />
treatment.<br />
<strong>The</strong> official house opening will happen on July 1<br />
<strong>2010</strong>, enabling us to highlight once again the<br />
importance of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in the<br />
local community.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Merchandise<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>’s merchandise collection<br />
has been created as an additional fundraising<br />
stream and also to raise awareness of the charity<br />
on a larger scale. <strong>The</strong> current range includes pens,<br />
pencils, bags, bibs, t-shirts and mugs which are<br />
being sold online and through our houses.<br />
Website<br />
<strong>The</strong> website continues to develop. In the last<br />
year we have added the scrolling news section<br />
function and users can now also download a<br />
selection of our fundraising documents and<br />
marketing materials. This continues to be a great<br />
portal for information for our supporters and<br />
potential supporters alike as well as providing<br />
a visual insight into the work of the charity.<br />
Intranet<br />
In a bid to improve internal communication, a<br />
secure intranet style website portal has been<br />
developed to house important communal<br />
documentation including budgets, staff contact<br />
details, current family ambassadors, marketing<br />
materials and administration documents. This is<br />
a work in progress and it is hoped in future this<br />
can be developed to include separate house<br />
pages where each House Manager can use it to<br />
update other staff as to what is happening in<br />
their house as well as including discussion forums.<br />
24
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
and online social media<br />
An online media campaign was also launched<br />
during <strong>2009</strong>/10 with <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
setting up a Facebook page, a Twitter account<br />
and a blog. It also created an e-card generator<br />
on the website to link <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
with occasions throughout the year, such as<br />
Easter, Valentine’s Day and Christmas, and to<br />
help generate publicity around specific issues.<br />
Followers of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> Facebook<br />
page has continued to grow since it was<br />
established in April <strong>2009</strong>, the Twitter account<br />
has also increased ‘followers’ to 78+ and there<br />
have also been a number of positive comments<br />
made in reference to <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
events and campaign postings.<br />
Facebook<br />
• This has continued to provide an excellent<br />
platform to interact with our audience<br />
• We currently have more than 1,500 fans<br />
and have approximately 60 interactions<br />
with our fans on average, per week.<br />
Twitter<br />
This has proven useful for generating extra<br />
publicity for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> as well<br />
as tracking our fans and health and charity<br />
related stories. It is also helping <strong>The</strong> <strong>Sick</strong><br />
Children’s <strong>Trust</strong> in identifying potential<br />
campaign supporters and patrons in the<br />
media and keeping an eye on other<br />
organisations’ activities.<br />
Blog<br />
This has not been attracting comments but it is<br />
contributing to ways to showcase the work of <strong>The</strong><br />
<strong>Sick</strong> Children’s <strong>Trust</strong> and provides an opportunity<br />
to give a personal insight into the work of <strong>The</strong><br />
<strong>Sick</strong> Children’s <strong>Trust</strong> staff and volunteers.<br />
A better option would be to have the blog<br />
integrated as part of our website but this is<br />
not financially viable at the moment.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Facts and figures<br />
Income sources and expenditure <strong>2009</strong>-<strong>2010</strong><br />
Fast Facts<br />
During the year the<br />
charity generated income<br />
of £2,185,472, £765,439<br />
more than last year. This equates<br />
to an increase of 54%.<br />
£397,016 was raised through<br />
a variety of events held by<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>, our<br />
supporters and sponsored<br />
activities, which is 22%<br />
more than last year.<br />
£806,118 was raised through<br />
generous donations from<br />
Charitable <strong>Trust</strong>s and Liveries<br />
which is an increase of 35%.<br />
£85,183 was raised through<br />
corporate fundraising -<br />
an increase of 5%.<br />
Charitable <strong>Trust</strong>s/Liveries £806,118<br />
Corporate/Corporate Foundations: £85,183<br />
Individual Donations & Gift Aid £152,745<br />
Sponsorship £57,956<br />
Supporters’ Events £201,454<br />
Events by the SCT £137,606<br />
Legacies £9,149<br />
Donations in ‘Homes’ £89,353<br />
Hospitals £132,850<br />
Merchandise Sales £5,435<br />
Bank Interest £7,623<br />
Other £500,000<br />
Unrestricted income was<br />
lower than last year and<br />
restricted income was 104%<br />
higher than in 2008-<strong>2009</strong>,<br />
an increase of £833,427.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Expenditure<br />
Expenditure increased overall by £2,469 (0.2%).<br />
<strong>The</strong> property costs of the ‘Homes from Home’<br />
decreased from £245,775 the previous year to<br />
£125,624 this year, a decrease of 48%.<br />
Capital Costs<br />
Capital expenditure increased this year by<br />
£736,856 totaling £1,146,146. <strong>The</strong>se Costs<br />
were attributed to ‘<strong>The</strong> Big Move’ appeal.<br />
Costs of generating<br />
voluntary income<br />
This cost has increased by 11% on last year.<br />
Fundraising efficiency figure equal to a cost<br />
of 14p spent to raise £1.<br />
Reserves<br />
<strong>The</strong>re has been an increase in reserves due to our<br />
capital fundraising campaign and income being<br />
received towards the end of the financial year.<br />
<strong>The</strong> charity policy aims to maintain six months’<br />
sufficient unrestricted reserves (£550,000 approx)<br />
to meet its operating and administrative costs,<br />
and this year our free reserves are £1,203,132. At<br />
the end of this financial year there was an income<br />
shortfall for ‘<strong>The</strong> Big Move’ appeal of £250,000.<br />
If this money is not available then it will come<br />
out of the free reserves amount.<br />
28
Income and expenditure, account and statement of<br />
financial activities for the year ended 31 March <strong>2010</strong><br />
Unrestricted<br />
Funds<br />
£<br />
Restricted<br />
Funds<br />
£<br />
Total <strong>2010</strong><br />
£<br />
Total <strong>2009</strong><br />
£<br />
Incoming Resources<br />
Incoming resources from generated funds<br />
Voluntary income<br />
545, 794<br />
1,626,620<br />
2,172,414<br />
1,369,751<br />
Activities for generating funds<br />
5,435<br />
/<br />
5,435<br />
3,004<br />
Investment income<br />
1,906<br />
5,717<br />
7,623<br />
47,278<br />
Other incoming resources<br />
/<br />
/<br />
/<br />
/<br />
TOTAL INCOMING RESOURCES<br />
553,135<br />
1,632,337<br />
2,185,472<br />
1,420,033<br />
Resources<br />
Costs of generating voluntary income<br />
303,988<br />
/<br />
303,988<br />
274,558<br />
Charitable activities<br />
423,530<br />
466,403<br />
889,933<br />
917,111<br />
Governance costs<br />
9,500<br />
/<br />
9,500<br />
9,283<br />
TOTAL INCOMING RESOURCES<br />
737,018<br />
466,403<br />
1,203,421<br />
1,200,952<br />
Net incoming Resources before transfers<br />
(183,883)<br />
1,165,934<br />
982,051<br />
219,081<br />
Transfers between funds<br />
1,374,694<br />
(1,374,694)<br />
/<br />
/<br />
Net Movements in funds<br />
Funds at 1 April <strong>2009</strong><br />
5,043,707<br />
427,691<br />
5,471,398<br />
5,252,317<br />
Funds at 31 March <strong>2010</strong><br />
6,234,518<br />
218,931<br />
6,453,449<br />
5,471,398<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Balance sheet at 31 March <strong>2010</strong><br />
Current Assets<br />
<strong>2010</strong> <strong>2009</strong><br />
£ £<br />
£<br />
£<br />
Fixed Assets<br />
3,135<br />
5,031,386<br />
35<br />
4,184,876<br />
Current Assets<br />
Debtors and prepayments<br />
591,018<br />
96,778<br />
Cash at bank and in hand<br />
868,051<br />
1,240,408<br />
1,459,069<br />
1,337,186<br />
Creditors: Amounts falling due<br />
within one year<br />
3,135 35<br />
(37,006)<br />
(50,664)<br />
Net Current Assets<br />
1,422,063<br />
1,286,522<br />
Net Assets<br />
6,453,449<br />
5,471,398<br />
Represented by:<br />
Restricted Funds<br />
218,931<br />
427,691<br />
Unrestricted Funds<br />
Designated funds<br />
General Unrestricted Funds<br />
5,031,386<br />
1,203,132<br />
4,184,876<br />
858,831<br />
TOTAL FUNDS<br />
6,453,449<br />
5,471,398<br />
<strong>The</strong> Statement of Financial Activities and Balance Sheet are not the full statutory accounts but are a summary of the information which<br />
appears in the full accounts. <strong>The</strong> full accounts have been audited and given an unqualified opinion. <strong>The</strong> full accounts were approved by<br />
the <strong>Trust</strong>ees on September 21, <strong>2010</strong> and a copy has been submitted to the Charity Commission and Registrar of Companies.<br />
<strong>The</strong>se summarised accounts may not contain sufficient information to allow for a full understanding of the financial affairs of the Company.<br />
For further information the full a<strong>nnual</strong> accounts, including the auditor’s report and trustees’ report, which can be obtained from the<br />
Company’s offices, should be consulted.<br />
30
Auditors’ statement<br />
Independent Auditors’<br />
statement to the trustees<br />
of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />
We have examined the summarised financial<br />
statements of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>.<br />
Respective responsibilities<br />
of <strong>Trust</strong>ees and Auditors<br />
<strong>The</strong> <strong>Trust</strong>ees are responsible for preparing<br />
the summarised financial statements in<br />
accordance with United Kingdom law and the<br />
recommendations of the charities’ SORP. Our<br />
responsibility is to report to you our opinion on<br />
the consistency of the summarised financial<br />
statements with the full financial statements and<br />
the <strong>Trust</strong>ees’ A<strong>nnual</strong> <strong>Report</strong>. We also read the<br />
other information contained in the summarised<br />
A<strong>nnual</strong> <strong>Report</strong> and consider the implications for<br />
our report if we become aware of any apparent<br />
misstatements or material inconsistencies with<br />
the summarised financial statements.<br />
Neil Finlayson<br />
Senior Statutory Auditor<br />
For and on behalf of Kingston Smith LLP,<br />
Statutory Auditor Chartered Accountants<br />
and Registered Auditors<br />
Devonshire House<br />
60 Goswell Road<br />
London<br />
EC1M 7AD<br />
Basis of Opinion<br />
We conducted our work in accordance with<br />
Bulletin 2008/3 issued by the Auditing<br />
Practices Board.<br />
Opinion<br />
In our opinion the summarised financial<br />
statements are consistent with the full financial<br />
statements and the <strong>Trust</strong>ees’ A<strong>nnual</strong> <strong>Report</strong> of<br />
<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> for the year ended 31<br />
March <strong>2010</strong>.<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
We currently have 94 rooms, 1 bone<br />
marrow transplant transitional flat and<br />
1 liver transplant transitional flat, so are<br />
able to help 96 families each night.<br />
32
Thank you<br />
We would like to thank all our donors without whose<br />
support our work would not be possible. We are very<br />
grateful to all the individuals, charitable trusts and<br />
companies that supported our work in <strong>2009</strong>/10.<br />
Donations of £5,000<br />
or more<br />
Alex Kinloch<br />
AstraZeneca<br />
Barclays Capital<br />
Candlelighters’ <strong>Trust</strong><br />
Catlin Underwriting<br />
CHK Charities Ltd<br />
George Stancliffe<br />
GMS Estates<br />
Felicity Wilde Charitable <strong>Trust</strong><br />
Fells Angels<br />
Freddie Athill<br />
Marcus and Laura Leverton<br />
North East Promenaders Against Cancer<br />
P F Charitable <strong>Trust</strong><br />
Phil Lis<br />
Salomon Oppenheimer Philanthropic<br />
Foundation<br />
Sobell Foundation<br />
<strong>The</strong> 29th May Charitable <strong>Trust</strong><br />
<strong>The</strong> Charles Dunstone Charitable <strong>Trust</strong><br />
<strong>The</strong> D’Oyly Carte Charitable <strong>Trust</strong><br />
<strong>The</strong> Ernest Kleinwort Charitable <strong>Trust</strong><br />
<strong>The</strong> Evan Cornish Foundation<br />
<strong>The</strong> John Ellerman Foundation<br />
<strong>The</strong> Hartlepool Mail<br />
<strong>The</strong> Leathersellers’ Company Charitable Fund<br />
<strong>The</strong> Thomas J Horne Memorial <strong>Trust</strong><br />
<strong>The</strong> Wolfson Foundation<br />
‘<strong>The</strong> Big Move’ appeal<br />
Alistair and Camilla Hamilton<br />
BBC Children in Need<br />
Children’s Heart Surgery Fund<br />
Evans Property Group<br />
Lord Barnby’s Foundation<br />
Merril and Dolores Halpern<br />
Michael Crawford Children’s Charity<br />
Scotshill <strong>Trust</strong><br />
Simon Eckersley<br />
Sir Hugh and Lady Catherine Stevenson<br />
<strong>The</strong> C Charitable <strong>Trust</strong><br />
<strong>The</strong> Childwick <strong>Trust</strong><br />
<strong>The</strong> Constance Green Foundation<br />
<strong>The</strong> Garfield Weston Foundation<br />
<strong>The</strong> Helen Roll Charity<br />
<strong>The</strong> Henry Smith Charity<br />
<strong>The</strong> Peacock Charitable <strong>Trust</strong><br />
<strong>The</strong> Popli Khalatbari Charitable Foundation<br />
<strong>The</strong> Sir Jules Thorn Charitable <strong>Trust</strong><br />
<strong>The</strong> Welton Foundation<br />
Valerie Glass<br />
Wooden Spoon<br />
THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>
Supporters<br />
Abstract Securities<br />
Addenbrooke’s Charitable <strong>Trust</strong><br />
Adrian Wood<br />
Aon Benfield<br />
Alix Smith<br />
American Express<br />
Andrew Hennessey<br />
Anna Epps<br />
Anne Folan, John Lewis<br />
Barclays Bank ORIP<br />
Barts and the London Charity<br />
Ben Bolton<br />
Ben Pewter<br />
Bibby Distribution, Leeds<br />
Bordeaux Index<br />
Bridgewater Place Management<br />
Cambridge Fundraising Committee<br />
Charity Events Limited<br />
Craig Harrod<br />
Friends of Eckersley House<br />
Graham Austin<br />
Graham Pewter<br />
Great Ormond Street Hospital<br />
Ian Tomlinson<br />
John Barwick<br />
John Carroll<br />
John Lewis Partners, London<br />
Leeds Rugby Community Foundation<br />
Leeds Teaching Hospitals Charitable Foundation<br />
Leeds University<br />
Liz Holmes<br />
Mark Glatman<br />
Mark Hester<br />
Mars in the Community<br />
Martin Hicks<br />
Michael Crawford Friendship Club<br />
Michael Crawford Intl Fan Association<br />
Mike Balcombe<br />
Nishaat Jahan<br />
Ormrod Family<br />
Rachel Jenkins<br />
Reed Elsevier<br />
Robert Fletcher<br />
Sheffield Children’s Hospital Charity<br />
Sheffield Fundraising Committee<br />
Shelley O’Halloran<br />
Steve Coyles<br />
St James’s University Teaching Hospital <strong>Trust</strong><br />
Suzanne van der Werf<br />
<strong>The</strong>resa Peasgood<br />
<strong>The</strong> Eckersley Heroes<br />
Veolia Environmental Services, London<br />
Veolia Environmental Services, Sheffield<br />
Vincent Holding<br />
Weetwood Hall<br />
Yorkshire Building Society, Sheffield<br />
34
Contact details<br />
Head Office<br />
80 Ashfield Street<br />
London<br />
E1 2BJ<br />
T 020 7791 2266<br />
info@sickchildrenstrust.org<br />
Charity Reg No. 284416<br />
A company limited by guarantee,<br />
registered in England: 1618435<br />
President<br />
Michael Crawford OBE<br />
Vice Presidents<br />
Peter Baldwin<br />
Dame Judi Dench<br />
Loyd Grossman OBE<br />
Carmel Kinnear<br />
Gary Lineker OBE<br />
Christopher Timothy<br />
<strong>Trust</strong>ees<br />
Gary Boom<br />
Stephen Catlin (Chairman)<br />
Peter Cunard<br />
Stephen Masters<br />
Portia Mischcon<br />
James Rigby<br />
Michael Robinson (started December <strong>2009</strong>)<br />
Pernille Tholstrup<br />
Soren Tholstrup<br />
Elizabeth Warren (resigned 26 May <strong>2009</strong>)<br />
Chief Executive<br />
Claudette Watson<br />
claudette@sickchildrenstrust.org<br />
Interim Head of Fundraising<br />
Jane Featherstone<br />
jane.featherstone@sickchildrenstrust.org<br />
House Operations Manager<br />
Sue Cartwright<br />
sue@sickchildrenstrust.org<br />
PR & Marketing Manager<br />
Sarah Wallace<br />
sarah@sickchildrenstrust.org<br />
www.sickchildrenstrust.org
We are able to help over<br />
4,000 families every year.<br />
36
Brochure design donated by Katana Limited<br />
www.katanalimited.com