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nnual Report 2009/2010 - The Sick Children's Trust

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ANNUAL REPORT<br />

1 st APRIL <strong>2009</strong> - 31 st MARCH <strong>2010</strong>


Content<br />

1<br />

2<br />

3-4<br />

5-6<br />

7-8<br />

9-10<br />

11-12<br />

13-14<br />

15-16<br />

17-22<br />

23-26<br />

27-30<br />

31-32<br />

33-34<br />

35<br />

Welcome<br />

Chairman’s statement<br />

About us<br />

Our house managers<br />

Family<br />

Our homes<br />

Working together<br />

Plans for <strong>2010</strong>-2011<br />

Our volunteers<br />

Fundraising<br />

PR and communications<br />

Facts and figures<br />

Auditors’ statement<br />

Thank you<br />

Contact details


Welcome<br />

<strong>The</strong> team worked together against this financial<br />

backdrop and produced a fantastic fundraising<br />

result that superseded all previous efforts.<br />

In November <strong>2009</strong> we revisited our strategic<br />

plans to identify what needs to be achieved in<br />

the next five years. New projects are currently<br />

being discussed, and we have set ourselves goals<br />

and targets, potentially increasing our capacity<br />

by over 50% by 2012. We will be working closely<br />

with our stakeholder partners to respond to their<br />

demands and further improve our services.<br />

Also this year, the new Eckersley House relocation<br />

project at the Leeds General Infirmary got<br />

underway, providing a 22-bedroom facility, an<br />

increase of six bedrooms. It is vital that our work<br />

in Leeds continues , as at the old Eckersley House<br />

at St James’s Hospital, occupancy was regularly<br />

over 90% with a waiting list for families with<br />

nowhere to go. At least now with the extra<br />

capacity we will be able to provide more families<br />

with direct access to <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>.<br />

Over the last eleven years, whilst working<br />

for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>, I have seen the<br />

amazing impact our work has had ensuring<br />

families with sick children are supported.<br />

This year is no exception. We have recorded<br />

national house occupancy at 90%, and continue<br />

to give vital support to families with a sick child<br />

in hospital.<br />

With the help of a dedicated<br />

workforce we continue to make a<br />

difference. This year they have faced<br />

additional challenges operating in a<br />

difficult economic climate.<br />

We have managed to achieve some wonderful<br />

results and rejoice in our successes. <strong>The</strong>se are set<br />

out in this A<strong>nnual</strong> <strong>Report</strong>. We remain focused on<br />

the challenges ahead and look forward to the<br />

further development of supporting families whose<br />

children are receiving treatment in hospital.<br />

Together we can support the family in our<br />

homes and bring hope into their lives.<br />

Claudette Watson<br />

Chief Executive<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Chairman’s statement<br />

It is a true privilege to serve as the<br />

Chairman of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>.<br />

I am proud to be associated with a<br />

charity that provides such a necessary<br />

service: high-quality accommodation,<br />

or what we call ‘Homes from Home’,<br />

for families of children who are<br />

hospitalised due to serious illness.<br />

I am also proud to state that <strong>The</strong> <strong>Sick</strong> Children’s<br />

<strong>Trust</strong> has completed its most successful year in<br />

terms of fundraising.<br />

Our biggest capital appeal to date, ‘<strong>The</strong> Big<br />

Move’ appeal, was launched in June <strong>2009</strong> to raise<br />

£1.7 million. <strong>The</strong>se funds will be used to relocate<br />

our home in Leeds, Eckersley House, to Leeds<br />

General Infirmary.<br />

Our first Big Chocolate Tea Party – where families<br />

and friends across the UK got together for a cup<br />

of tea and a chocolate treat – raised more than<br />

£14,000. We will be holding a similar campaign<br />

in 2011.<br />

Our ability to help families of sick children<br />

depends on the generosity of our donors and<br />

the many volunteers who organise all the<br />

fundraising events that help finance our work.<br />

I wish to express my sincerest thanks to both<br />

our donors and our volunteers for their generosity<br />

during the past year. I would also like to thank<br />

the staff of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> for their<br />

continued good work which provides support for<br />

so many families.<br />

Despite the success of the past year, our work<br />

continues as we attempt to increase the number<br />

of families we are able to help. In 2011<br />

we hope to build a new ‘Home from Home’<br />

with 20 bedrooms at the Freeman Hospital in<br />

Newcastle upon Tyne to provide accommodation<br />

for families of children receiving treatment in<br />

the hospital’s Heart Unit. We will also be working<br />

with the Rosie hospital in Cambridge to create<br />

a new eight-bedroomed house and one of our<br />

three London houses, Stevenson House, which<br />

serves the Royal London Children’s Hospital,<br />

will be extended so that we can help even more<br />

families. As a result of this extension, our head<br />

offices will also be relocated to a new site.<br />

Through your continued generosity, I am<br />

optimistic that we can reach our goals.<br />

Stephen Catlin<br />

Chairman<br />

2


<strong>The</strong> <strong>Sick</strong><br />

Children’s<br />

<strong>Trust</strong><br />

For every £1 we<br />

spent this year,<br />

we raised £7.19<br />

Crawford House,<br />

Newcastle-Upon-Tyne<br />

<strong>The</strong> Royal Victoria Infirmary<br />

Eckersley House, Leeds<br />

St James’s Hospital<br />

Treetop House, Sheffield<br />

Sheffield Children’s Hospital<br />

Acorn House, Cambridge<br />

Addenbrooke’s Hospital<br />

Stevenson House, London<br />

Royal London Children’s Hospital<br />

Rainbow House, London<br />

Great Ormond Street Hospital<br />

Guilford Street House,<br />

London<br />

Great Ormond Street Hospital<br />

About us<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> was established<br />

in 1982 to provide support and<br />

accommodation to the families of seriously<br />

ill children at hospitals around the country.<br />

We now provide seven ‘Homes from Home’<br />

for families across the UK. Rainbow House,<br />

our first Home from Home, opened its doors<br />

to families with children undergoing<br />

treatment at Great Ormond Street<br />

Hospital in 1984.<br />

Since then we have built houses varying in<br />

size and layout but the key elements remain<br />

the same: homely accommodation close to<br />

the children’s wards with private family<br />

bedrooms and communal living areas.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


“<strong>The</strong> <strong>Sick</strong> Children’s<br />

<strong>Trust</strong> ensures that<br />

the very best of all<br />

medicines, family<br />

love and support,<br />

has a chance<br />

to work.”<br />

Michael Crawford, OBE<br />

President, <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

Our President<br />

Critically acclaimed actor and singer, Michael<br />

Crawford OBE, has been a supporter of <strong>The</strong><br />

<strong>Sick</strong> Children’s <strong>Trust</strong> for more than 23 years.<br />

Michael has always been very active in his<br />

support for the charity and when he is in the<br />

UK he always makes sure that he visits one of<br />

our ‘Homes from Home’. In <strong>2009</strong>, he visited<br />

Eckersley House in Leeds and took time out<br />

to chat with the families staying there and sit<br />

down and read a story to the children.<br />

His impact on the charity is huge and we are<br />

very grateful to him for his ongoing support.<br />

Objectives<br />

Promote and further the care, relief and<br />

treatment of sick children at any hospital<br />

in Great Britain and Northern Ireland.<br />

Promote the treatment and recovery of<br />

children in hospital by providing essential<br />

accommodation and amenities for parents,<br />

guardians, relatives and friends in need<br />

thereof when visiting such children.<br />

To purchase and provide toys, games and play<br />

facilities for children being treated at hospital<br />

and any child visiting them.<br />

To provide facilities and assistance to parents,<br />

guardians, relatives and friends of sick children<br />

in order to promote the welfare of such children.<br />

4


Support, family, home, together, hope<br />

“My family and I would have sunk without this house.<br />

Thank you.”<br />

Kerry Ogston, stayed at Rainbow House<br />

Our team of house managers continue to work<br />

together with families who have sick children<br />

who are staying in hospital. <strong>The</strong>y are at the<br />

heart of our work.<br />

With responsibility for the smooth running of<br />

the house, they ensure that the parents’ needs<br />

are met so that they can spend more time with<br />

their children.<br />

When families first arrive at our ‘Homes from<br />

Home’ it is essential that they are met with a<br />

friendly face and a cup of tea. We want families<br />

to feel relaxed as soon as they step through<br />

our door.<br />

It costs us £25<br />

to provide a room<br />

for a family for<br />

one night.<br />

<strong>The</strong> house managers provide the type of<br />

welcoming, warm environment that families<br />

seek, offering their experience and support to<br />

help get them through this traumatic time.<br />

We firmly believe that the house managers and<br />

their assistants are as important to our ‘Home<br />

from Home’ network as the buildings themselves.<br />

Each family staying with us deserves as much of<br />

our time as they need and it is our amazing house<br />

staff who are on hand, so that families can be<br />

there for each other.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


spends long periods of time in the hospital and<br />

then can go home for a few weeks, only to return<br />

back to the hospital to continue their treatment.<br />

We try to be there for the families and build a<br />

relationship with them so that they know that<br />

we will do our best to support them in their<br />

hours of need.<br />

Jane McHale (pictured) has worked for <strong>The</strong> <strong>Sick</strong><br />

Children’s <strong>Trust</strong> for eight years and been a house<br />

manager at Eckersley House in Leeds for five<br />

years. Jane says:<br />

“My role as house manager<br />

takes me on many different<br />

paths; no one day<br />

is the same.<br />

“Most families who use our services are initially<br />

in shock as their child has been newly diagnosed<br />

with a major illness. We offer them a’ Home<br />

from Home’ whilst they need it and you can<br />

see the relief on their faces when we mention<br />

that both mum and dad along with siblings can<br />

stay together at the house. Here in Leeds we have<br />

quite a few ‘return families’ who, once diagnosed,<br />

have a lengthy treatment ahead, where their child<br />

“Often we spend time listening to parents’<br />

concerns as they often feel that they can’t ask<br />

questions on the hospital ward. Obviously we<br />

encourage families to ask as many questions<br />

as possible to the nursing staff but we are<br />

always here for them with a listening ear or a<br />

shoulder to cry on. Families build a bond with<br />

us and we feel honoured that they can relax in<br />

our presence and we can help them feel secure<br />

in our ‘Homes from Home’.<br />

“It’s the little things that can often mean the<br />

most. For example, being able to cook a family<br />

meal, spending time together watching the<br />

family’s favourite TV programme, playing a board<br />

game or just being able to do their own laundry.<br />

Things you take for granted at home.<br />

“As we offer our services free of charge, families<br />

often want to fundraise for us when they go<br />

home, letting all their friends, family and work<br />

colleagues know of the work of <strong>The</strong> <strong>Sick</strong><br />

Children’s <strong>Trust</strong>, which can lead on to even<br />

more publicity and fundraising. <strong>The</strong> more<br />

people know about what <strong>The</strong> <strong>Sick</strong> Children’s<br />

<strong>Trust</strong> does the better.<br />

“ Our strapline ‘We’re here, so you can be there’<br />

really does exemplify what we at <strong>The</strong> <strong>Sick</strong><br />

Children’s <strong>Trust</strong> are all about.”<br />

6


Support, family, home, together, hope<br />

‘Homes from Home’ are arguably as fundamental to the<br />

well being of children and their families as any other<br />

aspect of a child’s medical and nursing care.<br />

Dr George Rylance, Consultant Paediatrician, Royal Victoria Infirmary<br />

We believe that family is the best medicine.<br />

By enabling families to stay together at<br />

their most vulnerable times we believe we<br />

can make a real difference to a child’s<br />

recovery. <strong>The</strong> parents have the peace of<br />

mind that they are close by to the hospital,<br />

whether it be to give their child a goodnight<br />

kiss, read them a story or just hold their<br />

hand when they are scared.<br />

“Our son Harrison was just four weeks old when<br />

he was suddenly taken ill and subsequently<br />

rushed to Great Ormond Street Hospital (GOSH).<br />

After various tests he was found positive for<br />

Group B Strep which had led to meningitis. This<br />

was an incredibly stressful time for us and there<br />

were moments when we thought we’d lose him.<br />

He stayed at GOSH for a total of 12 days before<br />

being transferred to a neurological ward for<br />

another week.<br />

“During this time we stayed at Rainbow House<br />

and were extremely grateful to <strong>The</strong> <strong>Sick</strong><br />

Children’s <strong>Trust</strong> for supporting us as it gave<br />

us the opportunity to be as close as we could<br />

to our son.<br />

“We would not have been able to travel<br />

backwards and forwards to GOSH as we live<br />

in Essex, which is a round trip of three hours;<br />

undertaking this daily would have wiped out any<br />

energy my husband Richard and I had left and<br />

we needed to save all our strength to get<br />

Harrison through this horrible time. We looked<br />

into the possibility of staying in a hotel but this<br />

wasn’t financially feasible for us. <strong>The</strong> only other<br />

option was sleeping on the sofa in the family<br />

room, something I know that GOSH would have<br />

preferred we didn’t do, but wild horses wouldn’t<br />

have made us leave our son. As a mother I<br />

needed to be as close to him as possible to bond<br />

with him.<br />

“When we heard about Rainbow House it was like<br />

our prayers had been answered. It allowed us to<br />

catch some sleep and re-charge our batteries for<br />

each day, which was what we desperately needed<br />

after some of the dreadful days we had with<br />

Harrison. <strong>The</strong> house gave us a sense of normality.<br />

We brought a couple of meals into the kitchen to<br />

heat up and it was a godsend. <strong>The</strong> kitchen was<br />

so well equipped with your own storage space if<br />

needed and it was good for our first cup of tea in<br />

the morning to wake us up!<br />

“<strong>The</strong> house also gave us privacy for much<br />

needed discussions, tears and just moments of<br />

desperation that we didn’t want to share with the<br />

other families going through their own traumas.<br />

“After a week in the hospital we were told some<br />

news that left us having to face the decision of<br />

turning off our son’s life support. As you can<br />

imagine this was the most desperate situation<br />

we could have ever faced. Having just one family<br />

room at the Paediatric Intensive Care Unit (PICU)<br />

meant that you would go off into corridors or<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


find quiet spots to break down, discuss and relay<br />

information. <strong>The</strong>y gave us a private room on the<br />

worst day to talk with our families but Richard<br />

and I needed time to be alone with our thoughts<br />

and to discuss our feelings and options. Coming<br />

home to the house gave us that much needed<br />

release to really break down and have a “proper”<br />

melt down. It got me through the day knowing<br />

that I would have privacy at Rainbow House at<br />

the end of very hard days.<br />

“Staying at the house was not only a relief for my<br />

husband and me but also took the pressure away<br />

from our families worrying about whether we<br />

were getting any rest and sleep whilst away from<br />

them, where we were sleeping and that we had<br />

somewhere to keep the mountains of belongings<br />

gradually being brought up to us. It also kept our<br />

family unit together as we were allowed to have<br />

our other son Fletcher stay with us. This helped<br />

reassure him that we were there for him too as we<br />

were missing him desperately but Harrison was so<br />

unwell that we daren’t go back to our home.<br />

well. We know that he has permanent brain<br />

damage and what that means for him in the<br />

future we don’t know. But he is here and we<br />

have him home. He is our little miracle when<br />

we think of where we were at one point. Our<br />

family is doing well and we have fantastic<br />

support from lots of healthcare professionals<br />

monitoring him and brilliant families around<br />

us. We can’t thank <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

enough for being there for us during this<br />

extremely stressful and frightening time;<br />

they made it just that little bit easier<br />

to cope.”<br />

Kelly Grahame, Harrison’s mum.<br />

“Even though Harrison was so young that he<br />

didn’t know what was going on, I am sure he<br />

knew that we were there as much as possible.<br />

When he was conscious, we were there when he<br />

went to sleep and there when he woke up. It also<br />

meant that we were getting the rest we needed<br />

to be at our best for him when he needed us the<br />

most. <strong>The</strong> staff at GOSH encouraged us to go to<br />

sleep at night rather than keep vigil by his bed,<br />

so that we could build up our energy for the day<br />

that he would eventually wake up. This was sound<br />

advice, something we passed on to many new<br />

families arriving at GOSH PICU while we were<br />

there. <strong>The</strong> situation that we were dealing with<br />

was enough to take all of your stored up energy.<br />

We would have fallen apart without the rest that<br />

we got at night at Rainbow House.<br />

8


Support, family, home, together, hope<br />

Home is where<br />

the heart is.<br />

It’s the small<br />

touches that<br />

make the<br />

difference.<br />

Average stay per<br />

family per house:<br />

Acorn House: 11 nights<br />

Crawford House: 11 nights<br />

Eckersley House: 11 nights<br />

Guilford Street House: 9 nights<br />

Rainbow House: 4 nights<br />

Stevenson House: 10 nights<br />

Treetop House: 17 nights<br />

Our ‘Homes from Home’ are a place where<br />

families can take a step back from their situation<br />

and feel safe and relaxed in a welcoming and<br />

warm environment. Here they can gather their<br />

thoughts and face the day or night ahead of<br />

them without having to worry about the smaller<br />

things in life, staying together as a close knit<br />

family unit.<br />

All our houses have private family bedrooms so<br />

family members can get a good night’s sleep<br />

and communal living and kitchen areas so that<br />

families can have some stability of normal family<br />

life, sharing a family meal or watching a favourite<br />

DVD. Families also gain comfort from sharing<br />

their concerns with other families with similar<br />

worries. A house manager is also on hand to offer<br />

both practical support and a shoulder to cry on.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


“<strong>The</strong> house offered us a stress-free<br />

environment during a very difficult time for my<br />

family. We could cook, eat and just generally<br />

relax – it helped us keep our family unit together.<br />

It also meant my seven year old son, David, and<br />

our new baby, William, could stay with us, which<br />

brought my husband and me immense comfort.<br />

I baked millionaire’s shortbread with David and<br />

cooked healthy meals for my family, rather than<br />

relying on takeouts from the hospital canteen.<br />

Sometimes even, whilst we were watching<br />

DVDs, my young son would play with another<br />

young child who was staying in the house.”<br />

Dominic, stayed at Acorn House<br />

“Staying at Rainbow House allowed us to be<br />

close to GOSH so we could visit Harry as often as<br />

we liked but also gave us a break away from the<br />

hospital environment. <strong>The</strong> phone in our room was<br />

reassuring as we knew that the hospital could<br />

contact us even if our mobiles were out of<br />

battery. Being on the ward 24 hours a day can<br />

get you down but having the house to go back<br />

to whenever we wanted a break was lovely.”<br />

Natalie, stayed at Rainbow House<br />

We know that providing a telephone in every<br />

bedroom directly linked to the children’s ward<br />

is essential in reassuring our parents and<br />

helping them to relax during their time with us.<br />

“Having somewhere to get away from the ward<br />

allowed us to gather our thoughts and refocus<br />

when things hadn’t gone to plan. Although it was<br />

great being able to be with Liam whenever we<br />

wanted, it was such an intense time that it was<br />

essential that we had breaks and the house was<br />

perfect for this. Also, because we had a direct link<br />

to the wards with the phones in the house, we<br />

never really felt out of the loop with Liam, and<br />

knew we could be there in moments, should,<br />

god forbid, anything go wrong.”<br />

Craig, stayed at Guilford Street House<br />

Many of the families whom we have helped let<br />

us know the benefit they get from being around<br />

other families in the same situation, swapping<br />

stories over a cup of tea, drawing strength<br />

from each other and realising that they are not<br />

alone.<br />

“Having other people around us gave us company<br />

too - a shoulder to cry on and someone to share<br />

our own experiences with. I have built up very<br />

strong friendships with a few people, whom we<br />

will remain friends with forever. It also gave us<br />

a chance to have adult conversation and talk<br />

about something other than our children, as<br />

after being at the hospital for as long as we<br />

were, we sometimes needed a bit of normality.”<br />

Laura, stayed at Treetop House<br />

10


Support, family, home, together, hope<br />

Working together with our supporters we can help families<br />

through one of the most traumatic experiences of their<br />

lives. Together we can make a real difference to the lives<br />

of children who are seriously ill in hospital and their<br />

families who want so badly to stay close by to them.<br />

In Leeds, we have been working closely with Leeds<br />

Teaching Hospitals NHS <strong>Trust</strong> since the beginning<br />

of 2008 to enable the transfer of all paediatric<br />

services from St James’s Hospital to the Leeds<br />

General Infirmary. By June <strong>2010</strong>, our ‘Home<br />

from Home’, Eckersley House, will have been fully<br />

recreated on the Leeds General Infirmary site by<br />

completely refurbishing a terrace of three houses,<br />

increasing the number of bedrooms currently at<br />

Eckersley House from 16 to 21 plus a self<br />

contained flat for families of transplant patients.<br />

<strong>The</strong> bedrooms will vary in size and include four<br />

rooms with en-suite facilities. <strong>The</strong> house will<br />

provide three fully equipped kitchens, lounge<br />

areas and a laundry room.<br />

<strong>The</strong> layout of the new house was carefully and<br />

sympathetically designed by Swanke Hayden<br />

Connell Architects in close liaison with LTHT<br />

Corporate Planning & Design Team and William<br />

Birch & Sons (Construction) Ltd were appointed<br />

following the tender process.<br />

We also continue to move forward working with<br />

Newcastle Hospitals NHS Foundation <strong>Trust</strong> in our<br />

bid to provide accommodation at the Freeman<br />

Hospital for the families at its Heart Unit.<br />

<strong>The</strong> Centre for Paediatric Cardiac Care is one of<br />

four Extracorporeal Membrane Oxygenation Units<br />

Family stay by home county<br />

0.23% Avon, Shropshire & Wiltshire<br />

3.80% Beds, Berks & Bucks<br />

5.13% Cambridgeshire<br />

0.86% Cornwall, Devon, Dorset & Somerset<br />

9.67% Cumbria, County Durham<br />

1.45% Derbyshire<br />

10.96% Essex<br />

0.82% Gloucestershire & Herefordshire<br />

7.09% Greater London<br />

1.06% Hampshire<br />

3.76% Hertfordshire<br />

0.16% Isle of White<br />

2.35% Kent<br />

3.41% Lancashire, Merseyside & Cheshire<br />

3.72% Lincolnshire<br />

7.28% Norfolk & Suffolk<br />

1.68% Northants, Leicestershire, <strong>The</strong> Midlands<br />

9.98% Northumberland & Teeside<br />

0.82% Nottinghamshire<br />

0.16% Oxfordhire & Worcestershire<br />

1.25% Surrey<br />

0.63% Sussex<br />

18.64% Yorkshire<br />

1.57% Northern Ireland & Eire<br />

1.37% Scotland<br />

0.70% Wales<br />

1.45% Other countries<br />

in the UK, and one of only two units which use<br />

the Berlin Heart – a Ventricular Assist Device that<br />

works for the child’s heart and/or lungs until<br />

corrective or transplant procedures can be<br />

carried out.<br />

As catchment areas run from the Scottish<br />

Borders, coast to coast to Yorkshire as well as<br />

receiving referrals from Glasgow, Leeds, Liverpool<br />

and Sweden, our role here will be vital to families.<br />

<strong>The</strong> unit consists of a 10-bedded paediatric<br />

intensive care unit and an 18-bedded ward.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Accommodation currently provided by the<br />

NHS on the site will be demolished in a<br />

redevelopment programme and consideration<br />

is being given for us to provide a new stand<br />

alone ‘Home from Home’ on this site offering<br />

a 20-bedroomed house.<br />

We will also begin working with the Rosie hospital<br />

in Cambridge which is doubling its size as part of<br />

its multimillion-pound redevelopment. As a<br />

referral centre for women and babies who have<br />

complex medical problems from the East of<br />

England, the hospital receives more than 1,000<br />

admissions a year but unfortunately only has<br />

three rooms available to support families<br />

and parents.<br />

We will build a new eight-bedroomed house<br />

to provide further accommodation increasing<br />

the capacity supported from 20 families per<br />

month to 50.<br />

Working together in<br />

the community<br />

A kind-hearted team from local construction<br />

company Morgan Sindall carried out<br />

improvements to Acorn House free of<br />

charge in February.<br />

<strong>The</strong> team worked with two of its regular<br />

subcontractors to create a new outdoor area,<br />

replace two broken window sills and repair<br />

signage at Acorn House. In a second goodwill<br />

gesture, Morgan Sindall’s suppliers also<br />

donated a large amount of cleaning materials.<br />

<strong>The</strong> team will also re-visit later in the year to<br />

sand, varnish and polish the existing floor at<br />

Acorn House.<br />

Our relationship with <strong>The</strong> Royal London Children’s<br />

Hospital will continue to strengthen with the<br />

addition of an extension to Stevenson House.<br />

As one of the largest acute children’s hospitals<br />

in London which sees over 100 children a day in<br />

its A&E department and delivers approximately<br />

4,500 babies a year, this will provide crucial<br />

support to families and parents of children<br />

being treated.<br />

This demand will also be added to as the three<br />

rooms currently accessible to families with<br />

children in Paediatric Critical Care will no longer<br />

be available when the hospital moves to a new<br />

location within the new grounds and the number<br />

of intensive care beds increases from 7 to 10.<br />

12


Support, family, home, together, hope<br />

Plans for <strong>2010</strong>-2011<br />

Looking to next year, we are currently<br />

developing plans to work on a number of<br />

projects with different working partners to<br />

create new services. This reinforces our purpose<br />

and will lead to more families being supported<br />

during what is often a traumatic time.<br />

We will continue to strengthen our relationship<br />

with the NHS <strong>Trust</strong>s as we look to improve our<br />

existing houses, and build new ‘Homes from<br />

Home’ across the UK.<br />

<strong>The</strong> Big Chocolate Tea Party campaign presents<br />

an ideal opportunity to attract media attention<br />

as well as involving the general public. More can<br />

be made of this next year, including the creation<br />

of an online community website for our<br />

supporters. This will provide them with a portal<br />

to share recipes and see where events in their<br />

area are happening.<br />

With our new brand now firmly in place we will<br />

continue to take a more proactive approach with<br />

our public relations, researching potential media<br />

opportunities and through our established<br />

campaigns maximise existing profile-raising<br />

awareness opportunities. <strong>The</strong> goal is to help<br />

build our brand awareness as well as<br />

contributing to the a<strong>nnual</strong> fundraising target.<br />

In the next financial year, we also hope to expand<br />

our events programme supporter base through a<br />

new family-centred Christmas carol service.<br />

<strong>The</strong> event will include readings by some of our<br />

celebrity supporters, as well as from a family who<br />

have stayed in one of our ‘Homes from Home’.<br />

We are also aiming to engage with a younger<br />

audience at our first London comedy night. This<br />

comedy night will replace our a<strong>nnual</strong> ‘Stars<br />

Behind Bars’ event and will bring on board new<br />

supporters who we hope will continue to be<br />

involved with us as we grow. Plans are also in<br />

place to develop an exciting programme of<br />

events to celebrate our 30th anniversary in 2012.<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> had the most successful<br />

fundraising year in its history, with good income<br />

growth in many areas of fundraising and we will<br />

look to continue this in the future.<br />

We look forward to what we believe will be a very<br />

exciting time for the charity. A strategic review is<br />

to be carried out of the fundraising department<br />

and a new five year plan of activities will<br />

be established.<br />

We will also look to build on our digital media<br />

presence through social networking sites<br />

such as Facebook and Twitter. This will be<br />

achieved through ongoing interaction with our<br />

fans and followers, providing them with an insight<br />

into our work and encouraging them to spread<br />

the word amongst non supporters.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


<strong>The</strong> fundraising department<br />

faces three main challenges<br />

in <strong>2010</strong>/11:<br />

to meet the running costs<br />

of our existing seven<br />

‘Homes from Home’<br />

to raise the £1.9m required<br />

if we are to build a new 20-<br />

bedroomed facility at<br />

the Freeman Hospital in<br />

Newcastle upon Tyne for the<br />

families of children receiving<br />

treatment in the Heart Unit<br />

to initiate and prepare<br />

capital appeals for a new<br />

eight-bedroomed ‘Home<br />

from Home’ at the Rosie<br />

hospital in Cambridge and<br />

for the extension of Stevenson<br />

House at <strong>The</strong> Royal London<br />

Children’s Hospital<br />

<strong>The</strong> fundraising department is currently made up<br />

of six full time and one part time staff. As we look<br />

to the future, and in order to meet the increased<br />

running costs and prepare for our forthcoming<br />

capital appeals, a full time researcher/fundraising<br />

assistant has been recruited to support the team<br />

and we are looking to employ a regional<br />

fundraiser in Newcastle to help with the ‘It<br />

Matters’ appeal for the Freeman Hospital.<br />

We will continue to develop our existing areas<br />

of fundraising to ensure that we maximise our<br />

income from traditional sources and aim to<br />

increase the proportion of long term funding.<br />

We will also look to research new areas of<br />

fundraising for the charity, whilst continuing<br />

to encourage unrestricted funding.<br />

We want our supporters to feel actively engaged<br />

in our work so that they become fully involved<br />

for the long term. We will continue to ensure<br />

that all our supporters receive regular updates<br />

and feedback and feel appreciated so they know<br />

how much we value their contribution.<br />

As a result of ‘<strong>The</strong> Big Move’ appeal we will see<br />

the successful relocation of our existing ‘Home<br />

from Home’ in Leeds, Eckersley House, to Leeds<br />

General Infirmary in summer <strong>2010</strong>.<br />

We will seek to encourage existing corporate<br />

relationships, create new long-term ones as<br />

well as seeking out new Charity of the Year<br />

partnerships. We will build on the existing<br />

fundraising events and make necessary<br />

improvements to suit our supporters’ needs<br />

which will aid the continuing trend of fundraising<br />

growth and success. We will also look to<br />

implement successful new events into the<br />

fundraising calendar and carry them on for<br />

future years.<br />

14


Our volunteers<br />

<strong>The</strong>re are many people who kindly volunteer hours of their<br />

time to support <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>.<br />

This is how Suzanne and Vicky help…<br />

I joined <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in May<br />

<strong>2009</strong>. I was introduced through a friend and<br />

even though I didn’t know that much about<br />

the charity when I first met some of the team<br />

for a cup of coffee, I instantly fell in love with<br />

their passion and enthusiasm for their cause.<br />

My role here is to assist the events team one<br />

day a week with any jobs that need doing for<br />

upcoming events. This can be anything from<br />

stuffing envelopes to meeting suppliers but<br />

most of my time is spent on collecting product<br />

donations for raffles and silent auctions, as<br />

that’s something I can do from home.<br />

<strong>The</strong> first event I helped out with was the<br />

glamorous Stars Behind Bars. After having worked<br />

in beauty PR for a couple of years, where it’s quite<br />

a struggle to receive any positive feedback on<br />

what you are promoting, I was overwhelmed by<br />

companies’ generosity and keenness to support<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>. We received fantastic<br />

donations such as a designer handbag by Anya<br />

Hindmarch, a night at the 5* Metropolitan Hotel<br />

and a round of golf for four people at Stoke Park.<br />

It was a hugely successful night and raffle; we<br />

raised a lot of money and received heaps of<br />

positive feedback from supporters who were<br />

delighted with the prizes. Since then I’ve also<br />

helped out with the Christmas Quiz and the<br />

Spring Ball.<br />

And after 12 months I still absolutely love<br />

volunteering for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>,<br />

especially after meeting Stephen Ormrod at the<br />

Spring Ball who explained to me first hand how<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> made a difference to his<br />

family when his daughter was taken into hospital.<br />

It’s real life stories like these that convince me<br />

even more that this is a great cause to volunteer<br />

for. But I also enjoy it tremendously. I’ve found<br />

out that I love working on events, and the team<br />

at head office are so kind and welcoming and<br />

their enthusiasm, energy, open-mindedness and<br />

positivity is very contagious.<br />

Suzanne van der Werf<br />

Volunteer<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


When my 15 month old son Riley contracted<br />

meningitis and renal failure in October<br />

2007, I gained first hand knowledge of<br />

the wonderful work <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

undertakes. Our family stayed at Eckersley<br />

House in Leeds for three weeks whilst Riley<br />

was being treated at the intensive care unit<br />

at St James’s Hospital.<br />

Once my life got back to a sense of normality a<br />

year later, I started voluntary fundraising for <strong>The</strong><br />

<strong>Sick</strong> Children’s <strong>Trust</strong>. I use my time to raise funds<br />

for Eckersley House under the guidance of its<br />

regional fundraiser, Vicki Smith. I am particularly<br />

happy with the help I have given for ‘<strong>The</strong> Big<br />

Move’ appeal to relocate Eckersley House from St<br />

James’s Hospital to the Leeds General Infirmary<br />

as Riley was treated at both of these hospitals.<br />

I love to fundraise in different ways. I have six<br />

charity boxes in local shops and public houses<br />

and last August bank holiday myself and a couple<br />

of friends did a fancy dress pub crawl which raised<br />

£65. I have also held a chocolate tea party last<br />

October as part of the charity’s Big Chocolate<br />

Tea Party campaign. I am also a strong advocate<br />

of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> merchandise and<br />

try to encourage my friends and families to<br />

buy something new each year, not to<br />

mention attending other fundraising events –<br />

I had a wonderful time at <strong>The</strong> <strong>Sick</strong> Children’s<br />

<strong>Trust</strong>’s bingo night.<br />

I have been volunteering for two years now and<br />

love it. This is such a worthwhile cause and I am<br />

proud to be part of the charity, especially given<br />

the profound impact it had directly on my life.<br />

As I am expecting my second child later this year,<br />

I may have to put the fundraising on hold for a<br />

few months, but I will be raring to get back into<br />

it after the birth. If I can help raise money or<br />

awareness of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> so that<br />

other families can be supported like I was, it will<br />

make all my hard work worthwhile.<br />

Vicky Shiel<br />

Volunteer<br />

16


Fundraising<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> has had a very successful<br />

fundraising year, with good income growth, in a year in<br />

which there was only one major capital project to fund.<br />

<strong>The</strong> newsletter and direct mail appeals continue to ensure the charity’s profile is maintained amongst our<br />

valued donors whilst acting as a strong source of revenue. <strong>The</strong> donors continue to give generously to the<br />

charity year on year. In <strong>2009</strong>/10 our direct marketing appeals raised a total of £19,950, an increase of<br />

47% on the previous year. It is hoped that this source of income will continue to rise in <strong>2010</strong>/11. Our first<br />

Big Chocolate Tea Party was also considered a big financial success and raised more than £14,000.<br />

Charitable <strong>Trust</strong>s<br />

and Foundations<br />

Charitable <strong>Trust</strong>s and Foundations again this<br />

year was our largest source of income, raising<br />

over£806,118 in generous donations, which is<br />

an increase of 35%. This was largely due to our<br />

capital appeal in Leeds, ‘<strong>The</strong> Big Move’ appeal,<br />

which accounted for 78% of the total<br />

<strong>Trust</strong> income.<br />

Community Fundraising<br />

We enjoyed another great year with our scores<br />

of loyal supporters around the country (and<br />

some even from overseas!). A whole range of<br />

events were organised, from skydives and running<br />

events to coffee mornings and charity quiz<br />

nights. In addition to this we had many personal<br />

donations and our number of regular givers<br />

(donating an amount monthly or a<strong>nnual</strong>ly)<br />

reached 180!<br />

Major Gifts<br />

We are growing our Major Gifts programme<br />

with the aim of encouraging long term supporters<br />

of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> who can make<br />

significant donations to our work. We have<br />

seen some success in this area this year and<br />

will continue to target this area of fundraising.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Sporting Events<br />

April <strong>2009</strong> saw the Flora London Marathon take<br />

place and once again we had a great team of<br />

runners taking on the challenge to raise money<br />

for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>. We had 14 runners<br />

in this event and together they managed to raise<br />

£33,780.58.<br />

This year we were lucky enough to be given<br />

places in the London Triathlon in August by our<br />

Chairman’s company Catlin. Over the event’s<br />

two days, eight individuals and five teams of<br />

three swam, cycled and ran through and ended<br />

up raising £10,051.78! <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

staff couldn’t resist getting involved and formed<br />

two teams of their own. We were all there to<br />

cheer them on at the ExCeL Centre in London’s<br />

Docklands area and a great weekend was had<br />

by all.<br />

Fundraising Families<br />

Each year we receive amazing donations from<br />

families who have gone out of their way to<br />

organise fundraising events on our behalf, and<br />

this year was no exception. Marcus and Laura<br />

Leverton stayed at Treetop House in Sheffield in<br />

September <strong>2009</strong> while their son Harry was being<br />

treated at Sheffield Children’s Hospital for viral<br />

infections. Treetop House became invaluable to<br />

the family during their two week stay, especially<br />

when Harry had to have major surgery and<br />

Marcus and Laura wanted to be near him 24<br />

hours a day. After they returned home, the family<br />

decided they wanted to do something to help<br />

so that Treetop House could continue to provide<br />

for families like them in desperate need. <strong>The</strong>y<br />

decided to organise a black tie evening in<br />

February <strong>2010</strong> at the local pub and bistro<br />

where Laura worked as an events coordinator.<br />

<strong>The</strong>y drummed up local support for the event<br />

by enlisting the help of their friend Rik Makarem,<br />

who stars in Emmerdale, and the evening was a<br />

great success, raising in excess of £7,000.<br />

Marcus says: “We were very lucky we only<br />

needed to stay for two weeks at Treetop House<br />

and our baby boy has made a great recovery<br />

but others are not so fortunate. <strong>The</strong>se facilities<br />

are vital and we must all do what we can to<br />

make sure that they receive the necessary funds<br />

to run each year.”<br />

Marcus and Laura hope to make this an a<strong>nnual</strong><br />

event and wish to continue supporting Treetop<br />

House and <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in any way<br />

that they can.<br />

18


Fundraising<br />

Special Events<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> was pleased to further<br />

extend the events programme this year to<br />

include a number of chocolate evenings,<br />

themed quiz nights and a Valentine’s auction.<br />

In addition, we hosted our last ‘Stars Behind Bars’<br />

in June, where once again celebrity bartenders<br />

helped raise over £5,000 and ensured the charity<br />

national press coverage.<br />

Our third ‘A Magic Moment’ was held at <strong>The</strong><br />

Magic Circle Headquarters in February and raised<br />

£59,000. This has become an established event,<br />

with many guests returning year after year,<br />

cementing their long-term support of the<br />

charity. Special thanks go to our sponsors,<br />

Bordeaux Index and the Michael Crawford<br />

International Fan Association.<br />

During March, we worked closely with Charity<br />

Events Ltd who hosted their first fundraiser, the<br />

‘Spring Ball’ at the Hurlingham Club in London.<br />

<strong>The</strong> event was a huge success and raised £62,000<br />

for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>. <strong>The</strong> evening was<br />

hosted by television and radio presenter,<br />

Gabby Logan, and attended by her husband,<br />

international rugby union player, Kenny Logan<br />

and Strictly Come Dancing star, Karen Hardy.<br />

Our gratitude goes to Alison Sagar and her<br />

dedicated committee, who worked tirelessly<br />

to produce a first class event.<br />

<strong>The</strong> forthcoming year will be an exciting time for<br />

special events, with highlights to include our first<br />

Christmas carol service at St Bride’s Church in the<br />

City of London and our fourth ‘A Magic Moment’<br />

in Euston.<br />

Our Local Fundraising<br />

Committees<br />

It was yet another successful year for the<br />

Cambridge Fundraising Committee, who hosted<br />

a multitude of events throughout the year and<br />

raised an amazing £36,000 for Acorn House.<br />

<strong>The</strong> Committee’s loyal members, the Friends of<br />

Acorn House, were treated to a visit to the House<br />

in November, where they enjoyed tours given<br />

personally by the house manager Joy Worship<br />

and had a chance to meet some <strong>Sick</strong> Children’s<br />

<strong>Trust</strong> staff members and trustees. <strong>The</strong> event was<br />

also attended by the Cambridge Fundraising<br />

Committee’s Patron, the Countess of<br />

St. Andrews, and Mary Archer.<br />

Sadly one of our fundraising committees, the<br />

Friends of Eckersley House, disbanded at the<br />

beginning of <strong>2010</strong>. However they managed to<br />

raise just over £400 throughout <strong>2009</strong> and made<br />

one final donation of £1,419.26 to go towards<br />

‘<strong>The</strong> Big Move’ appeal.<br />

However, every cloud has a silver lining, and<br />

some members have now formed a new<br />

committee, the Eckersley Heroes, which has<br />

so far raised just over £200.<br />

We need to raise £1 million<br />

this year to keep all our<br />

houses open.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Fundraising<br />

“<strong>The</strong> ongoing support of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in<br />

providing first-class ‘Home from Home’ accommodation<br />

at Leeds General Infirmary is essential.”<br />

Dr. Adam Glaser, Consultant Paediatrician, St. James’s University Hospital<br />

Capital Appeal<br />

‘<strong>The</strong> Big Move’<br />

In June <strong>2009</strong>, we launched our biggest capital<br />

appeal to date, ‘<strong>The</strong> Big Move’ appeal, with a<br />

target of £1.7 million. Due to the NHS <strong>Trust</strong><br />

moving all of their children’s wards from St<br />

James’s Hospital to Leeds General Infirmary, we<br />

also have to move our Leeds ‘Home from Home’,<br />

Eckersley House, or hundreds of sick children will<br />

be receiving treatment without their families<br />

being close by.<br />

We will move into our new and improved 22-<br />

bedroomed Eckersley House at the end of June,<br />

extending the capacity so we can help more<br />

families in their time of need.<br />

Average stay per family<br />

is 12 nights.<br />

Almost a year on and we are delighted to<br />

announce we have passed the million mark,<br />

though we still have a bit of a way to go in<br />

reaching our target. <strong>The</strong> response from our<br />

supporters has been amazing with families and<br />

local communities organising their own events,<br />

holding collections and making donations direct<br />

to the appeal. We are also proud to announce<br />

new creative ventures which were launched to<br />

boost fundraising for ‘<strong>The</strong> Big Move’ appeal: a CD<br />

was recorded featuring the Leeds Rhinos rugby<br />

league players and the RJP Community Choir,<br />

the Great Yorkshire Dinner Party campaign invited<br />

supporters to get together with friends and get<br />

cooking to raise funds, and we also introduced<br />

our inaugural tower run at Bridgewater Place,<br />

the <strong>2010</strong> Tower Power Challenge, in May <strong>2010</strong>.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Corporate Fundraising<br />

<strong>2009</strong> saw continued backing from our loyal<br />

and valued corporate supporters such as Catlin,<br />

Barclays Capital, GMS Estates and Salomon<br />

Oppenheimer. We also received the second of<br />

three a<strong>nnual</strong> financial instalments from CHK<br />

Charities Ltd and a brand new contribution<br />

from AstraZeneca.<br />

<strong>The</strong> last year also saw us develop our existing<br />

relationships. Yorkshire Building Society (YBS)<br />

in Sheffield were fantastically helpful and hosted<br />

several fundraising events, including an open<br />

day with Sheffield United Football Club where<br />

Sheffield United’s mascot, Captain Blade,<br />

stopped by to lend a hand (pictured bottom<br />

right with Denise Salter, branch manager of<br />

YBS Sheffield). This relationship led to further<br />

talks with Sheffield United Football Club and<br />

an application to become one of its official<br />

regional charity partners is currently being<br />

reviewed. We have developed strong links too<br />

with Bibby Distribution in Leeds, who are<br />

hosting a fundraising golf day for us in August.<br />

In December we were invited to join<br />

individuals from Colchester Castle Museum<br />

(pictured below, second from right, with<br />

our corporate fundraiser, Rob Clark) in a fancy<br />

dress fundraiser. <strong>The</strong> theme was Peter Pan with<br />

special guest appearances from Elvis and Michael<br />

Jackson too. Together with Ipswich Museum they<br />

raised money for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in<br />

support of colleague Liz Bowell whose family<br />

stayed at Acorn House while her little boy Alex<br />

recovered from a serious road accident.<br />

Just before our <strong>2009</strong>/10 financial year closed we<br />

were contacted by a department within Barclays<br />

to confirm that they had agreed to support <strong>The</strong><br />

<strong>Sick</strong> Children’s <strong>Trust</strong>. <strong>The</strong> department providing<br />

the support is ORIP (Operations, Regulatory<br />

Implementation and Planning) which is<br />

responsible for delivering business critical,<br />

regulatory solutions across all business units of<br />

Barclays and is run by Paul Fabara, the former<br />

CEO of Barclaycard. <strong>The</strong> Barclays volunteers<br />

have been using their business skills to help our<br />

team develop cost-saving and business ideas,<br />

which are proving to be very beneficial. In terms<br />

of fundraising activity we hope this will include<br />

a sponsored stair climb up One Churchill Place,<br />

the headquarters of Barclays located at Canary<br />

Wharf in London. All this comes with the added<br />

bonus of the generous Barclays matched<br />

fundraising scheme. Exciting times ahead!<br />

22


PR and communications<br />

Press Coverage<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>’s presence in the<br />

media has remained strong over the last year<br />

with articles appearing in national and regional<br />

newspapers, broadcast media and a number<br />

of charity and specialised trade publications<br />

and online.<br />

<strong>The</strong> Big Chocolate Tea Party attracted press<br />

interest both at the national and regional level<br />

and online. Our supporters were interviewed on<br />

local BBC radio and coverage was achieved in<br />

<strong>The</strong> Daily Telegraph, Daily Express, <strong>The</strong><br />

Independent and <strong>The</strong> Guardian website as<br />

well as trade publication, Third Sector.<br />

<strong>The</strong> campaign was considered a big success<br />

financially as well and raised more than £14,000.<br />

<strong>The</strong> press campaign for ‘<strong>The</strong> Big Move’ appeal<br />

was launched by Michael Crawford making a<br />

personal appearance at Eckersley House with<br />

a superb media response. Coverage included a<br />

double page spread in the Yorkshire Post, a full<br />

tabloid page in Yorkshire Evening Post, and a full<br />

page in Yorkshire Life, with a host of online hits.<br />

Television coverage included BBC Look North and<br />

Calendar News, as well as Radio Leeds.<br />

Claudette Watson, our Chief Executive, appeared<br />

alongside House Managers Tina Thake and<br />

Sandra Williams on cable TV channel OHTV<br />

during its Giving Week in December <strong>2009</strong>, which<br />

featured the work of a select few charities and<br />

also provided a good opportunity to appeal for<br />

fundraising. <strong>The</strong> footage ran numerous times<br />

over a week period.<br />

Our Family Ambassadors continue to provide a<br />

credible third party voice for the charity in both<br />

consumer and regional press. Using their case<br />

studies and images helps us to highlight the work<br />

we are doing and why it is important that the<br />

charity exists. House Managers have played a<br />

key role in rallying house users to become<br />

ambassadors and ensuring the information<br />

is sent over to the communications team to be<br />

used as soon as possible, ensuring the freshness<br />

of the story.<br />

<strong>The</strong>se case studies also provide a valuable tool<br />

for the fundraising teams when applying for<br />

fundraising applications.<br />

Coverage for ‘<strong>The</strong> Big Move’ appeal has been<br />

continuous throughout the year, achieving<br />

significant coverage every month. In depth<br />

coverage included a full page feature outlining<br />

the appeal in the Yorkshire Post, movingly written<br />

by Stephanie Smith, a mother of two who used<br />

Eckersley House when her son underwent cancer<br />

treatment.<br />

<strong>The</strong> official house opening will happen on July 1<br />

<strong>2010</strong>, enabling us to highlight once again the<br />

importance of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> in the<br />

local community.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Merchandise<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>’s merchandise collection<br />

has been created as an additional fundraising<br />

stream and also to raise awareness of the charity<br />

on a larger scale. <strong>The</strong> current range includes pens,<br />

pencils, bags, bibs, t-shirts and mugs which are<br />

being sold online and through our houses.<br />

Website<br />

<strong>The</strong> website continues to develop. In the last<br />

year we have added the scrolling news section<br />

function and users can now also download a<br />

selection of our fundraising documents and<br />

marketing materials. This continues to be a great<br />

portal for information for our supporters and<br />

potential supporters alike as well as providing<br />

a visual insight into the work of the charity.<br />

Intranet<br />

In a bid to improve internal communication, a<br />

secure intranet style website portal has been<br />

developed to house important communal<br />

documentation including budgets, staff contact<br />

details, current family ambassadors, marketing<br />

materials and administration documents. This is<br />

a work in progress and it is hoped in future this<br />

can be developed to include separate house<br />

pages where each House Manager can use it to<br />

update other staff as to what is happening in<br />

their house as well as including discussion forums.<br />

24


<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

and online social media<br />

An online media campaign was also launched<br />

during <strong>2009</strong>/10 with <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

setting up a Facebook page, a Twitter account<br />

and a blog. It also created an e-card generator<br />

on the website to link <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

with occasions throughout the year, such as<br />

Easter, Valentine’s Day and Christmas, and to<br />

help generate publicity around specific issues.<br />

Followers of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> Facebook<br />

page has continued to grow since it was<br />

established in April <strong>2009</strong>, the Twitter account<br />

has also increased ‘followers’ to 78+ and there<br />

have also been a number of positive comments<br />

made in reference to <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

events and campaign postings.<br />

Facebook<br />

• This has continued to provide an excellent<br />

platform to interact with our audience<br />

• We currently have more than 1,500 fans<br />

and have approximately 60 interactions<br />

with our fans on average, per week.<br />

Twitter<br />

This has proven useful for generating extra<br />

publicity for <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> as well<br />

as tracking our fans and health and charity<br />

related stories. It is also helping <strong>The</strong> <strong>Sick</strong><br />

Children’s <strong>Trust</strong> in identifying potential<br />

campaign supporters and patrons in the<br />

media and keeping an eye on other<br />

organisations’ activities.<br />

Blog<br />

This has not been attracting comments but it is<br />

contributing to ways to showcase the work of <strong>The</strong><br />

<strong>Sick</strong> Children’s <strong>Trust</strong> and provides an opportunity<br />

to give a personal insight into the work of <strong>The</strong><br />

<strong>Sick</strong> Children’s <strong>Trust</strong> staff and volunteers.<br />

A better option would be to have the blog<br />

integrated as part of our website but this is<br />

not financially viable at the moment.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Facts and figures<br />

Income sources and expenditure <strong>2009</strong>-<strong>2010</strong><br />

Fast Facts<br />

During the year the<br />

charity generated income<br />

of £2,185,472, £765,439<br />

more than last year. This equates<br />

to an increase of 54%.<br />

£397,016 was raised through<br />

a variety of events held by<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>, our<br />

supporters and sponsored<br />

activities, which is 22%<br />

more than last year.<br />

£806,118 was raised through<br />

generous donations from<br />

Charitable <strong>Trust</strong>s and Liveries<br />

which is an increase of 35%.<br />

£85,183 was raised through<br />

corporate fundraising -<br />

an increase of 5%.<br />

Charitable <strong>Trust</strong>s/Liveries £806,118<br />

Corporate/Corporate Foundations: £85,183<br />

Individual Donations & Gift Aid £152,745<br />

Sponsorship £57,956<br />

Supporters’ Events £201,454<br />

Events by the SCT £137,606<br />

Legacies £9,149<br />

Donations in ‘Homes’ £89,353<br />

Hospitals £132,850<br />

Merchandise Sales £5,435<br />

Bank Interest £7,623<br />

Other £500,000<br />

Unrestricted income was<br />

lower than last year and<br />

restricted income was 104%<br />

higher than in 2008-<strong>2009</strong>,<br />

an increase of £833,427.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Expenditure<br />

Expenditure increased overall by £2,469 (0.2%).<br />

<strong>The</strong> property costs of the ‘Homes from Home’<br />

decreased from £245,775 the previous year to<br />

£125,624 this year, a decrease of 48%.<br />

Capital Costs<br />

Capital expenditure increased this year by<br />

£736,856 totaling £1,146,146. <strong>The</strong>se Costs<br />

were attributed to ‘<strong>The</strong> Big Move’ appeal.<br />

Costs of generating<br />

voluntary income<br />

This cost has increased by 11% on last year.<br />

Fundraising efficiency figure equal to a cost<br />

of 14p spent to raise £1.<br />

Reserves<br />

<strong>The</strong>re has been an increase in reserves due to our<br />

capital fundraising campaign and income being<br />

received towards the end of the financial year.<br />

<strong>The</strong> charity policy aims to maintain six months’<br />

sufficient unrestricted reserves (£550,000 approx)<br />

to meet its operating and administrative costs,<br />

and this year our free reserves are £1,203,132. At<br />

the end of this financial year there was an income<br />

shortfall for ‘<strong>The</strong> Big Move’ appeal of £250,000.<br />

If this money is not available then it will come<br />

out of the free reserves amount.<br />

28


Income and expenditure, account and statement of<br />

financial activities for the year ended 31 March <strong>2010</strong><br />

Unrestricted<br />

Funds<br />

£<br />

Restricted<br />

Funds<br />

£<br />

Total <strong>2010</strong><br />

£<br />

Total <strong>2009</strong><br />

£<br />

Incoming Resources<br />

Incoming resources from generated funds<br />

Voluntary income<br />

545, 794<br />

1,626,620<br />

2,172,414<br />

1,369,751<br />

Activities for generating funds<br />

5,435<br />

/<br />

5,435<br />

3,004<br />

Investment income<br />

1,906<br />

5,717<br />

7,623<br />

47,278<br />

Other incoming resources<br />

/<br />

/<br />

/<br />

/<br />

TOTAL INCOMING RESOURCES<br />

553,135<br />

1,632,337<br />

2,185,472<br />

1,420,033<br />

Resources<br />

Costs of generating voluntary income<br />

303,988<br />

/<br />

303,988<br />

274,558<br />

Charitable activities<br />

423,530<br />

466,403<br />

889,933<br />

917,111<br />

Governance costs<br />

9,500<br />

/<br />

9,500<br />

9,283<br />

TOTAL INCOMING RESOURCES<br />

737,018<br />

466,403<br />

1,203,421<br />

1,200,952<br />

Net incoming Resources before transfers<br />

(183,883)<br />

1,165,934<br />

982,051<br />

219,081<br />

Transfers between funds<br />

1,374,694<br />

(1,374,694)<br />

/<br />

/<br />

Net Movements in funds<br />

Funds at 1 April <strong>2009</strong><br />

5,043,707<br />

427,691<br />

5,471,398<br />

5,252,317<br />

Funds at 31 March <strong>2010</strong><br />

6,234,518<br />

218,931<br />

6,453,449<br />

5,471,398<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Balance sheet at 31 March <strong>2010</strong><br />

Current Assets<br />

<strong>2010</strong> <strong>2009</strong><br />

£ £<br />

£<br />

£<br />

Fixed Assets<br />

3,135<br />

5,031,386<br />

35<br />

4,184,876<br />

Current Assets<br />

Debtors and prepayments<br />

591,018<br />

96,778<br />

Cash at bank and in hand<br />

868,051<br />

1,240,408<br />

1,459,069<br />

1,337,186<br />

Creditors: Amounts falling due<br />

within one year<br />

3,135 35<br />

(37,006)<br />

(50,664)<br />

Net Current Assets<br />

1,422,063<br />

1,286,522<br />

Net Assets<br />

6,453,449<br />

5,471,398<br />

Represented by:<br />

Restricted Funds<br />

218,931<br />

427,691<br />

Unrestricted Funds<br />

Designated funds<br />

General Unrestricted Funds<br />

5,031,386<br />

1,203,132<br />

4,184,876<br />

858,831<br />

TOTAL FUNDS<br />

6,453,449<br />

5,471,398<br />

<strong>The</strong> Statement of Financial Activities and Balance Sheet are not the full statutory accounts but are a summary of the information which<br />

appears in the full accounts. <strong>The</strong> full accounts have been audited and given an unqualified opinion. <strong>The</strong> full accounts were approved by<br />

the <strong>Trust</strong>ees on September 21, <strong>2010</strong> and a copy has been submitted to the Charity Commission and Registrar of Companies.<br />

<strong>The</strong>se summarised accounts may not contain sufficient information to allow for a full understanding of the financial affairs of the Company.<br />

For further information the full a<strong>nnual</strong> accounts, including the auditor’s report and trustees’ report, which can be obtained from the<br />

Company’s offices, should be consulted.<br />

30


Auditors’ statement<br />

Independent Auditors’<br />

statement to the trustees<br />

of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong><br />

We have examined the summarised financial<br />

statements of <strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong>.<br />

Respective responsibilities<br />

of <strong>Trust</strong>ees and Auditors<br />

<strong>The</strong> <strong>Trust</strong>ees are responsible for preparing<br />

the summarised financial statements in<br />

accordance with United Kingdom law and the<br />

recommendations of the charities’ SORP. Our<br />

responsibility is to report to you our opinion on<br />

the consistency of the summarised financial<br />

statements with the full financial statements and<br />

the <strong>Trust</strong>ees’ A<strong>nnual</strong> <strong>Report</strong>. We also read the<br />

other information contained in the summarised<br />

A<strong>nnual</strong> <strong>Report</strong> and consider the implications for<br />

our report if we become aware of any apparent<br />

misstatements or material inconsistencies with<br />

the summarised financial statements.<br />

Neil Finlayson<br />

Senior Statutory Auditor<br />

For and on behalf of Kingston Smith LLP,<br />

Statutory Auditor Chartered Accountants<br />

and Registered Auditors<br />

Devonshire House<br />

60 Goswell Road<br />

London<br />

EC1M 7AD<br />

Basis of Opinion<br />

We conducted our work in accordance with<br />

Bulletin 2008/3 issued by the Auditing<br />

Practices Board.<br />

Opinion<br />

In our opinion the summarised financial<br />

statements are consistent with the full financial<br />

statements and the <strong>Trust</strong>ees’ A<strong>nnual</strong> <strong>Report</strong> of<br />

<strong>The</strong> <strong>Sick</strong> Children’s <strong>Trust</strong> for the year ended 31<br />

March <strong>2010</strong>.<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


We currently have 94 rooms, 1 bone<br />

marrow transplant transitional flat and<br />

1 liver transplant transitional flat, so are<br />

able to help 96 families each night.<br />

32


Thank you<br />

We would like to thank all our donors without whose<br />

support our work would not be possible. We are very<br />

grateful to all the individuals, charitable trusts and<br />

companies that supported our work in <strong>2009</strong>/10.<br />

Donations of £5,000<br />

or more<br />

Alex Kinloch<br />

AstraZeneca<br />

Barclays Capital<br />

Candlelighters’ <strong>Trust</strong><br />

Catlin Underwriting<br />

CHK Charities Ltd<br />

George Stancliffe<br />

GMS Estates<br />

Felicity Wilde Charitable <strong>Trust</strong><br />

Fells Angels<br />

Freddie Athill<br />

Marcus and Laura Leverton<br />

North East Promenaders Against Cancer<br />

P F Charitable <strong>Trust</strong><br />

Phil Lis<br />

Salomon Oppenheimer Philanthropic<br />

Foundation<br />

Sobell Foundation<br />

<strong>The</strong> 29th May Charitable <strong>Trust</strong><br />

<strong>The</strong> Charles Dunstone Charitable <strong>Trust</strong><br />

<strong>The</strong> D’Oyly Carte Charitable <strong>Trust</strong><br />

<strong>The</strong> Ernest Kleinwort Charitable <strong>Trust</strong><br />

<strong>The</strong> Evan Cornish Foundation<br />

<strong>The</strong> John Ellerman Foundation<br />

<strong>The</strong> Hartlepool Mail<br />

<strong>The</strong> Leathersellers’ Company Charitable Fund<br />

<strong>The</strong> Thomas J Horne Memorial <strong>Trust</strong><br />

<strong>The</strong> Wolfson Foundation<br />

‘<strong>The</strong> Big Move’ appeal<br />

Alistair and Camilla Hamilton<br />

BBC Children in Need<br />

Children’s Heart Surgery Fund<br />

Evans Property Group<br />

Lord Barnby’s Foundation<br />

Merril and Dolores Halpern<br />

Michael Crawford Children’s Charity<br />

Scotshill <strong>Trust</strong><br />

Simon Eckersley<br />

Sir Hugh and Lady Catherine Stevenson<br />

<strong>The</strong> C Charitable <strong>Trust</strong><br />

<strong>The</strong> Childwick <strong>Trust</strong><br />

<strong>The</strong> Constance Green Foundation<br />

<strong>The</strong> Garfield Weston Foundation<br />

<strong>The</strong> Helen Roll Charity<br />

<strong>The</strong> Henry Smith Charity<br />

<strong>The</strong> Peacock Charitable <strong>Trust</strong><br />

<strong>The</strong> Popli Khalatbari Charitable Foundation<br />

<strong>The</strong> Sir Jules Thorn Charitable <strong>Trust</strong><br />

<strong>The</strong> Welton Foundation<br />

Valerie Glass<br />

Wooden Spoon<br />

THE SICK CHILDREN’S TRUST ANNUAL REPORT <strong>2009</strong> - <strong>2010</strong>


Supporters<br />

Abstract Securities<br />

Addenbrooke’s Charitable <strong>Trust</strong><br />

Adrian Wood<br />

Aon Benfield<br />

Alix Smith<br />

American Express<br />

Andrew Hennessey<br />

Anna Epps<br />

Anne Folan, John Lewis<br />

Barclays Bank ORIP<br />

Barts and the London Charity<br />

Ben Bolton<br />

Ben Pewter<br />

Bibby Distribution, Leeds<br />

Bordeaux Index<br />

Bridgewater Place Management<br />

Cambridge Fundraising Committee<br />

Charity Events Limited<br />

Craig Harrod<br />

Friends of Eckersley House<br />

Graham Austin<br />

Graham Pewter<br />

Great Ormond Street Hospital<br />

Ian Tomlinson<br />

John Barwick<br />

John Carroll<br />

John Lewis Partners, London<br />

Leeds Rugby Community Foundation<br />

Leeds Teaching Hospitals Charitable Foundation<br />

Leeds University<br />

Liz Holmes<br />

Mark Glatman<br />

Mark Hester<br />

Mars in the Community<br />

Martin Hicks<br />

Michael Crawford Friendship Club<br />

Michael Crawford Intl Fan Association<br />

Mike Balcombe<br />

Nishaat Jahan<br />

Ormrod Family<br />

Rachel Jenkins<br />

Reed Elsevier<br />

Robert Fletcher<br />

Sheffield Children’s Hospital Charity<br />

Sheffield Fundraising Committee<br />

Shelley O’Halloran<br />

Steve Coyles<br />

St James’s University Teaching Hospital <strong>Trust</strong><br />

Suzanne van der Werf<br />

<strong>The</strong>resa Peasgood<br />

<strong>The</strong> Eckersley Heroes<br />

Veolia Environmental Services, London<br />

Veolia Environmental Services, Sheffield<br />

Vincent Holding<br />

Weetwood Hall<br />

Yorkshire Building Society, Sheffield<br />

34


Contact details<br />

Head Office<br />

80 Ashfield Street<br />

London<br />

E1 2BJ<br />

T 020 7791 2266<br />

info@sickchildrenstrust.org<br />

Charity Reg No. 284416<br />

A company limited by guarantee,<br />

registered in England: 1618435<br />

President<br />

Michael Crawford OBE<br />

Vice Presidents<br />

Peter Baldwin<br />

Dame Judi Dench<br />

Loyd Grossman OBE<br />

Carmel Kinnear<br />

Gary Lineker OBE<br />

Christopher Timothy<br />

<strong>Trust</strong>ees<br />

Gary Boom<br />

Stephen Catlin (Chairman)<br />

Peter Cunard<br />

Stephen Masters<br />

Portia Mischcon<br />

James Rigby<br />

Michael Robinson (started December <strong>2009</strong>)<br />

Pernille Tholstrup<br />

Soren Tholstrup<br />

Elizabeth Warren (resigned 26 May <strong>2009</strong>)<br />

Chief Executive<br />

Claudette Watson<br />

claudette@sickchildrenstrust.org<br />

Interim Head of Fundraising<br />

Jane Featherstone<br />

jane.featherstone@sickchildrenstrust.org<br />

House Operations Manager<br />

Sue Cartwright<br />

sue@sickchildrenstrust.org<br />

PR & Marketing Manager<br />

Sarah Wallace<br />

sarah@sickchildrenstrust.org<br />

www.sickchildrenstrust.org


We are able to help over<br />

4,000 families every year.<br />

36


Brochure design donated by Katana Limited<br />

www.katanalimited.com

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