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æ²æ» 罪è¡å§å¡æFight Crime Committee - ä¿å®å±
æ²æ» 罪è¡å§å¡æFight Crime Committee - ä¿å®å±
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CHAPTER 7<br />
FIGHT CRIME PUBLICITY STRATEGY<br />
7.1 The Publicity Sub-<strong>Committee</strong> of the FCC formulates the strategy for<br />
the Fight <strong>Crime</strong> Publicity Campaign, which starts in early summer every year.<br />
The strategy, usually embracing one or more themes targeting prevailing crimes<br />
and / or areas of major community concern, is implemented by the Publicity<br />
Sub-<strong>Committee</strong> following endorsement by the FCC.<br />
Review of the 2008-09 Campaign<br />
7.2 The themes of the 2008-09 campaign were “Safeguard Your<br />
Possessions” and “Watch Out for Deceptions”, with emphasis on pickpocketing<br />
and street deceptions respectively. And in support of the territory-wide anti-drug<br />
campaign launched by the Task Force on Youth Drug Abuse, “No Drugs, No<br />
Regrets. Not Now, Not Ever” was adopted as the third theme. A budget of<br />
$1.62 million was allocated for the implementation of the campaign.<br />
7.3 The campaign, launched in June 2008, included television APIs and<br />
radio APIs. The television APIs were uploaded onto the home pages of the<br />
Information Services Department (ISD) (http://www.isd.gov.hk/) and the Hong<br />
Kong Police Force (HKPF) (http://www.police.gov.hk/) and were broadcast on<br />
various outdoor electronic media. To further publicise the fight crime messages,<br />
posters were also produced for display at MTR stations, bus shelters and as bus<br />
body advertisement.<br />
Publicity Strategy for the 2009-10 Campaign<br />
7.4 The 2009-10 campaign continued to enjoy a major campaign status<br />
with a budget allocation of $1.62 million.<br />
7.5 In 2008, burglary cases increased to 4 774 from 4 512 in 2007, with<br />
most cases occurred in residential buildings without caretakers or iron grilles.<br />
Technology crimes, such as Internet frauds and thefts, also increased, by 24.8%<br />
from 634 in 2007 to 791 in 2008. Of the 105 rape cases occurring in 2008, 14<br />
cases (or 13.3%) involved friends known through the Internet.<br />
7.6 The Publicity Sub-<strong>Committee</strong> decided to step up publicity focusing<br />
on these two aspects. “Beware of Burglaries” and “Protect Yourself from <strong>Crime</strong><br />
and Predators On-line” were chosen as the themes of the 2009-10 campaign.<br />
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