Executive Education - WiWi-Online
Executive Education - WiWi-Online
Executive Education - WiWi-Online
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<strong>Executive</strong> <strong>Education</strong><br />
the globally networked management school<br />
the globally networked management school - 1
2 - Maastricht School of Management
Table of Content<br />
07 Meet the world in your classroom<br />
3-week Programs<br />
11 Strategic Management<br />
13 Training for Impact<br />
15 Business Dynamics<br />
17 Managing Performance through Organizational Culture<br />
19 Management of Change for Organizational Transition<br />
21 Project Identification, Development and Management<br />
23 The Consulting Process<br />
25 E-Government<br />
27 Women Entrepreneurship Promotion<br />
29 Managing Sustainable Development<br />
31 Financial Management for Non-Financial Managers<br />
33 Sustainable Tourism Management<br />
35 Leadership and Management for Higher <strong>Education</strong> Institutions<br />
37 Dynamics of International Trade<br />
12-week Programs<br />
41 Financial Management<br />
43 Marketing of Services<br />
45 Managerial Control and Management Information Systems<br />
47 Project Management<br />
49 Environmental Management towards Sustainable Development<br />
51 Admission requirements and Application procedure<br />
Tailor-Made<br />
55 Tailor-Made programs<br />
59 Selection of previous programs
“The MSM course I attended in Maastricht gave me the<br />
opportunity to interact with other development workers from other<br />
countries and organizations. It gave me a whole new worldview<br />
with respect to the way development cooperation is carried out at<br />
different levels with different stakeholders”.<br />
Mark Norman A. Maca, Philippines - PDM 2006<br />
Network Facilitator, BOND Philippines Inc.
Meet the world in your classroom<br />
For more than 55 years the Maastricht School of Management (MSM) has<br />
fostered international collaboration through education, technology and<br />
research with a special focus on emerging economies and developing<br />
countries.<br />
MSM offers an attractive range of high-quality management degree<br />
programs around the world, including Master of Business Administration<br />
(MBA), Master of Science (MSc), <strong>Executive</strong> MBA (EMBA), Global Distance<br />
MBA and Doctoral Programs (DBA and PhD).<br />
In addition to these degree programs MSM offers a broad selection of short<br />
certificate and diploma-based executive programs as well as tailor-made<br />
programs. These are specially designed to help you continue developing your<br />
knowledge and skills in specific competence areas or to obtain a more<br />
in-depth overview of a specific core management discipline.<br />
With more than 2000 students graduating in no less than 20 countries each<br />
year, MSM is the Netherlands’ largest and most internationally oriented<br />
business school.<br />
You will find that MSM’s unique learning approach combines management<br />
theory with practical experience and applied research in a multicultural and<br />
multidisciplinary setting.<br />
Upgrade your managerial talent<br />
Can you face the challenges of today’s global business community<br />
Are you prepared to manage in a multicultural setting Do you want to<br />
develop your overall management capabilities even further<br />
MSM short Open Enrollment Management Training programs are designed<br />
to give you the tools, methods and skills you need to respond to tomorrow’s<br />
management challenges today.<br />
Our blended learning approach will help you get the most out of your<br />
education. Lectures, exercises, real life case studies, group work, roleplaying,<br />
work visits, simulations and constructive feedback are all<br />
incorporated into our training, custom-built around your own unique<br />
experiences and expertise. And you will share this interactive learning<br />
experience with fellow participants from a diverse range of countries.<br />
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Empower your organization<br />
Is your organization continually faced with changing market dynamics,<br />
ever-growing competition and increasing globalization<br />
MSM Tailor-Made training programs can help your organization on its way<br />
towards successfully and profitably coping with these challenges. Each<br />
tailor-made program is designed in close cooperation with your organization<br />
and customized to meet your individual needs. MSM will combine your input<br />
and our expertise to select the most appropriate theory, tools and skills.<br />
Our tailor-made concept is the perfect tool to strengthen your managers’<br />
leadership skills - a valuable asset for your entire organization.<br />
The program can be delivered either at your own organization in its home<br />
country or at the MSM headquarters in Maastricht, The Netherlands.<br />
MSM has conducted tailor-made programs in several countries in Africa,<br />
Asia, the Middle East, Latin America, and Central and Eastern Europe.<br />
MSM Competencies<br />
- More than 55 years experience in management education<br />
- Interactive learning concept<br />
- Balance of theory, practical experiences and applied research<br />
- Dedicated and experienced international faculty and staff<br />
- Culturally diverse student body<br />
- Globally networked knowledge community<br />
8 - Maastricht School of Management
“Groupwork increased my ability to work in a team.<br />
I learned to get a different way of thinking about the<br />
same problem and how to prioritize those ideas to solve<br />
the problem in a sustainable way.”<br />
Marina Nazneen, Bangladesh – ME 2008<br />
Deputy Director (Local Government), Office of the Deputy<br />
Commissioner, Mymensingh
“The short course lived up to my expectations because it was very<br />
practical and relevant to my current job position. I will be able to<br />
use most of the models back home to enhance my job performance<br />
and that of my company too in achieving the set objectives”.<br />
Kennedy Kapembwa, Zambia - GSM 2008<br />
Customer Services Manager Northern Region,<br />
Zambia Telecommunications Company Limited (ZAMTEL)
Strategic Management<br />
(program code: GSM)<br />
Designing a strategy that works<br />
No matter the location, ownership structure or even the size of your<br />
organization, being prepared for the challenges of today’s rapidly changing<br />
business world is essential. Strategy and innovation are the keys to success<br />
in a modern environment. As a senior management executive you need<br />
a forward-thinking strategy that will help your organization gain that<br />
competitive edge. Making this strategy work is the next challenge. Not<br />
only will the GSM course teach you to design the best strategy for your<br />
organization’s particular aims, it will also show you how to make your<br />
strategy work.<br />
What to expect<br />
Our interactive learning concept will train you in the key areas of strategy<br />
formulation and implementation. The program will keep you up-to-date<br />
on the latest developments in the field of strategy as well as sharpen your<br />
professional skills. Sharing real-life experiences will also stimulate critical<br />
thinking. Your broader managerial skills will be enhanced, leading to<br />
increased personal effectiveness.<br />
What you will gain<br />
The training will provide you with the analytical tools you will need to<br />
define your strategy. You will gain the management skills required for<br />
decision-making and effective planning as well as implementation of your<br />
personalized strategy. All of this will ultimately increase your organization’s<br />
overall performance.<br />
Your profile<br />
The program is designed for:<br />
• senior executives operating in a general management position either in<br />
the private or public sector<br />
• high potential mid-career executives moving into a senior level position<br />
• consultants and lecturers in a field related to strategic management<br />
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“The EP TI Program can serve as an excellent guide for<br />
trainers in developing countries. It provides lots of tips,<br />
techniques and knowledge to design modern training<br />
programs. “<br />
Lucky Chhetri, Nepal - TI 2008<br />
Founder / Director, Empowering Women of Nepal (EWN)<br />
<strong>Executive</strong> Director, 3 Sisters Adventure Trekking (P) Ltd.
Training for Impact<br />
(program code: TI)<br />
Improving organizational results through training<br />
In many countries significant amounts of money are spent on training.<br />
Often this training will not have a sustainable impact on the business or<br />
organization itself. When used in the right way, training can greatly improve<br />
employee performance and lead to better results for the organization as a<br />
whole. The TI program aims to achieve a truly sustainable impact through<br />
training.<br />
What to expect<br />
With an emphasis on sharing experiences and best practices the program’s<br />
interactive concept focuses on all phases within the training process,<br />
from needs assessment to training design and delivery as well as impact<br />
evaluation. The goal of the program is to provide consultants and trainers<br />
with the knowledge, tools and skills they need to optimize the impact of their<br />
training.<br />
What you will gain<br />
You will be able to conduct a training needs assessment and will know how<br />
to identify the variables in the work environment that impede the transfer<br />
of learning. You will have the skills to develop a training program aimed<br />
at a specific target group, using the most suitable training methods and<br />
materials. You will gain insight into your own style of training, be able to<br />
properly assess its impact and have the confidence necessary to put the<br />
methods into practice, guaranteeing the success of your training.<br />
Your profile<br />
The program is designed for:<br />
• internal or external training consultants<br />
• advisors specialized in training issues<br />
• HR professionals involved in training<br />
• trainers or lecturers involved in management training<br />
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Gregory Renfrum, Suriname - BD 2007<br />
Managing Director, Iridium Connect NV<br />
“I have learned to turn concepts into dynamic models,<br />
which are more realistic and provide a solution to<br />
problems in a simple and effective way”.
Business Dynamics<br />
(program code: BD)<br />
Turning IT tools into business intelligence<br />
Today’s business world is changing rapidly. That’s why executives need<br />
to analyze new opportunities and take the right strategic actions without<br />
hesitating. To keep up with this modern pace you need the best tools<br />
available for strategic decision-making. Information Technology (IT) is one<br />
of these tools, providing you with a wealth of opportunities to support the<br />
decision-making process. The BD program will give you insight into how to<br />
exploit the latest IT tools to the fullest and really put them to work for you.<br />
What to expect<br />
Our interactive teaching concept will train you to use the newest<br />
state-of-the-art IT tools and show you how these tools can be used to model,<br />
visualize and analyze your business situation. You will learn how they can<br />
enhance your understanding of both your business and its environment.<br />
What you will gain<br />
You will have gained new insights to get the most out of cutting-edge IT tools.<br />
You will understand how these tools can improve your business processes<br />
and be able to choose the right tools for your unique business environment.<br />
Your profile<br />
The program is designed for:<br />
• business executives interested or involved in strategic planning<br />
• management consultants<br />
• IT or e-Business specialists<br />
• researchers and teachers in areas related to strategic planning and<br />
information technology<br />
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“The OCM program helped to improve the way I work<br />
in the area of management and leadership, as well as<br />
to enhance the organizational culture towards a High<br />
Performance Organization”<br />
Hayat Ibrahim Mohammed Al Shawafy, Yemen – OCM 2008<br />
District Manager, Pfizer Pharmaceutical Company
Managing Performance through Organizational Culture<br />
(program code: OCM)<br />
Maximizing the performance of your organization<br />
Increasing competition, globalization, widespread use of the internet and<br />
all the rapid developments in information technology are just some of the<br />
factors influencing modern business. Organizations competing in today’s<br />
volatile business world are finding it increasingly difficult to achieve and<br />
maintain a satisfactory level of organizational performance. Some have<br />
managed to overcome these difficulties and establish a firm foothold in this<br />
ever-changing environment, earning them the title of a “high-performance<br />
organization”. The OCM will challenge you to transform your organization<br />
into a high-performance structure and give you the tools you need for<br />
optimal efficiency and effectiveness.<br />
What to expect<br />
The program’s interactive format will help you examine the concepts of<br />
performance management in detail. You will learn the characteristics of<br />
high-performance organizations and discuss the latest developments.<br />
You will be exposed to different tools available to shape a high-performance<br />
organization including organizational design and culture. The program’s<br />
behavioral and cultural aspects will help you become familiar with the<br />
implementation side of performance management.<br />
What you will gain<br />
This highly interactive program will equip you with the knowledge and<br />
managerial skills necessary to design an organization for maximum<br />
performance. You will learn to apply the concepts in this training to your<br />
own organization. You will be in a position to achieve optimal organizational<br />
effectiveness enabling your organization to redefine itself as a truly<br />
high-performance business.<br />
Your profile<br />
The program is designed for:<br />
• chief executive officers<br />
• senior executives<br />
• HR senior executives<br />
• consultants and lecturers in a field related to organizational culture and<br />
performance management<br />
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“The course has been very beneficial and it will no<br />
doubt help me with change management at my<br />
company”.<br />
Emelia Amoako-Asiedu, Ghana - CM 2007<br />
Chief Manager and Head Health, Safety and Welfare,<br />
Ghana Telecommunications Company Ltd.
Management of Change for Organizational Transition<br />
(program code: CM)<br />
Setting your organization’s course for sustainability<br />
In the ever-changing global market, an organization needs to adapt not<br />
only to the external environment but also to its internal organization.<br />
Merely navigating through the turbulence of the modern business world is<br />
not enough – you need to prepare your organization for the future. This is<br />
why leading organizations are constantly seeking new opportunities and<br />
new ways to get the most out of all the latest developments. Being one<br />
step ahead of the competition requires flexibility and being able to put the<br />
processes of organizational change into practice. As a manager, it is up to<br />
you to determine the direction of your organization and to lead it through<br />
the transitions that will prepare it for the challenges of tomorrow. The CM<br />
program will offer you the knowledge and skills for guiding your organization<br />
on the path of change and renewal.<br />
What to expect<br />
Our interactive learning concept will train you to design change programs<br />
and to put them into practice. You will learn about change strategies and<br />
discover the best tools for organizational change. The training will equip<br />
you with a solid understanding of the resistance to – and the dynamics of –<br />
change.<br />
What you will gain<br />
The training will provide you with the managerial skills and capabilities<br />
necessary for leading organizational change processes. Not only will you<br />
gain insight into the decision-making processes, which characterize the<br />
paths to change, you will also emerge from the program with the skills and<br />
confidence to guide your organization successfully through challenging<br />
transitions.<br />
Your profile<br />
The program is designed for:<br />
• senior executives with responsibility for organizational development and<br />
change<br />
• HR professionals<br />
• consultants or lecturers in areas related to change management<br />
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“The training is a lifetime experience that will improve<br />
your management skills as a project manager. When<br />
you have completed the training, you will definitely<br />
have a clear skeleton on which to build future project<br />
success and become an effective project leader”.<br />
Irene Nadunga, Uganda - PDM 2007<br />
<strong>Executive</strong> Director, Women Prisoners Support Organization (WPSO)
Project Identification, Development and Management<br />
(program code: PDM)<br />
Successful implementation and management of development projects<br />
Governments, NGOs and private organizations are increasingly engaged<br />
in donor-funded projects aimed at strengthening their overall capacity.<br />
Project managers and their teams are responsible for the successful<br />
handling of these often complex capacity building projects. As a project<br />
manager, you are in charge of every aspect of the project cycle, but<br />
successful project management is not only about the technical aspects –<br />
you also need the right personal management skills to motivate and lead<br />
a cross-functional project team to achieve your ultimate objectives. The<br />
PDM program will train you how to manage complex capacity building<br />
projects effectively to guarantee success every step of the way.<br />
What to expect<br />
Focusing on the exchange of experiences and best practices from real-life<br />
project situations, the interactive PDM program will explore all elements of<br />
the project cycle: identification, design, appraisal, planning, implementation,<br />
monitoring and evaluation. You will enhance your knowledge and share<br />
experiences in Management of Institutional Development projects. During<br />
interactive workshops, you will learn how to enhance your personal<br />
management skills to successfully lead and manage cross-functional teams.<br />
What you will gain<br />
The training will give you the analytical, technical and managerial insights,<br />
skills and tools you need to manage projects – international or otherwise –<br />
in the most effective and beneficial manner. You will gain a thorough<br />
understanding of the factors leading to the success or failure of a<br />
project. You will have gained the capacity to create, manage, motivate and<br />
inspire a successful project team.<br />
Your profile<br />
The program is designed for:<br />
• project decision-makers dealing with various aspects in project design<br />
and development<br />
• project managers, team leaders and senior-level project staff engaged in<br />
(inter)national development projects.<br />
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“The TCP course will help me to redesign the internal<br />
processes at my company through implementing the<br />
five step consultancy model”<br />
Maria Elena Bravo Bossio, Colombia – TCP 2008<br />
Chief Commercial Northern Region, VISION Consulting, Colombia
The Consulting Process<br />
(program code: TCP)<br />
Maximizing the impact of your advice<br />
Organizations increasingly rely on the expertise of consultants to improve<br />
their performance and sustainability; which is why in today’s<br />
knowledge-based society there is a growing demand for experts in certain<br />
fields. As a consultant, you need more than just topical expertise. If you<br />
really want to make a difference you must be able to apply this knowledge for<br />
the benefit of your client.<br />
The TCP program will equip you with the theoretical framework, skills and<br />
tools to be a successful consultant.<br />
What to expect<br />
This highly interactive program is based on the Five Step Model of Consulting<br />
– Entry, Diagnosis, Planning & Implementation, Evaluation and Termination.<br />
The program will train you on consultancy ethics and how to run and manage<br />
a consultancy firm. You will learn how to increase your overall personal<br />
effectiveness as a consultant.<br />
What you will gain<br />
This training will turn you into a more effective and successful consultant<br />
who can generate a real impact on organizations. You will be equipped with<br />
the tools and skills needed to optimize your performance as a consultant.<br />
You will know how to set up, market and run your consultancy firm.<br />
You will have insight in your own strengths and weaknesses as a consultant<br />
and will improve your own personal skills.<br />
Your profile<br />
The program is designed for:<br />
• professional consultants<br />
• senior executives operating in advisory capacity<br />
• senior staff from government organizations and NGO’s, operating in<br />
advisory capacity<br />
• trainers and academics in the consulting field<br />
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“The E-Government program stretches beyond the<br />
academic sphere but also touches our day-to-day<br />
and professional life. This not only helps a young<br />
professional to focus on his career objectives but also<br />
enhances the job performance through increased knowledge of the E-Government<br />
process”<br />
Arthur Byabagambi, Rwanda – EG 2008<br />
Monitoring and Evaluation Specialist, Rwanda Information Technology<br />
Authority - eRwanda Project
E-Government<br />
(program code: EG)<br />
Enhancing government performance<br />
E-Government is a hot topic in modern public sector management.<br />
It develops, introduces and provides new ways of delivering enhanced<br />
services. By doing so it also disrupts and transforms traditional<br />
communication channels by questioning current structures and processes.<br />
E-Government not only enables you as a manager to make new choices,<br />
it necessitates the modern decision-making process. This is why you need to<br />
have full understanding of all issues associated with E-Government.<br />
The EG program will provide you with the necessary knowledge and skills to<br />
understand and fully exploit the E-Government potential.<br />
What to expect<br />
Through our interactive teaching approach you will be trained in the<br />
fundamentals, concepts and trends of ICT and E-Government. You will<br />
learn about the opportunities and strategies for E-Government as well as<br />
the existing gaps. The program will give you insight into how to integrate,<br />
implement, operate and maintain the E-Government platform. It will deal<br />
with the legal, cultural and ethical issues surrounding E-Government.<br />
What you will gain<br />
This training will provide you with a thorough understanding of technology,<br />
organizational and policy issues related to E-Government. You will have<br />
gained insight into the current E-Government gaps and the best ways to<br />
overcome them. You will be able to set a course for E-Government to improve<br />
the performance of your organization and to involve everyone in this process.<br />
You will have developed the leadership skills necessary for exploiting the<br />
E-Government potential to the very fullest.<br />
Your profile<br />
This program is designed for:<br />
• senior executives and officials with responsibilities in policy making,<br />
public sector management and performance, ICT or related areas<br />
• management consultants<br />
• ICT specialists<br />
• researchers and teachers in areas related to E-Government<br />
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“In the course I not only learned from the lecturers, but<br />
also from the experiences of other participants. It also<br />
helped me to discover more of my potential and my<br />
strengths as well as to face challenges. Therefore, this<br />
course provided an entire package, worth appreciating for a lifetime.”<br />
Esther Haamaundu, Zambia – PDM 2008<br />
Senior Internal Auditor, Ministry of Home Affairs
Women Entrepreneurship Promotion<br />
(Program code: WEP)<br />
Empowering women<br />
Women in developing countries are essential to their nation’s economic<br />
development. Promoting female entrepreneurship contributes to the fight<br />
against poverty by positively affecting household income and welfare where<br />
people need it most. In order for female entrepreneurs to make their<br />
business grow they need to address power relations, gain better access<br />
to services and strengthen their control over the necessary economic<br />
resources. The WEP program will provide you with all the knowledge and<br />
skills necessary for giving female entrepreneurs the boost they need.<br />
What to expect<br />
Through our interactive teaching approach you will be trained in the policy<br />
environment of female entrepreneurship and learn about the latest trends<br />
in Business Management for Female Entrepreneurship. The program will<br />
give you insight into the fundamentals of Business Development and Market<br />
Access for female entrepreneurs and will provide you with the best practices<br />
in management of gender-based entrepreneurship development policies.<br />
What you will gain<br />
You will become acquainted with the main approaches for policy,<br />
program and project interventions in the area of female entrepreneurship<br />
development. You will know how to institutionalize gender-based<br />
entrepreneurship development policies and be able to analyze the critical<br />
aspects in the need for women’s access to markets and services. You will<br />
also be familiar with the main concepts of entrepreneurship and business<br />
management for women. You will come to a better understanding of the<br />
main methodological principles and activities in training and research for<br />
female entrepreneurs.<br />
Your profile<br />
The program is designed for:<br />
• policy makers and program managers involved in private sector<br />
development of (non-) governmental development agencies<br />
• business support advisors, project managers and trainers with<br />
intermediary organizations<br />
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“As an executive involved in development issues, the<br />
schemes and models I learned in the MSD course were<br />
very useful to improve the activities of the unit I lead<br />
in the Foundation for Production (FUNDA-PRÓ) in<br />
Bolivia. I think this course became a very interesting instrument to increase my<br />
professional productivity in order to fight against poverty in my country.”<br />
José Jimenez Taquiquchi, Bolivia – MSD 2008<br />
Director of the Productive Development Program<br />
Foundation for Production (FUNDA-PRÓ), Bolivia
Managing Sustainable Development<br />
(program code: MSD)<br />
Contributing to sustainable economic development<br />
In order to build competitive nations, different economic models have been<br />
developed. Irrespective of the model, co-operation between the public and<br />
private sectors is necessary to respond to sustainable economic development.<br />
This requires insight into which industries have the potential to become the<br />
stars of tomorrow by operating according to the principles of sustainability. A<br />
thorough understanding of the concepts of CSR, competitiveness, value chain<br />
analysis and public-private partnerships is needed. Drawing on theoretical<br />
approaches and practical applications, the MSD program will help you to<br />
better understand the changing and challenging environment in which you<br />
operate. This will allow you to play an effective role in enhancing sustainable<br />
economic development in your home country.<br />
What to expect<br />
The objective of this program is to enhance your understanding of<br />
approaches and tools employed in the realization of sustainable economic<br />
development will give you insight into how major issues in such development<br />
processes can be managed most effectively. You will learn which roles<br />
corporations can play in this development in terms of CSR and the dynamic<br />
interplay between private, public, and civil society actors. The program will<br />
provide you with the skills to conduct a value chain analysis and to identify<br />
opportunities for value chain upgrading.<br />
What you will gain<br />
The program will increase your capacity to create and support sustainable<br />
conditions in your home country. You will gain insight into the key concepts<br />
of sustainable economic development. You will know how to apply practical<br />
tools in economic development initiatives. You will take a pro-active rather<br />
than a re-active attitude on sustainable business issues.<br />
Your profile<br />
The program is designed for:<br />
• senior policy staff from NGOs, governmental authorities and other<br />
organizations<br />
• lecturers from universities and business schools<br />
• senior managers and staff of international corporations and SMEs<br />
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“Coming to the Netherlands was very exciting. Aside<br />
from the knowledge I gained, the presence of people<br />
from 19 other nationalities in the class was quite<br />
remarkable to me. Learning about various cultures,<br />
making friendships, understanding each other and meeting staff and teachers was<br />
a truly memorable experience.”<br />
Arnel D. Bilibli, Philippines – PDM 2008<br />
Project Development Officer 1, Provincial Planning and Development<br />
Office, Ifugao Provincial Government
Financial Management for Non-Financial Managers<br />
(program code: FNM)<br />
NEW<br />
Increasing your value<br />
Financial knowledge has become increasingly important. It is crucial<br />
that managers in non-financial-areas, such as marketing, sales, project<br />
managers in government and SMEs who make decisions with financial<br />
implications, understand the impact of these decisions and are able to<br />
interpret financial data.<br />
The FNM program is specially designed to learn to apply the fundamentals of<br />
finance.<br />
What to expect<br />
Our interactive program will equip you with the tools and techniques to<br />
better understand the fundamentals of finance in your organization.<br />
You will learn the basics of the financial environment, how to analyze them<br />
and how to understand corporate finance in a strategic context. In addition<br />
the program also incorporates basic international business finance and<br />
portfolio management, giving you insight into the latest developments in<br />
business administration.<br />
What you will gain<br />
You will be able to interpret financial information, assess the cost and<br />
benefits of business decisions and communicate adequately with financial<br />
managers in your organization. You will have sound fundamental knowledge<br />
of the conceptual and the practical underpinnings of financial management.<br />
Your profile<br />
The program is designed for:<br />
• senior executives with responsibilities in non-financial areas<br />
• high potential mid-career management executives<br />
• consultants or financial trainers<br />
• lecturers in the field of finance and administration<br />
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The Sustainable Tourism Development workshop was<br />
very supportive in day-to-day activities: it helped me<br />
in planning and decision making processes, especially<br />
when issues were related to the development of protected<br />
areas. It was helpful in learning to communicate with different stakeholders at different<br />
levels. Based on this, one can hold training courses amongst interested NGOs<br />
and communities and local authorities as well.”<br />
Tamar Melkadze, Georgia – ME 2007<br />
Program Coordinator, Green Way
Sustainable Tourism Management<br />
(program code: STM)<br />
NEW<br />
Contributing to sustainable tourism development worldwide<br />
Tourism has become one of the world’s most significant sources of<br />
employment and GDP, and it is now widely recognized as one of the world’s<br />
largest industries. This rapid growth has encouraged many developing<br />
nations to view tourism as a key factor in realizing economic growth. If<br />
tourism is organized in a sustainable way, it can provide an enormous crosssectoral<br />
potential for economic growth and poverty alleviation, biodiversity<br />
conservation. It can be a powerful tool to address other important crosscutting<br />
issues such as gender equality, health, education and good<br />
governance. The STM program provides insight into the main issues at stake,<br />
different approaches and best practices to sustainable tourism.<br />
What to expect<br />
You will become acquainted with the principles of sustainable tourism<br />
management, and will explore the role of communities and nature<br />
conservation in tourism and how this is related to poverty alleviation. The<br />
importance of entrepreneurship and marketing to promote sustainable<br />
tourism initiatives will be addressed. You will exchange views with experts<br />
from Universities, Travel Agencies and NGOs. The STM program will be<br />
implemented by MSM in close cooperation with the Socio-spatial Analysis<br />
Chair Group of Wageningen University.<br />
What you will gain<br />
You will gain insights into how tourism can contribute to economic,<br />
environmental and social development in your country and the role that you<br />
and your organization play in this process. You will have developed skills to<br />
enforce change through communication and negotiation with other tourism<br />
stakeholders.<br />
Your profile<br />
The program is designed for:<br />
• national and local policy makers and non-governmental officials in the<br />
field of socio-economic development with a focus on tourism development<br />
• tourism managers and tourism practitioners<br />
• trainers/teachers in the field of tourism or a related field of study with the<br />
desire to deepen their knowledge and skills in sustainable tourism<br />
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“I will always remember MSM as a place where<br />
they welcome you into the family, build you up<br />
intellectually and socially, and send you back to your<br />
home country as a vibrant and confident individual“.<br />
Adebayo Bodunrin Fagbemi, Nigeria - GSM 2008<br />
Regional Manager (North), Vigeo Holdings Limited
Leadership and Management for Higher <strong>Education</strong><br />
Institutions<br />
(program code : LMHE)<br />
NEW<br />
Reform of the higher education sector: implications for institutional<br />
governance and management<br />
Higher education institutions are essential to the process of national capacity<br />
building. Their performance is conditional to the fulfillment of their role in<br />
knowledge development and dissemination. The Higher <strong>Education</strong> sector<br />
worldwide is facing a series of reforms, challenging its traditional set-up and<br />
organization. Academic institutions need to go through institutional change,<br />
adapting to policy reforms and enhancing institutional performance. As a<br />
university leader, your professional competencies are essential to guarantee<br />
an effective response to these challenges and to address the underlying<br />
academic, organizational and financial implications. The LHE program<br />
explores various dimensions of management and governance to raise the<br />
level of institutional and academic performance.<br />
What to expect<br />
This program prepares you for your role in university leadership in the<br />
transformation of your organization. The program is built around the themes<br />
of educational policy reform, institutional strategy making, organization<br />
development and change management. It is specifically geared towards<br />
the practice of institutional leadership and management, with a maximum<br />
degree of interaction, peer-learning and reflection on leadership style and<br />
performance. Throughout the program, professional coaching will be available<br />
to support you in the development of your institutional development plans.<br />
What you will gain<br />
You will develop a broad set of leadership and governance skills to guide<br />
academic institutions through a process of institutional reform.<br />
Your profile<br />
The program is designed for:<br />
• academic and administrative leaders of higher education institutions,<br />
working at the central and faculty levels<br />
• policy makers and planners from Ministries of <strong>Education</strong> and other<br />
educational planning bodies<br />
• senior-level educational administrators<br />
• educational consultants<br />
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“The lectures in combination with case studies taken by<br />
groups or individuals are very useful. By sharing the<br />
experiences of lecturers and participants, we all learn<br />
more from each other.”<br />
Wanida Saratikoon, Thailand - OCM 2007<br />
Public Sector Development Officer, Office of the Prime Minister<br />
Thailand
Dynamics of International Trade: challenges and<br />
opportunities<br />
(program code : DIT)<br />
NEW<br />
Successful implementation of trade policy: enhancing competitiveness<br />
Our multilateral global trading system is currently going through significant<br />
changes. Developing countries in particular have been confronted with the<br />
erosion of trade preferences and the challenge of economic restructuring<br />
as protected industries lose their competitive advantages. The increasingly<br />
liberalized global trade regime provides opportunities as well as challenges<br />
for exporters in developing countries. To exploit these, developing countries<br />
must be competitive and acquire expertise on technical trade issues. The<br />
program focuses strongly on the enhancement of exports and relations with<br />
the EU in particular. By improving your expertise in these areas, this program<br />
will guide you, towards the successful implementation of a trade policy.<br />
What to expect<br />
Focusing on the current global multilateral trade system, the international<br />
negotiations (DOHA, EPA) and best practices taken from real-life situations,<br />
the DIT program covers the main elements of international trade, including<br />
trade policy formulation, the WTO, EU trade policy and market access. You<br />
will enhance your knowledge and share your experiences with other<br />
practitioners and experts in various interrelated aspects of international trade.<br />
What you will gain<br />
This interactive program equips you with the knowledge, tools and skills for<br />
trade policy formulation, negotiation and implementation. You gain insights<br />
into the mechanisms and processes of dialogue between the public and<br />
private sectors and civil society. The program helps you to mainstream trade<br />
into the development agenda and will provide you with valuable insights<br />
on export promotion. You have expertise on economic competitiveness and<br />
become familiar with Fair Trade requirements and opportunities.<br />
Your profile<br />
The program is designed for:<br />
• trade professionals working in Government<br />
• private sector representatives concerned with market access and export<br />
promotion<br />
• officials from intermediary organizations and civil society (NGOs) involved<br />
in trade policy.<br />
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Maastricht 38 School of Management
“Being at MSM gives you the opportunity to meet people from different cultures<br />
and organizations. It is a privilege to contribute – through our training<br />
programs - to the empowerment of individual participants and to support their<br />
organizational development !”<br />
Staff and Trainers, <strong>Executive</strong> Programs<br />
Maastricht School of Management<br />
the globally networked management school 39-
“This three-month program provided an exceptional<br />
opportunity for self actualization and added value for<br />
future career development. I have greatly improved my<br />
skills in various aspects of Financial Management. It<br />
was a great opportunity for me to gain knowledge and, at the same time, to share<br />
a valuable experience with participants active in different areas of Finance.”<br />
Ketevan Nadirashvilli, Georgia – FM 2007<br />
Chief Economist of Risk Management Division, National Bank/Central<br />
Bank of Georgia
Financial Management<br />
(program code: FM)<br />
Increasing your value<br />
The efficient use of financial resources is a critical tool for staying ahead<br />
of the competition. As a financial manager you play a key role in managing<br />
these resources. The decisions you make are vital for the performance and<br />
even the very existence of your organization. But good decisions also need<br />
good funding. That is why you need to continuously develop and expand your<br />
knowledge and expertise in the area of financial management and familiarize<br />
yourself with the latest financial management concepts.<br />
The FM program will help you strengthen your professional qualifications as<br />
well as your financial management skills.<br />
What to expect<br />
Through this interactive program you will be equipped with the tools and<br />
techniques you need for financial planning and control. You will learn how<br />
to analyze your organization’s financial environment and be trained in how<br />
to apply corporate finance in a strategic context. The program deals with<br />
international business finance and portfolio management and will provide<br />
insight into contemporary developments in business administration.<br />
What you will gain<br />
This training will enable you to operate at a senior level as part of your<br />
organization’s management team. You will have a deeper knowledge of the<br />
conceptual and the practical underpinnings of financial management and<br />
will possess solid skills in financial planning and control at an operational<br />
and strategic level. You will have developed strong managerial and advisory<br />
skills to strengthen your role as financial manager and advisor. You will<br />
have a thorough understanding of the latest developments in business<br />
administration.<br />
Your profile<br />
The program is designed for:<br />
• senior executives with responsibilities in the area of finance and business<br />
administration<br />
• high potential mid-career executives<br />
• consultants or financial advisors<br />
• lecturers in the field of finance and administration<br />
the globally networked management school - 41
“One of the best experiences that have allowed me to<br />
open my mind in my job and to apply my marketing<br />
knowledge in a practical way, has been to take part<br />
in the course Marketing of Services in Maastricht<br />
School of Management. It was fascinating to learn new ways to work, to share<br />
knowledge, experiences and make new friends with people from all the continents,<br />
gathered in one place. In the beautiful city of Maastricht, MSM offers with friendly<br />
and professional people an excellent program to international students.”<br />
Laudith Cristina Herrera Mejia, Colombia – MOS 2008<br />
<strong>Executive</strong> Manager, DOCALTEX Colombia
Marketing of Services<br />
(program code: MOS)<br />
Beating the competition<br />
The global economy is becoming increasingly service-oriented. Especially<br />
developing and emerging countries are changing rapidly from manufacturing<br />
societies into service providing societies. As a marketing manager of a service<br />
organization you are faced with many challenges in managing and marketing<br />
your services. To keep ahead of your competitors you need to integrate the<br />
marketing of your services into the delivery of those services. Meeting and<br />
exceeding the customer’s expectations depends entirely on your flexibility and<br />
your ability to benefit from new technologies and ideas. The MOS program will<br />
provide you with the tools and skills to cope with the challenges of managing<br />
and marketing in the service industry.<br />
What to expect<br />
Our practical and interactive approach will equip you with the concepts and<br />
tools for optimal service management and marketing. In this framework you<br />
will be trained in strategic and performance management, performing market<br />
research and designing services. You will learn how to define strategies in<br />
pricing, distribution and marketing communication. Your professional skills<br />
will be further strengthened to improve your overall personal effectiveness.<br />
What you will gain<br />
You will be able to design a marketing plan for your organization. Your<br />
professional and personal skills will be improved substantially, increasing<br />
your effectiveness as a manager. You will have a profound conceptual and<br />
practical understanding of the issues related to the managing and marketing<br />
of services and be able to effectively apply the knowledge and skills to<br />
address the conditions affecting your organization and home country.<br />
Your profile<br />
The program is designed for:<br />
• high potential marketing executives in middle management working in the<br />
service sector<br />
• marketing or (general) managers of organizations providing services to<br />
their target groups<br />
• lecturers and consultants in the field of marketing with a focus on service<br />
marketing<br />
the globally networked management school - 43
“The MCMIS program was demanding, of high<br />
quality and well-organized. I was able to interact and<br />
share ideas with members from a multi-cultural society<br />
that spans across the globe. The outcome of the course<br />
made me into a well-rounded manager and I enjoyed the receptive environment.<br />
This has left a lasting impression of a truly globally networked management school<br />
that I would highly recommend to managers of the 21st century.”<br />
Gilbert K. Kandie, Kenya – MCMIS 2008<br />
Manager, IT Project Management, Central Bank of Kenya
Managerial Control and Management<br />
Information Systems<br />
(program code: MCMIS)<br />
Streamlining your organization<br />
Today’s business environment is characterized by globalization and<br />
intensified competition: a high level of performance is a must. In this<br />
complex and dynamic environment, managers and executives in private<br />
as well as public sectors are challenged to make critical decisions<br />
about strategy, organizational design and processes, and the relevant<br />
management control and information systems. The rapidly developing field<br />
of ICT can provide huge opportunities in this respect. The MCMIS program<br />
will guide you towards the successful application of ICT to help you to adapt<br />
and control your business processes.<br />
What to expect<br />
The interactive MCMIS program will focus on managerial controlrelated<br />
issues, such as control systems and strategic and performance<br />
management. It will discuss the managerial aspects of information<br />
and communication technologies in organizations by addressing ICT<br />
strategy, project management, e-business technologies and knowledge<br />
management. You will enhance your skills in communication, team-work,<br />
negotiation and change management. Throughout the program, learning<br />
will be linked and applied to your organization.<br />
What you will gain<br />
This training program provides you with the managerial capacity to align<br />
control and information systems with the organization’s strategy and goals.<br />
The performance-oriented approach enables you to use ICT’s potential while<br />
designing and implementing business strategies, structure, processes and<br />
systems, relevant to your organization’s changing environment.<br />
Your profile<br />
The program is designed for:<br />
• managers working in or aspiring to a senior position, like ICT/E-<br />
Business analysts, project managers, financial analysts, chief<br />
accountants/auditors<br />
• consultants, entrepreneurs and other professionals working in the<br />
area of strategy, control, planning, ICT/E-Business or knowledge<br />
management<br />
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“I like the way the PAM program was arranged, the<br />
sequence of topics and the timely arrangements. The<br />
case was set up like a real one, in a real scenario – with<br />
a clarification round and an actual presentation.<br />
Though we pretended to be a communication company, we had to approach it as if<br />
we were going to face a real client!”<br />
Teodora Briones, Philippines – PAM 2008<br />
Planning/project development officer, Philippine Rice Research<br />
Institute
Project Management<br />
(program code: PM)<br />
The path to successful project management<br />
More and more organizations are discovering that the best way to reach their<br />
objectives is through project management. With projects becoming more and<br />
more complex, project management has become a discipline in its own right.<br />
Since most organizations rely on traditional structures and management<br />
systems, this field poses some unique challenges. If you are responsible for<br />
managing projects or are increasingly engaged in project activities, you need<br />
a unique set of skills to tackle these challenges effectively.<br />
The PM program will offer you these skills.<br />
What to expect<br />
With its interactive and practical design this program will train you in<br />
all phases of the project life cycle, from project initiation and start-up to<br />
project implementation and management ending with project evaluation<br />
and termination. The program includes contemporary computing tools<br />
to successfully plan and monitor your projects such as Microsoft Project.<br />
You will further sharpen your personal management skills to give you the<br />
confidence to effectively manage your project and your project team.<br />
What you will gain<br />
You will be able to effectively manage complex projects through each phase<br />
of the project cycle. The personal skills developed during the program will<br />
optimize your capacity as a strong and highly effective project leader.<br />
You will learn how to put the tools, knowledge and skills to work for you and<br />
the benefit of your organization.<br />
Your profile<br />
The program is designed for:<br />
• project managers, project officers and program coordinators with<br />
managerial tasks, preferably with at least three years of experience in<br />
project work, who wish to improve their project management skills<br />
• consultants dealing with project activities<br />
• trainers and lecturers in the field of project management<br />
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“All my learning objectives were fulfilled and some were<br />
even exceeded. This course is very effective for those of<br />
us who are actively involved in maintaining a healthy<br />
green environment”.<br />
Santosh Gaihre, Nepal - ME 2007<br />
Environmental Officer, NECON
Environmental Management towards a Sustainable<br />
Development<br />
(program code: ME)<br />
The green factor<br />
While focusing on economic development and growth factors, businesses<br />
are increasingly confronted with the effects they have on the environment.<br />
To stay ahead of the ecological curve and reduce the impact on the<br />
environment, environmental management needs to be part of the policymaking<br />
and management of an organization. It is up to you as a manager to<br />
make your organization more effective and more efficient while pursuing<br />
sustainable development. The ME program will teach you how to combine<br />
environmental policy, management and technologies with stakeholder<br />
participation, while taking into account differences in various countries.<br />
What to expect<br />
Built around the concept of sharing experiences from developed and<br />
developing countries, this program will train you in the management of<br />
environmental aspects. Your management skills will be strengthened<br />
in the area of change management, participation, project and process<br />
management and you will learn how to keep sustainable development in<br />
the best interest of your stakeholders. You will become acquainted with<br />
various facets of environmental management, including Corporate Social<br />
Responsibility, Good Governance and Sustainable Tourism.<br />
What you will gain<br />
You will develop an in-depth understanding of environmental management<br />
issues and sustainable development and will improve your intervention<br />
techniques and communication and presentation skills. Upgrading your<br />
managerial skills will equip you with the necessary knowledge, concepts<br />
and tools to manage and reduce environmental impact by applying new<br />
environmental technologies.<br />
Your profile<br />
The program is designed for the following groups dealing with environmental<br />
management and sustainable development:<br />
• mid-level governmental officers<br />
• senior and mid-career executives from both the public and private sector<br />
• lecturers and consultants<br />
the globally networked management school - 49
50 - Maastricht School of Management
Admission requirements and Application procedure<br />
Admission requirements<br />
The minimum admission requirements for the MSM <strong>Executive</strong> Open<br />
Enrollment Programs are:<br />
• a Bachelor’s degree or equivalent<br />
• 6 years of professional experience of which at least 3 in a relevant position<br />
• sufficient skills in both spoken and written English<br />
How to apply<br />
You can apply for admission by filling out and submitting the online<br />
application form on www.msm.nl<br />
Program dates and fees<br />
Please refer to the separate program calendar in this brochure for more<br />
information on program dates, application deadlines and fees.<br />
Sponsorships<br />
Besides self-financed or company-financed participants, several options for<br />
scholarship funding are available:<br />
• Fellowships sponsored under the Dutch government scholarship program<br />
(www.nuffic.nl)<br />
• Sponsorships from International Organizations, like the UN, WorldBank or<br />
Asian Development Bank<br />
For more information on the MSM <strong>Executive</strong> Programs, please visit<br />
www.msm.nl or contact our <strong>Executive</strong> Programs Department at ep@msm.nl.<br />
the globally networked management school - 51
52 - Maastricht School of Management
the globally networked management school - 53
“The greatest benefit I received from the training<br />
delivered by MSM was the exposure to experiences of<br />
other organizations made possible by the field visits. In<br />
my opinion, MSM coordination went beyond delivery<br />
of training to building life-long partnerships among academic institutions around<br />
the world.”<br />
Eman Hadweh, Participant of the Training of Trainers and Consultants:<br />
E-Learning, Consulting and Training at the University Institute<br />
for Community Partnership (Palestinian Territories) in Bethlehem<br />
(2005/2006)
Tailor-Made Programs<br />
Do you want to strengthen leadership capacity in your organization<br />
Is your organization facing specific strategic issues for which it needs<br />
consultancy Are you ready to equip your organization for tomorrow’s<br />
challenges today<br />
The MSM Tailor-Made programs offer you the solution you need to overcome<br />
any strategic or management gaps in your organization. Fully tailored<br />
to your specific organizational needs these programs provide you with a<br />
dedicated learning experience aimed at strengthening competence on an<br />
organizational level according to your preferences.<br />
Designed with and for you<br />
The Tailor-Made program is designed in close cooperation with you.<br />
To ensure the best possible results, MSM will perform a detailed assessment<br />
of your training needs and goals. We will define the format and the contents<br />
of the program together with you. The training material will be fully<br />
customized to match your working situation and the process includes an<br />
institutional action plan to tackle the challenges facing your organization.<br />
The training can be delivered at your organization in your own country, or at<br />
MSM in Maastricht – whichever you prefer.<br />
Real lessons for the real world<br />
We match your input and our expertise to select the most appropriate theory,<br />
tools and skills for your identified strategic or management issues. Through<br />
consultancy and coaching we guide you in the practical application of the<br />
lessons you learn. The program is concluded with a dissemination workshop,<br />
which ensures that the knowledge and skills you have developed can be put<br />
directly into practice in a real working environment. This will enable your<br />
trained managers to directly contribute to strengthening your organization<br />
and boosting its overall effectiveness.<br />
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Wide range of expertise areas<br />
MSM has designed and delivered management education and international<br />
projects for more than 55 years now. This has resulted in a wide range of<br />
expertise areas to address your specific training needs, of which you can find<br />
a selection below.<br />
Selection of MSM expertise areas for Tailor-made Training<br />
• Institutional development<br />
• <strong>Education</strong> management<br />
• Entrepreneurship and business incubation<br />
• Leadership development<br />
• Performance management<br />
• Global business development<br />
• Strategy making and strategic design<br />
• Managing change<br />
• Sustainable tourism development/management<br />
• Management of the marketing process<br />
• Project development and management<br />
• Corporate finance and financial strategies<br />
• Managing Human resources<br />
In addition to these expertise areas we can also offer you tailor-made<br />
training in other areas covering your specific training needs.<br />
56 - Maastricht School of Management
“The training was very useful for Katani as the company now needs to adopt an<br />
entrepreneurial culture.”<br />
Participant of the Management Training for Katani Ltd in Tanzania<br />
2009<br />
the globally networked management school - 57
“The approach taken by MSM resulted in a very effective and tailored training<br />
set up. By understanding our own limitations and possibilities and taking into<br />
account cultural differences, we realize that national culture needs to be taken into<br />
account in understanding the HRM function”.<br />
Participant of the training Human Resources and Organizational<br />
Development – towards an effective organization in Bhutan (2008/09)<br />
58 - Maastricht School of Management
Selection of previous programs<br />
MSM has conducted many Tailor-Made programs in several countries in<br />
Africa, Asia, the Middle East, Latin America and Central and Eastern Europe.<br />
Human Resources and Organizational Development – towards an effective<br />
organization – Bhutan (2008/09)<br />
MSM designed this training program in Bhutan for a selected group of twelve<br />
participants working as principles of Vocational Training Institutes and<br />
several key staff members of the Ministry of Labour and Human Resources<br />
(MOLHR).<br />
Topics of the program are related to organizational culture aimed at<br />
improving the performance of Vocational Training Institutes (VTIs), with<br />
an emphasis on the influence of national culture on Human Resources<br />
Management. Skills classes focus on HRM tools such as motivation, loyalty,<br />
job descriptions, performance appraisal, and recruitment. Furthermore, the<br />
program includes topics related to mass communication aimed at enhancing<br />
the reputation of Vocational Training Institutes in Bhutan.<br />
Sustainable Tourism Development in Eastern Africa – Kenya, Rwanda,<br />
Tanzania, Uganda, 2007/2008<br />
This training program was designed at the request of the African Wildlife<br />
Foundation (AWF). The AWF, present in 12 countries in Africa, plays an<br />
important role in enhancing conservation and local development through<br />
tourism in the 4 East African countries selected as participants in this<br />
training program: Uganda, Rwanda, Kenya and Tanzania.<br />
The purpose of the program was to strengthen the capacity of facilitating<br />
organizations around National Parks (community leaders, district planners,<br />
tourism developers, guides, trainers etc.) in Eastern Africa related to<br />
sustainable tourism development, conservation and economic development.<br />
Experts from the implementing Consortium, consisting of MSM (lead<br />
partner), Wageningen University – WICE, NHTV and SNV East and Southern<br />
Africa, have trained the groups in the different sessions. Field excursions<br />
were included in the program to several Community Based Tourism<br />
initiatives (including public private partnerships) to share best practices.<br />
the globally networked management school - 59
“Most of us working in wildlife organizations lack the attitude of business culture.<br />
We are more of service providers. This training has been very important in realizing<br />
that for community projects to be successful, we must train them to become business<br />
oriented in order for the tourism industry to be effective”.<br />
Participant of the Sustainable Tourism Training in Eastern Africa,<br />
2007-2008
Corporate Governance and Corporate Social Responsibility for Katani Ltd.<br />
– Tanzania, 2009<br />
MSM designed and implemented this training at the request of Katani Ltd.,<br />
an agro-industrial private company involved in the sisal business. The aim of<br />
the program is to strengthen the capacity of the management of Katani Ltd.<br />
in order for them to adopt a corporate culture. The ultimate objective is to<br />
change the behavior and culture of the employees, enabling the organization<br />
to maintain their position in a competitive environment.<br />
MSM will cooperate with the Eastern and Southern African Management<br />
Institute (ESAMI) in Arusha in the implementation of this tailor-made training<br />
program.<br />
Training of Trainers and Consultants: E-Learning, Consulting and Training<br />
– Bethlehem, 2005/2006<br />
Training of Trainers and Consultants – Bethlehem 2008/2009<br />
MSM contributed to capacity development of the faculty and staff of the<br />
Institute for Community Partnership (ICP) of Bethlehem University by<br />
designing and delivering two tailor-made training programs. The first<br />
program focused on enhancing the capacity of the trainers and consultants<br />
in the field of training, consultancy and e-learning.<br />
The second program, which started in 2008, is taught by MSM in close<br />
cooperation with local experts and contributes to strengthening the quality of<br />
teaching and training towards higher education performance and improved<br />
consultancy and project management skills. In this program, a group<br />
compiled of academic staff and consultants will be trained with the objective<br />
of supporting ICP to become a leading educational institute by providing high<br />
quality and professional education services in the Palestinian Territories. The<br />
program will be conducted partly in the Netherlands, Bethlehem, Ramallah<br />
and Jericho and includes continuous coaching of participants through work<br />
assignments.<br />
Advanced Management Program for Administrative Staff College of India<br />
(ASCI) – India, 2004/ongoing<br />
Since 2004, MSM has designed and organized several study tours in the<br />
Netherlands for Senior <strong>Executive</strong>s of the Advanced Management Program<br />
(AMP), which is implemented each year by ASCI in Hyderabad, India. These<br />
study tours combine management lecturers, exposure to management<br />
practices in the Netherlands and European countries with discussions about<br />
integrating learning into practice.<br />
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Marketing and ICT Training / Proposal Writing & Tendermanagement –<br />
Tanzania, 2007/09<br />
The tailor-made training program ‘ICT and Marketing’ has been designed for<br />
the management staff of the Eastern Management Training Institute (ESAMI)<br />
in Tanzania with field offices in Kenya, Malawi, Mozambique, Zambia,<br />
Zimbabwe, Namibia, Swaziland and Uganda.<br />
The overall objective of the training was to enhance the efficiency and<br />
effectiveness of ESAMI’s staff in the country offices as well as that of the<br />
senior staff involved in marketing at the institute’s headquarters. As a direct<br />
follow-up, a core group of ESAMI received a hands-on training on proposal<br />
writing and tender management build around real life cases.<br />
For more information on the programs we have conducted, please visit<br />
www.msm.nl<br />
Interested in our Tailor-Made programs<br />
For more information please visit the special section on Tailor-Made<br />
programs within the <strong>Executive</strong> <strong>Education</strong> site on www.msm.nl or contact us<br />
at ep@msm.nl<br />
62 - Maastricht School of Management
“The training was based on real life experiences, the exercises were tailored with<br />
ESAMI in mind and the presenters have knowledge of ESAMI.”<br />
Participant of the Marketing and ICT Training / Proposal Writing &<br />
Tendermanagement, Tanzania 2009
64 - Maastricht School of Management
the globally networked management school - 65
the globally networked management school - 67
www.msm.nl<br />
Maastricht School of Management - <strong>Executive</strong> Programs Department<br />
telephone +31 43 38 70 808<br />
P.O. Box 1203 Endepolsdomein 150 fax +31 43 38 70 800<br />
6201 BE 68 - Maastricht School of 6229 Management EP Maastricht e-mail ep@msm.nl