Executive Education - WiWi-Online

Executive Education 

the globally networked management school 

the globally networked management school - 1

2 - Maastricht School of Management

Table of Content 

07 Meet the world in your classroom 

3-week Programs 

11 Strategic Management 

13 Training for Impact 

15 Business Dynamics 

17 Managing Performance through Organizational Culture 

19 Management of Change for Organizational Transition 

21 Project Identification, Development and Management 

23 The Consulting Process 

25 E-Government 

27 Women Entrepreneurship Promotion 

29 Managing Sustainable Development 

31 Financial Management for Non-Financial Managers 

33 Sustainable Tourism Management 

35 Leadership and Management for Higher Education Institutions 

37 Dynamics of International Trade 

12-week Programs 

41 Financial Management 

43 Marketing of Services 

45 Managerial Control and Management Information Systems 

47 Project Management 

49 Environmental Management towards Sustainable Development 

51 Admission requirements and Application procedure 

Tailor-Made 

55 Tailor-Made programs 

59 Selection of previous programs

“The MSM course I attended in Maastricht gave me the 

opportunity to interact with other development workers from other 

countries and organizations. It gave me a whole new worldview 

with respect to the way development cooperation is carried out at 

different levels with different stakeholders”. 

Mark Norman A. Maca, Philippines - PDM 2006 

Network Facilitator, BOND Philippines Inc.

Meet the world in your classroom 

For more than 55 years the Maastricht School of Management (MSM) has 

fostered international collaboration through education, technology and 

research with a special focus on emerging economies and developing 

countries. 

MSM offers an attractive range of high-quality management degree 

programs around the world, including Master of Business Administration 

(MBA), Master of Science (MSc), Executive MBA (EMBA), Global Distance 

MBA and Doctoral Programs (DBA and PhD). 

In addition to these degree programs MSM offers a broad selection of short 

certificate and diploma-based executive programs as well as tailor-made 

programs. These are specially designed to help you continue developing your 

knowledge and skills in specific competence areas or to obtain a more 

in-depth overview of a specific core management discipline. 

With more than 2000 students graduating in no less than 20 countries each 

year, MSM is the Netherlands’ largest and most internationally oriented 

business school. 

You will find that MSM’s unique learning approach combines management 

theory with practical experience and applied research in a multicultural and 

multidisciplinary setting. 

Upgrade your managerial talent 

Can you face the challenges of today’s global business community 

Are you prepared to manage in a multicultural setting Do you want to 

develop your overall management capabilities even further 

MSM short Open Enrollment Management Training programs are designed 

to give you the tools, methods and skills you need to respond to tomorrow’s 

management challenges today. 

Our blended learning approach will help you get the most out of your 

education. Lectures, exercises, real life case studies, group work, roleplaying, 

work visits, simulations and constructive feedback are all 

incorporated into our training, custom-built around your own unique 

experiences and expertise. And you will share this interactive learning 

experience with fellow participants from a diverse range of countries. 


Empower your organization 

Is your organization continually faced with changing market dynamics, 

ever-growing competition and increasing globalization 

MSM Tailor-Made training programs can help your organization on its way 

towards successfully and profitably coping with these challenges. Each 

tailor-made program is designed in close cooperation with your organization 

and customized to meet your individual needs. MSM will combine your input 

and our expertise to select the most appropriate theory, tools and skills. 

Our tailor-made concept is the perfect tool to strengthen your managers’ 

leadership skills - a valuable asset for your entire organization. 

The program can be delivered either at your own organization in its home 

country or at the MSM headquarters in Maastricht, The Netherlands. 

MSM has conducted tailor-made programs in several countries in Africa, 

Asia, the Middle East, Latin America, and Central and Eastern Europe. 

MSM Competencies 

- More than 55 years experience in management education 

- Interactive learning concept 

- Balance of theory, practical experiences and applied research 

- Dedicated and experienced international faculty and staff 

- Culturally diverse student body 

- Globally networked knowledge community 


“Groupwork increased my ability to work in a team. 

I learned to get a different way of thinking about the 

same problem and how to prioritize those ideas to solve 

the problem in a sustainable way.” 

Marina Nazneen, Bangladesh – ME 2008 

Deputy Director (Local Government), Office of the Deputy 

Commissioner, Mymensingh

“The short course lived up to my expectations because it was very 

practical and relevant to my current job position. I will be able to 

use most of the models back home to enhance my job performance 

and that of my company too in achieving the set objectives”. 

Kennedy Kapembwa, Zambia - GSM 2008 

Customer Services Manager Northern Region, 

Zambia Telecommunications Company Limited (ZAMTEL)

Strategic Management 

(program code: GSM) 

Designing a strategy that works 

No matter the location, ownership structure or even the size of your 

organization, being prepared for the challenges of today’s rapidly changing 

business world is essential. Strategy and innovation are the keys to success 

in a modern environment. As a senior management executive you need 

a forward-thinking strategy that will help your organization gain that 

competitive edge. Making this strategy work is the next challenge. Not 

only will the GSM course teach you to design the best strategy for your 

organization’s particular aims, it will also show you how to make your 

strategy work. 

What to expect 

Our interactive learning concept will train you in the key areas of strategy 

formulation and implementation. The program will keep you up-to-date 

on the latest developments in the field of strategy as well as sharpen your 

professional skills. Sharing real-life experiences will also stimulate critical 

thinking. Your broader managerial skills will be enhanced, leading to 

increased personal effectiveness. 

What you will gain 

The training will provide you with the analytical tools you will need to 

define your strategy. You will gain the management skills required for 

decision-making and effective planning as well as implementation of your 

personalized strategy. All of this will ultimately increase your organization’s 

overall performance. 

Your profile 

The program is designed for: 

• senior executives operating in a general management position either in 

the private or public sector 

• high potential mid-career executives moving into a senior level position 

• consultants and lecturers in a field related to strategic management 


“The EP TI Program can serve as an excellent guide for 

trainers in developing countries. It provides lots of tips, 

techniques and knowledge to design modern training 

programs. “ 

Lucky Chhetri, Nepal - TI 2008 

Founder / Director, Empowering Women of Nepal (EWN) 

Executive Director, 3 Sisters Adventure Trekking (P) Ltd.

Training for Impact 

(program code: TI) 

Improving organizational results through training 

In many countries significant amounts of money are spent on training. 

Often this training will not have a sustainable impact on the business or 

organization itself. When used in the right way, training can greatly improve 

employee performance and lead to better results for the organization as a 

whole. The TI program aims to achieve a truly sustainable impact through 

training. 


With an emphasis on sharing experiences and best practices the program’s 

interactive concept focuses on all phases within the training process, 

from needs assessment to training design and delivery as well as impact 

evaluation. The goal of the program is to provide consultants and trainers 

with the knowledge, tools and skills they need to optimize the impact of their 

training. 


You will be able to conduct a training needs assessment and will know how 

to identify the variables in the work environment that impede the transfer 

of learning. You will have the skills to develop a training program aimed 

at a specific target group, using the most suitable training methods and 

materials. You will gain insight into your own style of training, be able to 

properly assess its impact and have the confidence necessary to put the 

methods into practice, guaranteeing the success of your training. 

Your profile 


• internal or external training consultants 

• advisors specialized in training issues 

• HR professionals involved in training 

• trainers or lecturers involved in management training 


Gregory Renfrum, Suriname - BD 2007 

Managing Director, Iridium Connect NV 

“I have learned to turn concepts into dynamic models, 

which are more realistic and provide a solution to 

problems in a simple and effective way”.

Business Dynamics 

(program code: BD) 

Turning IT tools into business intelligence 

Today’s business world is changing rapidly. That’s why executives need 

to analyze new opportunities and take the right strategic actions without 

hesitating. To keep up with this modern pace you need the best tools 

available for strategic decision-making. Information Technology (IT) is one 

of these tools, providing you with a wealth of opportunities to support the 

decision-making process. The BD program will give you insight into how to 

exploit the latest IT tools to the fullest and really put them to work for you. 


Our interactive teaching concept will train you to use the newest 

state-of-the-art IT tools and show you how these tools can be used to model, 

visualize and analyze your business situation. You will learn how they can 

enhance your understanding of both your business and its environment. 


You will have gained new insights to get the most out of cutting-edge IT tools. 

You will understand how these tools can improve your business processes 

and be able to choose the right tools for your unique business environment. 

Your profile 


• business executives interested or involved in strategic planning 

• management consultants 

• IT or e-Business specialists 

• researchers and teachers in areas related to strategic planning and 

information technology 


“The OCM program helped to improve the way I work 

in the area of management and leadership, as well as 

to enhance the organizational culture towards a High 

Performance Organization” 

Hayat Ibrahim Mohammed Al Shawafy, Yemen – OCM 2008 

District Manager, Pfizer Pharmaceutical Company

Managing Performance through Organizational Culture 

(program code: OCM) 

Maximizing the performance of your organization 

Increasing competition, globalization, widespread use of the internet and 

all the rapid developments in information technology are just some of the 

factors influencing modern business. Organizations competing in today’s 

volatile business world are finding it increasingly difficult to achieve and 

maintain a satisfactory level of organizational performance. Some have 

managed to overcome these difficulties and establish a firm foothold in this 

ever-changing environment, earning them the title of a “high-performance 

organization”. The OCM will challenge you to transform your organization 

into a high-performance structure and give you the tools you need for 

optimal efficiency and effectiveness. 


The program’s interactive format will help you examine the concepts of 

performance management in detail. You will learn the characteristics of 

high-performance organizations and discuss the latest developments. 

You will be exposed to different tools available to shape a high-performance 

organization including organizational design and culture. The program’s 

behavioral and cultural aspects will help you become familiar with the 

implementation side of performance management. 


This highly interactive program will equip you with the knowledge and 

managerial skills necessary to design an organization for maximum 

performance. You will learn to apply the concepts in this training to your 

own organization. You will be in a position to achieve optimal organizational 

effectiveness enabling your organization to redefine itself as a truly 

high-performance business. 

Your profile 


• chief executive officers 

• senior executives 

• HR senior executives 

• consultants and lecturers in a field related to organizational culture and 

performance management 


“The course has been very beneficial and it will no 

doubt help me with change management at my 

company”. 

Emelia Amoako-Asiedu, Ghana - CM 2007 

Chief Manager and Head Health, Safety and Welfare, 

Ghana Telecommunications Company Ltd.

Management of Change for Organizational Transition 

(program code: CM) 

Setting your organization’s course for sustainability 

In the ever-changing global market, an organization needs to adapt not 

only to the external environment but also to its internal organization. 

Merely navigating through the turbulence of the modern business world is 

not enough – you need to prepare your organization for the future. This is 

why leading organizations are constantly seeking new opportunities and 

new ways to get the most out of all the latest developments. Being one 

step ahead of the competition requires flexibility and being able to put the 

processes of organizational change into practice. As a manager, it is up to 

you to determine the direction of your organization and to lead it through 

the transitions that will prepare it for the challenges of tomorrow. The CM 

program will offer you the knowledge and skills for guiding your organization 

on the path of change and renewal. 


Our interactive learning concept will train you to design change programs 

and to put them into practice. You will learn about change strategies and 

discover the best tools for organizational change. The training will equip 

you with a solid understanding of the resistance to – and the dynamics of – 

change. 


The training will provide you with the managerial skills and capabilities 

necessary for leading organizational change processes. Not only will you 

gain insight into the decision-making processes, which characterize the 

paths to change, you will also emerge from the program with the skills and 

confidence to guide your organization successfully through challenging 

transitions. 

Your profile 


• senior executives with responsibility for organizational development and 

change 

• HR professionals 

• consultants or lecturers in areas related to change management 


“The training is a lifetime experience that will improve 

your management skills as a project manager. When 

you have completed the training, you will definitely 

have a clear skeleton on which to build future project 

success and become an effective project leader”. 

Irene Nadunga, Uganda - PDM 2007 

Executive Director, Women Prisoners Support Organization (WPSO)

Project Identification, Development and Management 

(program code: PDM) 

Successful implementation and management of development projects 

Governments, NGOs and private organizations are increasingly engaged 

in donor-funded projects aimed at strengthening their overall capacity. 

Project managers and their teams are responsible for the successful 

handling of these often complex capacity building projects. As a project 

manager, you are in charge of every aspect of the project cycle, but 

successful project management is not only about the technical aspects – 

you also need the right personal management skills to motivate and lead 

a cross-functional project team to achieve your ultimate objectives. The 

PDM program will train you how to manage complex capacity building 

projects effectively to guarantee success every step of the way. 


Focusing on the exchange of experiences and best practices from real-life 

project situations, the interactive PDM program will explore all elements of 

the project cycle: identification, design, appraisal, planning, implementation, 

monitoring and evaluation. You will enhance your knowledge and share 

experiences in Management of Institutional Development projects. During 

interactive workshops, you will learn how to enhance your personal 

management skills to successfully lead and manage cross-functional teams. 


The training will give you the analytical, technical and managerial insights, 

skills and tools you need to manage projects – international or otherwise – 

in the most effective and beneficial manner. You will gain a thorough 

understanding of the factors leading to the success or failure of a 

project. You will have gained the capacity to create, manage, motivate and 

inspire a successful project team. 

Your profile 


• project decision-makers dealing with various aspects in project design 

and development 

• project managers, team leaders and senior-level project staff engaged in 

(inter)national development projects. 


“The TCP course will help me to redesign the internal 

processes at my company through implementing the 

five step consultancy model” 

Maria Elena Bravo Bossio, Colombia – TCP 2008 

Chief Commercial Northern Region, VISION Consulting, Colombia

The Consulting Process 

(program code: TCP) 

Maximizing the impact of your advice 

Organizations increasingly rely on the expertise of consultants to improve 

their performance and sustainability; which is why in today’s 

knowledge-based society there is a growing demand for experts in certain 

fields. As a consultant, you need more than just topical expertise. If you 

really want to make a difference you must be able to apply this knowledge for 

the benefit of your client. 

The TCP program will equip you with the theoretical framework, skills and 

tools to be a successful consultant. 


This highly interactive program is based on the Five Step Model of Consulting 

– Entry, Diagnosis, Planning & Implementation, Evaluation and Termination. 

The program will train you on consultancy ethics and how to run and manage 

a consultancy firm. You will learn how to increase your overall personal 

effectiveness as a consultant. 


This training will turn you into a more effective and successful consultant 

who can generate a real impact on organizations. You will be equipped with 

the tools and skills needed to optimize your performance as a consultant. 

You will know how to set up, market and run your consultancy firm. 

You will have insight in your own strengths and weaknesses as a consultant 

and will improve your own personal skills. 

Your profile 


• professional consultants 

• senior executives operating in advisory capacity 

• senior staff from government organizations and NGO’s, operating in 

advisory capacity 

• trainers and academics in the consulting field 


“The E-Government program stretches beyond the 

academic sphere but also touches our day-to-day 

and professional life. This not only helps a young 

professional to focus on his career objectives but also 

enhances the job performance through increased knowledge of the E-Government 

process” 

Arthur Byabagambi, Rwanda – EG 2008 

Monitoring and Evaluation Specialist, Rwanda Information Technology 

Authority - eRwanda Project

E-Government 

(program code: EG) 

Enhancing government performance 

E-Government is a hot topic in modern public sector management. 

It develops, introduces and provides new ways of delivering enhanced 

services. By doing so it also disrupts and transforms traditional 

communication channels by questioning current structures and processes. 

E-Government not only enables you as a manager to make new choices, 

it necessitates the modern decision-making process. This is why you need to 

have full understanding of all issues associated with E-Government. 

The EG program will provide you with the necessary knowledge and skills to 

understand and fully exploit the E-Government potential. 


Through our interactive teaching approach you will be trained in the 

fundamentals, concepts and trends of ICT and E-Government. You will 

learn about the opportunities and strategies for E-Government as well as 

the existing gaps. The program will give you insight into how to integrate, 

implement, operate and maintain the E-Government platform. It will deal 

with the legal, cultural and ethical issues surrounding E-Government. 


This training will provide you with a thorough understanding of technology, 

organizational and policy issues related to E-Government. You will have 

gained insight into the current E-Government gaps and the best ways to 

overcome them. You will be able to set a course for E-Government to improve 

the performance of your organization and to involve everyone in this process. 

You will have developed the leadership skills necessary for exploiting the 

E-Government potential to the very fullest. 

Your profile 

This program is designed for: 

• senior executives and officials with responsibilities in policy making, 

public sector management and performance, ICT or related areas 

• management consultants 

• ICT specialists 

• researchers and teachers in areas related to E-Government 


“In the course I not only learned from the lecturers, but 

also from the experiences of other participants. It also 

helped me to discover more of my potential and my 

strengths as well as to face challenges. Therefore, this 

course provided an entire package, worth appreciating for a lifetime.” 

Esther Haamaundu, Zambia – PDM 2008 

Senior Internal Auditor, Ministry of Home Affairs

Women Entrepreneurship Promotion 

(Program code: WEP) 

Empowering women 

Women in developing countries are essential to their nation’s economic 

development. Promoting female entrepreneurship contributes to the fight 

against poverty by positively affecting household income and welfare where 

people need it most. In order for female entrepreneurs to make their 

business grow they need to address power relations, gain better access 

to services and strengthen their control over the necessary economic 

resources. The WEP program will provide you with all the knowledge and 

skills necessary for giving female entrepreneurs the boost they need. 


Through our interactive teaching approach you will be trained in the policy 

environment of female entrepreneurship and learn about the latest trends 

in Business Management for Female Entrepreneurship. The program will 

give you insight into the fundamentals of Business Development and Market 

Access for female entrepreneurs and will provide you with the best practices 

in management of gender-based entrepreneurship development policies. 


You will become acquainted with the main approaches for policy, 

program and project interventions in the area of female entrepreneurship 

development. You will know how to institutionalize gender-based 

entrepreneurship development policies and be able to analyze the critical 

aspects in the need for women’s access to markets and services. You will 

also be familiar with the main concepts of entrepreneurship and business 

management for women. You will come to a better understanding of the 

main methodological principles and activities in training and research for 

female entrepreneurs. 

Your profile 


• policy makers and program managers involved in private sector 

development of (non-) governmental development agencies 

• business support advisors, project managers and trainers with 

intermediary organizations 


“As an executive involved in development issues, the 

schemes and models I learned in the MSD course were 

very useful to improve the activities of the unit I lead 

in the Foundation for Production (FUNDA-PRÓ) in 

Bolivia. I think this course became a very interesting instrument to increase my 

professional productivity in order to fight against poverty in my country.” 

José Jimenez Taquiquchi, Bolivia – MSD 2008 

Director of the Productive Development Program 

Foundation for Production (FUNDA-PRÓ), Bolivia

Managing Sustainable Development 

(program code: MSD) 

Contributing to sustainable economic development 

In order to build competitive nations, different economic models have been 

developed. Irrespective of the model, co-operation between the public and 

private sectors is necessary to respond to sustainable economic development. 

This requires insight into which industries have the potential to become the 

stars of tomorrow by operating according to the principles of sustainability. A 

thorough understanding of the concepts of CSR, competitiveness, value chain 

analysis and public-private partnerships is needed. Drawing on theoretical 

approaches and practical applications, the MSD program will help you to 

better understand the changing and challenging environment in which you 

operate. This will allow you to play an effective role in enhancing sustainable 

economic development in your home country. 


The objective of this program is to enhance your understanding of 

approaches and tools employed in the realization of sustainable economic 

development will give you insight into how major issues in such development 

processes can be managed most effectively. You will learn which roles 

corporations can play in this development in terms of CSR and the dynamic 

interplay between private, public, and civil society actors. The program will 

provide you with the skills to conduct a value chain analysis and to identify 

opportunities for value chain upgrading. 


The program will increase your capacity to create and support sustainable 

conditions in your home country. You will gain insight into the key concepts 

of sustainable economic development. You will know how to apply practical 

tools in economic development initiatives. You will take a pro-active rather 

than a re-active attitude on sustainable business issues. 

Your profile 


• senior policy staff from NGOs, governmental authorities and other 

organizations 

• lecturers from universities and business schools 

• senior managers and staff of international corporations and SMEs 


“Coming to the Netherlands was very exciting. Aside 

from the knowledge I gained, the presence of people 

from 19 other nationalities in the class was quite 

remarkable to me. Learning about various cultures, 

making friendships, understanding each other and meeting staff and teachers was 

a truly memorable experience.” 

Arnel D. Bilibli, Philippines – PDM 2008 

Project Development Officer 1, Provincial Planning and Development 

Office, Ifugao Provincial Government

Financial Management for Non-Financial Managers 

(program code: FNM) 

NEW 

Increasing your value 

Financial knowledge has become increasingly important. It is crucial 

that managers in non-financial-areas, such as marketing, sales, project 

managers in government and SMEs who make decisions with financial 

implications, understand the impact of these decisions and are able to 

interpret financial data. 

The FNM program is specially designed to learn to apply the fundamentals of 

finance. 


Our interactive program will equip you with the tools and techniques to 

better understand the fundamentals of finance in your organization. 

You will learn the basics of the financial environment, how to analyze them 

and how to understand corporate finance in a strategic context. In addition 

the program also incorporates basic international business finance and 

portfolio management, giving you insight into the latest developments in 

business administration. 


You will be able to interpret financial information, assess the cost and 

benefits of business decisions and communicate adequately with financial 

managers in your organization. You will have sound fundamental knowledge 

of the conceptual and the practical underpinnings of financial management. 

Your profile 


• senior executives with responsibilities in non-financial areas 

• high potential mid-career management executives 

• consultants or financial trainers 

• lecturers in the field of finance and administration 


The Sustainable Tourism Development workshop was 

very supportive in day-to-day activities: it helped me 

in planning and decision making processes, especially 

when issues were related to the development of protected 

areas. It was helpful in learning to communicate with different stakeholders at different 

levels. Based on this, one can hold training courses amongst interested NGOs 

and communities and local authorities as well.” 

Tamar Melkadze, Georgia – ME 2007 

Program Coordinator, Green Way

Sustainable Tourism Management 

(program code: STM) 

NEW 

Contributing to sustainable tourism development worldwide 

Tourism has become one of the world’s most significant sources of 

employment and GDP, and it is now widely recognized as one of the world’s 

largest industries. This rapid growth has encouraged many developing 

nations to view tourism as a key factor in realizing economic growth. If 

tourism is organized in a sustainable way, it can provide an enormous crosssectoral 

potential for economic growth and poverty alleviation, biodiversity 

conservation. It can be a powerful tool to address other important crosscutting 

issues such as gender equality, health, education and good 

governance. The STM program provides insight into the main issues at stake, 

different approaches and best practices to sustainable tourism. 


You will become acquainted with the principles of sustainable tourism 

management, and will explore the role of communities and nature 

conservation in tourism and how this is related to poverty alleviation. The 

importance of entrepreneurship and marketing to promote sustainable 

tourism initiatives will be addressed. You will exchange views with experts 

from Universities, Travel Agencies and NGOs. The STM program will be 

implemented by MSM in close cooperation with the Socio-spatial Analysis 

Chair Group of Wageningen University. 


You will gain insights into how tourism can contribute to economic, 

environmental and social development in your country and the role that you 

and your organization play in this process. You will have developed skills to 

enforce change through communication and negotiation with other tourism 

stakeholders. 

Your profile 


• national and local policy makers and non-governmental officials in the 

field of socio-economic development with a focus on tourism development 

• tourism managers and tourism practitioners 

• trainers/teachers in the field of tourism or a related field of study with the 

desire to deepen their knowledge and skills in sustainable tourism 


“I will always remember MSM as a place where 

they welcome you into the family, build you up 

intellectually and socially, and send you back to your 

home country as a vibrant and confident individual“. 

Adebayo Bodunrin Fagbemi, Nigeria - GSM 2008 

Regional Manager (North), Vigeo Holdings Limited

Leadership and Management for Higher Education 

Institutions 

(program code : LMHE) 

NEW 

Reform of the higher education sector: implications for institutional 

governance and management 

Higher education institutions are essential to the process of national capacity 

building. Their performance is conditional to the fulfillment of their role in 

knowledge development and dissemination. The Higher Education sector 

worldwide is facing a series of reforms, challenging its traditional set-up and 

organization. Academic institutions need to go through institutional change, 

adapting to policy reforms and enhancing institutional performance. As a 

university leader, your professional competencies are essential to guarantee 

an effective response to these challenges and to address the underlying 

academic, organizational and financial implications. The LHE program 

explores various dimensions of management and governance to raise the 

level of institutional and academic performance. 


This program prepares you for your role in university leadership in the 

transformation of your organization. The program is built around the themes 

of educational policy reform, institutional strategy making, organization 

development and change management. It is specifically geared towards 

the practice of institutional leadership and management, with a maximum 

degree of interaction, peer-learning and reflection on leadership style and 

performance. Throughout the program, professional coaching will be available 

to support you in the development of your institutional development plans. 


You will develop a broad set of leadership and governance skills to guide 

academic institutions through a process of institutional reform. 

Your profile 


• academic and administrative leaders of higher education institutions, 

working at the central and faculty levels 

• policy makers and planners from Ministries of Education and other 

educational planning bodies 

• senior-level educational administrators 

• educational consultants 


“The lectures in combination with case studies taken by 

groups or individuals are very useful. By sharing the 

experiences of lecturers and participants, we all learn 

more from each other.” 

Wanida Saratikoon, Thailand - OCM 2007 

Public Sector Development Officer, Office of the Prime Minister 

Thailand

Dynamics of International Trade: challenges and 

opportunities 

(program code : DIT) 

NEW 

Successful implementation of trade policy: enhancing competitiveness 

Our multilateral global trading system is currently going through significant 

changes. Developing countries in particular have been confronted with the 

erosion of trade preferences and the challenge of economic restructuring 

as protected industries lose their competitive advantages. The increasingly 

liberalized global trade regime provides opportunities as well as challenges 

for exporters in developing countries. To exploit these, developing countries 

must be competitive and acquire expertise on technical trade issues. The 

program focuses strongly on the enhancement of exports and relations with 

the EU in particular. By improving your expertise in these areas, this program 

will guide you, towards the successful implementation of a trade policy. 


Focusing on the current global multilateral trade system, the international 

negotiations (DOHA, EPA) and best practices taken from real-life situations, 

the DIT program covers the main elements of international trade, including 

trade policy formulation, the WTO, EU trade policy and market access. You 

will enhance your knowledge and share your experiences with other 

practitioners and experts in various interrelated aspects of international trade. 


This interactive program equips you with the knowledge, tools and skills for 

trade policy formulation, negotiation and implementation. You gain insights 

into the mechanisms and processes of dialogue between the public and 

private sectors and civil society. The program helps you to mainstream trade 

into the development agenda and will provide you with valuable insights 

on export promotion. You have expertise on economic competitiveness and 

become familiar with Fair Trade requirements and opportunities. 

Your profile 


• trade professionals working in Government 

• private sector representatives concerned with market access and export 

promotion 

• officials from intermediary organizations and civil society (NGOs) involved 

in trade policy. 


Maastricht 38 School of Management

“Being at MSM gives you the opportunity to meet people from different cultures 

and organizations. It is a privilege to contribute – through our training 

programs - to the empowerment of individual participants and to support their 

organizational development !” 

Staff and Trainers, Executive Programs 

Maastricht School of Management 

the globally networked management school 39-

“This three-month program provided an exceptional 

opportunity for self actualization and added value for 

future career development. I have greatly improved my 

skills in various aspects of Financial Management. It 

was a great opportunity for me to gain knowledge and, at the same time, to share 

a valuable experience with participants active in different areas of Finance.” 

Ketevan Nadirashvilli, Georgia – FM 2007 

Chief Economist of Risk Management Division, National Bank/Central 

Bank of Georgia

Financial Management 

(program code: FM) 

Increasing your value 

The efficient use of financial resources is a critical tool for staying ahead 

of the competition. As a financial manager you play a key role in managing 

these resources. The decisions you make are vital for the performance and 

even the very existence of your organization. But good decisions also need 

good funding. That is why you need to continuously develop and expand your 

knowledge and expertise in the area of financial management and familiarize 

yourself with the latest financial management concepts. 

The FM program will help you strengthen your professional qualifications as 

well as your financial management skills. 


Through this interactive program you will be equipped with the tools and 

techniques you need for financial planning and control. You will learn how 

to analyze your organization’s financial environment and be trained in how 

to apply corporate finance in a strategic context. The program deals with 

international business finance and portfolio management and will provide 

insight into contemporary developments in business administration. 


This training will enable you to operate at a senior level as part of your 

organization’s management team. You will have a deeper knowledge of the 

conceptual and the practical underpinnings of financial management and 

will possess solid skills in financial planning and control at an operational 

and strategic level. You will have developed strong managerial and advisory 

skills to strengthen your role as financial manager and advisor. You will 

have a thorough understanding of the latest developments in business 

administration. 

Your profile 


• senior executives with responsibilities in the area of finance and business 

administration 

• high potential mid-career executives 

• consultants or financial advisors 

• lecturers in the field of finance and administration 


“One of the best experiences that have allowed me to 

open my mind in my job and to apply my marketing 

knowledge in a practical way, has been to take part 

in the course Marketing of Services in Maastricht 

School of Management. It was fascinating to learn new ways to work, to share 

knowledge, experiences and make new friends with people from all the continents, 

gathered in one place. In the beautiful city of Maastricht, MSM offers with friendly 

and professional people an excellent program to international students.” 

Laudith Cristina Herrera Mejia, Colombia – MOS 2008 

Executive Manager, DOCALTEX Colombia

Marketing of Services 

(program code: MOS) 

Beating the competition 

The global economy is becoming increasingly service-oriented. Especially 

developing and emerging countries are changing rapidly from manufacturing 

societies into service providing societies. As a marketing manager of a service 

organization you are faced with many challenges in managing and marketing 

your services. To keep ahead of your competitors you need to integrate the 

marketing of your services into the delivery of those services. Meeting and 

exceeding the customer’s expectations depends entirely on your flexibility and 

your ability to benefit from new technologies and ideas. The MOS program will 

provide you with the tools and skills to cope with the challenges of managing 

and marketing in the service industry. 


Our practical and interactive approach will equip you with the concepts and 

tools for optimal service management and marketing. In this framework you 

will be trained in strategic and performance management, performing market 

research and designing services. You will learn how to define strategies in 

pricing, distribution and marketing communication. Your professional skills 

will be further strengthened to improve your overall personal effectiveness. 


You will be able to design a marketing plan for your organization. Your 

professional and personal skills will be improved substantially, increasing 

your effectiveness as a manager. You will have a profound conceptual and 

practical understanding of the issues related to the managing and marketing 

of services and be able to effectively apply the knowledge and skills to 

address the conditions affecting your organization and home country. 

Your profile 


• high potential marketing executives in middle management working in the 

service sector 

• marketing or (general) managers of organizations providing services to 

their target groups 

• lecturers and consultants in the field of marketing with a focus on service 

marketing 


“The MCMIS program was demanding, of high 

quality and well-organized. I was able to interact and 

share ideas with members from a multi-cultural society 

that spans across the globe. The outcome of the course 

made me into a well-rounded manager and I enjoyed the receptive environment. 

This has left a lasting impression of a truly globally networked management school 

that I would highly recommend to managers of the 21st century.” 

Gilbert K. Kandie, Kenya – MCMIS 2008 

Manager, IT Project Management, Central Bank of Kenya

Managerial Control and Management 

Information Systems 

(program code: MCMIS) 

Streamlining your organization 

Today’s business environment is characterized by globalization and 

intensified competition: a high level of performance is a must. In this 

complex and dynamic environment, managers and executives in private 

as well as public sectors are challenged to make critical decisions 

about strategy, organizational design and processes, and the relevant 

management control and information systems. The rapidly developing field 

of ICT can provide huge opportunities in this respect. The MCMIS program 

will guide you towards the successful application of ICT to help you to adapt 

and control your business processes. 


The interactive MCMIS program will focus on managerial controlrelated 

issues, such as control systems and strategic and performance 

management. It will discuss the managerial aspects of information 

and communication technologies in organizations by addressing ICT 

strategy, project management, e-business technologies and knowledge 

management. You will enhance your skills in communication, team-work, 

negotiation and change management. Throughout the program, learning 

will be linked and applied to your organization. 


This training program provides you with the managerial capacity to align 

control and information systems with the organization’s strategy and goals. 

The performance-oriented approach enables you to use ICT’s potential while 

designing and implementing business strategies, structure, processes and 

systems, relevant to your organization’s changing environment. 

Your profile 


• managers working in or aspiring to a senior position, like ICT/E- 

Business analysts, project managers, financial analysts, chief 

accountants/auditors 

• consultants, entrepreneurs and other professionals working in the 

area of strategy, control, planning, ICT/E-Business or knowledge 

management 


“I like the way the PAM program was arranged, the 

sequence of topics and the timely arrangements. The 

case was set up like a real one, in a real scenario – with 

a clarification round and an actual presentation. 

Though we pretended to be a communication company, we had to approach it as if 

we were going to face a real client!” 

Teodora Briones, Philippines – PAM 2008 

Planning/project development officer, Philippine Rice Research 

Institute

Project Management 

(program code: PM) 

The path to successful project management 

More and more organizations are discovering that the best way to reach their 

objectives is through project management. With projects becoming more and 

more complex, project management has become a discipline in its own right. 

Since most organizations rely on traditional structures and management 

systems, this field poses some unique challenges. If you are responsible for 

managing projects or are increasingly engaged in project activities, you need 

a unique set of skills to tackle these challenges effectively. 

The PM program will offer you these skills. 


With its interactive and practical design this program will train you in 

all phases of the project life cycle, from project initiation and start-up to 

project implementation and management ending with project evaluation 

and termination. The program includes contemporary computing tools 

to successfully plan and monitor your projects such as Microsoft Project. 

You will further sharpen your personal management skills to give you the 

confidence to effectively manage your project and your project team. 


You will be able to effectively manage complex projects through each phase 

of the project cycle. The personal skills developed during the program will 

optimize your capacity as a strong and highly effective project leader. 

You will learn how to put the tools, knowledge and skills to work for you and 

the benefit of your organization. 

Your profile 


• project managers, project officers and program coordinators with 

managerial tasks, preferably with at least three years of experience in 

project work, who wish to improve their project management skills 

• consultants dealing with project activities 

• trainers and lecturers in the field of project management 


“All my learning objectives were fulfilled and some were 

even exceeded. This course is very effective for those of 

us who are actively involved in maintaining a healthy 

green environment”. 

Santosh Gaihre, Nepal - ME 2007 

Environmental Officer, NECON

Environmental Management towards a Sustainable 

Development 

(program code: ME) 

The green factor 

While focusing on economic development and growth factors, businesses 

are increasingly confronted with the effects they have on the environment. 

To stay ahead of the ecological curve and reduce the impact on the 

environment, environmental management needs to be part of the policymaking 

and management of an organization. It is up to you as a manager to 

make your organization more effective and more efficient while pursuing 

sustainable development. The ME program will teach you how to combine 

environmental policy, management and technologies with stakeholder 

participation, while taking into account differences in various countries. 


Built around the concept of sharing experiences from developed and 

developing countries, this program will train you in the management of 

environmental aspects. Your management skills will be strengthened 

in the area of change management, participation, project and process 

management and you will learn how to keep sustainable development in 

the best interest of your stakeholders. You will become acquainted with 

various facets of environmental management, including Corporate Social 

Responsibility, Good Governance and Sustainable Tourism. 


You will develop an in-depth understanding of environmental management 

issues and sustainable development and will improve your intervention 

techniques and communication and presentation skills. Upgrading your 

managerial skills will equip you with the necessary knowledge, concepts 

and tools to manage and reduce environmental impact by applying new 

environmental technologies. 

Your profile 

The program is designed for the following groups dealing with environmental 

management and sustainable development: 

• mid-level governmental officers 

• senior and mid-career executives from both the public and private sector 

• lecturers and consultants 



Admission requirements and Application procedure 

Admission requirements 

The minimum admission requirements for the MSM Executive Open 

Enrollment Programs are: 

• a Bachelor’s degree or equivalent 

• 6 years of professional experience of which at least 3 in a relevant position 

• sufficient skills in both spoken and written English 

How to apply 

You can apply for admission by filling out and submitting the online 

application form on www.msm.nl 

Program dates and fees 

Please refer to the separate program calendar in this brochure for more 

information on program dates, application deadlines and fees. 

Sponsorships 

Besides self-financed or company-financed participants, several options for 

scholarship funding are available: 

• Fellowships sponsored under the Dutch government scholarship program 

(www.nuffic.nl) 

• Sponsorships from International Organizations, like the UN, WorldBank or 

Asian Development Bank 

For more information on the MSM Executive Programs, please visit 

www.msm.nl or contact our Executive Programs Department at ep@msm.nl. 




“The greatest benefit I received from the training 

delivered by MSM was the exposure to experiences of 

other organizations made possible by the field visits. In 

my opinion, MSM coordination went beyond delivery 

of training to building life-long partnerships among academic institutions around 

the world.” 

Eman Hadweh, Participant of the Training of Trainers and Consultants: 

E-Learning, Consulting and Training at the University Institute 

for Community Partnership (Palestinian Territories) in Bethlehem 

(2005/2006)

Tailor-Made Programs 

Do you want to strengthen leadership capacity in your organization 

Is your organization facing specific strategic issues for which it needs 

consultancy Are you ready to equip your organization for tomorrow’s 

challenges today 

The MSM Tailor-Made programs offer you the solution you need to overcome 

any strategic or management gaps in your organization. Fully tailored 

to your specific organizational needs these programs provide you with a 

dedicated learning experience aimed at strengthening competence on an 

organizational level according to your preferences. 

Designed with and for you 

The Tailor-Made program is designed in close cooperation with you. 

To ensure the best possible results, MSM will perform a detailed assessment 

of your training needs and goals. We will define the format and the contents 

of the program together with you. The training material will be fully 

customized to match your working situation and the process includes an 

institutional action plan to tackle the challenges facing your organization. 

The training can be delivered at your organization in your own country, or at 

MSM in Maastricht – whichever you prefer. 

Real lessons for the real world 

We match your input and our expertise to select the most appropriate theory, 

tools and skills for your identified strategic or management issues. Through 

consultancy and coaching we guide you in the practical application of the 

lessons you learn. The program is concluded with a dissemination workshop, 

which ensures that the knowledge and skills you have developed can be put 

directly into practice in a real working environment. This will enable your 

trained managers to directly contribute to strengthening your organization 

and boosting its overall effectiveness. 


Wide range of expertise areas 

MSM has designed and delivered management education and international 

projects for more than 55 years now. This has resulted in a wide range of 

expertise areas to address your specific training needs, of which you can find 

a selection below. 

Selection of MSM expertise areas for Tailor-made Training 

• Institutional development 

• Education management 

• Entrepreneurship and business incubation 

• Leadership development 

• Performance management 

• Global business development 

• Strategy making and strategic design 

• Managing change 

• Sustainable tourism development/management 

• Management of the marketing process 

• Project development and management 

• Corporate finance and financial strategies 

• Managing Human resources 

In addition to these expertise areas we can also offer you tailor-made 

training in other areas covering your specific training needs. 


“The training was very useful for Katani as the company now needs to adopt an 

entrepreneurial culture.” 

Participant of the Management Training for Katani Ltd in Tanzania 

2009 


“The approach taken by MSM resulted in a very effective and tailored training 

set up. By understanding our own limitations and possibilities and taking into 

account cultural differences, we realize that national culture needs to be taken into 

account in understanding the HRM function”. 

Participant of the training Human Resources and Organizational 

Development – towards an effective organization in Bhutan (2008/09) 


Selection of previous programs 

MSM has conducted many Tailor-Made programs in several countries in 

Africa, Asia, the Middle East, Latin America and Central and Eastern Europe. 

Human Resources and Organizational Development – towards an effective 

organization – Bhutan (2008/09) 

MSM designed this training program in Bhutan for a selected group of twelve 

participants working as principles of Vocational Training Institutes and 

several key staff members of the Ministry of Labour and Human Resources 

(MOLHR). 

Topics of the program are related to organizational culture aimed at 

improving the performance of Vocational Training Institutes (VTIs), with 

an emphasis on the influence of national culture on Human Resources 

Management. Skills classes focus on HRM tools such as motivation, loyalty, 

job descriptions, performance appraisal, and recruitment. Furthermore, the 

program includes topics related to mass communication aimed at enhancing 

the reputation of Vocational Training Institutes in Bhutan. 

Sustainable Tourism Development in Eastern Africa – Kenya, Rwanda, 

Tanzania, Uganda, 2007/2008 

This training program was designed at the request of the African Wildlife 

Foundation (AWF). The AWF, present in 12 countries in Africa, plays an 

important role in enhancing conservation and local development through 

tourism in the 4 East African countries selected as participants in this 

training program: Uganda, Rwanda, Kenya and Tanzania. 

The purpose of the program was to strengthen the capacity of facilitating 

organizations around National Parks (community leaders, district planners, 

tourism developers, guides, trainers etc.) in Eastern Africa related to 

sustainable tourism development, conservation and economic development. 

Experts from the implementing Consortium, consisting of MSM (lead 

partner), Wageningen University – WICE, NHTV and SNV East and Southern 

Africa, have trained the groups in the different sessions. Field excursions 

were included in the program to several Community Based Tourism 

initiatives (including public private partnerships) to share best practices. 


“Most of us working in wildlife organizations lack the attitude of business culture. 

We are more of service providers. This training has been very important in realizing 

that for community projects to be successful, we must train them to become business 

oriented in order for the tourism industry to be effective”. 

Participant of the Sustainable Tourism Training in Eastern Africa, 

2007-2008

Corporate Governance and Corporate Social Responsibility for Katani Ltd. 

– Tanzania, 2009 

MSM designed and implemented this training at the request of Katani Ltd., 

an agro-industrial private company involved in the sisal business. The aim of 

the program is to strengthen the capacity of the management of Katani Ltd. 

in order for them to adopt a corporate culture. The ultimate objective is to 

change the behavior and culture of the employees, enabling the organization 

to maintain their position in a competitive environment. 

MSM will cooperate with the Eastern and Southern African Management 

Institute (ESAMI) in Arusha in the implementation of this tailor-made training 

program. 

Training of Trainers and Consultants: E-Learning, Consulting and Training 

– Bethlehem, 2005/2006 

Training of Trainers and Consultants – Bethlehem 2008/2009 

MSM contributed to capacity development of the faculty and staff of the 

Institute for Community Partnership (ICP) of Bethlehem University by 

designing and delivering two tailor-made training programs. The first 

program focused on enhancing the capacity of the trainers and consultants 

in the field of training, consultancy and e-learning. 

The second program, which started in 2008, is taught by MSM in close 

cooperation with local experts and contributes to strengthening the quality of 

teaching and training towards higher education performance and improved 

consultancy and project management skills. In this program, a group 

compiled of academic staff and consultants will be trained with the objective 

of supporting ICP to become a leading educational institute by providing high 

quality and professional education services in the Palestinian Territories. The 

program will be conducted partly in the Netherlands, Bethlehem, Ramallah 

and Jericho and includes continuous coaching of participants through work 

assignments. 

Advanced Management Program for Administrative Staff College of India 

(ASCI) – India, 2004/ongoing 

Since 2004, MSM has designed and organized several study tours in the 

Netherlands for Senior Executives of the Advanced Management Program 

(AMP), which is implemented each year by ASCI in Hyderabad, India. These 

study tours combine management lecturers, exposure to management 

practices in the Netherlands and European countries with discussions about 

integrating learning into practice. 


Marketing and ICT Training / Proposal Writing & Tendermanagement – 

Tanzania, 2007/09 

The tailor-made training program ‘ICT and Marketing’ has been designed for 

the management staff of the Eastern Management Training Institute (ESAMI) 

in Tanzania with field offices in Kenya, Malawi, Mozambique, Zambia, 

Zimbabwe, Namibia, Swaziland and Uganda. 

The overall objective of the training was to enhance the efficiency and 

effectiveness of ESAMI’s staff in the country offices as well as that of the 

senior staff involved in marketing at the institute’s headquarters. As a direct 

follow-up, a core group of ESAMI received a hands-on training on proposal 

writing and tender management build around real life cases. 

For more information on the programs we have conducted, please visit 

www.msm.nl 

Interested in our Tailor-Made programs 

For more information please visit the special section on Tailor-Made 

programs within the Executive Education site on www.msm.nl or contact us 

at ep@msm.nl 


“The training was based on real life experiences, the exercises were tailored with 

ESAMI in mind and the presenters have knowledge of ESAMI.” 

Participant of the Marketing and ICT Training / Proposal Writing & 

Tendermanagement, Tanzania 2009




www.msm.nl 

Maastricht School of Management - Executive Programs Department 

telephone +31 43 38 70 808 

P.O. Box 1203 Endepolsdomein 150 fax +31 43 38 70 800 

6201 BE 68 - Maastricht School of 6229 Management EP Maastricht e-mail ep@msm.nl

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