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Procter and Gamble 217
Mouthwash & Toothpaste—Scope, Crest &
Gleem
Personal Hygiene—Always & Attend
undergarments
Lotions—Oil of Olay & Wondra
Soap—Camay, Coast, Ivory, Lava,
Safeguard, Zest & Oil of Olay
Fabric Softener—Downy, Bounce
Citrus Punch—Sunny Delight
Medication—Aleve, Pepto-Bismol
If you are not sure about the product, look
for “Procter & Gamble” written on the
products, or the symbol of a ram’s horn,
which will appear on each product beginning
on January 1, 2000. The ram’s horn will form
the 666, which is known as Satan’s number.
Christians should remember that if they
purchase any of these products, they will be
contributing to the church of Satan.
Inform other Christians about this and
STOP buying Proctor & Gamble products.
Let’s show Procter & Gamble that there are
enough Christians to make a difference! On a
previous Jenny Jones show, the owner of
Procter & Gamble said that if Satan would
help him prosper he would give his heart and
soul to him. Then he gave Satan credit for his
riches. Anyone interested in seeing this tape,
should send $3 to Sally Transcripts, 515 West
57th Street, New York, NY 10019. We urge
you to make copies of this and pass it on to as
many people as possible. Liz Claiborne also
professes to worship Satan and recently
openly admitted on the Oprah Winfrey show
that half of her profits go toward the church
of Satan.
This needs to stop!
[Many such letters end with something along
the lines of:]
I RECEIVED THIS AND THOUGHT I
WOULD PASS IT ON
Nothing of the kind described by this letter
ever took place, of course. Such letters have undergone
various changes over the years. Other talk
shows—Phil Donahue, Merv Griffin, Oprah
Winfrey, Jenny Jones, etc.—were mentioned in
earlier variants, and the product list has been
updated from time to time. There have also been
attempts to tie other companies to Satan, but none
have ever approached P&G in popularity. At first,
beyond issuing strong statements denying the
accusations, Procter and Gamble tried to ignore
the rumor. By the early 1990s, the company had
responded to over 150,000 letters and phone calls
regarding their logo and alleged Satanic connections.
They solicited letters from all of the relevant
talk show hosts denying that such programs had
ever taken place. They also solicited letters from
various churches and ministers—included Billy
Graham and Jerry Falwell—supporting P&G’s
claim that it was not connected with the Prince of
Darkness.
In the late 1980s, Procter and Gamble finally
hired security consultants to track down the
points of origin of the rumor. They also began
filing lawsuits against people and groups promoting
the rumor—fifteen by 1999, six against
Amway distributors. All of the suits that have been
settled were concluded in P&G’s favor (at this
writing, only one is still in litigation). On May 3,
1999, Procter and Gamble also launched a suit
against Amway, because Amway distributors had
played a significant role in resuscitating the accusations
in 1995. To quote from P&G’s official
website, “In 1995, with the push of a button, some
of Amway’s top distributors used Amway’s extensive
voice mail system to spread the rumor.” The
suit was, however, dismissed on May 16 because,
according to the judge, Procter and Gamble’s
damage claims were too vague.
Although the legal case was dismissed, Amway
did not dispute the fact that some independent
Amway distributors had indeed propagated the
rumor. It has been speculated that the fact that
many P&G products directly compete with
Amway products may have been a factor in the
distributors’ involvement. This hypothesis is
clearly implicit in Procter and Gamble’s statement
on its official website, which is that P&G believes
the rumor was promulgated “for competitive
reasons” (though Amway is not mentioned by
name). The fact that many individuals in Amway
are conservative Christians of some variety was