CTSM Portfolio / Michael Mecham Page 1

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CANDIDATE PROFILE I am a Certified Meeting Professional (CMP) and a 2006 Exhibitor Show All Star Award winner. I have nearly 10 years of demonstrated success in event and exhibit management. I am consistently recognized by top management for leading the growth and evolution of events and tradeshows through effective project management, precise financial planning, and resource procurement. My key strengths are stakeholder relationships, event and exhibit objective development, budget administration, resource procurement and management, policy compliance, integrated event communication and marketing, logistics planning, and measurement reporting. Professional Experience Levi Strauss & Co. Event Manager, Levi’s® Brand (2003 to Present) Currently lead event team and resources to develop efficient solutions for 25+ key annual events including customer events, sales meetings, and trade shows. Build and manage stakeholder relationships at all levels through partnership with cross-functional groups and external resources and present new ideas to top management. Manage finance planning, budgeting, and reporting of multi-million dollar budgets and resource allocation. Develop and implement event procurement policies including writing Request for Proposals (RFPs) and standardized contracts. Ensure service and quality standards for event suppliers including meeting/exhibit space, lodging, catering, audiovisual production, and exhibit management. Mentor and develop talent to execute efficient event logistics, manage customer challenges or issues, and leverage success across divisions. Notable Achievements: • Instrumental in complying with Sarbanes Oxley and transition organization to accrual accounting for events. • Led efforts to reduce event spend from $6.7 million to $2.6 million in annual spend with increased focus on event objectives and return on investment. • Grew trade show presence from 3500 sq. ft. to 7000 sq. ft. with no increased spend through innovation and partnership allowing sales team to successfully achieve nearly $9.0 million in sales revenue at key trade event. • Negotiated hotel contracts at top tier hotels and secured partnership to pilot a first-ever international sales meeting in Vancouver, B.C. and successfully expedited 1100 unique products through customs. Levi Strauss & Co. Event Planning Assistant Manager, Levi’s® and Dockers® Brands (1999 – 2003) Provided leadership and management for event team and co-led the coordination of over 15 key events for the Levi’s® and Dockers® Brands ranging up to 500 attendees with an event spend of up to $1.5 million per. Managed team roles, responsibilities and performance. Grew event scope and facilitated integration of new work flow into high-performing team. Notable Achievements: • Developed talent strength for event support functions such as housing, catering, exhibit management, and logistics by modeling excellence, continuing education, and team building activities. • Managed challenging transition to new exhibit management firm saving over $140K annually in labor and storage. • Grew team scope to support critical customer events in New York and manage U.S. trade show activities including the management of a 600,000 lb glass/steel exhibit with 5 decks and 11,000 sq. ft. of branded real estate. CTSM Portfolio / Michael Mecham Page 4
• Managed procurement and service standards for site selection, housing, event marketing, audiovisual production, catering, shipping, and transportation. Avoided over $200K in cancellation penalties post 9/11 by partnering with hotels to convert group block contracts to individual corporate travel credits. • Designed, resourced and led training for custom built website to automate event registration and communication. Managed real time appointment bookings for up to 20 showrooms for the Levi’s® and Dockers® Brands. Enabled transition away from two event contractors saving the organization over $100K annually. Levi Strauss & Co. Event Planning Contractor, Levi’s® and Dockers® Brands (1998 – 1999) Collaborated with Operations Team to plan and execute event logistics for Dockers® key sales events of up to 300 attendees that met or exceeded financial targets. Notable Achievements: • Executed all event logistics including travel, event registration, rooming lists, and food and beverage coordination for up to 300 attendees. Managed audiovisual sets, promotional materials, and the transportation of over 2000 products to/from the event. • Navigated the department reorg through partnership and begin event support for Dockers® and Levi’s® Brand events. Managed sales organization database and sales tool and sample line distribution and finance. Helped transition from imputed income processes to sample return re-sell strategies. Education and Credentials Bachelor of Science, Communication (1998) • University of Utah, Salt Lake City, Utah Phi Kappa Phi Honor Society, Golden Key Honor Society, Dean’s List Certified Meeting Professional (2004) • Convention Industry Council Professional Development and Awards: Exhibitor Show All Star Award Winner (2006) Retail Planning and Finance (2006) Non-Discrimination and Sexual Harassment Training (2006) Professional Associations: Certified Trade Show Marketer Candidate Mentor (2007) Meeting Professionals International (MPI) (since 1999) Trade Show Exhibitor Association (since 2003) Exhibitor Show Advisory Committee (2006) Northern California Chapter MPI Annual Fundraising Gala Committee (2004) Convention Industry Council APEX Discussion Group (2003) CTSM Portfolio / Michael Mecham Page 5
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Page 7 and 8: These brands and sub-brands compris
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Page 21 and 22: 0.0 INTRODUCTION This Request for P
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Page 31 and 32: MAGIC Marketplace Sample Budget Bud
Page 33 and 34: RETURN ON OBJECTIVES SUMMARY Object
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CTSM Portfolio / Michael Mecham Page 1

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