CTSM Portfolio / Michael Mecham Page 1

CANDIDATE PROFILE
I am a Certified Meeting Professional (CMP) and a 2006 Exhibitor Show All Star Award winner. I have nearly 10
years of demonstrated success in event and exhibit management. I am consistently recognized by top
management for leading the growth and evolution of events and tradeshows through effective project management,
precise financial planning, and resource procurement. My key strengths are stakeholder relationships, event and
exhibit objective development, budget administration, resource procurement and management, policy compliance,
integrated event communication and marketing, logistics planning, and measurement reporting.
Professional Experience
Levi Strauss & Co.
Event Manager, Levi’s® Brand (2003 to Present)
Currently lead event team and resources to develop efficient solutions for 25+ key annual events including
customer events, sales meetings, and trade shows. Build and manage stakeholder relationships at all levels
through partnership with cross-functional groups and external resources and present new ideas to top
management. Manage finance planning, budgeting, and reporting of multi-million dollar budgets and resource
allocation. Develop and implement event procurement policies including writing Request for Proposals (RFPs) and
standardized contracts. Ensure service and quality standards for event suppliers including meeting/exhibit space,
lodging, catering, audiovisual production, and exhibit management. Mentor and develop talent to execute efficient
event logistics, manage customer challenges or issues, and leverage success across divisions.
Notable Achievements:
• Instrumental in complying with Sarbanes Oxley and transition organization to accrual accounting for events.
• Led efforts to reduce event spend from $6.7 million to $2.6 million in annual spend with increased focus on event
objectives and return on investment.
• Grew trade show presence from 3500 sq. ft. to 7000 sq. ft. with no increased spend through innovation and
partnership allowing sales team to successfully achieve nearly $9.0 million in sales revenue at key trade event.
• Negotiated hotel contracts at top tier hotels and secured partnership to pilot a first-ever international sales meeting
in Vancouver, B.C. and successfully expedited 1100 unique products through customs.
Levi Strauss & Co.
Event Planning Assistant Manager, Levi’s® and Dockers® Brands (1999 – 2003)
Provided leadership and management for event team and co-led the coordination of over 15 key events for the
Levi’s® and Dockers® Brands ranging up to 500 attendees with an event spend of up to $1.5 million per. Managed
team roles, responsibilities and performance. Grew event scope and facilitated integration of new work flow into
high-performing team.
Notable Achievements:
• Developed talent strength for event support functions such as housing, catering, exhibit management, and logistics
by modeling excellence, continuing education, and team building activities.
• Managed challenging transition to new exhibit management firm saving over $140K annually in labor and storage.
• Grew team scope to support critical customer events in New York and manage U.S. trade show activities including
the management of a 600,000 lb glass/steel exhibit with 5 decks and 11,000 sq. ft. of branded real estate.
CTSM Portfolio / Michael Mecham
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