CTSM Portfolio / Michael Mecham Page 1

Required Courses Completed Referenced
108 How to Measure the Value of Trade Show Participation 3/06 yes
201 Selecting the Right Shows: The Critical Decision 3/05 yes
202 Basic Project Management and Organizational Skills 3/06 yes
203 The Nuts and Bolts of Budgeting for Results 3/04 yes
204 Don't Skip the Warm-Up! Conducting Effective Pre-Show Meetings 3/04
205 Using Surveys in the Trade Show and Event Decisions Making Process 3/05 yes
206 Show Operation Basics - Part I 3/05 yes
207 Exhibiting and the Law - What You Need to Know 3/05
209 Show Ops Basic - Part II 3/06
308 Business Marketing Strategies and Trade Shows** 3/04
311 How to Grow Your Brand: Incorp. Brand Marketing in your Exhibit Programs 3/06 yes
312 Realizing Your Public Relations Potential 3/06 yes
213 Beyond the basics of booth selling 3/05
315 Integrated Marketing Communications 3/04 yes
416 The Basics of Event Planning and Management 3/05
417 The Basics of Event Logistics and Implementation 3/05
418 How to Measure the Value of Events 3/06
521 Negotiating Skills to Winn 3/06 yes
523 Communicating With Others: Essentials for Success 3/06
617 Essential Grahpics Basics to Wow!! 3/05 yes
619 Exhibit Design - From Concept to Creation 3/04 yes
720 Introductory Overview to Global Exhibiting 3/06
721 Introductory Overview to Global Exhibiting (continued) 3/06
Elective Courses Completed Referenced
212 Justify Your Show Program with Post Show Reporting 3/05 yes
314 Creating Winning Direct Mail Promotions for Improved Results 3/04 yes
315 Speaking of Branding - It's more than just a look 3/04 yes
512 Leadership - How would I know if I've seen it 3/06
517 Spontaneously Speaking 3/06
823 Communicating With Others: Essentials for Success 3/04 yes
824 Preparing, Developing and Submitting a Quality CTSM Portfolio 3/05 yes
CTSM Portfolio / Michael Mecham
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