CTSM Portfolio / Michael Mecham Page 1

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2. Cost Avoidance Average Field Total Value Customer Meetings Qty Visit Cost Total Value w/Licensees Capital E 45 $500 $22,500 $22,500 Sales Center 208 $500 $104,000 $104,000 Red Tab 10 $500 $5,000 $5,000 Licensing 200 $500 $100,000 Subtotal 463 $131,500 $231,500 3. Promotional Value Value Per Impression (VPI) averages are conservatively benchmarked from the Center for Exhibit Industry Research. Average Targeted/Active Impressions Qty VPI Total Value Total Value Exhibit (traffic density estimation) 22,230 $10 $222,300 $222,300 Cap E Customer Meetings 45 $65 $2,925 $2,925 Top Red Tab Customer Meetings 10 $1,500 $15,000 $15,000 Sales Center Customer Reception 250 $65 $16,250 $16,250 Licensing Meetings 200 $65 $13,000 Subtotal 23,245 $256,475 $256,475 Gross/Passive Impressions Qty Total Value Total Value Exhibit (show attendance estimation) 129200 $1 $129,200 $129,200 Fashion Show Placement 32000 $1 $32,000 $32,000 Subtotal 171200 $161,200 $161,200 TOTAL Revenue & Value in Kind Including Promotion $6,643,017 $8,743,017 EXPENSES: LEVI’S® CBU INVESTMENT Exhibiting Expenses Exhibit Services (inclusive of show services and labor) $350,721 $350,721 Licensee Exhibit Expenses (co-pay) $117,723 Travel and Entertainment Catering and Customer Reception $26,000 $26,000 Sales Center T&E $24,678 $24,678 Sales T&E (avg. $1000/person X 23 attendees) $23,000 $23,000 Cap E Team T&E (avg. $1000/person X 6 attendees) $6,000 $6,000 Sales Ops T&E (w/models) $17,311 $17,311 Licensing T&E (avg. $1000/person X 20 attendees) $20,000 TOTAL Expenses $447,710 $585,433 TOTAL IMPACT (Overall Value less Total Expenses) $6,195,307 $8,157,584 Payback Ratio per $1 $13.84 $13.93 CTSM Portfolio / Michael Mecham Page 34
August 2007 Show Objectives Following are the August 2007 Show Objectives respective to brand priorities/strategies. “Grow Beyond Jeans” Continue to integrate licenses products in displays, graphics, showrooms, presentations and special events. “Maximize current Levi’s® Franchise” Provide conducive meeting room arrangements and an inspiring and meaningful brand experience for all current wholesale customers that leverages our Retail environments and integrates licensed products. “Grow Premium Franchise” Position Levi’s® Red Tab exhibit in contemporary neighborhood at MAGIC to align with contemporary Red Tab competitors. Position Levi’s® Cap E exhibit in super premium denim neighborhood at Project Show to align with Cap E competitors. “Be Famous for Fit and be the Jeanswear lifestyle for Women and 15-25 year old Men” Fully integrated fit range presentation in displays, fashion show, grand lobby, and special events. CTSM Portfolio / Michael Mecham Page 35
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Page 3 and 4: After nearly disappearing from the
Page 5 and 6: • Managed procurement and service
Page 7 and 8: These brands and sub-brands compris
Page 9 and 10: Show Schedule The US Levi’s® Bra
Page 11 and 12: Shortly after this vendor transitio
Page 13 and 14: Now that the premium brands had a n
Page 15 and 16: Admittedly, total marketing integra
Page 17 and 18: LS&Co. brands have been exhibiting
Page 19 and 20: Next steps for the commercial brand
Page 21 and 22: 0.0 INTRODUCTION This Request for P
Page 23 and 24: 6. Sample Timelines / Production sc
Page 25 and 26: 5.6 Destination Management If you h
Page 27 and 28: * Buyer retains the right to perfor
Page 29 and 30: acceptance or written confirmation
Page 31 and 32: MAGIC Marketplace Sample Budget Bud
Page 33: RETURN ON OBJECTIVES SUMMARY Object

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