CTSM Portfolio / Michael Mecham Page 1

2. Cost Avoidance
Average Field
Total Value
Customer Meetings Qty Visit Cost Total Value
w/Licensees
Capital E 45 $500 $22,500 $22,500
Sales Center 208 $500 $104,000 $104,000
Red Tab 10 $500 $5,000 $5,000
Licensing 200 $500 $100,000
Subtotal 463 $131,500 $231,500
3. Promotional Value
Value Per Impression (VPI) averages are conservatively benchmarked from the Center for Exhibit Industry Research.
Average
Targeted/Active Impressions Qty VPI Total Value Total Value
Exhibit (traffic density estimation) 22,230 $10 $222,300 $222,300
Cap E Customer Meetings 45 $65 $2,925 $2,925
Top Red Tab Customer Meetings 10 $1,500 $15,000 $15,000
Sales Center Customer Reception 250 $65 $16,250 $16,250
Licensing Meetings 200 $65 $13,000
Subtotal 23,245 $256,475 $256,475
Gross/Passive Impressions Qty Total Value Total Value
Exhibit (show attendance estimation) 129200 $1 $129,200 $129,200
Fashion Show Placement 32000 $1 $32,000 $32,000
Subtotal 171200 $161,200 $161,200
TOTAL Revenue & Value in Kind Including Promotion $6,643,017 $8,743,017
EXPENSES: LEVI’S® CBU INVESTMENT
Exhibiting Expenses
Exhibit Services (inclusive of show services and labor) $350,721 $350,721
Licensee Exhibit Expenses (co-pay) $117,723
Travel and Entertainment
Catering and Customer Reception $26,000 $26,000
Sales Center T&E $24,678 $24,678
Sales T&E (avg. $1000/person X 23 attendees) $23,000 $23,000
Cap E Team T&E (avg. $1000/person X 6 attendees) $6,000 $6,000
Sales Ops T&E (w/models) $17,311 $17,311
Licensing T&E (avg. $1000/person X 20 attendees) $20,000
TOTAL Expenses $447,710 $585,433
TOTAL IMPACT (Overall Value less Total Expenses) $6,195,307 $8,157,584
Payback Ratio per $1 $13.84 $13.93
CTSM Portfolio / Michael Mecham
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