CTSM Portfolio / Michael Mecham Page 1

RETURN ON OBJECTIVES SUMMARY
Objectives
Red Tab
10. Premiumize the Red Tab exhibit and overall brand
experience
11. Create conducive and inspiring meeting environments
for management meetings with Top Levi’s® Wholesale
Customers
Results
1. Enhanced exhibit location to contemporary neighborhood
incorporating elements from our retail environments
2. Consolidated Red Tab Corp Conference Rm into the enhanced
Red Tab exhibit, managed via 1 desk
Red Tab / Sales Center
12. Continue to make it easy for Sales Center Customers
to buy Levi’s® Jeans
13. Grow new account inquiries
Red Tab / Licensing
14. Continue to make it easy for Wholesale Customers to
buy Levi’s® licensed products at MAGIC
15. Continue to integrate licensed product offering into
customer experience
Levi’s Capital E®
16. Make it easy for premium/specialty customers to buy
Levi’s® Cap E, LVC, & LLV.
3. Sales Center presented Men’s/Boys’ 266 times, and Women’s
103 times to 208 retailers and 58 new customers, a 5% increase
of prior show.
4. Received 125 new account inquiries that could result in as many
as 70-80 new doors, a 67% increase
5. Managed exhibit for Socks, Shoes, Men’s Tops, Kids, and
Underclothes/loungewear
6. Integrated tops and sweaters into men’s and women’s
showrooms and presented all products in 1 room for Carol Haney
to present to customers
7. Relocated exhibit to Project, presented to 45 customers, and
received 72 new account inquiries
Sponsorships
17. Drive brand equity and consumption by optimizing
brand exposure at the show
18. Build relationships with Sales Center Customers via
exclusive reception
8. The Grand Lobby MAGIC Style Fashion Show featured Men’s &
Boys’ Red Tab, and Men’s & Women’s Red
9. Held a private Sales Center Customer Reception at Tao in
Venetian enhanced with open bar and hosted nearly 216
attendees
Budget
10. Deliver flat or under budget. 11. Flat to plan plus 2.6% increase in overtime labor due to
weekend set up.
Summary: Executed a result driven show that met or exceeded objectives.
RETURN ON INVESTMENT
VALUE: POTENTIAL POSITIVE IMPACT FOR FALL ’07 (as a result of attend MAGIC only).
1. Potential / Estimated Sales Revenue
Customer Type Qty Est. Potential Value
Total Value
w/Licensees
Capital E (Fall ’07 estimate) 25 $250,000 $250,000
Viable New Cap E Customers 20 $200,000 $200,000
Sales Ctr (25% of Fall '07) Conf Appts 11 $1,379,000 $1,379,000
Sales Ctr (25% of Fall '07) All Others 208 $3,542,092 $3,542,092
New Sales Center Doors (Avg./Season) 80 $600,000 $600,000
Licensees Meetings 200 $2,000,000
Sub Total 488 $5,971,092 $7,971,092
CTSM Portfolio / Michael Mecham
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