CTSM Portfolio / Michael Mecham Page 1

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SHOW HIGHLIGHTS Sales Center customer presentations increased to 219 retailers, a 5% vs. Fall ’06 MAGIC and 23% vs. Spring ’07 MAGIC Received 125 new customer inquiries for Red Tab, a 67% increase over prior show giving potential to 70-80 new doors Received 72 new customer inquiries for Capital E Held 10 men’s/boys’ management meetings for Red Tab, 6 of which were with majors Efficiently enabled Sales Center to capture roughly $6 million of their Fall ‘07 AFP Realized a payback ratio of $13.84/$1 for the February 2007 Show. CTSM Portfolio / Michael Mecham Page 32
RETURN ON OBJECTIVES SUMMARY Objectives Red Tab 10. Premiumize the Red Tab exhibit and overall brand experience 11. Create conducive and inspiring meeting environments for management meetings with Top Levi’s® Wholesale Customers Results 1. Enhanced exhibit location to contemporary neighborhood incorporating elements from our retail environments 2. Consolidated Red Tab Corp Conference Rm into the enhanced Red Tab exhibit, managed via 1 desk Red Tab / Sales Center 12. Continue to make it easy for Sales Center Customers to buy Levi’s® Jeans 13. Grow new account inquiries Red Tab / Licensing 14. Continue to make it easy for Wholesale Customers to buy Levi’s® licensed products at MAGIC 15. Continue to integrate licensed product offering into customer experience Levi’s Capital E® 16. Make it easy for premium/specialty customers to buy Levi’s® Cap E, LVC, & LLV. 3. Sales Center presented Men’s/Boys’ 266 times, and Women’s 103 times to 208 retailers and 58 new customers, a 5% increase of prior show. 4. Received 125 new account inquiries that could result in as many as 70-80 new doors, a 67% increase 5. Managed exhibit for Socks, Shoes, Men’s Tops, Kids, and Underclothes/loungewear 6. Integrated tops and sweaters into men’s and women’s showrooms and presented all products in 1 room for Carol Haney to present to customers 7. Relocated exhibit to Project, presented to 45 customers, and received 72 new account inquiries Sponsorships 17. Drive brand equity and consumption by optimizing brand exposure at the show 18. Build relationships with Sales Center Customers via exclusive reception 8. The Grand Lobby MAGIC Style Fashion Show featured Men’s & Boys’ Red Tab, and Men’s & Women’s Red 9. Held a private Sales Center Customer Reception at Tao in Venetian enhanced with open bar and hosted nearly 216 attendees Budget 10. Deliver flat or under budget. 11. Flat to plan plus 2.6% increase in overtime labor due to weekend set up. Summary: Executed a result driven show that met or exceeded objectives. RETURN ON INVESTMENT VALUE: POTENTIAL POSITIVE IMPACT FOR FALL ’07 (as a result of attend MAGIC only). 1. Potential / Estimated Sales Revenue Customer Type Qty Est. Potential Value Total Value w/Licensees Capital E (Fall ’07 estimate) 25 $250,000 $250,000 Viable New Cap E Customers 20 $200,000 $200,000 Sales Ctr (25% of Fall '07) Conf Appts 11 $1,379,000 $1,379,000 Sales Ctr (25% of Fall '07) All Others 208 $3,542,092 $3,542,092 New Sales Center Doors (Avg./Season) 80 $600,000 $600,000 Licensees Meetings 200 $2,000,000 Sub Total 488 $5,971,092 $7,971,092 CTSM Portfolio / Michael Mecham Page 33
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CTSM Portfolio / Michael Mecham Page 1

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