CTSM Portfolio / Michael Mecham Page 1

LS&Co.'s objective is to utilize trade shows to communicate the strength and leadership of LS&Co. within the
apparel industry and demonstrate our commitment and investment to our customers.
2.0 PURPOSE
Levi Strauss & Co. is accepting proposals from custom exhibit houses to manage all retail and commercial
exhibit properties and associated services including, but not limited to: storage, exhibit design and fabrication,
graphics design and fabrication, refurbishment, installation and dismantle, traffic management, show services
coordination and additional marketing services such as theme development, video production, live marketing
etc. Qualified applicants must respond in writing by 5:00 p.m. May 1, 2001 for consideration.
Proposals will be considered based on capabilities, costs and a thorough description of services offered
which satisfy the requirements of the RFP. A minimum of 2 companies will be selected for final oral
presentation to an LS & Co. selection committee. You will be notified by Debra Henriquez, Event Planning
Manager, or Mike Mecham, Event Planning Assistant Manager, if your company is chosen for a presentation.
3.0 DEFINITIONS
"Buyer", a term used to identify Levi Strauss & Co. (LS&CO.)
"Confidential Information" means any and all unpublished information owned or controlled by Buyer that
relates to the technical, manufacturing, marketing, sales or financial operations of Buyer and that is not
generally disclosed by Buyer to the public, including, without limitation, proprietary processes and designs,
trade secrets, know-how, inventions (whether or not patentable), formulas, technical drawings and data,
research subjects, methods and results, proprietary computer software, unpublished product specifications
and characteristics, manufacturing processes, production techniques, plans for future products, business and
marketing plans and strategy, product development plans, pricing policies, cost and profit information,
customer lists, vendor identities and the like, whether disclosed orally, in writing, or by inspection.
"Documentation" means manuals, plans, drawings, specifications, parts lists, and other material related to
the Product or Service, in hard copy, magnetic media or other form.
"Product", as used herein, shall mean all goods and services provided by EAC as defined by the
specifications/statement of work contained herein.
"Seller" is a term hereinafter used to identify the vendor awarded an order as a result of their response to
this RFP and subsequent purchase agreement negotiations with Buyer.
4.0 REFERENCES
Provide a comprehensive and current client list, including but not limited to, the following information for each:
1. Contact names and phone numbers of at least 3 major clients as references.
2. Size of clients' exhibit.
3. Number of clients' exhibits housed with your company.
4. Length of relationship.
5. Experience with MAGIC or similar Trade Shows.
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