CTSM Portfolio / Michael Mecham Page 1

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NOTICE: CONFIDENTIAL UNPUBLISHED PROPERTY OF LEVI STRAUSS & Co. USE AND DISTRIBUTION LIMITED SOLELY TO AUTHORIZED PERSONNEL ****************************************************************************************************************** The use, disclosure, reproduction, modification, transfer, or transmittal of this work for any purpose in any form or by any means without the written permission of Buyer is strictly prohibited. TABLE OF CONTENTS SECTION DESCRIPTION 0.0 Introduction 1.0 Background Objective 2.0 Purpose 3.0 Definitions 4.0 References 5.0 Product/Service Overview 6.0 General Selection Criteria 7.0 Summary 8.0 Terms And Conditions CTSM Portfolio / Michael Mecham Page 20
0.0 INTRODUCTION This Request for Proposal (RFP) provides an explanation of the project, as well as defining the specific requirements and obligations of the successful bidder chosen to perform the manufacturing/distribution/service activities described herein. This document also includes a standard response format and an explanation of how each bidder and their respective proposal will be evaluated. Levi Strauss & Co. (hereinafter referred to as “Buyer”) hereby requests that all vendors acknowledge the receipt of this RFP package and advise Buyer of their intention to bid, or not to bid. Vendors choosing not to bid in response to this RFP, are required to communicate their decision by returning the RFP package, with a letter of explanation, to Buyer within five (5) working days of the receipt of this package. This RFP and all Confidential Information related thereto is considered proprietary to Buyer, is submitted only for the purpose of soliciting a response from potential vendors, and is subject to the Confidential Information Non-Disclosure Agreement previously executed by the parties. Buyer assumes no contractual obligation, nor is any intended, by issuing of this RFP. This RFP does not commit Buyer to reimburse respondent or any of its subsidiaries or agents for any costs incurred in the submission of a proposal or in making necessary studies or designs for the preparations thereof, nor does it commit Buyer to procure or contract for the services or material provided therein. Prospective vendor response to this RFP should be prepared simply and economically, providing a straightforward, concise description of vendor's capabilities to satisfy the requirements of this request. Emphasis should be placed on completeness and clarity of content. Buyer reserves the right to reject any and all proposal responses, or to make multiple or partial awards pursuant to this request. Award of a contract, if any, will be in accordance with the Terms and Conditions of a contract executed between the parties. This RFP, and response to this RFP, may, at Buyer's option, become part of the executed contract. News releases or announcements regarding this RFP, or possible resulting contract, are not permitted and may not be announced by a vendor without the express written consent of Buyer. Vendors may not use the Buyer name, or any of its trademarks in any advertisement or press release without the prior written consent of Buyer. 1.0 BACKGROUND/OBJECTIVE Levi Strauss & Co. (LS&CO.) manufactures and markets branded jeans and casual sportswear under the Levi's ® , Dockers ® and Slates ® brands. The company employs a staff of approximately 1,300 people at its San Francisco headquarters, and approximately 17,000 people worldwide. It currently has 21 production facilities and 25 customer service centers throughout the world. The company generally manufactures goods in the regions in which they are sold. CTSM Portfolio / Michael Mecham Page 21
Page 1 and 2: CTSM Portfolio / Michael Mecham Pag
Page 3 and 4: After nearly disappearing from the
Page 5 and 6: • Managed procurement and service
Page 7 and 8: These brands and sub-brands compris
Page 9 and 10: Show Schedule The US Levi’s® Bra
Page 11 and 12: Shortly after this vendor transitio
Page 13 and 14: Now that the premium brands had a n
Page 15 and 16: Admittedly, total marketing integra
Page 17 and 18: LS&Co. brands have been exhibiting
Page 19: Next steps for the commercial brand
Page 23 and 24: 6. Sample Timelines / Production sc
Page 25 and 26: 5.6 Destination Management If you h
Page 27 and 28: * Buyer retains the right to perfor
Page 29 and 30: acceptance or written confirmation
Page 31 and 32: MAGIC Marketplace Sample Budget Bud
Page 33 and 34: RETURN ON OBJECTIVES SUMMARY Object
Page 35 and 36: August 2007 Show Objectives Followi

CTSM Portfolio / Michael Mecham Page 1

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