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Strategies and Balance<br />

Bebchuck shows a clear correlation between various<br />

corporate governance fac<strong>to</strong>rs and s<strong>to</strong>ck<br />

exchange prices.<br />

Companies in emerging markets tend <strong>to</strong> be<br />

interested in corporate governance (especially<br />

external assessment) because it can reduce the<br />

cost <strong>of</strong> capital and/or increase access <strong>to</strong> capital,<br />

i.e., it is a rational activity within those markets.<br />

Also:<br />

1) It encourages inves<strong>to</strong>r trust (companies<br />

in developing markets are presumed guilty <strong>of</strong> bad<br />

governance until proven innocent); and<br />

2) It can provide a baseline in countries<br />

where national government regulation is weak,<br />

particularly if shareholder rights are not upheld<br />

or enforced in the law courts.<br />

“<strong>The</strong>re is a role for architecture<br />

in explaining <strong>to</strong> good people<br />

what is good. You need standards<br />

in order for people <strong>to</strong><br />

assess their own behaviour.”<br />

Principles versus rules<br />

Jonathan<br />

Rickford<br />

Rules can be avoided, while principles may be<br />

unenforceable. How should the burden be distributed<br />

Participants stressed that regula<strong>to</strong>rs must be<br />

clear about who the rules are trying <strong>to</strong> protect.<br />

Legal sanctions, e.g. for failure <strong>to</strong> comply with<br />

financial reporting requirements, are effective<br />

and are arguably very important for maintaining<br />

the UK’s high corporate standards.<br />

However, the investment community and<br />

other market participants have powerful sanctions<br />

<strong>to</strong> enforce principles, e.g. making capital<br />

expensive <strong>to</strong> reward bad behaviour.<br />

UK accounting standards are currently principles-based,<br />

and the takeover panel also has an<br />

effective sanctioning system for breaches <strong>of</strong> principle<br />

at its disposal.<br />

Whether <strong>to</strong> use principles or rules depends on<br />

what you are trying <strong>to</strong> regulate, and on what kind<br />

<strong>of</strong> sanction you can effectively bring <strong>to</strong> bear.<br />

Private sanction at the annual general <strong>meeting</strong><br />

may be precisely the answer in some cases.<br />

Many people see principles as a sort <strong>of</strong><br />

longs<strong>to</strong>p for a regula<strong>to</strong>r <strong>to</strong> use if all else fails.<br />

However, in the early days <strong>of</strong> the current round<br />

<strong>of</strong> regulation, there was a great discussion over<br />

whether regula<strong>to</strong>rs would resort <strong>to</strong> rules only if<br />

the behaviour clearly went outside the principle;<br />

or whether they would look <strong>to</strong> the principle first<br />

and quietly forget about the rule.<br />

<strong>The</strong> role <strong>of</strong> trust<br />

“Economic activity <strong>of</strong><br />

Sir Ronald<br />

principal corporations is<br />

Grierson<br />

the basis <strong>of</strong> the prosperity<br />

European<br />

in the countries where we<br />

Chairman,<br />

all live and work. It is<br />

Blacks<strong>to</strong>ne<br />

important that people<br />

Group, and former<br />

Vice<br />

have confidence in that<br />

President, GEC<br />

system, that it is not going<br />

<strong>to</strong> be abused in any way.<br />

<strong>The</strong> people who are in business are currently<br />

at the lower end <strong>of</strong> the trust scale, when they<br />

ought <strong>to</strong> be at the higher end. Trying <strong>to</strong> regain<br />

that confidence in the whole system is why we are<br />

working <strong>to</strong> regain trust.”<br />

From an outside perspective, reliance on principles<br />

and self-regulation may not be sufficient <strong>to</strong><br />

rebuild <strong>this</strong> trust – hence the push <strong>to</strong> regulate.<br />

<strong>The</strong> regula<strong>to</strong>ry ratchet and the pace <strong>of</strong> change<br />

Regula<strong>to</strong>rs must consider the rate <strong>of</strong> change<br />

which the market can absorb <strong>The</strong> sheer volume <strong>of</strong><br />

new regulation must be considered. <strong>The</strong><br />

Tabaksblat Code alone mentions over 150 principles<br />

and rules in its 70 pages.<br />

“<strong>The</strong>re is some expectation<br />

that corporate governance measures<br />

will prevent fraud. This is a<br />

dangerous idea, because rules<br />

will never prevent fraud (although they may<br />

reduce the risk <strong>of</strong> it). If we have further scandals,<br />

there will be further pressure for action. How do<br />

we avoid a regula<strong>to</strong>ry ratchet”<br />

As a political matter, <strong>this</strong> may be a question<br />

for the Department <strong>of</strong> Trade and Industry, but<br />

from the business standpoint, the answer<br />

revolves around process.<br />

“We should make the process<br />

<strong>of</strong> change more sticky and more<br />

expert <strong>to</strong> head <strong>of</strong>f the temptation<br />

<strong>of</strong> ministers <strong>to</strong> respond <strong>to</strong> crisis<br />

Kerrie<br />

Waring<br />

Jonathan<br />

Rickford<br />

by shooting from the hip, in the way Sarbanes-<br />

Oxley did.”<br />

Communication is key in preventing different<br />

regula<strong>to</strong>rs, working in different fields with different<br />

objectives, from duplicating each other’s work<br />

or creating confusing patchworks <strong>of</strong> jurisdiction.<br />

<strong>The</strong> coordination <strong>of</strong> the effort under European<br />

Single Market Commissioner Charlie McCreevy<br />

may slow the rate <strong>of</strong> change, but further coopera-<br />

29

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