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Strategies and Balance<br />

SESSION II<br />

Striking the Right Balance: Prescriptive vs. Enabling Strategies<br />

Our <strong>to</strong>pic, “striking<br />

the right balance:<br />

prescriptive versus<br />

enabling strategies” is an<br />

interesting one. <strong>The</strong> <strong>to</strong>pic<br />

for <strong>this</strong> session is<br />

extremely interesting and<br />

we have very able speakers<br />

in George Dallas,<br />

David Jackson, and Jonathan Rickford, our discussant.<br />

Before yielding floor <strong>to</strong> them, I would like <strong>to</strong><br />

underline the subtitle <strong>of</strong> our conference, “<strong>The</strong><br />

New European Agenda.” In discussing corporate<br />

governance, we <strong>of</strong>ten have a tendency <strong>to</strong> follow<br />

the literature and discuss extensively the differences<br />

between Britain and the United States.<br />

<strong>The</strong>se are <strong>of</strong> some interest, but not necessarily <strong>of</strong><br />

more interest than the differences between<br />

Germany and Britain. In reality, it is the<br />

European agenda which we must think about,<br />

because regardless <strong>of</strong> how we feel about the<br />

European Project, European laws and regulations<br />

will affect us. This big economic entity needs<br />

rules. <strong>The</strong>y do not necessarily need <strong>to</strong> be identical,<br />

but there must be some commonalities or<br />

business will not function well. And now I leave<br />

Mr Dallas <strong>to</strong> tell us how we can go about <strong>this</strong>.<br />

Pr<strong>of</strong>essor<br />

Jacob de Smit<br />

Pr<strong>of</strong>essor, Leiden<br />

University School<br />

<strong>of</strong> Management,<br />

and Founder,<br />

Rotterdam<br />

School <strong>of</strong> Management<br />

Given that introduction<br />

about the new<br />

European agenda, I<br />

feel rather abashed <strong>of</strong>fering<br />

you a very strong<br />

North American accent.<br />

I was asked <strong>to</strong> talk<br />

about the merits and limitations<br />

<strong>of</strong> corporate governance codes in promoting<br />

good corporate governance and facilitating<br />

the evaluation <strong>of</strong> companies. Obviously, <strong>this</strong> will<br />

be from my own personal perspective, but that<br />

perspective is shaped by what I do with my<br />

employer, Standard & Poor’s. I will be speaking<br />

briefly about what we are doing with stand-alone<br />

corporate governance ratings; but you probably<br />

know us better as a credit rating agency and as a<br />

firm involved in independent equity research –<br />

where we are also active in applying corporate<br />

governance analysis.<br />

George Dallas<br />

Global Practice<br />

Leader,<br />

Corporate<br />

Governance,<br />

Standard &<br />

Poor’s<br />

I would like <strong>to</strong> set the stage by dis<strong>to</strong>rting<br />

three quotations:<br />

<strong>The</strong> first comes from the 20th<br />

Century German theologian Reinhold<br />

Niebuhr, who wisely remarked that<br />

“man’s capacity for justice makes<br />

democracy possible, but man’s inclination<br />

<strong>to</strong> injustice makes democracy necessary.”<br />

<strong>The</strong> corporate governance twist might be <strong>to</strong><br />

substitute governance for democracy: I think the<br />

point here is that inves<strong>to</strong>rs cannot simply assume<br />

or take as a given that a company is being managed<br />

with integrity and effectiveness. We need <strong>to</strong><br />

have structures for corporate governance <strong>to</strong> assist<br />

companies and stakeholders as they aim <strong>to</strong> build<br />

well-run firms.<br />

<strong>The</strong> second quotation is from the former US<br />

Supreme Court Justice, Potter Stewart, who commented<br />

about a 1960s pornography case that “I<br />

am not sure I can define pornography, but I certainly<br />

know it when I see it.”<br />

Here, we could substitute governance for<br />

pornography: if you try <strong>to</strong> break governance in<strong>to</strong><br />

bits and pieces and think about codes and regulations<br />

– which is our perennial temptation – we<br />

miss the forest for the trees. Corporate governance<br />

is very difficult <strong>to</strong> define, but its attributes<br />

become clear in its absence.<br />

<strong>The</strong> third quotation comes from the<br />

Clin<strong>to</strong>n campaign slogan in 1992, when<br />

James Carville, his advisor, said, “It’s<br />

the economy, stupid.” With corporate<br />

governance, it’s all about trust, stupid.<br />

In other words, behind the hard façade<br />

<strong>of</strong> law, economics, regulations and the<br />

individual minutiae which comprise it,<br />

ultimately governance is about s<strong>of</strong>t (but real)<br />

issues: trust, integrity, effectiveness, <strong>to</strong>ne. Even<br />

with traditional quantitative approaches <strong>to</strong> credit<br />

and equity analysis, if you cannot trust the managers<br />

– or if you cannot trust the governance system<br />

<strong>of</strong> the company – how can you trust the<br />

numbers that you are ultimately going <strong>to</strong> use for<br />

various types <strong>of</strong> investment analysis<br />

Trust, if it is well merited, should serve the<br />

purpose <strong>of</strong> leading <strong>to</strong> better market confidence,<br />

efficient markets, and types <strong>of</strong> growth that do suit<br />

the interests <strong>of</strong> the new European agenda.<br />

19

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