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Strategies and Balance<br />
SESSION II<br />
Striking the Right Balance: Prescriptive vs. Enabling Strategies<br />
Our <strong>to</strong>pic, “striking<br />
the right balance:<br />
prescriptive versus<br />
enabling strategies” is an<br />
interesting one. <strong>The</strong> <strong>to</strong>pic<br />
for <strong>this</strong> session is<br />
extremely interesting and<br />
we have very able speakers<br />
in George Dallas,<br />
David Jackson, and Jonathan Rickford, our discussant.<br />
Before yielding floor <strong>to</strong> them, I would like <strong>to</strong><br />
underline the subtitle <strong>of</strong> our conference, “<strong>The</strong><br />
New European Agenda.” In discussing corporate<br />
governance, we <strong>of</strong>ten have a tendency <strong>to</strong> follow<br />
the literature and discuss extensively the differences<br />
between Britain and the United States.<br />
<strong>The</strong>se are <strong>of</strong> some interest, but not necessarily <strong>of</strong><br />
more interest than the differences between<br />
Germany and Britain. In reality, it is the<br />
European agenda which we must think about,<br />
because regardless <strong>of</strong> how we feel about the<br />
European Project, European laws and regulations<br />
will affect us. This big economic entity needs<br />
rules. <strong>The</strong>y do not necessarily need <strong>to</strong> be identical,<br />
but there must be some commonalities or<br />
business will not function well. And now I leave<br />
Mr Dallas <strong>to</strong> tell us how we can go about <strong>this</strong>.<br />
Pr<strong>of</strong>essor<br />
Jacob de Smit<br />
Pr<strong>of</strong>essor, Leiden<br />
University School<br />
<strong>of</strong> Management,<br />
and Founder,<br />
Rotterdam<br />
School <strong>of</strong> Management<br />
Given that introduction<br />
about the new<br />
European agenda, I<br />
feel rather abashed <strong>of</strong>fering<br />
you a very strong<br />
North American accent.<br />
I was asked <strong>to</strong> talk<br />
about the merits and limitations<br />
<strong>of</strong> corporate governance codes in promoting<br />
good corporate governance and facilitating<br />
the evaluation <strong>of</strong> companies. Obviously, <strong>this</strong> will<br />
be from my own personal perspective, but that<br />
perspective is shaped by what I do with my<br />
employer, Standard & Poor’s. I will be speaking<br />
briefly about what we are doing with stand-alone<br />
corporate governance ratings; but you probably<br />
know us better as a credit rating agency and as a<br />
firm involved in independent equity research –<br />
where we are also active in applying corporate<br />
governance analysis.<br />
George Dallas<br />
Global Practice<br />
Leader,<br />
Corporate<br />
Governance,<br />
Standard &<br />
Poor’s<br />
I would like <strong>to</strong> set the stage by dis<strong>to</strong>rting<br />
three quotations:<br />
<strong>The</strong> first comes from the 20th<br />
Century German theologian Reinhold<br />
Niebuhr, who wisely remarked that<br />
“man’s capacity for justice makes<br />
democracy possible, but man’s inclination<br />
<strong>to</strong> injustice makes democracy necessary.”<br />
<strong>The</strong> corporate governance twist might be <strong>to</strong><br />
substitute governance for democracy: I think the<br />
point here is that inves<strong>to</strong>rs cannot simply assume<br />
or take as a given that a company is being managed<br />
with integrity and effectiveness. We need <strong>to</strong><br />
have structures for corporate governance <strong>to</strong> assist<br />
companies and stakeholders as they aim <strong>to</strong> build<br />
well-run firms.<br />
<strong>The</strong> second quotation is from the former US<br />
Supreme Court Justice, Potter Stewart, who commented<br />
about a 1960s pornography case that “I<br />
am not sure I can define pornography, but I certainly<br />
know it when I see it.”<br />
Here, we could substitute governance for<br />
pornography: if you try <strong>to</strong> break governance in<strong>to</strong><br />
bits and pieces and think about codes and regulations<br />
– which is our perennial temptation – we<br />
miss the forest for the trees. Corporate governance<br />
is very difficult <strong>to</strong> define, but its attributes<br />
become clear in its absence.<br />
<strong>The</strong> third quotation comes from the<br />
Clin<strong>to</strong>n campaign slogan in 1992, when<br />
James Carville, his advisor, said, “It’s<br />
the economy, stupid.” With corporate<br />
governance, it’s all about trust, stupid.<br />
In other words, behind the hard façade<br />
<strong>of</strong> law, economics, regulations and the<br />
individual minutiae which comprise it,<br />
ultimately governance is about s<strong>of</strong>t (but real)<br />
issues: trust, integrity, effectiveness, <strong>to</strong>ne. Even<br />
with traditional quantitative approaches <strong>to</strong> credit<br />
and equity analysis, if you cannot trust the managers<br />
– or if you cannot trust the governance system<br />
<strong>of</strong> the company – how can you trust the<br />
numbers that you are ultimately going <strong>to</strong> use for<br />
various types <strong>of</strong> investment analysis<br />
Trust, if it is well merited, should serve the<br />
purpose <strong>of</strong> leading <strong>to</strong> better market confidence,<br />
efficient markets, and types <strong>of</strong> growth that do suit<br />
the interests <strong>of</strong> the new European agenda.<br />
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