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Institutional Activism<br />
14<br />
tainly a minority shareholder oppression problem,<br />
but not the classic “agency” problem that<br />
economics point out here.<br />
That’s extremely important <strong>to</strong> the young<br />
woman who just finished, because she belongs <strong>to</strong><br />
one <strong>of</strong> these very wealthy families. In her thesis,<br />
she put a footnote saying “interview with the<br />
Minister <strong>of</strong> Finance.” I asked, “oh how did you<br />
get an interview” and she replied, “oh, that’s my<br />
uncle.”<br />
Alastair<br />
Ross<br />
Goobey<br />
Actually, when looking at<br />
the lack <strong>of</strong> “agency problem”<br />
in large shareholder<br />
concentrations, I do not think<br />
there is necessarily an identity <strong>of</strong><br />
interest between the outside shareholders and<br />
controlling shareholders <strong>of</strong> family-owned companies.<br />
What we have found as inves<strong>to</strong>rs is that<br />
these families don’t seem <strong>to</strong> understand that<br />
swapping assets from their private interest <strong>to</strong> the<br />
public company at the wrong price is not in the<br />
interest <strong>of</strong> the outside shareholders, maybe even<br />
the interest <strong>of</strong> the insider shareholders.<br />
<strong>The</strong> agenda <strong>of</strong> the controlling shareholders<br />
can be very different from the agenda <strong>of</strong> longterm<br />
external institutional shareholders. <strong>The</strong>y<br />
may be more concerned about maintaining control<br />
<strong>of</strong> the company than they are, necessarily,<br />
with maximising long-term shareholder returns.<br />
We have seen <strong>this</strong> in Europe now, <strong>of</strong> course, with<br />
the takeover directive in which the Swedes managed<br />
<strong>to</strong> maintain super voting structures <strong>to</strong> protect<br />
the Wallenberg family control over most <strong>of</strong><br />
Swedish industry. That system is not necessarily<br />
<strong>to</strong> the advantage <strong>of</strong> outside inves<strong>to</strong>rs because it<br />
protects Swedish industry from normal market<br />
forces in some ways.<br />
At Hermes we have had <strong>to</strong> face the question<br />
<strong>of</strong> how <strong>to</strong> engage with large dominant shareholders,<br />
whether governments or families. Before we<br />
set up our European focus fund, we found that<br />
many <strong>of</strong> these companies, when you get in<strong>to</strong><br />
them, have disagreements within the families or<br />
within the core shareholders which an external<br />
stimulus helps draw <strong>to</strong> a conclusion. We have<br />
very rarely been <strong>to</strong>ld, “go away, we are not going<br />
<strong>to</strong> talk <strong>to</strong> you,” and we have seen some really<br />
substantial achievements. You can take an<br />
example like Orkla in Norway, a sort <strong>of</strong> holding<br />
big holding company which had a huge holding<br />
in Carlsberg. It was not an efficient holding in<br />
Carlsberg and we were pressing them <strong>to</strong> do<br />
something about the inefficient way they were<br />
using a Norwegian holding company. Orkla did<br />
actually unwind that, <strong>to</strong> the great advantage <strong>of</strong><br />
Orkla shareholders, and we would say that we<br />
did not have any real levers other than being<br />
large shareholders. Norway is probably even<br />
more protective <strong>of</strong> its own companies than<br />
Sweden, so we found <strong>this</strong> result very encouraging.<br />
You can approach these companies, and you<br />
would be surprised how <strong>of</strong>ten you can actually<br />
get through the door and get some traction.<br />
Sir Ronald<br />
Grierson<br />
Iwould just like <strong>to</strong> come<br />
quickly <strong>to</strong> the defence <strong>of</strong><br />
dominant direc<strong>to</strong>rs in businesses.<br />
If you look back on the<br />
his<strong>to</strong>ry <strong>of</strong> capitalism, in <strong>this</strong> country alone, you<br />
will find that most successful business were<br />
started by people who remained dominant, and<br />
sometimes their children and grandchildren<br />
remained dominant, and the moment they<br />
departed from the scene – Marks & Spencer’s,<br />
Sainsbury’s, you name it – things started <strong>to</strong><br />
unwind. So before we start being <strong>to</strong>o unkind <strong>to</strong><br />
the memory (and indeed the current observation)<br />
<strong>of</strong> dominant personalities in business, I<br />
think we need <strong>to</strong> remember that I have only<br />
recently retired from typical example <strong>of</strong> it: until a<br />
couple <strong>of</strong> years ago, I was a direc<strong>to</strong>r <strong>of</strong> the Daily<br />
Mail, which is probably the only – not probably –<br />
is the only company in the FT100 which still has<br />
differential voting rights. But it is very well run<br />
and the shareholders are satisfied, so you need <strong>to</strong><br />
be careful: if ever the family sold out, I am not so<br />
sure the business would go on being quite as successful<br />
as it is now – but that’s a subjective view<br />
and you would expect me <strong>to</strong> say that.<br />
<strong>The</strong>re have certainly been dominant personalities<br />
in business that turned out <strong>to</strong> be either<br />
crooks or incompetent. Of course, that is true.<br />
But rather than individuals, I was talking about<br />
family businesses which were created by families<br />
and carried on in some cases for generations.<br />
When you bring up examples like Marconi or<br />
Vivendi, these are all cases <strong>of</strong> irresponsible people<br />
who seized control <strong>of</strong> the companies – but<br />
may I point out that in every single one <strong>of</strong> these<br />
examples, incompetent leaders were followed<br />
enthusiastically by institutional inves<strong>to</strong>rs.<br />
Murray<br />
Steele<br />
Cranfield<br />
School <strong>of</strong><br />
Management<br />
Corporate Governance, in<br />
the sense covered by <strong>this</strong><br />
conference, is a new addition<br />
<strong>to</strong> the business landscape –<br />
I think you could genuinely<br />
argue that we are only interested<br />
because <strong>of</strong> the impending pension crisis. In<br />
response <strong>to</strong> Sir Ronald’s point about the “perfect<br />
non-executive direc<strong>to</strong>r,” I train non-execs regularly,<br />
and it can be done. His approach seems<br />
somewhat outmoded <strong>to</strong> me. <strong>The</strong>refore, my question<br />
is more <strong>to</strong> Alastair Ross Goobey: how far do<br />
you think you can go with activism