HB Moneymaker 01X - PrimeTIME AgriMarketing

Saturday, February 4, 2012 

New Paris, Ohio at 1 pm EST 

Selling 60 Bulls & Females 

Selling 60 Bulls & Females 

The Cowman’s Kind 

Since 1975

HB Moneymaker 01X 

2011 National Champion 

Chiangus Bull 

Sold in our 11th sale to 

Bucher Cattle Co., Marietta, IL 

1 of 3 National Champion Sires to sell 

in this auction! 

Quality that Wins 

& Cow Power 

that Lasts! 

2011 National Junior Angus Show Grand Champion Steer 

Sold to Bill Widerman, IL - Shown by James Full, MD 

Aristocrat 313N 

Owned by Wolf Show Cattle, MI 

Breeding the 

Cowman’s Kind 

Since 1975.

HORSLEY BROTHERS 

Saturday, February 4, 2012 • 1:00 p.m. EST 

Green Oak Marketing Center - New Paris, Ohio 

Join us in the heated, renovated sale facility! 

Located on the Ohio/Indiana border between I-70 and US 40 - See driving directions below 

27804 Saxon Rd. • Galva, IL 61434 

Bob: 309/883-1223 • Jim: 309/854-3524 

Farm: 309/896-3151 

Breeding the Cowman’s Kind! 

Sale Day Phones: 

419/350-9159, sale manager & office 

309/854-3524, Jim Horsley 

Bad Weather Date: In the event of a 

winter storm, the sale may be 

rescheduled for Sunday, February 5. 

Please call any of the sale day phones 

for more information should this occur. 

Driving Directions: 

GPS Address: 5495 Orangeburg Road – New Paris, OH 45347 

From Dayton, OH take I-70 West to Exit 10 (the last exit in Ohio). 

Take 127 North to US 40 West. Follow 40 West to Orangeburg 

Road. Watch for signs along US 40 and I-70! 

From Richmond, IN take the US 40 Exit (the last exit in Indiana). 

Follow 40 East to Orangeburg Road and watch for signs along US 

40 & I-70! 

Nearby Lodging: 

Richmond is located 15 minutes west of the sale site. 

Hampton Inn, Richmond, Indiana – 765/939-9500 

Quality Inn, Richmond, Indiana – 765/966-7511 

HB Marketing Agent 

& Sale Manager: 

Craig M. Reiter & Associates 

P.O. Box 85 - Elmore, Ohio 43416 

419/862-0117, office phone 

419/350-9159, sale days 

primetime@primetimeagrimarketing.com 

Marketing Staff: 

ACA Executive Director ............................................................. 

..............................Stan Comer, 816/431-2808, 580/504-4477 

Auctioneer .....................................................Col. Kevin Wendt 

PrimeTIME, Inc..........................................................Chad Day 

PrimeTIME, Inc....................................................Mark Murphy 

PrimeTIME, Inc. .........................................Richard Carmichael 

PrimeTIME, Inc. ...................................................John Meents 

Genetic Testing Information: 

Any bull that is a possible carrier of a known genetic defect will 

be tested prior to the auction. Results will be listed on the sale 

update sheet available at the clerk’s desk. 

EPD and Performance 

Testing Information: 

Up-to-date EPD information and birth and adjusted weaning 

weights as well as current scrotal measurements will be available 

either in this catalog or on the sale update sheet for each of 

the bulls selling. 

Breeding Guarantee: 

Each of the bulls selling is guaranteed to be fertile and capable 

of settling healthy females in your operation as per the guidelines 

suggested by their respective breed associations. Unless 

announced otherwise, all females have been checked pregnant 

just prior to the sale and will sell without further guarantee. If 

you have specific questions regarding the pregnancy status of 

any female in this sale, please ask any of the HB crew or the 

sale manager. 

See the offering anytime at the 

HB Headquarters or after 

Wednesday, February 1 at the sale site. 

EASTERN XPOSURE SALE XII • 3

- HB-Brand Sires - 

Dominant Black Genetics. 

The Cowman’s Kind with Added Style! 

Lot 1 

HB 1 

ANGUS BULL AAA 17064866 March 8, 2011 Tag 6-17 

EXAR LUTTON 1831 

PLAINVIEW LUTTON E102 

PLAINVIEW PRIDE C123 

BR MIDLAND 

ALC PRECIOUS PRIDE M17S 

ALC PRECIOUS PRIDE K32N 

HB Invitational 4 

Act. BW Adj. WW 

82 600 

CED BW WW YW M 

I+7.0 I+2.4 I+49.0 I+82.0 I+18.0 

Selling full possession and 50% semen interest 

The most different HB Angus bull in years, here is a very unique and powerful 

son of the now-limited Plainview Lutton E102 “Lut” from one of our 

best females! This is one impressive yearling that offers a very rare and 

important combination of body depth with style and performance with 

class. His dam is absolutely the deepest bodied Angus cow in the herd 

and her son looks a lot like her only with more muscle shape and upgraded 

extension and style. He offers an optimal balance of performance 

traits with an added element of pizzazz. The Cowman’s Kind for sure! 

Lot 2 


50% MAINE-ANJOU BULL AMAA 421366 February 15, 2011 

Tag 9245 

COWAN’S ALI 4M 

GOET I-80 

BPF MILEY 80T 

HILLTOPS OPEN RANGE OF 004 

SCHELSKES MS CHEYANNE 9245 

MISS SA CHEYANNE 466A 

HB Journey 33Y 


60 671 

A leader from the first crop by I-80! This half-blood bull is one to mark 

with a star and be sure to get loaded sale day. His exceptionally low BW 

- 60 pounds – will be hard to believe when you study the bulky, stout , 

good looks this guy puts together. He is especially deep bodied and wide 

ribbed yet still good necked and very thick plus he should be super reliable 

on heifers. His young dam is a great-looking daughter of SAV 8180 

Traveler 004 and her son looks like a real cow maker! 

Lot 3 


ANGUS BULL AAA 17059618 March 14, 2011 Tag 5257 




OCC HOLIDAY 773H 

BERBOS ELBA 5257 

SAV ELBA 8545 

HB Someday 22 


92 584 


I+5.0 I+2.4 I+37.0 I+64.0 I+18.0 

This set of Lut sons is second to none and they’ll make real herdbuilders! 

This one from a favorite dam is extra complete and correct with one of 

the best combinations of performance and style in the entire crop! This is 

a hard-to-find genetic blend that produces the kind you like! 

4 • EASTERN XPOSURE SALE XII


ANGUS BULL AAA 17059620 February 5, 2011 Tag 943 




SAV 004 PREDOMINANT 4438 

HB TESSIE 943 

BT TESSIE 403R 

HB Trust 25 


78 592 


PE+6.5 PE+2.5 PE+50.5 PE+83 PE+19.5 

Selling full possession and 50% semen interest 

Awesome potential from a dominant first-calf heifer and the great Plainview 

Lutton E102! This is one of several bulls in this lineup that you simply 

must see before you settle for less elsewhere. This guy is loaded with 

quality from so many perspectives with leading performance and surprising 

substance and muscle despite his inherent calving ease. His balance 

and structure are as good as they come plus he is rugged and very docile. 

Expect this bull to sire his share of winners as well as females that will be 

worth their weight in gold! 

Lot 4 



STEVENSON MONEYMAKER R185 

OSU MONEYMAKER 8169 

OSU EMPRESS 4123 

EXAR EXPAND 1241 

KCH BLACKBIRD 889 

KCH BLACKBIRD 028 

HB Moneymaker 31 


84 492 


I+5.0 I+2.6 I+42.0 I+81.0 I+21.0 

Another very versatile and impressive son of our herd sire, OSU 

Moneymaker! This bull is backed by a sweet, young dam by EXAR 

Expand that we sorted from a large group in Wyoming. He is a front 

runner in the group for his great structure, balance, and leading potential. 

His strong performance and easy-going disposition make him a favorite 

as well. 

Lot 5 


HB Unforgetable 40 

ANGUS BULL AAA 17064873 March 26, 2011 

Tag 004 

CED BW WW M 



I+2 I+2.4 I+40 


92 586 


BUSHS TRAVELER POWER 23 

HCA BLACK JESTRESS 004 


The younger brother to the $10,000 show heifer we sold in 2009, this is 

one exciting Lut son that will make a great impact on any herd! His dam 

is one of our highest-ranking cows, and she is backed by a long line of 

favorites from the Black Jestress line – see past editions of this sale for 

examples. This eye-catching yearling is great in his shoulder and neck 

with a big, square loin and hip. He is super clean and shapely with much 

to offer! 

Lot 6 


- HB-Brand Sires - 

Angus, Chi & Maine Bulls. 

The Cowman’s Kind with Added Style! 

Lot 7 


CHIMAINE BULL ACA P357472 March 7, 2011 Tag 8-208 




HB SOMETHING DIFFERENT 

HB MS DIFFERENT 208U 

HB MS PATTY 088M 

CA 1.76% - AN 90.77% - MA 6.64% 

HB Bystander 42Y 1CM 


80 683 

BW WW YW M 

I-2.0 I+21.8 I+41.0 I+5.8 

Selling 50% possession and semen interest with the option to double 

hammer price to acquire full interest 

Exceptional calving ease and total beef quality from Moneymaker and a 

top-ranking daughter of our former Eastern Xposure top seller and 

eventual National Champion, HB Something Different! This is quite an 

intriguing sire prospect with fantastic improvement potential for commercial 

and show cattle operations alike. His super low BW EPD ranks him 

among the very best of young ACA sires; yet this bull is thick, rugged and 

masculine with leading body shape and a smooth, problem-free design. 

Show him or turn him out – or both – this bull will work to make cattle 

better in so many ways! 

Lot 8 


CHIMAINE BULL ACA P357477 March 7, 2011 Tag 8-088 





HB MS DIFFERENT 088U 

HB MS WAGONHAMMER 88 

CA 2.47% - AN 89.08% - MA 7.62% 

HB Trust 41Y 1CM 


78 688 

BW WW YW M 

I-1.3 I+25.4 I+45.4 I+7.4 

This is our first substantial crop of Moneymaker sons and they have not 

disappointed. In fact, they’re even better than we expected. This one is 

especially square and good footed with fantastic bone and a great look. 

His calving ease should be as reliable as it gets and we know he’ll sire 

them like he looks! 


75% MAINE-ANJOU BULL February 15, 2011 Tag PHY 35Y 

FJH SPECIAL EDITION 505M 

DAINES DR SEUSS 79P 

DAINES MISS BILT 19E 

Act. BW 

90 

Adj. WW 

MAINE x ANGUS 

THY Big Show 

Lot 9 

A super freak by Dr. Seuss! If you need a higher Maine with incredible 

hair, length of neck and bone, then this is your bull! This one is loaded 

with valuable outcross quality and a look that tells us he’ll sire plenty of 

club calves! 



CHIMAINE BULL ACA P357474 March 18, 2011 Tag 3161 

DOCTOR WHO 

HRL SEQUIL 

HB MS JILL 140N 

VERMILION PAYWEIGHT J847 

BASIN ZARA 1613 

BASIN ZARA 945L 

CA 2.32% - AN 80.79% - MA 11.91% 

HB Liberty 10Y 1CM 


88 671 

A great option for better club calves and stouter stock! HRL Sequil is a 

product of our famous HB 40 family and he is out-siring himself just like 

we expected. This son might be the most stylish and intriguing yet with 

his super clean and cool front end blended with outstanding thickness 

and club calf appeal. He is great haired yet THF and large boned yet 

PHAF. Each year our Sequil calves are among our most consistent and 

easiest to sell. Sisters sell as Lots 33 and 48. 

Lot 10 


25% MAINE-ANJOU BULL AMAA 421525 March 2, 2011 Tag 8365 


ROCKY BALBOA 

UNREGISTERED DAM 

ANGUS 

UNREGISTERED ANGUS DAM 

ANGUS 

HB Rocky 3Y 


85 717 

A stout Rocky son with a great front end and excellent thickness! His 

dam was our selection from a large group of Montana Angus cows, and 

her son was one of the heaviest calves we weaned last fall. 

Lot 11 

HB12 HB Rock Solid 19Y 

25% MAINE-ANJOU BULL AMAA 421524 March 5, 2011 Tag 481 


ROCKY BALBOA 


ANGUS 


ANGUS 


88 667 

Another 25% Maine son of Rocky Balboa, both of these bulls look like 

strong MaineTainer sires. This one might be a little better haired and he 

has the same clean, correct design and excellent muscle shape. Use this 

pair to sire club calves plus top replacement females with better hair and 

style. 

Lot 12 


HB14 HB Cridential 2 


SAV FINAL ANSWER 0035 

SP THE ANSWER 813 

SA ELINE DESIGN 648 


HB MAY 935 

HCA MAY 4335 


74 576 

BW WW YW M 

I-2.0 I+21.8 I+41.0 I+5.8 

This easy-calving Answer son is really good, and he can really help! He is 

the first calf from a great Lut daughter that stems from the famous SAV 

May tribe that has produced so much quality for us. You can see why his 

siblings have worked so well when you study this bull’s cool, stylish demeanor 

and his fantastic hair coat. With this dependable calving ease 

and deep family history, he is The Answer to several of your problems! 

Lot 14 

Lot 15 






JSAR MR DOCTOR 035ZFM 

HB LADY KELTON 978 


HB Rentless 13 


74 618 

Our crop by The Answer was outstanding again, and this son is a stout 

one! He is the first calf from a wider, stouter dam by our tested calvingease 

sire, JSAR Mr Doctor. His dam has an ideal udder and this bull offers 

upgraded fleshing ability and efficiency. He is wider based and 

bigger topped with the same, attractive pattern you expect from your HB 

stock. Exceptional calving ease as well – 74 pound birth weight! 


HB Focus 21 

ANGUS BULL AAA 17064862 

March 24, 2011 Tag 6-28 


83 548 



I+2.0 I+2.9 I+48.0 I+76.0 I+21.0 



B&J BALANCE 9632 

HB PRIMROSE LADY 628 

BASIN PRIMROSE LADY 5282 

These bulls are impressive! Here is another fancy one by Lut from our 

famous Primrose Lady family. This calf offers exceptional length of body 

and front end with a great overall design. 


ANGUS BULL AAA 17059619 

March 26, 2011 Tag S03R 

HB Top Shelf 34 


92 500 



I+5 I+2.6 I+50 I+81 I+21 



BON VIEW NEW DESIGN 878 

ALC RACHEL S03R 

ALC RACHEL 161N 

This is the largest selection of Lut sons we’ve ever had, and they really 

look like herd-movers - the kind of bulls you’ve come to expect from us. 

They’re calving ease and style leaders for sure. This bull is especially 

square and thick with fantastic hair. He might have the best neck, head, 

and shoulder design of any of the bulls in the crop. Who said Angus bulls 

can’t look good 

Auction Time: 1:00 pm EST 


HB18 

CHIMAINE BULL ACA P357473 February 26, 2011 Tag 8-39 





HB GOLD LOCKS 39U 

HB ANGUS 3 

CA 1.05% - AN 92.45% - MA 5.66% 

HB Connection 23Y 1CM 


78 676 

BW WW YW M 

I-1.4 I+27.7 I+49.5 I+6.8 

Another powerhouse by Moneymaker – our full brother to OSU Currency 

– this is another leader from a top, young dam by the National Champion 

sire, HB Something Different. If you need to make your herd wider and 

stouter while moderating frame score, this bull will make a great selection. 

He leads the way in terms of base width and ruggedness with 

upgraded capacity. He is another low BW leader that is very correct and 

complete. Be sure to study this bull sale day! 

Lot 18 






LEMMON NEWSLINE C804 

ALC SHOSHONE L03S 

ALC SHOSHONE T03M 

HB Unstopable 30 


83 660 


I+6 I+2.4 I+48 I+77 I+21 

A full brother to the Reserve Champion Angus Female of the 2011 Iowa 

State Fair Open Show, this is another strong son of Plainview Lutton 

E102 from a proven dam! Like his sister, this bull was born small and 

gets better every day. Count on him to deliver in-line birth weights and 

strong good looks! 

2011 Iowa State Fair Reserve Champion Angus Female 


CHIANGUS BULL ACA P357476 

February 16, 2011 Tag 9-34 

OCC DOCTOR 940D 


WAR WAGONHAMMER 3521 


HB MS SCOUT 834T 

CA 3.54% - AN 96.44% 

HB Successor 39Y 1CA 


69 687 

BW WW YW M 

I-2.9 I+29.4 I+75.2 I+14.6 

Customers ask for our Mr Doctor sons each year due to their consistency 

of type and reliable calving ease. Here is a strong son from a leading 

first-calf dam that blends Wagonhammer and Eagle Scout into a very 

desirable package. Her first son is wider based and bigger bellied with a 

very square, clean design. His low actual BW and BWEPD are figures you 

can count on! 


CHIMAINE BULL ACA P358282 

Act. 

April 4, 2011 Tag 316 


HB ALTERNATIVE 

HB MS EILEEN 54P 

PADDY O’MALLEY 

MBA ST PADDY 316T 

CA 0.88% - AN 49.12% - MA 12.50% - O 37.50% 

HB Alternative 6Y 1CM 

BW Adj. WW 

88 640 

The youngest bull in the offering, this son of the top seller of our 2010 

sale is also one of the best calves in our 2011 crop. His sire was selected 

as the National Champion Chiangus Bull last year and his first crop 

included a number of leaders like the $12,000 top-selling heifer of the 

2011 Black Velvet Sale. This calf looks a lot like his sire with his leading 

bone and muscle shape plus fault-free pattern and style. 

Sale Day Phones: 

419/350-9159, sale manager & office 

309/854-3524, Jim Horsley 


Maine-Anjou 

& SimAngus Bulls! 

HB22 HHB Liberty 35Y 

50% MAINE-ANJOU BULL AMAA 421368 March 9, 2011 Tag 7-47 

FJH SPECIAL EDITION 505M 

DAINES DR SEUSS 79P 

DAINES MISS BILT 19E 

UNREGISTERED SIRE 




92 633 

Dr. Seuss sired one of our top sellers a year ago and we’ve got another 

strong pair this time. This half-blood bull is square and thick with a neat, 

balanced look on the right frame score. His outcross pedigree will give 

you a valuable boost from hybrid vigor! 

Lot 22 


Driver R&R HB 1059 

50% SIMMENTAL BULL ASA 2606451 

February 3, 2011 POLLED Tag 1059 

CNS DREAM ON L186 

WAGR DRIVER 706T 

3C MELODY M668 BZ 

R&R ARCHITECT 0223 

R&R SUSANNA 55F 4000 

BT SUSANNA 55F 


One of two impressive SimAngus of the syndicated sire of success, 

WAGR Driver, this bull looks like a strong female sire. You should expect 

low birth weights and strong maternal quality from these Driver sons. 

Lot 23 


Driver R&R HB 1050 

50% SIMMENTAL BULL ASA 2606452 February 1, 2011 

POLLED Tag 1050 


WAGR DRIVER 706T 


DHD TRAVELER 6807 

R&R BONNIE 6807 2285 

WK BONNIE 2041 


Both of these Driver sons are sound, deep and good. They’ll compliment 

so many programs with their polled, sound, deep bodied designs. This 

bull might be the thickest of the pair, and both should be easy calving. 


Green Oak 7593X 

50% SIMMENTAL BULL Calved: 12/20/10 

MEYER RANCH 734 

3C MACHO M450 BZ 

3C CROCUS H112 B 

DCC FIRST LOOK 

FBF TOLD TO LOOK 593T 

FCC REVOLUTION ROSE 3413 

Act. BW 

90 

Adj. WW 

Polled BW 90 

Here is an older half-blood Simmental bull that is ready for heavier service 

right away this spring. He is blaze-faced and rugged with a longer, 

cleaner neck. His dam is a direct daughter of the Foster Brothers, TX, 

foundation donor, FCC Revolution Rose 3413, and a former high seller in 

their program. 

GREEN OAK FARM 


HB26 Green Oak 825X 

75% SIMMENTAL BULL Calved: 2/19/10 POLLED 


SVF STEEL FORCE S701 


SVF SHEZA BEAUTY L901 

DJ SALUTE G509 

SANDEEN LADY 825U 

ANGUS 225 

85 

Stacked with winning parentage and built to sire quality, this is an impressive 

Steel Force son that is worth your trip! This three-quarter Simmental 

is heavy structured and super thick with excellent feet and pattern. His 

frame score is ideal to produce the type of females everyone wants from 

their Simmental bulls. 


SVF Steel Force 




SVF STEEL FORCE S701 


SVF SHEZA BEAUTY L901 

DJ SALUTE G509 

MAC DIXIE ERICA 830U 

OCC DIXIE ERICA 929F 

BW 86 

86 

Another strong Steel Force son, this solid-black, polled bull is backed by a 

very impressive daughter of DJ Salute. His dam was bred at MAC Cattle, 

KY, and is a direct daughter of the famed OCC Dixie Erica 929F, the Frozen 

Gold donor whose daughters are among the most productive and reliable 

in the game. She is a leader at Green Oak and this calf is well built with 

a square hip, a clean neck, and ideal feet and legs. Proven, winning, 

limited genetics! 


OCC Dixie Erica 929F 



SVF/NJC MO BETTER M217 

SC MO MAGIC S47 


AKERS RUBY 2184 

SANDEEN’S S.O.S. 

SIM X ANGUS 

ANGUS 

84 

Here is a very deep ribbed, thick muscled son of the National Champion 

sire, Mo Magic! This more moderate, easier fleshing bull will be useful in 

many ways when it comes to adding volume and value to your next crop! 



12.50% SIMMENTAL BULL Calved: 2/04/10 HORNED 



Act. BW 

87 

SANDEEN’S S.O.S. 

HB MISS PLAYBOY 802 CAX 

WAR CHALLENGER 8021 5527 

A black-baldy son of a top seller of our 2011 sale and the everconsistent 

JSAR Mr Doctor, our lasting source of calving ease 

and maternal quality! This chunky, big backed bull is deeper 

sided and longer bodied than most with a proper frame score 

that gives him the look of a can’t-miss female sire. 


Adj. WW 

For more information on the Lot 25-29 bulls contact Dillon Durham, 

Green Oak Farm Herdsman, 765/546-0395 

Bad Weather Date: In the event of a winter storm, the sale may be 

rescheduled for Sunday, February 5. Please call any of the sale day 

phones for more information should this occur. 


- HB-Brand Cows - 

Angus & ChiAngus Females. 

The Cowman’s Kind You Love! 

Lot 30 


COW AAA 15421125 February 3, 2006 Tag 601 

GDAR TRAVELER 044 

GAR GRID MAKER 

GAR PRECISION 2536 

WHITE OAK PRECISE 6002 

ALC ZARA P02N 

ALC O ZARA Z13L 


Exposed to HRL Sequil 

5/20-8/15 – Checked Safe 

ALC Zara K01S 


I+8.0 I+2.9 I+50.0 I+94.0 I+13.0 

This young Gridmaker daughter is stacked with performance and good 

looks! She does her job well with two excellent daughters remaining to 

replace her, and she looks great doing it. You’ll love her high-capacity, 

big-backed form plus she is ideally sized and very easy on the eyes! 

Lot 31 


COW AAA 15504064 February 2, 2005 Tag M15R 

TWIN VALLEY PRECISION E161 

BR MIDLAND 

BR ROYAL LASS 7036-19 


ALC LISA K05L 

ALC JONI H09J 

ALC Blackcap M15R 

Act. BW 

Adj. WW 


I+6.0 I+2.3 I+49.0 I+88.0 I+19.0 

AI 5/26 to Eagle Scout – Exposed to HB Alternative 6/10-6/24 and OSU 

Money Maker 6/25-8/15 – Checked Safe 

Just right for better Chiangus, here is a prime-aged beauty ready to deliver 

exclusive success with the three-time National Champion, Eagle 

Scout! She’ll work great here and with plenty of sires with her big boned, 

clean design plus her strong performance profile. 

Eagle Scout 


COW AAA 16003737 March 16, 2007 Tag 733 

CONNEALY FOREFRONT 

TC FREEDOM 104 

TC RUBY 9095 

CA FUTURE DIRECTION 5321 

BT BLACKCAP 33N 

BT BLACKCAP 601L 

Tested AMF/NHF 

HB Blackcap 733 

AI 6/07 to Walks Alone – 

Exposed to OSU Money Maker 6/25-8/15 – Checked Safe 



I+7.0 I+1.9 I+45.0 I+85.0 I+28.0 

A deep cut from our young Angus cows, here is a flashy-hipped, sweetnecked 

Freedom daughter with a strong EPD profile and a long life to 

profit for you. She has the look and pedigree that has worked so well 

for us, and we like either mating here. She is the kind you can use for 

club calves or better seed stock. She’ll be showing her own guarantee 

sale day! 


HCA Zara 61 


SAV BALANCE 2486 


B&J BETTY 4132 






Exposed to HRL Sequil 

-2.0 +3.8 +45.0 +74.0 +22.0 

5/20-8/15 – Checked Safe 

From the top-producing Zara 1613 cow, here is a maternal sister to Lots 

10 and 48. She leaves two daughters in the HB herd, and she is bred to 

our well-proven Dr Who son, Sequil. This cow is big all over with extra 

rib shape and bone plus a habit of producing quality and profit. Our 

Balance daughters have proven themselves to be some of our most 

valuable females. 



HCA Black Jestress 800 


CONNEALY ONWARD 

MA MOVIN’ ON 436-577 

BALA BELL 577 TM 

SAV 5175 BANDO 1024 

HCA BLACK JESTRESS 00P 


Tested CAF 


AI 5/20 to W/C American Dream – Exposed to HB Alternative 6/10-6/24 

and OSU Money Maker 6/25-8/15 – Checked Safe 

Another excellent, very young Angus female with much to offer. This 

fancy cow is by our low birth weight sire, MA Movin’ On and backed by a 

very strong dam by Bando 1024. She is as smooth and pretty as any 

young female should be and blessed with a gorgeous udder. She is expecting 

a half-blood Simmental by American Dream, the full brother to 

Driver and Dream Catcher! 

W/C American Dream 

HB35 WOLL Total Babe 101T 

COW AMAA 377618 March 17, 2007 Tag 101T 

BPJV HOTLINE 

DCC TOTAL PACKAGE 1P 

DCC 322H 

ANGUS 


ANGUS 


AI 5/22 to W/C American Dream – Exposed to JSAR Doctor 6/20-8/15 – 

Checked Safe 

This half-blood Maine-Anjou cow has a great, versatile look and pedigree. 

She can work with a variety of sires – just like we like them – with her 

feminine, stylish design and increased muscle. Her bone and hip are 

square and flat with a deeper twist and a gorgeous udder. She is due 

shortly after the sale with a half-blood Simmental by American Dream! 

Lot 35 


AI 5/22 to W/C American Dream 

– Exposed to JSAR Doctor 6/20- 

8/15 – Checked Safe 

HB Clova Pride 53 

COW AAA 15195207 April 5, 2005Tag 5-3 


HB 1024 BANDO 3834 

STEVENSON PRIDE LADY 6798 

BASIN DIVIDE 986G 

STEVENSON CLOVA PRIDE 5969 

STEVENSON CLOVA PRIDE 547C 



I+4.0 I+1.8 I+39.0 I+68.0 I+19.0 

This young Angus cow can really raise the right kind! Her 2010 purebred 

heifer sold for $3,500 and we’ve got another excellent daughter remaining 

to replace her. She has more bone and the classy, smooth profile you expect 

from your HB females. Her 2012 calf will be a half-blood Simmental 

by American Dream, the syndicated full brother to WAGR Driver and 

WAGR Dream Catcher! 

Eastern Xposure Sale Facts 

Results of Previous Sales: 

183 Cows have sold for a $2,565 avg. price 

282 Bulls have sold for a $3,088 avg. price 

446 Bred Heifers have sold for a $2,327 avg. price 

Time-Tested Value and Dependability. 

Ask your neighbor about 

the value of their HB genetics! 


- HB-Brand Cows - 

Angus & ChiAngus Females. 

The Cowman’s Kind You Love! 

Lot 37 

HB37 HB 8-519 

COW February 3, 2008 Tag 8-519 

Sire: COMM ANGUS 

Dam: COMM ANGUS 

Natural Service 8/05 to OSU Money Maker – Due approx. 3/23 

A young favorite from our commercial Angus cows, this super-attractive 

youngster will bring to mind plenty of great ideas at mating time. She is 

very correct and fault-free with an ideal frame score and plenty of muscle 

to go with her strong looks. Expect a fancy baby this spring. Our 

Moneymaker calves come small and get better every day! 

Lot 38 


HB 8-21 

COW April 2, 2008Tag 8-21 



AI 6/03 to Smilin Bob – Exposed to JSAR Doctor 6/20-8/15 – 

Checked Safe 

Another sweet youngster that will bring you back for more, this cow is 

hard not to like. We are retaining her first two daughters, and we rank 

each of them among our best. This cow has the perfect depth and 

balance plus feminine muscle to go any direction you like. She offers 

upgraded hair quality with a perfect udder structure and the sweet look 

that works! 


HB 6-14 

COW March 12, 2006 Tag 6-14 



Exposed to HB Alternative 6/10-6/24 and OSU Money Maker 6/25-8/15 – 

Checked Safe 

Another moderate, well-built commercial Angus cow that is just right for 

better production. Prime-aged cows like these get more valuable all the 

time! 

HB Vaccination & Health Information 

>> All cattle dewormed and poured twice prior 

to the auction 

>> All bred heifers receive 2 injections of 

ScourBoss 9 

>> All cows receive 1 injection of ScourBoss 9 


- HB-Brand Bred Heifers - 

The Deepest Cut from 

Our Best Young Females! 


B&J Enchantress 0741 

ANGUS COW AAA 16718324 April 4, 2010Tag 0741 





B&J ENCHANTRESS 5849 

B&J ENCHANTRESS 6849 

AI 7/03 to Coleman Regis – No Exposure – Due approx. 4/12 

Lot 40 


I+3.0 I+3.9 I+46.0 I+74.0 I+20.0 

Wow power and potential from one of the finest young females we’ve ever offered! This three-quarter sister to the top-selling 

bred heifer of our 2011 sale is our definition of a great Angus Power Cow in the making, and we think you’ll agree once you see 

her. She has the style and pizzazz you would expect but check the perfect feet, joints, and added width of this super star. She is 

the total package and, based on the success of our past top sellers, there is little she cannot accomplish. Her first of many leaders 

will be by Coleman Regis, the Final Answer son from the famed Donna tribe that is the record-setter for semen sales from a 

yearling bull in the history of the Select Sires AI Stud! 

Important Sale Information: 

Terms: Terms of sale are cash or good check made payable immediately after the sale and before any cattle are loaded. Invoiced (absentee) accounts are 

payable in full within 10 days of the sale or are subject to a 2% finance charge on the tenth day. A fee of $50 will be assessed to all returned checks. 

Liability: All animals and merchandise will be at the buyer’s risk as soon as bid off but will be cared for by the seller(s) for a reasonable amount of time during 

and immediately following the sale. Neither the owners, auctioneers, sale manager or other affiliated personnel may be held responsible for any accidents that 

may occur. PrimeTIME AgriMarketing NETWORK, Inc. acts only as an agent between buyer and seller and may not be held responsible for any livestock or 

merchandise. It is to be clearly understood that PrimeTIME AgriMarketing NETWORK, Inc. and its representatives act only as a medium between buyer and 

seller, and may not be held liable, financially or otherwise, for any failure on the part of the same to fulfill any obligations set forth in this sale or for the truth 

of any warranties expressed or implied. Neither does PrimeTIME AgriMarketing NETWORK, Inc. assume any financial obligations to collect or enforce the 

collection of monies between buyer and seller. This catalog has been prepared by the sale manager from information provided by the seller(s) and is assumed 

accurate as presented to us. However, PrimeTIME AgriMarketing NETWORK, Inc. will in no way guarantee age, pedigree, or reproductive status of the animals 

selling. All exceptions taken and adjustments made are between buyer and seller. Breeding Information: Please see the footnotes regarding breeding information 

for each lot. All bred females will be examined for pregnancy by a qualified DVM prior to the sale and any changes to their breeding status will be made 

available sale day. Conception dates listed in this booklet are based on the results of said pregnancy examination and/or known breeding dates, and are intended 

as estimates of calving date only. Health: All animals will be accompanied by a health paper valid for interstate shipment. Buyers should make themselves 

aware of their respective state’s health requirements prior to the sale. Insurance: Livestock insurance will be available at the clerk’s desk through Great 

American Insurance. Announcements: Any announcements made from the sale block by the owners, auctioneer, or sale manager take precedence over any printed 

materials. Sale Booklet Prepared by: Craig M. Reiter, Sale Manager. 


Lot 41 


ANGUS COW AAA 16876026 March 22, 2010 Tag 567 




EAR THREE RIVERS 

BT MISS EILEEN 567R 

BT MISS EILEEN 258K 

AI 5/01 to Coleman Regis - No 

Exposure - Due approx. 2/09 

HB Miss Eileen 016 


I+3.0 I+3.7 I+44.0 I+73.0 I+16.0 

Another donor-quality Lut daughter with sweet style and maximum potential! 

This young one is just as cool and exciting as she can be with 

tremendous elements of balance, style, hair, and proper frame score. She 

is due shortly after the auction to the Select Sires record-setter, Regis, 

and it will be the first of many leaders from this HB beauty! 

Lot 42 


ANGUS COW AAA 16876028 

March 12, 2010 Tag S20R 





ALC PRECIOUS LASS S20R 

ALC PRECIOUS LASS F10L 

AI 5/09 to WAR 

Wagonhammer - No Exposure - 

Due approx. 2/16 

HB Precious Lass 026 


I+6.0 I+3.2 I+48.0 I+80.0 I+23.0 

Another great donor option from this unique offering, this smaller-framed 

heifer has all of the tools! She’ll hit you hard with her way-cool style and 

extra power that you know you can use in so many ways. You do not find 

Angus heifers with her rare combination of perfect feet and legs, incredible 

hair, and leading width on this type of frame score very often and, 

when you do, you know you need to own them. HB Females Forever! 

Lot 43 


ANGUS COW AAA 16876030 

March 26, 2010 Tag 6-20 




BR MIDLAND 

ALC LUCY M20S 

ALC LUCY Z56K 

HB Lucy 036 


I+4.0 I+4.1 I+48.0 I+80.0 I+16.0 

Natural Service 5/26 to SP The Answer – Due approx. 3/05 

You’re going to love these Lut daughters once you get them working in 

your program; that’s the reason we keep going back for more from their 

sire even though he’s been deceased for several years. This is a favorite 

heifer in the crop and it’s easy to understand why when you see her. She 

is exceptionally correct and soft-middled with the great neck extension 

and belly shape that made Lut famous. This first one by The Answer will 

be worth the investment here! 


HB44 HB Joyce 028 

ANGUS COW AAA 16876691 March 20, 2010 Tag 8-4 





HB JOYCE 84 

HB BASIN JOYCE 64 

AI 5/14 to GOET I-80 – No Exposure – Due approx. 2/21 

This is the best set of bred heifers we’ve ever sold in New Paris and we’re 

excited to get your evaluation of them. Here is another strong, fancy bred 

for a great first calf. She’ll have a deep, hairy, fancy one by I-80, the sire 

of a slew of champions and high sellers in his first crop! 

GOET I-80 

HB45 HB Barbara 019 

ANGUS COW AAA 16876694 March 16, 2010 Tag 8582A 

ANGUS 





HCA BARBARA 8582 

HCA BARBARA 5822 

Natural Service 8/16 to JSAR Doctor – Due approx. 5/26 

These young Answer daughters are good and this one will make a leader 

before she is done. She is super complete and very attractive with the 

hairy, loose-moving, moderate frame we all love. 


COW AAA 16876025 March 16, 2010 Tag 6-78 




RITO 2878 OF 2536 BVND 878 


HB LADY KELTON 


These first Moneymaker daughters really look this part! Check the 

perfect frame score and feet on this chunky, easy-fleshing heifer that 

might be the biggest-boned Angus heifer in the entire crop! 

HB Lady Kelton 064 

HB47 HB Rachel 023 

ANGUS COW AAA 17081778 March 8, 2010 Tag 7-04 




RIVER HILLS ROCKPORT R304 

HB RACHEL 703 

ALC RACHEL S03R 


Another young Moneymaker that looks like a stout cow! We love the 

improved width and dimension of these heifers and this one is cooler and 

better haired with much to offer in different types of breeding schemes. 

The Moneymaker daughters are built on more efficient frame scores and 

they look great! Her Answer is coming soon! 

Lot 47 

HB48 HB Zara 031 

ANGUS COW AAA 17081777 April 29, 2010 Tag 3161 



MISS WAR EXT 035ZF 





I+1.0 I+2.2 I+45.0 I+84.0 I+21.0 

Natural Service 8/15 to JSAR Mr. Doctor – Due approx. 5/25 

Another great product of well-proven Zara 1613 female that also 

produced Lots 10 and 33 along with a division winner of the 2010 Indiana 

State Fair Angus Show. This Mr Doctor daughter is filled with performance 

and muscle and she is one of the deepest-ribbed heifers in the crop. 



GW Miss Objective 194X 

Lot 49 

50% SIMMENTAL COW ASA 2608342 February 26, 2010 Tag 194X 

SS OBJECTIVE T510 0T26 

QUAKERHILL OBJECTIVE 3J15 

QUAKER HILL QUEEN 1L4 

LCHMAN LUCKY BUCK 7049C 

GW MISS LUCKY 407D 404N 

407D 

AI 5/06 to SP The Answer – No Exposure – Due approx. 2/13 

A very unique half-blood Simmental bred heifer whose donor dam is a full sister to trendsetting sires like GW Lucky Strike and 

GW Lucky Dice! This is a powerful youngster with a clean, correct pattern and the ideal frame score to work in several schemes. 

She’s going to be quite a cow and her Answer is coming quickly! 

Now More than Ever… 

It’s time to stock up on the best black genetics you can find and we’ve got you covered this year in the 12th 

edition of the Horsley Brothers Eastern Xposure Sale! From bulls to bred cows and heifers that will make a 

positive difference right away, we’ve got a great offering to unveil this February 4th. 

Welcome back to this time-tested source of excellence that has produced so many strong results for so many 

of our valued customers. Jim and Bob Horsley have been breeding on their great set of Angus and Chiangus 

cows since 1975, and their cattle have proven themselves time and again. This year you’ll find another fancy 

and powerful crop of stylish stock that anyone can use for quick profit and long-term improvement. 

Customers look to the HB Eastern Xposure for easy-handling, easy-calving, problem-free replacement stock 

that fit the versatile needs of today’s marketplace. For 12 years Bob and Jim have been bringing the best of 

their crops to this annual event, and the results speak for themselves in the form of their loyal customer base. 

These cattle “win” in so many ways, and they do it every year. Black, polled, sound, stylish, durable…HB 

Breeds The Cowman’s Kind! 

Join us in New Paris for a unique event. You’ll be glad you did. 

Craig Reiter, HB Auction Manager 

419.862.0117 – office – 419.350.9159 – mobile 

primetime@primetimeagrimarketing.com 



CHIANGUS COW ACA P356645 February 1, 2010 Tag 8620 0-14 



BALA BELL 577 TM 

ARD RIDGE LIVEWIRE 

HXC BUAPRIDE 620U 

HCA EVA PRIDE 620 

CA 4.44% - AN 95.02% 

HB Bua Pride 014X 1CA 

BW WW YW M 

-1.7 +45.0 +99.5 +14.3 

Exposed to SP The Answer 5/01-6/15 – Checked Safe 

A trait leader for calving ease, growth, and style, this is a fancy daughter 

of Movin’ On. We leased The Answer to breed to special heifers like this 

one because he compliments them so well. This polled, 2-breed heifer 

has an exceptionally low BW EPD balanced by a strong YW EPD and one 

of the best hair coats in the field! 

Lot 50 


CHIANGUS COW ACA P356649 March 1, 2010 Tag 0-03 




EAGLE SCOUT 

HB OLIVIA 503 

HB MISS PLAYBOY 5-03 

CA 9.92% - AN 86.14% - MA 3.91% 

HB Olivia 030X 1CA 

BW WW YW M 

-1.5 +31.4 +53.0 +6.3 


A very stout cow with a very stout pedigree! This powerful Moneymaker 

daughter is backed by a donor-quality Eagle Scout x Playboy blend that 

has delivered the goods for 12 straight years. Count on this heifer to 

continue the family legacy of quality because she leads the way with her 

rugged, big boned, fancy shape. She’s a stout one and she’ll make a 

great choice from this group! 

Lot 51 

HB52 050X 1CA 

CHIANGUS COW ACA P356652 March 12, 2010 Tag 7-47 





HB MS BALANCE 47 

HB MS EAGLE SCOUT 47 

HB Ms Moneymaker 

BW WW YW M 

-0.7 +34.2 +62.5 +4.8 

CA 3.54% - AN 96.41% 


Another deep, feminine, flashy Chiangus prospect that anyone can use. 

These are some black, polled beauties and this one is a leader thanks to 

her goose front blended with maximum depth and free movement. What 

a cow she’ll be! 

Lot 52 

HB53 HB 0-9 

COW March 7, 2010 Tag 0-9 

Sire: OSU MONEYMAKER 

Dam: WAGONHAMMER X SIMMENTAL 

AI 5/22 to SP The Answer – No Exposure – 

Due approx. 3/01 

A massive favorite from our unregistered heifers, this star-headed 

heifer is going to make a very stout cow! She leads the pack in terms 

of depth and width of body. You never go wrong with a female like 

this one! 

The Deepest Cut 

of HB Females! 



CHIMAINE COW ACA P356644 March 18, 2010 Tag 628 

ALL ABOUT YOU 

TEXAS HOLD EM 

DRFF AN X MA 471 

BR MIDLAND 

HFG WENDY 628 

HFG WENDY 467 

CA 4.39% - AN 73.73% - MA 8.59% - O 13.28% 


From the same family as the 2010 North American International Grand 

Champion SimAngus Female, this younger heifer will make a smart 

choice from this offering. She has the same show ring look as her 

famous sibling, and she is due right after the sale to The Answer! 

HB Wendy 013X 1CM 

2010 NAILE Champion SimAngus Female 


CHIMAINE COW ACA P356643 March 4, 2010 Tag 2-088 

ALL ABOUT YOU 

TEXAS HOLD EM 

DRFF AN X MA 471 

GCC GRIZZ 0065 

HB MS PATTY 088M 


HB Ms Patty 012X 1CM 

BW WW YW M 

-0.6 +25.4 +51.9 +7.9 

CA 5.81% - AN 70.36% - MA 10.55% - O 13.28% 


A Hold ‘Em daughter that you need to see! This low BW heifer offers one 

of the best blends of style and substance in the crop with her perfect neck 

and shoulder plus her thicker, more moderate frame. This set of heifers 

will impress you with their good looks and maternal ability! 


CHIMAINE COW ACA P356654 April 10, 2010 Tag 6-22R 

DHD TRAVELER 6807 

CRCC GRANGER 5022 

E&B LADY SCOTCHMAN 75 

TEXAS HOLD EM 

HB RED LADY 22S 

HB RED LADY 22G 1RC 

CA 7.66% - AN 81.20% - MA 4.30% 


From our famous Red Lady family that has produced well for several 

years, this Traveler 6807 daughter is the first to sell by our CRCC Granger 

sire that is a maternal brother to a powerful pair of donors in the MAC 

Cattle lineup. This special heifer is bred to make a lasting source of quality 

and profit, and she looks the part with her feminine, rugged style and 

design. 

HB Red Lady 052X 1CM 

Lot 57 


CHIMAINE COW ACA P356641 February 26, 2010 Tag 8-39 





HB GOLD LOCKS 39U 

HB ANGUS 3 

CA 1.05% - AN 92.45% - MA 5.66% 

HB Ms Answer 08X 1CM 

BW WW YW M 

-1.1 +48.4 +93.8 +12.3 


The first calf from the same dam as the Lot 18 bull in this sale, this heifer 

looks like her productive mother. She is another low BW, high growth 

leader with muscle and style. These low-percentage Chimaine cows make 

very versatile profit sources, and you’ll love the complete, hairy, sound 

shape of this one that is due right away to I-80! 


HB58 HB Linda 029X 1CM 

CHIMAINE COW ACA P356648 March 24, 2010 Tag 5301 0-29 

TFR NAUGHTY PINE 

EYE CANDY 

WELL MISS FUZZ 

HXC EAGLES IMAGE 

HXC LINDA 5301 

HXC ANGUS 3010 

BW 

+0.8 

WW 

+28.4 

YW 

+53.1 

M 

+7.3 

CA 10.57% - AN 56.42% - MA 3.71% - O 29.25% 


Here is a fancy cow in the making! This Eye Candy daughter is just that. 

She might be the hairiest heifer in the set plus she is right-on in terms of 

frame and movement. Her first one will be a valuable MaineTainer by the 

red-hot I-80! 

Lot 58 


CHIMAINE COW ACA P356650 March 6, 2010 Tag 3838 

BHCS HEAT SEEKER 23 

WAVE ON WAVE 

FAWL MA X AN X CA 100 

BW WW YW M 

HXC ANGUS 3838 

+1.8 +36.4 +66.6 +8.2 

HB Wave 032X 1CM 

CA 6.89% - AN 64.98% - MA 14.84% - O 13.28% 

AI 5/16 to WAR Waggonhammer – No Exposure – Due approx. 2/23 

A wide body with style and class! This young Heat Wave heifer is chunky 

and cool with maximum hair and bone while remaining mobile and 

feminine. She gets her great feet and maternal look from her massive 

Angus dam that has stood the test of time. She’ll make a powerful club 

calf machine! 

Lot 59 


HB Barbara 053 

1CM 

CHIMAINE COW ACA P358281 April 2, 2010 Tag 4-472 

DOCTOR WHO 

HRL SEQUIL 

HB MS JILLL 140N 


GF 1024 BARBARA 472 

GF WESTERNS BARBARA 334-818 

CA 2.32% - AN 80.79% - MA 11.91% 

AI 5/07 to WAR Waggonhammer – No Exposure – Due approx. 2/14 

The youngest bred heifer in the set, this Sequil daughter will impress you 

with her complete, correct design and versatile appeal. Her sire has done 

it all for us – top steers, bulls, and heifers – over time; and this heifer is 

the kind you expect from us – versatile, feminine, problem-free and 

fancy! 


HB Reference Sires 

A. JSAR Mr Doctor 035ZFM 

BULL AAA 14363915 February 13, 2002 

RITO 9FB3 OF 5H11 FULLBACK 


DIXIE ERICA OF CH 1019 

WAR EXT 4018 2007 

MISS WAR EXT 035ZF 

BLACKROSE PROSPERITY 328 

EPD Info: 

CED: +10 

BW: .0 

WW: +38 

M: +17 

YW: +76 

B. HRL Sequil 62S 

BULL ACA 320948 June 2, 2006 

WHO MADE WHO 411F 

DOCTOR WHO 

KHV QUEEN 

WAR WAGONHAMMER 3521 

HB MS JILL 140N 

HB MS JILL 40 

OSU Moneymaker 

C. OSU Moneymaker 816 

BULL AAA 16049483 March 3, 2008 

BOYD ON TARGET 1083 


STEVENSON CLOVA PRIDE L888 

NORTHERN IMPROVEMENT 4480 GF 


OSU 2928 EMPRESS 4177 

EPD Info: 

CED: +2 

BW: +3.4 

WW: +46 

M: +20 

YW: +90 

The Answer 

D. Sp The Answer 813 

BULL AAA 16163740 February 20, 2008 

SITZ TRAVELER 8180 

S A V FINAL ANSWER 0035 

S A V EMULOUS 8145 

SIK DESIGN 7259 


SAR 095 ELINE 1265 

EPD Info: 

CED: +13 

BW: -2.3 

WW: +51 

M: +25 

YW: +87 


E. GOET I-80 

BULL AMAA 400082 March 20, 2009 

NBH POLLED ENERGIZER 688 


FJH COUNTESS 115H 

DCC HARD DRIVE 138R 

BPF MILEY 80T 

DCC MERCEDES 701P 

I-80 

F. W/C American Dream 9027W 

BULL ASA 2499403 March 27, 2009 

NICHOLS LEGACY G151 


CNS SHEEZA DREAM K107W 

HART SUBZERO G322 


3C CROCUS G374 BZ 

EPD Info: 

CE: +6.4 

BW: +1.1 

WW: +29.8 

YW: +52.1 

MCE: +9.8 

American Dream 

G. Coleman Regis 904 

BULL AAA 16364794 January 11, 2009 

SITZ TRAVELER 8180 


SAV EMULOUS 8145 


COLEMAN DONNA 714 

COLEMAN DONNA 386 

EPD Info: 

CED: +11 

BW: -.3 

WW: +61 

YW: +106 

MCE: +31 

Coleman Regis 904 


Craig M. Reiter & Assoc. 

P.O. Box 85 

Elmore, Ohio U.S.A. 43416 

www.primetimeagrimarketing.com 

PRSRT STD 

U.S. POSTAGE 

PAID 

MINSTER, OH 45865 

PERMIT NO. 2 

Dated Material — Do Not Delay 

Eastern Xposure Sale XII 

Saturday, February 4, 2012 

New Paris, Ohio at 1 pm EST 

Selling 60 Bulls & Females – The Cowman’s Kind Since 1975

HB Moneymaker 01X - PrimeTIME AgriMarketing

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