NEW STRATEGIC PROJECTS IN COOPERATION WITH VERSACE ...

NEW STRATEGIC PROJECTS IN COOPERATION WITH VERSACE ON THE YOUNG
LINES
NEW LICENSE FOR THE VERSACE SPORT COLLECTIONS; EXTENSION TO THE
YEAR 2012 FOR THE VERSACE JEANS COUTURE LICENSE
Milan, Italy, September 7, 2005: IT Holding S.p.A. and Gianni Versace S.p.A. announced
in Milan today, the signature of important strategic cooperation agreements for the launch of
new projects to impact the young lines market segment internationally.
In particular, the agreements arise from the definition of innovative projects in terms of
design, product, distribution and boutique and shop-in-shop concepts, aimed at
guaranteeing an ever more incisive presence of the Versace brand in market segments, that
are showing great appeal and offer an important growth potential.
This strategic vision has determined the choice, on behalf of IT Holding and Versace, to
invest new and important resources on the development of the young lines, on one hand
taking advantage of the strength and creativity of the Versace brand, and on the other hand
taking advantage of the proven track record and know-how in terms of production and
distribution of Ittierre (the young lines division of the IT Holding Group), that will further
strengthen its work team.
In this context it has been agreed to renew the Versace Jeans Couture license, due to
expire in 2007, in advance, thereby postponing the expiry to the Fall/Winter 2012/2013
season and, at the same time, to develop, without causing an overlap in image, product or
distribution, the sportswear market, sector through the new Versace Sport collections.
The license agreement for the Versace Sport collections, formerly produced and distributed
by the Versace Group, will take effect from the Fall/Winter 2006/2007 season and will expire
upon completion of the Fall/Winter 2012/2013 season.
The Chairman and Chief Executive Officer of IT Holding, Mr. Tonino Perna stated “these
new projects derive from having firmly shared with Versace the view on the development
strategy to follow in order to internationally increase the awareness of the brand and its
market share in the young lines sector”.
Mr. Perna added “for IT Holding the agreement with Versace is coherent with the strategy to
strengthen Ittierre’s leadership in the young lines market segment and to consolidate the
license portfolio through long-term contracts”.
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In commenting the agreement, Mr. Maurizio Negro, Chief Executive Officer of Ittierre S.p.A., stated “these
new projects represent an exhilarating challenge. For Ittierre, the opportunity to approach the sportswear
market, with such a creative and prestigious brand is a significant challenge, that we are however sure to
tackle with success”.
The overall royalties due on the Versace Jeans Couture collections are in line with those due on the Versace
Sport collections and have not been subject to significant variations with respect to the terms of the current
license agreement.
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IT Holding S.p.A.’s shares are listed on the Italian Stock Exchange (ISIN: IT0001165049 Reuters: ITH.MI Bloomberg: ITH IM; Level I
ADR, NASD: ITHJY US Cusip: 450473202). The Gruop is one of the leading players in the luxury goods sector and controls a group of
companies that design, produce, and distribute high-quality products (ready-to-wear and accessories) under fully owned brands – Ferré,
Malo, and Extè – as well as under license agreements – D&G, Versus, Versace Jeans Couture, Just Cavalli, and C'N'C Costume
National. IT Holding S.p.A. distributes its products through third-party stores and directly operated stores in major world capitals.
www.itholding.com
For media inquiries: For financial media inquiries: For analysts’ and investors’ inquiries:
Claudia Di Palma Federico Steiner Giovanni Paese
IT Holding Comunicazione Cell. +39 335424278 IT Holding S.p.A.
Tel. +39 02763033.1 Niccolò Moschini Tel. +39 02763039.1
Cell. +39 3483709493 Cell. +39 3473355398 Cell. +39 3480825140
claudia_di_palma@itholding.it Barabino & Partners S.p.A. giovanni_paese@itholding.it
Tel. +39 0272023535
f.steiner@barabino.it
n.moschini@barabino.it
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