DSP Selection Guide
DSP Selection Guide
DSP Selection Guide
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18<br />
➔<br />
System Solutions<br />
Video and Imaging<br />
TI’s Solutions Cover the Entire Video Chain<br />
TI has a 25-year history covering the video market from one end<br />
of the video chain to the other. The video chain includes many<br />
different steps from the creation of original content to the final<br />
viewing experience.<br />
Customers can leverage TI’s vast expertise in video to quickly<br />
launch differentiated products quickly and cost effectively in any<br />
number market segments. TI has a number of customized solutions<br />
for various market segments which take advantage of a<br />
programmable platform. This platform enables:<br />
• Interoperability<br />
• Field upgradeability<br />
• Manageability<br />
• Quick time-to-market<br />
For more information on TI’s vast market expertise and solutions,<br />
please visit www.ti.com/videosolutions<br />
Video Chain<br />
Capture Process Deliver Receive<br />
View<br />
Acquisition<br />
of original video<br />
content including<br />
A/D and sampling<br />
Content is<br />
encoded,<br />
transcoded,<br />
transrated<br />
and/or analyzed<br />
Content is<br />
transported via<br />
private or<br />
public networks<br />
Received<br />
content is stored,<br />
decoded and/or<br />
transcoded<br />
Content is<br />
accessible<br />
through a<br />
viewing<br />
mechanism<br />
TI Will Enable the Future of Video Entertainment via Multi-Format Transcoding<br />
Transcoding will be essential for the continued evolution of the<br />
video entertainment market since content is king and consumers<br />
demand transportability of video on any device. Transcoding is<br />
the ability to take existing video content and change the format,<br />
bitrate and/or resolution in order to view it on another video<br />
playback device. Transcoding a single video format is available<br />
today but that will not meet consumers’ needs to easily navigate<br />
the changing video environment. The ability to seamlessly view<br />
content on any device in real-time requires the need to<br />
transcode many video formats, thus multi-format transcoding is<br />
key.<br />
about this report: “Transcoding: The Future of the Video Market<br />
Depends on It” and view a panel discussion on this topic:<br />
www.ti.com/transcoding<br />
Multi-format transcoding is the most important challenge to<br />
overcome for manufacturers and service providers to solve<br />
before realizing the potential tremendous growth in video.<br />
Consumers have an insatiable appetite for immersion in entertainment,<br />
and transcoding multiple formats in real-time will be a<br />
necessary function for all future video products to be successful.<br />
TI will leverage its proven expertise in supporting multi-format<br />
advanced video codecs and its unique position as the only single<br />
<strong>DSP</strong> provider performing transcoding to enabling this key market<br />
need. A research study done by IDC finds that transcoding is an<br />
essential technology for delivering digital content to video playback<br />
devices that were previously incompatible. Read more<br />
As the accelerating video market extends its reach to products such as<br />
cell phones, portable media players and automotive infotainment systems,<br />
consumers are demanding easy access to their video content<br />
throughout the home and on the go. Multi-format transcoding will<br />
enable the seamless transmission of video content between all types of<br />
video devices.<br />
Texas Instruments 1Q 2007<br />
<strong>DSP</strong> <strong>Selection</strong> <strong>Guide</strong>
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