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WatchGuard Brand Guidelines - WatchGuard Technologies

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9<br />

TYPOGRAPHY <strong>WatchGuard</strong> Typefaces<br />

Use the following font family when designing or customizing all <strong>WatchGuard</strong><br />

marketing, corporate communications and advertising.<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

Myriad Pro Light<br />

Used for captions and callouts, 11 points<br />

or smaller. Avoid using for headlines or<br />

large body of text.<br />

Myriad Pro Regular<br />

Used for body copy, 10 points or smaller.<br />

Can be used in a larger size as a subhead<br />

or headline within an advertisement or<br />

direct mail piece.<br />

Myriad Pro Italic<br />

Used for captions and callouts, 11 points<br />

or smaller. Avoid using for headlines or<br />

large body of text.<br />

Myriad Pro Semibold<br />

Used for headline and subhead<br />

treatments, as well as logotype.<br />

Myriad Pro Bold<br />

Used for bold headline copy on<br />

advertisements and direct mail pieces<br />

that need to quickly grab the viewer’s<br />

attention. When using type this bold, it’s<br />

good to use a gray rather than black or<br />

red so that a product shot or supporting<br />

copy can still stand on its own.<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

abcdefghijklmnopqrstuvwxyz<br />

Myriad Pro Condensed<br />

Also used for body copy,12 points or smaller,<br />

and as an option when space is limited.<br />

Myriad Pro Condensed Italic<br />

Used for captions and callouts, 12 points or<br />

smaller. Avoid using for headlines or large<br />

body of text.<br />

Myriad Pro Semibold Condensed<br />

Another option for use in headline and<br />

subhead treatments. If product or service<br />

specific, it should generally appear in the<br />

accent color of the piece.<br />

Myriad Pro Bold Condensed<br />

Another option for use in headline and<br />

subhead treatments. If product or service<br />

specific, it should generally appear in the<br />

accent color of the piece.

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