WatchGuard Brand Guidelines - WatchGuard Technologies

More documents

Recommendations

Info

8 COLOR PALETTE Core & Accent CORE PALETTE The core palette consists of 4 colors—WatchGuard red, black, gray and crimson. These colors should be used on all WatchGuard marketing and corporate materials. Screen tints of each color may be used. ACCENT PALETTE The accent color palette provides 5 additional colors that may be used in conjunction with the core palette. These colors should be used to differentiate product lines or as accent colors for highlighting points or messaging. Core Color Palette Accent Color Palette WATCHGUARD RED GRAY BLACK CRIMSON ORANGE PALE BLUE SKY BLUE PANTONE: PMS 485 CMYK: 0c 100m 100y 0k RGB: 255r 51g 51b HEX: FF0000 PANTONE: PMS 425 CMYK: 0c 0m 0y 77k RGB: 51r 51g 51b HEX: 333333 PANTONE: BLACK CMYK: 0c 0m 0y 100k RGB: 0r 0g 0b HEX: 000000 PANTONE: PMS 484 CMYK: 0c 95m 100y 29k RGB: 179r 35g 23b HEX:b32317 PANTONE: PMS 151 CMYK: 0c 48m 95y 0k RGB: 248r 152g 40b HEX: F89829 PANTONE: PMS 7541 CMYK: 2c 0m 0y 5k RGB: 234r 239g 241b HEX: eef1f3 PANTONE: PMS 631 CMYK: 67c 0m 12y 2k RGB: 38r 188g 215b HEX: 2bbed8 YELLOW DARK BLUE PANTONE: PMS 107 CMYK: 0c 4m 79y 0k RGB: 255r 234g 83b HEX: ffea53 PANTONE: PMS 541 CMYK: 100c 57m 0y 38k RGB: 0r 70g 127b HEX: 00467f
9 TYPOGRAPHY WatchGuard Typefaces Use the following font family when designing or customizing all WatchGuard marketing, corporate communications and advertising. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Myriad Pro Light Used for captions and callouts, 11 points or smaller. Avoid using for headlines or large body of text. Myriad Pro Regular Used for body copy, 10 points or smaller. Can be used in a larger size as a subhead or headline within an advertisement or direct mail piece. Myriad Pro Italic Used for captions and callouts, 11 points or smaller. Avoid using for headlines or large body of text. Myriad Pro Semibold Used for headline and subhead treatments, as well as logotype. Myriad Pro Bold Used for bold headline copy on advertisements and direct mail pieces that need to quickly grab the viewer’s attention. When using type this bold, it’s good to use a gray rather than black or red so that a product shot or supporting copy can still stand on its own. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Myriad Pro Condensed Also used for body copy,12 points or smaller, and as an option when space is limited. Myriad Pro Condensed Italic Used for captions and callouts, 12 points or smaller. Avoid using for headlines or large body of text. Myriad Pro Semibold Condensed Another option for use in headline and subhead treatments. If product or service specific, it should generally appear in the accent color of the piece. Myriad Pro Bold Condensed Another option for use in headline and subhead treatments. If product or service specific, it should generally appear in the accent color of the piece.
Page 1 and 2: BRAND GUIDELINES OCTOBER 2013
Page 3 and 4: 3 THE WATCHGUARD® BRAND THE WATCHG
Page 5 and 6: 5 LOGO Clearances Always surround t
Page 7: 7 TAGLINE ”SMART SECURITY” The
Page 11 and 12: 11 PHOTOGRAPHY People Photography u
Page 13 and 14: 13 PRESENTATION Slides WatchGuard h
Page 15 and 16: 15 HTML EMAIL Guidelines Emails sho
Page 17: 17 COPYRIGHT & LEGAL The WatchGuard

WatchGuard Brand Guidelines - WatchGuard Technologies

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?