WatchGuard Brand Guidelines - WatchGuard Technologies
WatchGuard Brand Guidelines - WatchGuard Technologies WatchGuard Brand Guidelines - WatchGuard Technologies
4 LOGO Color Use Consistent logo use is vital to maintain a strong brand identity. The preferred use of the WatchGuard logo is on a white background and printed in the three core color palette colors (WatchGuard red, gray and black). Where it is not possible to present the logo in the preferred use, it may appear all white reversed out of a solid color, a dark photograph or on solid black. Avoid placing the reversed logo over complex patterns. To ensure a unified look across all materials it’s important to reproduce the WatchGuard palette colors accurately in all print and electronic applications. Full Color - CYMK Black & White Full Color 0c 100m 100y 0k 0c 0m 0y 77k 0c 0m 0y 100k Reversed White logo on a solid color or dark photograph Reversed White logo on black background Spot Color Web Spot Color PMS 485 PMS 425 Black Reversed White logo on a solid color or dark photograph HEX Colors FF0000 999999 000000 HEX Color FFFFFF Reversed White logo on black background
5 LOGO Clearances Always surround the WatchGuard logo with consistent spacing to ensure it’s easily identifiable and visible wherever it appears. Minimum clear space must be maintained around the logo. The clear space is equal to the height of the “a” in WatchGuard. Do not position any text, graphic elements, or other visual marks inside this space. Minimum Spacing The clear space around the logo should never be less than the proportional size of the “a” in the WatchGuard logo. See examples here for visual representation. Minimum Logo Size The WatchGuard logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the following visuals. FOR PRINT Minimum height size = 0.35 inches | 25 points | 0.9 centimeters Aligned with top of red oval 0.35 inches Aligned with bottom of gray circle FOR WEB Minimum height size = 25 pixels Aligned with top of red oval 25 pixels/points Aligned with bottom of gray circle
- Page 1 and 2: BRAND GUIDELINES OCTOBER 2013
- Page 3: 3 THE WATCHGUARD® BRAND THE WATCHG
- Page 7 and 8: 7 TAGLINE ”SMART SECURITY” The
- Page 9 and 10: 9 TYPOGRAPHY WatchGuard Typefaces U
- Page 11 and 12: 11 PHOTOGRAPHY People Photography u
- Page 13 and 14: 13 PRESENTATION Slides WatchGuard h
- Page 15 and 16: 15 HTML EMAIL Guidelines Emails sho
- Page 17: 17 COPYRIGHT & LEGAL The WatchGuard
5<br />
LOGO Clearances<br />
Always surround the <strong>WatchGuard</strong> logo with consistent spacing to ensure it’s<br />
easily identifiable and visible wherever it appears. Minimum clear space must<br />
be maintained around the logo. The clear space is equal to the height of the<br />
“a” in <strong>WatchGuard</strong>. Do not position any text, graphic elements, or other visual<br />
marks inside this space.<br />
Minimum Spacing<br />
The clear space around the logo should never be less than the<br />
proportional size of the “a” in the <strong>WatchGuard</strong> logo. See examples here<br />
for visual representation.<br />
Minimum Logo Size<br />
The <strong>WatchGuard</strong> logo must be sized so that it is readable in its entirety.<br />
The minimum allowable size for the logo is defined in the following visuals.<br />
FOR PRINT<br />
Minimum height size = 0.35 inches | 25 points | 0.9 centimeters<br />
Aligned with top of red oval<br />
0.35 inches<br />
Aligned with bottom of gray circle<br />
FOR WEB<br />
Minimum height size = 25 pixels<br />
Aligned with top of red oval<br />
25 pixels/points<br />
Aligned with bottom of gray circle
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