WatchGuard Brand Guidelines - WatchGuard Technologies

3
THE WATCHGUARD® BRAND
THE WATCHGUARD BRAND is active, not reactive. The future is
always in motion. Security threats keep getting more sophisticated
and aggressive. It can be a scary place when you have valuable
data that’s being stored and shared. But when you team with
WatchGuard, the outcome is secure. We champion your security.
The brand focuses on the positive action that comes with
WatchGuard products and solutions. The action of protecting our
customers’ valuable data and productivity. The action of creating
smarter products that are built for future threats.
The visual voice of the WatchGuard brand is bright, open, and
energetic. Clear space is important to help focus attention.
Photography styles combine photos of positive, “real-looking”
people with images that relate to the business and solutions that
WatchGuard is all about. Imagery is primarily black and white with
selective highlighting colors.