WatchGuard Brand Guidelines - WatchGuard Technologies

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16 WATCHGUARD® Trademarks The WatchGuard name, logo, and partner program names are registered trademarks of WatchGuard Technologies. In order to help protect the integrity of our programs, WatchGuard asks that those who make reference to our trademarks and use our logos adhere to the following guidelines: TRADEMARK USAGE AND STYLE GUIDE FOR USE ON THE WEB AND IN PRINT The parameters for use of any WatchGuard trademark are as follows: • You may not use a WatchGuard name or logo as part of either your name or your company’s name. • Any WatchGuard logo must be accurately shown in proportion and orientation. Distorting or rotating the logo is not permitted. • The WatchGuard name or any WatchGuard logo must not be incorporated into any other mark or symbol. It may not be used as a border on or around any item. • No WatchGuard Logo or Trademark may be used as a domain name or as a part of a domain name. WHO CAN USE WATCHGUARD LOGOS Only authorized users can use or display a WatchGuard logo or trademark. How you use any WatchGuard logo reflects both on our company and your organization. Use it proudly to show your commitment to quality service and excellence. We encourage you to involve your entire organization in helping WatchGuard raise the profile and enhance the image of the association. Channel Partners can find logos for business use by logging on to the Partner web site at www.watchguard.com/partners. WHO IS AN AUTHORIZED USER To be considered an “authorized user” an individual or company must be part of the WatchGuard Secure Partner Program (WSP), WatchGuard Managed Security Service Provider, or WatchGuard National Reseller Program (NRP) and qualify under one or more of the following categories: • WatchGuard Resellers – A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard Reseller in good standing. Authorized users in this category can use the appropriate level Certified WatchGuard Reseller logo on printed business materials such as letterhead, invoices, customer correspondence, brochures advertising, and web site. • WatchGuard Managed Security Services Program – A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard MSSP. Authorized users in this category can use the Certified WatchGuard MSSP logo on printed business materials such as letterhead, invoices, customer correspondence, brochures, advertising, and web site. • WatchGuard National Reseller – A company that has met the necessary qualifications to be recognized by WatchGuard as a Certified WatchGuard National Reseller. Authorized users in this category can use the Certified WatchGuard logo on printed business materials such as letterhead, invoices, customer correspondence, brochures advertising and web site.
17 COPYRIGHT & LEGAL The WatchGuard web site houses the most current listing of when, where, and how to use trademarks, copyrights, and legalese in any outbound marketing materials. To find out more, visit the terms and conditions page at www.watchguard.com/legal.asp Trademarking with Copyright Notice Trademarks of WatchGuard Technologies, Inc. can be found at www.watchguard.com/legal.asp. Use the appropriate trademark symbol when trademark names appear in titles, subheads, and at first reference in body text. When using WatchGuard lead generation materials (described on page 14), you must include the trademarked WatchGuard logo. The following are protected trademarks and logos of WatchGuard Technologies, Inc. If you have the right to use any of these protected trademarks, you must include the following attribution: (List of WatchGuard trademarks you are using) (is) (are) either (a) registered trademark(s) or trademark(s) of WatchGuard Technologies, Inc. in the United States and/or other countries. Additional information can be found at http://www.watchguard.com/corporate-info/terms-of-use.asp#trade AppLock® AppLock®/Web AuditScan® ClickAware Core Designing peace of mind® DVCP technology Enforcer/MUVPN Firebox® FireChip Fireware® HackAdmin HostWatch Know What to DoSM LiveSecurity® LockSolid® Make Security Your Strength The Model Upgradeable Key logo Peak RapidCare RapidCore® RapidStream® SchoolMate The Security You Really Need. ServerLock® ServiceWatch Smart Security. Simply Done. Stronger Security, Simply Done Vcontroller VPNforce WatchGuard® WatchGuard® Technologies, Inc. The W-G logo® The WatchGuard “Hardware - Software - Services” logo
Page 1 and 2: BRAND GUIDELINES OCTOBER 2013
Page 3 and 4: 3 THE WATCHGUARD® BRAND THE WATCHG
Page 5 and 6: 5 LOGO Clearances Always surround t
Page 7 and 8: 7 TAGLINE ”SMART SECURITY” The
Page 9 and 10: 9 TYPOGRAPHY WatchGuard Typefaces U
Page 11 and 12: 11 PHOTOGRAPHY People Photography u
Page 13 and 14: 13 PRESENTATION Slides WatchGuard h
Page 15: 15 HTML EMAIL Guidelines Emails sho

WatchGuard Brand Guidelines - WatchGuard Technologies

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