WatchGuard Brand Guidelines - WatchGuard Technologies

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10 GRAPHIC ELEMENT Angled Red Box A key component to the WatchGuard visual brand is the angled red box. Use of this graphic element provides a recognizable shape that can help create a unified look across all WatchGuard communications. The angled red box is flexible enough to be used in many different configurations such as a main focal element or as a small accent. The Build The angled red box consists of a base of WatchGuard red overlaid with a transparent gradient from black to WatchGuard red. See instructions below to build the red box. Orientation The angled red box should always be used at a 13° angle. The box can be any size in length or height. When using the WatchGuard logo within the box, make sure the minimum clear space around the logo is maintained. Bottom box is solid 100% WatchGuard red Top box is a black to WatchGuard red gradient set to “Multiply”. “Transparency” should be set at 50%. 3/4 1/4 13º Black WatchGuard Red The gradient should be black to WatchGuard red for ¾ of the blend, and ¼ WatchGuard red. This will produce the correct visual gradient for the box. Final Blend 13º
11 PHOTOGRAPHY People Photography using people plays an important role in the WatchGuard brand. The style of the WatchGuard photography should be candid and authentic so that the visual representation doesn’t seem artificial. The body language of the model should be confident but not overly enthusiastic. Facial expressions should be natural, friendly, trusted. Images should be associated with a professional face that speaks to both a corporate and IT-based audience. Black and white photography of people is preferred for use in marketing communications. It provides a neutral base for the angled red graphic element to stand out. Color photography can also be used as appropriate. Location photography is preferred over studio photography. Also, since WatchGuard has an international presence, people used as subjects should represent a wide range of ethnicities and look like people in the industry, not just standard business types. Recommended Use Images of people help to establish a human connection with the products and services that WatchGuard provides. While eye contact with the viewer can be a positive choice for many WatchGuard marketing communications, you should also consider using candid shots with unconventional cropping. Black and white images create a clean, consistent look and allows other colors to be used as accents. When choosing subjects, consider using images of people appropriate to the marketing region (e.g., APAC, EMEA). Outlining a subject in a photograph maintains the human feel, and allows focus on other content without a distracting background.
Page 1 and 2: BRAND GUIDELINES OCTOBER 2013
Page 3 and 4: 3 THE WATCHGUARD® BRAND THE WATCHG
Page 5 and 6: 5 LOGO Clearances Always surround t
Page 7 and 8: 7 TAGLINE ”SMART SECURITY” The
Page 9: 9 TYPOGRAPHY WatchGuard Typefaces U
Page 13 and 14: 13 PRESENTATION Slides WatchGuard h
Page 15 and 16: 15 HTML EMAIL Guidelines Emails sho
Page 17: 17 COPYRIGHT & LEGAL The WatchGuard

WatchGuard Brand Guidelines - WatchGuard Technologies

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