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WORLD PRESS TRENDS - World Association of Newspapers

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CROATIA<br />

Top ten dailies (2002)<br />

Circulation Readership Cover Price Full page rate (Kuna)<br />

Title Publisher (000) (000) Kuna US$ Format Mono Colour<br />

VeþHUQML Ã/LVW VeþHUQML Ã/LVW 220 650 6.00 0.72 Tabloid 29,280 35,136<br />

Jutarnji List Europapress Holding 170 530 6.00 0.72 Tabloid 28,200 34,404<br />

Slobodna Dalmacija Slobodna Dalmacija 70 280 6.00 0.72 Tabloid 19,764 24,112<br />

Novi List Novi List 52 205 6.00 0.72 Tabloid 15,298 18,358<br />

Sportske Novosti Europapress Holding 42 180 6.00 0.72 Tabloid 9,760 11,712<br />

Glas Istre Glas Istre 18 65 6.00 0.72 Tabloid 12,236 14,676<br />

Glas Slavonije Glas Slavo 12 42 6.00 0.72 Tabloid 5,368 6,416<br />

Vjesnik Vjesnik 8 40 6.00 0.72 Tabloid 12,200 14,640<br />

La Voce Del Populo Edit 2 8 6.00 0.72 Tabloid 2,000 2,500<br />

Zadarski List - 2 7 6.00 0.72 Tabloid 2,400 2,400<br />

Top ten advertising categories (2002) Top ten publishing companies (2002) Top ten advertisers (2002)<br />

Advertising sector (ranked by total circulation) Advertiser<br />

Telecommunications Europapress Holding Hrvatski Telekom<br />

Finance VeþHUQML Ã/LVW VIP Net<br />

Cars Revije Beiersdorf<br />

Alcoholic drinks Slobodna Dalmacija Autocommerce<br />

Washing powders Novi List P&G<br />

S<strong>of</strong>t drinks Nakladnik D.O.O. Henkel<br />

Daily papers Glas Istre Karlovacka Pivovara<br />

Other services Hit Press Kiosk Johnson Wax<br />

Pharmaceutical products Sanoma Magazines Top Shop<br />

Hair care Glas Koncila Reckitt Benckiser<br />

Source: Mediana Fides Source: ZAP (State Clearing House) Source: Mediana Fides<br />

Daily newspaper colour capability & formats<br />

Number <strong>of</strong>: 1998 1999 2000 2001 2002<br />

4-colour newspapers 6 6 8 12 11<br />

Broadsheets 1 1 1 1 1<br />

Tabloids 10 10 11 11 10<br />

Employment<br />

2001 2002<br />

Total no. <strong>of</strong> Journalists 1,200 1,300<br />

Source: Croatian Journalists <strong>Association</strong><br />

Internet publishing (no. <strong>of</strong> online editions)<br />

1998 1999 2000 2001 2002<br />

Dailies 2 4 12 5 5<br />

Online readership (page impressions per month)<br />

2000 2001 2002<br />

VeþHUQML Ã/LVW 640,000 950,000 750,000<br />

Slobodna Dalmacija - 450,000 360,000<br />

Vjesnik 1,675,000 1,500,000 210,000<br />

Novi List - - 150,000<br />

Glas Slavonije - - 120,000<br />

CROSS MEDIA OWNERSHIP<br />

Owners Restrictions Croatia is divided into 21 macro regions (counties)<br />

Regional TV One licence per region. and around 100 micro regions (towns or municipalities).<br />

Licensees No-one may control more There are 14 licensed television stations in macro-regions<br />

than 25% <strong>of</strong> a TV station. or micro-regions.<br />

National TV There is one national TV<br />

Licensees<br />

broadcaster owned by<br />

the state.<br />

Regional No-one may control more There are around 124 licensed radio stations in the macro-regions<br />

Radio than 25% <strong>of</strong> a radio and micro-regions, and five national stations. Some <strong>of</strong> these are<br />

Stations station. owned by local newspapers, or vice versa.<br />

<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 95

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