WORLD PRESS TRENDS - World Association of Newspapers

CROATIA
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 10 11 12 12 12 20.00 0.00
National dailies 6 6 9 7 7 16.67 0.00
Regional dailies 2 3 1 2 5 150.00 150.00
Local dailies 2 2 2 3 0 - -
Non-dailies 224 237 245 174 181 † 4.02
National non-dailies 50 59 64 107 105 † -1.87
Regional & local non-dailies 174 178 181 67 76 † 13.43
Circulation (000)
Total dailies 510 536 595 493 597 17.06 21.10
National dailies 463 495 545 456 562 21.38 23.25
Regional dailies 37 33 38 32 35 -5.41 9.38
Local dailies 10 9 12 5 0 - -
Non-dailies 568 624 653 1,969 2,190 † 11.22
National non-dailies 347 411 423 1,873 2,030 † 8.38
Regional non-dailies 186 164 176 36 56 † 55.56
Local non-dailies 35 49 54 60 104 † 73.33
Total annual sales (millions of copies)
Dailies 167 159 163 173 214 28.38 24.25
Non-dailies 29 35 36 58 92 † 58.49
Source: Croatian Journalists Association, Research Institute estimates
† Note: The definition of non-dailies changed in 2001, and figures for 2001
are not comparable to figure from previous years
Titles
13
12
11
10
9
Number of daily titles and circulation
Titles
Circulation
1998 1999 2000 2001 2002
700
600
500
400
300
200
100
0
Circulation (000s)
MORE FACTS
Change (%)
1999 2000 2001 2002 99/2002 2002/01
Advertising revenues (Kuna million)
All newspapers 220.2 177.4 285.3 111.7 -49.27 -60.85
Sales revenues (Kuna million)
Dailies - - 992.2 1,286.3 - 29.65
Non-dailies - - 872.6 - - -
Volume of advertising sold (number of ads)
National dailies 72,538 - - - - -
National non-dailies 9,257 - - - - -
Regional newspapers 39,607 - - - - -
Monthly magazines 15,859 - - - - -
300.0
250.0
200.0
150.0
100.0
50.0
0.0
All newspapers: Advertising revenues at current
prices (Kuna million)
1999 2000 2001 2002
Type of newspaper sales in 2002 (%)
Type of newspaper sales (%)
Single Home Postal
copy deliveries deliveries
1997 94.5 1.0 4.5
1998 93.8 1.4 4.8
1999 93.5 1.6 4.9
2000 93.2 1.7 5.1
2001 92.0 5.0 3.0
2002 93.0 5.0 2.0
Home
deliveries
5.0%
Postal
deliveries
2.0%
Single copy
93.0%
Cover prices
Kuna
Single copy 6
Subscription Monthly/30 issues 144
Annual 1,728
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 31 32 31 31 31
Home deliveries * - - 24 24 24
Postal deliveries * 21 24 28 28 28
Average distribution cost per copy
Subscription Kuna - - - 1.68 1.68
Single copy Kuna - - - 1.68 1.68
* consumers pay the additional costs for home & postal deliveries
94
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003