WORLD PRESS TRENDS - World Association of Newspapers

COSTA RICA
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 3 3 4 5 5
Non-dailies 2 2 3 2 2
Cover prices
COL
Single copy 50-150
Subscription 50-124
Online readership (page impressions)
Newspaper 1998* 1999* 2000* 2001* 2002
La Nacion (www.nacion.com) 1,245,264 1,707,214 4,577,485 7,578,660 12,304,725
* average for the last three months
Note: the figures above are not independently audited
Employment (2001)
1998 1999 2000 2001*
Total no. of Journalists 400 400 - 204
Total no. of Employees 1,500 1,500 - 1,529
Total salary costs (COL mill) - 375 - -
*2001 figures are for five dailies only
Daily newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 6 6 6 6 6
Tabloids 6 6 6 6 6
Media consumption
minutes per day 2001 2002
Newspapers (age 13+) 45.6 45.6
Radio (age 18+) - 269.4
Television (age 18+) - 284.3
Source: Optimum Media Direction (OMD),
Estudio de Hábitos de Audiencia, 2001
TV & radio figures were conducted within Central
Region (53% of national population) do not
include the lowest social level
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1994-2000
1994 1995 1996 1997 1998 1999 2000
1 US$= 328.87 Colones at 2001 rate
Gross Domestic Product (Colones billion)
at current prices 1,641 2,081 2,431 2,957 3,572 4,344 -
% change 53.5 26.8 16.8 21.6 20.8 21.6 -
at 2000 prices 3,670 3,778 3,755 4,033 4,363 4,822 -
% change 35.2 2.9 -0.6 7.4 8.2 10.5 -
Gross Domestic Product per capita (Colones 000)
at current prices 502 625 715 854 1,012 1,210 -
at 2000 prices 1,122 1,134 1,104 1,165 1,236 1,343 -
Population
Millions 3.3 3.3 3.4 3.5 3.5 3.6 3.8
Consumer Price Index
2000=100 44.7 55.1 64.8 73.3 81.9 90.1 100.0
% change 13.5 23.2 17.5 13.2 11.6 10.1 11.0
Ad.spend as a % of GDP
1.75 1.63 1.21 1.21 1.22 1.14 -
Advertising Expenditure Growth (%)
at current prices 23.2 17.9 -13.5 21.6 22.5 13.1 27.8
at 2000 prices 8.5 -4.3 -26.4 7.4 9.8 2.8 15.1
Source: IFS, ZenithOptimedia
Advertising expenditure
(Colones millions, in current prices)
1994 1995 1996 1997 1998 1999 2000 2001
Newspapers 6,752 7,771 8,970 10,846 15,324 17,595 20,901 18,158
Magazines 7,573 9,281 1,604 1,644 1,954 1,895 2,466 3,710
Television 11,322 12,970 14,292 17,959 20,120 22,537 30,907 30,948
Radio 3,080 3,841 4,433 5,177 6,263 7,346 8,805 9,579
Total 28,727 33,862 29,299 35,627 43,661 49,373 63,079 62,395
Source: 1994-2000 Servicios Publicitarios Computadorizados, 2001 ZenithOptimedia
Notes: Before discounts, includes classified, excludes production costs,
includes agency commission
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 91