WORLD PRESS TRENDS - World Association of Newspapers

COLOMBIA
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (Peso million) * *
All newspapers 490,442 477,470 476,000 488,376 574,908 36.73 20.78
All newspapers § 649,266 568,321 517,599 488,376 532,322 -20.55 2.84
Sales revenues (Peso million)** - -
Dailies - 9,391 - - - - -
Dailies § - 11,178 - - - - -
Non-dailies - 423 - - - - -
Volume of advertising sold† (pages & page equivalents)
Total 22,102 - - - - - -
In colour 4,006 - - - - - -
§ at constant 2001 prices Advertising revenue source: IBOPE
Before discounts. Average discount available 17.65%
*estimates
** Information based on data provided by 10 of the 28 newspapers affiliates of ANDIARIOS
† Information based on data provided by 16 newspaper affiliates of ANDIARIOS
Type of newspaper sales (%)
Single Home Postal
copy deliveries deliveries
1997 50.5 48.3 1.2
1998 47.3 52.1 0.6
1999 36.1 60.1 3.8
Source: ANDIARIOS
Based on 10 of the 28 member publications
of ANDIARIOS
700,000
Dailies: Advertising revenues at current and
constant 2000 prices (Pesos million)
Type of newspaper sales in 1999 (%)
650,000
600,000
550,000
500,000
Home
deliveries
60%
Postal
deliveries
4%
Single copy
36%
450,000
400,000
350,000
300,000
250,000
200,000
1998 1999 2000 2001
Current
Constant
Top ten dailies (1999)
Cover Price
Full page rate
Circulation Readership Weekday* Sunday (Peso 000)
Title Publisher (000) (000) Peso US$ Peso US$ Format Mono Colour
El Tiempo Casa Editorial El Tiempo S.A. 281 4,662 700 0.30 1,000 0.43 Broadsheet 14,256 25,596
El Espectador Comunican S.A. 142 1,249 700 0.30 1,000 0.43 Broadsheet 12,960 24,300
El Colombiano El Colombiano Ltda. 110 1,297 700 0.30 1,000 0.43 Broadsheet 7,776 17,788
El País El País S.A. 89 883 700 0.30 1,000 0.43 Broadsheet 7,776 13,446
El Heraldo El Heraldo Ltda. 79 726 700 0.30 900 0.39 Broadsheet 8,748 19,116
La República Editorial El Globo S.A. 55 195 700 0.30 700 0.30 Broadsheet 8,586 17,742
Vanguardia Liberal Galvis Ramirez y Cia S.A. 50 314 700 0.30 1,000 0.43 Broadsheet 5,702 10,336
El Universal Editora del Mar S.A. 32 427 700 0.30 1,000 0.43 Broadsheet 4,277 7,711
La Patria Editorial La Patria S.A. 22 130 700 0.30 1,000 0.43 Broadsheet 5,735 8,910
Portafolio Casa Editorial El Tiempo S.A. - 489 700 0.30 - - Tabloid 2,495 3,920
Source: ANDIARIOS Circulation: ZenithOptimedia *cover prices vary for different days of the week but min. is Peso 700
Top ten advertising categories (2001) Top publishing companies (1999) Top ten advertisers (2001)
Advertising sector Expenditure Peso (Mill) (ranked by total circulation) Advertiser Expenditure Peso (Mill)
Education 37466.0 Casa Editorial El Tiempo S.A. Cine Colombia 8,098
Supermarkets/ food depts. 30603.0 Comunican S.A. Almacens Exito 6,826
Public institutions 22531.0 El Colombiano Ltda. Dian 5,836
Retail 21309.0 El País S.A. Cafam 5,365
Property 13600.0 El Heraldo Ltda. Carulla y Cia. 4,916
Films 12314.0 Editorial El Globo S.A. ETB 4,410
Other services 12177.0 Galvis Ramirez y Cia S.A. Orbitel 3,940
Telecoms 12134.0 Editora del Mar S.A. Carrefour 3,911
Corporate service 11452.0 Editorial La Patria S.A. Sofasa 3,492
Finance 10818.0 Comcel 3,077
Source: IBOPE Colombia
Source: IBOPE Colombia
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003