WORLD PRESS TRENDS - World Association of Newspapers

COLOMBIA
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
0-15 15,148 34 7,271 34 7,877 34 8,780
16-24 7,738 18 3,714 18 4,024 18
25-34 7,602 17 3,649 17 3,953 17
35-44 5,470 12 2,626 12 2,844 12
45-54 3,389 8 1,627 8 1,762 8
55-64 2,502 6 1,201 6 1,301 6
65+ 2,064 5 991 5 1,073 5
Total 43,913 100 21,079 100 22,834 100
Source: Projections from the DANE 1993 census
Households (1999)
Households
Occupancy 000
1 person 578
2 people 1,021
3 people 1,460
4 people 1,689
5 or more people 3,712
Total 8,461
Source: DANE
Adult status
Annual income All individuals Male Female
Peso 000s 000 % 000 % 000 %
3,000+ 15,148 38 7,271 38 7,877 38
1,500-2,999 7,738 20 3,714 20 4,024 20
618-1,499 7,602 19 3,649 19 3,953 19
309-618 5,470 14 2,626 14 2,844 14
under 309 3,389 9 1,627 9 1,762 9
Total 39,347 100 18,887 100 20,460 100
Source: Projections from the DANE 1993 census, TGI-EGM 2002
Age structure of readership (1999)
% of
Age
readership
12-17 20.8
18-24 19.6
25-34 20.3
35-44 16.6
45-54 11.4
55-64 8.3
65+ 3.1
Source: E.G.M. Estudio General de Medios 1999
Newspaper reach (%)
Daily Weekly Monthly
All adults 20 22 25
Housewives 15 17 20
Source: Starcom
NUMBER OF TITLES AND CIRCULATION
Change (%)
1997 1998 1999 2000 2001 1997/99 1998/99
Number of titles
Dailies 25 23 24 - - -4.00 4.35
Non-dailies 5 3 4 - - -20.00 33.33
Circulation (000)
Dailies 1,152 1,072 1,093 - - -5.12 1.96
Non-dailies 71 33 131 - - 84.51 296.97
Total annual sales (millions of copies)
Dailies 406.7 386.2 398.9 - - -1.90 3.31
Non-dailies 3.7 3.5 8.4 - - 128.63 140.8
Above figures refer only to newspapers affiliated to ANDIARIOS
Titles
25
24
23
22
21
20
Number of daily titles and circulation
Titles
Circulation
1,160
1,140
1,120
1,100
1,080
1,060
1,040
1,020
1997 1998 1999
Circulation (000s)
MORE FACTS
Contribution of classified, display and insert
advertising to total advertising income (%)
1997 1998 1999
Display 75.6 82.8 74.1
Classified 18.8 12.9 18.2
Inserts 5.7 4.3 7.7
Source: ANDIARIOS
Based on 10 of the 28 member publications of ANDIARIOS
Distribution costs
1997 1998 1999*
As % of average cover price
Single copy sales 23.2 25.4 15.8
Home deliveries 27.3 32.6 17.7
Postal deliveries 32.6 27.1 3.2
* 1999 information based on 10 of the 28 newspapers
affiliated to ANDIARIOS
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 85