WORLD PRESS TRENDS - World Association of Newspapers

CHINA
Top dailies (2002)
Circulation Cover Price Full page rate (Rmb 000)
Title Publisher (000) Rmb US$ Format Mono Colour
Canako Xiaoxi (Beijing) Xinhua News Agency 2,530 0.50 0.06 Tabloid 200 -
People’s Daily (Beijing) People’s Daily 1,773 0.80 0.10 Broadsheet 280 -
Yangtse Evening News (Nanjing) Xinhua Daily Group 1,650 0.50 0.06 Tabloid 68-98 82-118
Guangzhou Daily Guangzhou Daily Group 1,600 1.00 0.12 Broadsheet 203-242 304-346
Yangcheng Evening News (Guangzhou) Yangchen Evening News Group 1,500 1.00 0.12 Broadsheet 117-217 146-261
Xinmin Evening News (Shanghai) Weihui-Xinmin United Press Group 1,218 0.70 0.08 Tabloid 144 200
Chutian Metro Daily (Wuhan) Hubei Daily Group 1,213 0.50 0.06 Tabloid 90 135
Nanfang City News (Guangzhou) Nanfang Daily Group 1,030 1.00 0.12 Tabloid 63-89 89-600
Beijing Evening News Beijing Daily Group 980 0.50 0.06 Tabloid 159-173 183-199
Qilu Evening News (Jinan) Dazhong Daily Group 850 0.50 0.06 Tabloid 56 72,800
Nanfang Daily Nanfang Daily Group 750 1.50 0.18 Broadsheet 140-211 191-255
Modern Express (Nanjing) Xinhua News Agency 610 0.30 0.04 Tabloid 50 -
Jin Evening News (Tianjin) Jinwan Media Development Co., Ltd 600 0.50 0.06 Broadsheet 160-188 192-225
Qianjiang Evening News Zhejiang Daily Group 600 0.50 0.06 Tabloid 105 147
Dahe Daily Henan Daily Group 600 0.40 0.05 Tabloid 60 84
Meiri Kuaibao Tianjin Daily Group 550 - - Tabloid 26 32
China Youth Daily (Beijing) China Youth Daily 540 0.75 0.09 Broadsheet 130 150
Economic Daily (Beijing) Economic Daily Group 500 0.82 0.10 Broadsheet 168-208 -
People’s Liberation Army Daily (Beijing) PLA Daily 473 0.70 0.08 Broadsheet 120 -
Yanzhao Metro Daily (shijiazhuang) Hebei Daily 450 0.40 0.05 Tabloid 60-70 180-210
Beijing Youth Daily Beijing Youth Daily Group 449 1.00 0.12 Broadsheet 208-246 249-277
Liberation Daily (Shanghai) Liberation Daily Group 410 0.90 0.11 Broadsheet 150-200 190-220
Dazhong Daily Dazhong Daily Group 400 0.60 0.07 Broadsheet 108-130 162-195
Source: CMMS
Newsprint costs
1998 1999 2001 2002
Newsprint costs (average per ton)
Rmb 5,500 5,300 5,500 5,300
Source: China Newspaper Association
Media consumption (minutes per day)
1999 2000 2001 2002
Newspapers 53.8 54.7 - 56.0
Magazines 24.0 24.0 - 48.0
Radio 84.0 85.8 - 55.6
Television 189.6 213.6 - 126.9
Internet - - - 84.8
Source: Yu Guoming, China Press and Publishing
Journal, Jan. 14, 2003
Top publishing companies (2002)
(ranked by total revenue)
Guangzhou Daily Newspaper Group
Xinhua News Agency
Shenyang Daily Group
Hebei Daily Group
Changjiang Daily Group
Henan Daily Group
Top ten advertising categories (First half 2002)
Advertising sector
% of display ad revenue
Property 15.0
Medicines 11.0
Culture and education 6.9
Computer 6.8
Banking and investment 6.3
Communication 6.3
Auto 5.3
Food and restaurants 4.8
Home electrical appliances 4.2
Commodities 3.7
Source: Yao Lin and Xing Dongjie, International
Advertising (monthly), No.10, 2002
Top ten advertisers (first half 2002)
Advertiser
Newspaper expenditure Rmb (billion)
Dell 114
Legend 98
Motorola 95
TCL 86
HP 76
Ningqingtai 71
Samsung 71
Haier 62
China Mobile 60
Nokia 56
Source: Yao Lin and Xing Dongjie, International Advertising
(monthly), No.10, 2002
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Rmb million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 6,468 7,769 9,683 10,435 11,233 14,647 15,770 18,848 19,082 20,990 23,089
Magazines 382 561 527 713 892 1,134 1,186 1,521 1,435 1,650 1,898
Television 6,498 9,079 11,441 13,564 15,615 16,891 17,937
Radio 738 873 1,058 1,330 1,252 1,574 1,828
Other 2,529 2,704 4,074 4,729 5,432 5,246 5,613
Total 16,614 20,985 26,782 30,771 34,424 39,492 42,334 90,315 51,568 57,694 64,619
Source: 1995-2001 State Admin. Of Industry & Commerce, 2002-2005 ZenithOptimedia
Notes: includes classified advertising, excludes production costs and agency income, before discounts
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 83