WORLD PRESS TRENDS - World Association of Newspapers

CHILE
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional Newspapers National Newspapers Radio
Regional TV allowed allowed allowed allowed allowed
Licensees
National TV allowed allowed allowed allowed allowed
Licensees
Regional
Newspaper allowed allowed allowed allowed allowed
Owners
National
Newspaper allowed allowed allowed allowed allowed
Owners
Satellite TV allowed allowed allowed allowed allowed
Broadcasters
Local radio allowed allowed allowed allowed allowed
Licensees
National radio allowed allowed allowed allowed allowed
Licensees
Foreign max. 49% max.49% max.49% max. 49% max. 49%
Investors
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 634.94 Pesos at 2001 rate
Gross Domestic Product (Pesos billion)
at current prices 25,876 31,237 34,723 36,535 37,164 40,436 42,192
% change 20.9 20.7 11.2 5.2 1.7 8.8 4.3
at 2001 prices 34,441 38,712 40,576 40,591 39,956 41,884 42,192
% change 19.4 12.4 4.8 0.0 -1.6 4.8 0.7
Gross Domestic Product per capita (Pesos 000)
at current prices 1,822 2,166 2,375 2,465 2,474 2,659 2,740
at 2001 prices 2,425 2,685 2,775 2,739 2,660 2,754 2,740
Population
Millions 14.2 14.4 14.6 14.8 15.0 15.2 15.4
Consumer Price Index
2001=100 75.1 80.7 85.6 90.0 93.0 96.5 100.0
% change 8.7 7.4 6.1 5.2 3.3 3.8 3.6
Ad.spend as a % of GDP
0.99 0.96 0.95 0.84 0.79 0.81 0.80
Advertising Expenditure Growth (%)
at current prices 36.0 16.5 10.4 -7.0 -3.8 10.7 3.2
at 2001 prices 25.1 8.4 4.1 -11.5 -6.9 6.7 -0.4
Source: IFS, ZenithOptimedia
Advertising expenditure
(Pesos million, in current prices)
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 72,000 90,452 100,676 115,706 107,219 106,197 116,498 114,693 115,118 127,218 140,747 162,258
Magazines 8,000 9,070 15,584 14,737 13,779 10,602 11,384 12,819 13,814 15,514 17,810 21,668
Television 84,000 118,816 128,628 140,405 131,609 129,081 141,472 152,475
Radio 16,000 20,284 33,889 36,907 33,867 28,782 34,012 34,408
Cinema 450 495 783 850 900 1,300 945 1,012
Outdoor 8,000 17,233 19,005 20,971 19,294 19,192 22,570 21,935
Total 188,450 256,350 298,565 329,576 306,668 295,154 326,881 337,342 354,209 387,859 434,402 503,906
Source: 1994-2001 ACHAP, 2002-2005 ZenithOptimedia
Notes: Excludes production, after discounts, includes agency commission, excludes classified
Research
Circulation is audited by: KPMG.
Readership is audited by: TIMEIBOPE and Ipsos Search.
Methodology: TIMEIBOPE conducts face-to-face interviews,
while Ipsos Search conducts telephone interviews.
Taxes
VAT on: sales 18% advertising 18%
newsprint 18% plant 18%
composition 18% (standard VAT rate 18%)
There is an 18% tax on advertising and bill posting. The tax
rate on profits is the same for newspapers as for other companies:
16%.
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
Ownership
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers Yes, foreign investors are
permitted to own a maximum of 49% of a daily newspaper.
The same restriction applies to ownership of television and radio
broadcasters.
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 79