WORLD PRESS TRENDS - World Association of Newspapers

CHILE
MORE FACTS
Change (%)
1997 1998 1999 2000 2001 97/2001 2000/01
Advertising revenues (Pesos million)
All newspapers 125,668 110,794 106,197 108,002 93,824 -25.34 -13.13
All newspapers § 146,852 123,094 114,175 111,868 93,824 -36.11 -16.13
Volume of advertising sold (pages & page equivalents)
Total - - - 40,944 - - -
Source: ACHAP
§ at constant 2000 prices
Type of newspaper sales (%)
Single Home
copy deliveries
2001 82 18
Dailies: Advertising revenues at current and constant 2001
price (Pesos million)
Type of newspaper sales in 2001 (%)
150,000
140,000
Home
deliveries
18%
130,000
120,000
110,000
100,000
Single copy
82%
90,000
1997 1998 1999 2000 2001
Current
Constant
Top ten newspapers (2001 - not ranked in order)
Cover Price
Title Publisher Pesos US$ Format
El Mercurio de Santiago El Mercurio S.A.P. 300 0.47 Broadsheet
La Cuarta Copesa 180 0.28 Tabloid
La Tercera Copesa 300 0.47 Tabloid
Las Ultimas Noticias El Mercurio S.A.P. 200 0.31 Tabloid
La Segunda El Mercurio S.A.P. 300 0.47 Tabloid
El Mercurio de Valparaiso El Mercurio de Valparaiso S.A.P. 250 0.39 Tabloid
El Sur de Concepción Empresa Diario El Sur S.A. 250 0.39 Broadsheet
La Estrella El Mercurio de Valparaiso S.A.P. 200 0.31 Tabloid
Estrategia Editorial Gestión 450 0.71 Tabloid
El Diario Ediciones Financieras 400 0.63 Tabloid
There are no official circulation or readership figures
Cover prices
Pesos
Single copy 180-450
Employment
2001
Total no. of Journalists 1,256
Internet publishing
No of online editions 2000 2001
Dailies 34 36
Top ten advertising categories (2002) Top ten publishing companies (2002) Top ten advertisers (2002)
Advertising sector % of display ad revenue Publisher Advertiser Expenditure (Pesos mill)
Department stores 6.5 El Mercurio S.A.P. Comercial ECCSA 5,793
Construction 4.5 Consorcio Periodístico de Chile Telefónica 4,609
Cars 4.5 El Mercurio de Valparaiso S.A.P. Falabella 4,487
Schools/universities 4.4 Sociedad Periodística Araucanía Almacenes París 3,617
Banks 4.3 Empresa Periodística El Norte Canal 13 2,684
Telecommunications 4.2 Empresa Periodística La Nación Smartcom 2,684
Car dealers % services 3.3 Empresa Diario El Sur S.A. General Motors Chile 2,572
Property 2.4 Editorial Gestión Distr Automotriz Santiago 2,366
Education centres 2.3 Ediciones Financieras Televisión Nacional de Chile 2,337
SUVs/jeeps 2.2 La Prensa Austral Limitada Banco Santander 2,248
Source: Mega Time Not ranked in order Source: Mega Time
National newspapers only
National newspapers only
Daily newspaper colour capability & formats
1999 2000 2001 2002
4-colour newspapers 41 42 42 42
Broadsheets 3 3 3 2
Tabloids 47 47 49 48
Distribution costs
1999 2000 2001 2002
As % of average cover price
Single copy sales 36 36 36 36
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003