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WORLD PRESS TRENDS - World Association of Newspapers

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ADVERTISING<br />

ADVERTISING AND SALES REVENUES OF DAILY NEWSPAPERS<br />

percentage contribution to total revenues<br />

Contribution to revenue<br />

Country Year Advertising Sales Advertising Sales Year<br />

Armenia - - - 5 95 2002<br />

Australia 1998 68 32 67 33 2000<br />

Belgium 1998 54 46 56 44 2002<br />

Cameroon 1998 65 35 - - -<br />

Canada 1998 77 23 79 21 2000<br />

Colombia 1999 98 2 - - -<br />

Croatia 2001 22 78 8 92 2002<br />

Czech Republic 1998 49 51 61 39 2002<br />

Denmark 1998 51 49 47 53 2000<br />

Estonia 1998 53 47 49 51 2002<br />

Finland 1998 53 47 54 46 2001<br />

France 1998 41 59 47 53 2000<br />

Germany 1998 62 38 57 43 2002<br />

Greece 1998 47 53 39 61 2002<br />

Iceland 1998 58 42 60 40 2001<br />

Ireland 1998 55 45 55 45 2002<br />

Italy 1998 50 50 54 46 2002<br />

Japan 1998 40 60 40 60 2001<br />

Kyrgyzstan 1999 74 26 - - -<br />

Latvia 1998 57 43 39 61 2002<br />

Lebanon 1998 36 64 33 67 2002<br />

Luxembourg 1998 77 23 79 21 2002<br />

Macedonia - - - 43 57 2002<br />

Netherlands 1998 58 42 52 48 2002<br />

Norway 1998 64 36 63 37 1999<br />

Slovakia - - - 37 63 2002<br />

Spain 1998 58 42 56 44 2002<br />

Sri Lanka 2000 70 30 70 30 2001<br />

Sweden 1998 57 43 52 48 2002<br />

Turkey 1998 41 59 50 50 2002<br />

United Kingdom 1998 60 40 - - 2002<br />

Uruguay 1998 39 61 57 43 2002<br />

4<br />

<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003

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