WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
CAMEROON<br />
Due to a lack <strong>of</strong> available data, the majority <strong>of</strong> charts in this entry have not been updated since the 2001 edition <strong>of</strong><br />
<strong>World</strong> Press Trends. Those that have not been updated clearly state the year to which the data relates.<br />
POPULATION<br />
Population by age and sex (2002)<br />
All individuals Male Female<br />
000 % 000 % 000 %<br />
0-14 6,811 42 3,444 42 3,368 42<br />
15-64 8,824 55 4,432 55 4,392 55<br />
65+ 550 3 253 3 297 4<br />
Total 16,185 100 8,128 100 8,057 100<br />
Source: CIA estimate<br />
Newspaper reach (%) 1998<br />
Daily Weekly<br />
All adults 19 27<br />
Men 29 44<br />
Women 9 10<br />
Age structure <strong>of</strong> readership (1998)<br />
% <strong>of</strong><br />
Age<br />
readership<br />
Under 16 0.5<br />
16-24 15.0<br />
25-34 30.0<br />
35-44 35.0<br />
45-54 11.0<br />
55-64 8.0<br />
65+ 0.5<br />
NUMBER OF TITLES AND CIRCULATION<br />
1998<br />
Number <strong>of</strong> titles*<br />
National dailies 1<br />
Non-dailies 12<br />
National non-dailies 11<br />
Regional non-dailies 1<br />
Circulation (000)<br />
Total dailies 7<br />
Non-dailies 69<br />
National non-dailies 66<br />
Regional non-dailies 3<br />
Total annual sales (millions <strong>of</strong> copies)<br />
Dailies 2<br />
Non-dailies 5<br />
*Approximately 600 newspapers are registered<br />
in Cameroon, but only 13 are published regularly,<br />
with defined periods <strong>of</strong> printing which they adhere to.<br />
MORE FACTS<br />
1998<br />
Advertising revenues (CFAF million)*<br />
Dailies 157<br />
Non-dailies 187<br />
Sales revenues (CFAF million)<br />
Dailies 84<br />
Non-dailies 564<br />
Volume <strong>of</strong> advertising sold (pages & page equivalents)<br />
Total 744<br />
*There are no <strong>of</strong>ficial discounts; each newspaper<br />
sets its own prices and rebates rarely exceed 15%.<br />
Contribution <strong>of</strong> classified,<br />
display and insert advertising to<br />
total advertising income (%)<br />
1998<br />
Display 64<br />
Classified 28<br />
Inserts 8<br />
Type <strong>of</strong> newspaper sales in 1998 (%)<br />
Home<br />
deliveries<br />
1%<br />
Postal<br />
deliveries<br />
1%<br />
Single copy<br />
98%<br />
Distribution and newsprint costs<br />
1998<br />
As % <strong>of</strong> average cover price<br />
Single copy sales 25<br />
Home deliveries 15<br />
Postal deliveries 25<br />
Average cost per copy<br />
Subscription CFAF 10.00<br />
Euros 0.01<br />
Single copy CFAF 8.00<br />
Euros 0.01<br />
Newsprint costs (average per ton)<br />
CFAF 670,000<br />
Euros 1,000<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Home Postal<br />
copy deliveries deliveries<br />
1998 98 1 1<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003<br />
71
Change language