WORLD PRESS TRENDS - World Association of Newspapers

BULGARIA
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 12 21 27 11 11
Non-dailies 7 12 13 - -
Source: M3 Communications
Cover prices
BGN
Single copy 0.40-1.50
Source: M3 Communications
Colour capability
& formats (dailies)
Number of: 2002
4-colour newspapers 28
Broadsheets 1
Tabloids 47
Media consumption (adults - minutes per day)
1998 1999 2000 2001 2002
Newspapers 18 16 16 20 20
Magazines 8 11 15 15 15
Radio 28 30 40 40 40
Television 70 68 78 78 78
Internet * 12 46 58 58 58
Source: M3 Communications
* adults with internet access
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Lev million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 1.2 2.3 14.7 19.7 32.3 44.2 40.0 56.0 60.0 75.0 78.0
Magazines 0.0 0.3 3.4 5.2 8.4 10.2 14.0 14.0 17.0 20.0 21.0
Television 1.8 4.1 23.3 45.2 65.8 108.4 179.0
Outdoor - - - - - 16.8 26.0
Total 3.0 6.7 41.4 70.1 106.6 179.6 259.0 296.0 309.0 330.0 344.0
Source: 1995-2001BBSS Gallup, 2002-2005 ZenithOptimedia
Notes: Before discounts, includes classified, excludes production costs, excludes agency commission
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 2.18 LV at 2001 prices
Gross Domestic Product (LV billion)
at current prices 0.880 1.749 17.055 21.577 22.776 25.454 29.618
% change 67.4 98.8 875.1 26.5 5.6 11.8 16.4
at 2001 prices 32.567 29.209 24.588 26.212 26.974 27.327 29.618
% change 3.3 -10.3 -15.8 6.6 2.9 1.3 8.4
Gross Domestic Product per capita (LV)
at current prices 104.6 209.2 2,052.3 2,612.2 2,774.2 3,201.8 3,763.4
at 2001 prices 3,872.4 3,493.9 2,958.8 3,173.4 3,285.5 3,437.4 3,763.4
Population
Millions 8.4 8.4 8.3 8.3 8.2 8.0 7.9
Consumer Price Index
2001=100 2.7 6.0 69.4 82.3 84.4 93.1 100.0
% change 62.1 121.6 1,058.4 18.7 2.6 10.3 7.4
Ad.spend as a % of GDP
0.35 0.38 0.24 0.32 0.47 0.71 0.87
Advertising Expenditure Growth (%)
at current prices - 119.4 519.2 69.4 52.0 68.6 44.2
at 2001 prices - -1.0 -46.5 42.8 48.1 52.8 34.3
Source: IFS, ZenithOptimedia
Note: The Lev was redenominated in July 1999 to New Lev 1 = Old Lev 1,000.
All back-data have been adjusted accordingly.
Research
Readership is measured by: Market Test, Gallup International
Taxes
VAT on: sales 20% advertising 20%
newsprint 20% plant 20%
composition 20% (standard VAT rate 20%)
There are no other advertising or bill-posting taxes.
Ownership
Is further regulation of media concentration expected There are
plans to regulate printed publications.
Subsidies
Are there subsidies for the purchase of newsprint No
Discounts
on: post 0 rail 0 telephone 0
telegraph 0 telex 0
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003