WORLD PRESS TRENDS - World Association of Newspapers

BRAZIL
Online readership (page impressions per day)
Newspaper 2001
Folha Online 3,071,136
Estadao.com.br 1,694,868
Lancenet 1,160,084
A Gazeta Esportiva Net 962,586
CorreioWeb 293,975
Source: Instituto Verificador de Circulação
Cover prices
R$
Single copy 0.70-2.50
Source: ANJ Data Base
Data relates only to 125 newspapers
affiliated to ANJ
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional newspapers National newspapers Radio
Regional TV Max. 10 in Max. 10 in No limit No limit Local: max 4 AM, 6 FM
licensees the whole country the whole country Regional: max 3 AM
(max. 5 VHF (max. 5 VHF (2 per state)
and 2 per state) and 2 per state) National: max 2 AM
National TV See above See above No limit No limit See above
licensees
Regional See above See above No limit No limit See above
newspaper
owners
National See above See above No limit No limit See above
newspaper
owners
Satellite TV See above See above No limit No limit See above
broadcasters
Local radio See above See above No limit No limit See above
licensees
National radio See above See above No limit No limit See above
licensees
Foreign Forbidden Forbidden up to 30% of up to 30% of up to 30% of
investors voting rights voting rights voting rights
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
Gross Domestic Product (US$ billion)
at current prices 704 775 808 787 531 594 502
Gross Domestic Product per capita (US$ 000)
at current prices 4.5 4.9 5.1 4.9 3.2 3.5 2.9
Population
Millions 155.8 157.9 159.6 161.8 165.4 167.7 172.4
Ad.spend as a % of GDP
0.92 0.99 1.07 1.06 1.08 0.92 0.98
Advertising Expenditure Growth (%)
at current prices 42.5 18.5 12.5 -3.7 -31.3 -4.1 -9.9
Source: IFS, ZenithOptimedia
Advertising expenditure
(US$ million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 1,837 1,930 2,026 1,887 1,306 1,155 1,069 1,072 1,168 1,261 1,324
Magazines 591 654 773 788 568 570 526 527 575 621 651
Television 3,558 4,537 5,225 4,949 3,237 3,117 2,880
Radio 292 315 345 335 284 263 239
Outdoor 214 254 279 369 284 279 110
Internet 0 0 0 0 45 105 123
Total 6,492 7,690 8,648 8,328 5,724 5,489 4,947 4,960 5,405 5,838 6,128
Source: 1995-2001 Intermeios Project, 2002-2005 ZenithOptimedia
Notes: Includes agency commission and production costs (15%), excludes classified, after discounts.
66
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003