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WORLD PRESS TRENDS - World Association of Newspapers

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ADVERTISING REVENUE SHARES<br />

1998 (%) 2002 (%) 2005 (%)<br />

News Maga- News Maga- <strong>Newspapers</strong><br />

zines TV Radio Cinema Outdoor Internet papers zines TV Radio Cinema Outdoor Internet papers<br />

Argentina 43.9 8.1 35.0 6.0 1.3 5.7 - 30.6 10.0 42.0 9.0 1.7 6.7 - 31.2<br />

Australia 42.6 10.8 34.0 7.9 0.8 3.9 - 41.8 10.3 33.4 9.3 0.8 3.6 0.8 41.4<br />

Austria 30.7 27.8 23.8 10.2 0.6 6.9 - 29.4 30.1 24.6 8.3 0.6 7.0 - 28.4<br />

Belgium 21.0 15.5 42.8 8.7 1.5 10.3 0.1 18.1 13.9 44.6 11.1 1.2 9.8 1.3 18.6<br />

Brazil 22.7 9.5 59.4 4.0 - 4.4 - 21.6 10.6 58.2 4.8 - 2.2 2.5 21.6<br />

Bulgaria 28.1 7.5 64.4 - - - - 18.9 4.7 62.8 - - 13.5 - 22.7<br />

Cameroon 22.0 36.0 27.0 - - 15.0 - - - - - - - - -<br />

Canada 44.6 5.4 32.8 13.2 0.1 3.5 0.4 40.9 6.8 33.2 13.4 0.2 4.1 1.5 39.5<br />

Chile 35.0 4.5 42.9 11.0 0.3 6.3 - 32.5 3.9 46.0 10.4 0.4 6.8 - 32.2<br />

China 33.9 2.3 44.1 4.3 - 15.4 - 37.3 2.8 40.9 4.3 - 14.6 - 35.7<br />

Colombia 20.4 6.4 57.2 16.0 - - - 23.3 6.1 61.4 9.2 - - - 23.1<br />

Costa Rica * 35.1 4.5 46.1 14.3 - - - 29.1 5.9 49.6 15.4 - - - -<br />

Cyprus 11.1 10.4 78.5 - - - - - - - - - - - -<br />

Czech Rep. 22.3 21.3 46.7 4.4 - 5.2 - 18.6 20.9 49.9 3.5 0.2 6.1 0.7 17.9<br />

Denmark 51.9 3.4 18.0 1.6 0.6 24.6 - 45.2 3.3 16.1 2.2 0.6 29.8 2.7 44.3<br />

Estonia 46.5 11.8 25.8 9.9 - 6.0 - 45.5 13.3 24.4 9.2 - 5.2 2.5 42.8<br />

Finland 55.5 16.2 21.0 3.5 0.2 3.2 0.4 55.0 17.1 19.2 4.3 0.2 3.1 1.0 54.0<br />

France 16.5 34.1 29.5 6.9 0.6 12.2 0.2 16.5 32.6 30.4 7.4 0.8 11.3 1.0 15.8<br />

Germany 45.4 23.9 23.0 3.4 0.9 3.2 0.1 42.7 23.3 24.2 3.6 0.9 4.4 0.9 42.2<br />

Greece 16.2 26.8 42.0 4.6 0.5 9.9 - 14.2 29.6 35.3 4.0 0.6 16.2 0.1 13.9<br />

Hong Kong 32.3 10.2 49.8 4.9 0.4 2.4 - 34.9 13.8 44.7 2.4 0.2 3.6 0.4 37.0<br />

Hungary 17.5 14.7 55.5 5.2 0.3 6.7 - 12.4 12.0 64.3 4.5 0.3 6.5 - 13.2<br />

Iceland * 66.0 6.0 27.0 - - 1.0 - 53.4 9.3 33.1 - - 4.2 - -<br />

India 49.1 - 39.8 1.9 0.4 8.8 - 47.8 - 40.4 3.5 0.4 7.4 0.5 46.0<br />

Indonesia 25.4 5.1 58.8 3.6 0.1 6.9 0.0 26.3 5.6 62.8 3.4 0.1 1.9 0.0 24.0<br />

Ireland 49.4 3.5 29.8 8.7 0.9 7.7 - 55.8 2.1 22.4 8.1 0.7 10.3 0.5 54.9<br />

Israel 56.1 4.6 25.1 7.2 0.1 6.9 - 56.9 4.9 21.4 8.9 0.4 6.7 0.8 57.8<br />

Italy 22.1 14.9 53.2 5.1 0.6 4.1 0.1 21.3 14.8 53.3 4.9 0.7 3.9 1.2 20.8<br />

Japan 27.1 9.8 44.9 5.0 - 13.0 0.3 25.5 9.6 46.0 4.4 - 12.5 2.0 24.7<br />

Kenya * 36.0 7.0 28.0 28.0 1.0 - - 36.4 3.4 24.6 34.7 0.9 - - -<br />

Latvia 42.1 6.5 34.8 12.6 - 4.0 - 36.5 12.0 34.1 10.9 0.5 5.1 0.8 32.2<br />

Lebanon * 19.2 - 66.4 7.7 2.4 4.2 - 21.0 8.0 42.0 9.0 - 20.0 - -<br />

Lithuania 42.3 5.6 39.2 7.1 - 5.8 - 32.9 12.4 40.1 8.7 0.1 5.8 0.1 29.8<br />

Luxembourg 65.3 5.4 9.8 15.8 1.4 2.3 - 62.3 10.3 7.0 13.6 - 6.8 - -<br />

Malaysia 57.5 5.1 31.9 2.6 0.5 2.5 - 62.1 4.2 27.2 4.0 0.3 2.1 - 65.9<br />

Mexico 17.2 13.5 54.8 14.4 - - - 16.0 9.4 60.1 14.5 - - - 11.3<br />

Mongolia 47.9 0.3 44.0 7.8 - - - - - - - - - - -<br />

Netherlands 26.5 15.4 43.0 9.5 0.5 5.3 - 20.0 13.5 50.8 9.8 0.4 4.7 0.7 19.7<br />

New Zealand 39.9 11.0 34.8 12.5 0.7 1.0 - 39.9 11.2 32.8 13.2 0.6 2.3 - 38.6<br />

Norway 48.5 12.2 31.4 5.0 1.2 1.7 - 43.9 12.0 34.9 3.5 0.9 2.9 1.9 41.0<br />

Pakistan 23.9 6.6 59.4 2.1 0.5 7.5 0.0 33.4 8.8 47.6 2.7 0.5 6.9 0.0 30.4<br />

Peru * 10.6 2.8 79.9 3.4 - 3.3 - 11.9 - 78.2 3.9 - 3.6 - -<br />

Philippines 15.5 - 62.4 16.7 - 5.4 - 15.0 - 62.0 17.0 - 6.0 - 16.0<br />

Poland 13.1 14.6 55.7 7.5 0.1 9.0 - 10.1 14.1 62.8 7.0 0.4 5.6 - 12.1<br />

Portugal 10.0 18.6 53.4 6.5 0.6 10.4 0.5 9.4 16.9 53.4 6.7 0.8 12.3 0.6 9.2<br />

Romania 18.6 7.4 60.7 3.3 2.1 7.9 - 9.7 6.1 77.2 3.5 0.3 3.3 - 9.1<br />

Russia 26.9 16.9 36.9 6.2 - 13.1 - 19.8 10.9 45.8 3.6 0.3 19.3 0.3 12.7<br />

Serbia-Montenegro 3.0 3.0 78.0 5.0 - 11.0 - 5.0 7.0 72.0 5.0 - 11.0 - -<br />

Singapore 48.5 4.9 36.6 4.6 1.3 4.1 - 42.9 4.3 37.9 7.9 1.2 5.7 - 41.6<br />

Slovakia * 12.8 10.5 66.2 6.7 - 3.8 - 8.7 10.9 70.9 5.9 0.1 3.5 - -<br />

Slovenia 13.9 18.1 56.9 7.5 - 3.6 - - - - - - - - -<br />

South Africa 28.6 15.4 40.9 11.1 1.1 2.9 - 25.7 12.9 43.5 12.5 0.6 4.3 0.5 24.9<br />

South Korea 52.6 3.8 24.1 2.5 - 16.9 - 44.3 4.6 32.7 3.8 - 12.5 2.1 40.2<br />

Spain 30.6 14.5 39.9 9.5 0.9 4.6 0.1 28.3 12.9 40.4 9.0 0.8 7.6 1.0 27.5<br />

Sri Lanka 25.0 - 40.0 25.0 - 10.0 - - - - - - - - -<br />

Sweden 57.0 13.1 20.3 3.3 0.5 4.4 1.3 49.4 14.8 21.4 3.3 0.7 4.6 5.8 47.8<br />

Switzerland 53.6 17.8 11.2 3.2 1.1 13.0 0.2 50.7 17.7 13.1 2.8 1.0 14.4 0.5 48.2<br />

Taiwan 32.7 9.1 53.9 4.3 - - - 24.4 11.7 57.4 4.7 - - 1.7 22.8<br />

Tanzania 5.5 - 72.2 22.3 - - - - - - - - - - -<br />

Thailand 18.8 4.5 59.6 10.7 0.6 5.8 - 26.3 5.0 55.9 8.3 0.6 3.7 0.2 24.2<br />

Turkey 39.7 4.3 40.9 6.2 1.5 7.5 - 36.9 3.9 44.1 7.0 1.0 7.0 0.1 35.7<br />

UK 39.4 17.9 32.0 3.9 0.9 5.7 0.2 40.3 15.7 31.0 4.0 1.5 5.8 1.6 38.7<br />

Ukraine 9.0 4.9 64.0 3.0 - 19.1 - 11.2 - 75.2 4.0 - 9.6 - -<br />

Uruguay 23.8 - 51.9 13.8 - 9.9 0.6 14.0 - 50.0 14.0 1.0 20.0 1.0 14.0<br />

USA 34.2 12.1 36.0 12.8 - 3.3 1.6 31.6 10.4 36.0 13.5 - 3.4 5.1 30.7<br />

’<strong>Newspapers</strong>’ includes ’Magazines’ in India, the Philippines and Sri Lanks.<br />

’Outdoor’ includes other media in Cameroon, China, Denmark, Iceland, Luxembourg and Sri Lanka.<br />

* ’2002’ figures actually refer to 2001<br />

Source for 1998 shares:<br />

ADVERTISING<br />

Argentine Advertising Agencies <strong>Association</strong><br />

Commercial Economic Advisory Service <strong>of</strong> Australia<br />

Nielsen, Focus Media Research<br />

ACP, MediaMark<br />

Inter-Meios project<br />

BBSS Gallup<br />

ZenithOptimedia<br />

Statistics Canada, TVB, RMB, Magazines Canada<br />

ACHAP<br />

State Admin. <strong>of</strong> Industry and Commerce<br />

ACHAP, Ibope, ZenithOptimedia<br />

Servicios Publicitarios Computerizados<br />

MEMRB/AMER Research/Megas<strong>of</strong>t/ZenithOptimedia<br />

Amer Nielsen/A-Connect<br />

Dansk Oplagskontrol<br />

ZenithOptimedia<br />

Gallup Mainostieto<br />

IREP<br />

ZAW<br />

Media Services<br />

HK Adex SRG<br />

Mediagnozis<br />

Statistics Iceland<br />

ORG-MARG, AIR, ZenithOptimedia<br />

Nielsen, IAAA<br />

Advertising Statistics <strong>of</strong> Ireland<br />

Advertising <strong>Association</strong> <strong>of</strong> Israel<br />

Media Key<br />

Dentsu<br />

ZenithOptimedia<br />

BMF Gallup Media<br />

STAT, SMM<br />

Media House<br />

Publinvest<br />

AC Nielsen<br />

IBOPE/ZenithOptimedia<br />

Central Statistical Department <strong>of</strong> Mongolia<br />

Meten & Weten<br />

AAA, Media owners<br />

AC Nielsen<br />

Gallup AdTrack<br />

Media Check/SME<br />

Adboard<br />

Amer Nielsen<br />

Sabatina/ZenithOptimedia<br />

CSOP, AC Nielsen, AGB Data Research<br />

Russian <strong>Association</strong> <strong>of</strong> Advertising Agencies<br />

SMMRI<br />

AC Nielsen, SRS Adex<br />

A-Connect<br />

Mediana, IBO Advertising Expenditure<br />

Adindex/Nielsen<br />

Korea Advertising Data, DBK<br />

Duplo, Nielsen, Infoadex<br />

ZenithOptimedia<br />

University <strong>of</strong> Gothenburg, Annonsforeningen, IRM<br />

Stiftung Werbestatistik Schweiz<br />

Rainmaker Research<br />

ZenithOptimedia<br />

Media Focus<br />

Advertising Agencies <strong>Association</strong><br />

Advertising <strong>Association</strong><br />

MMI Ukraine, Consulting Ukraine<br />

Asociación Uruguaya de Agencias de Publicidad<br />

NAA, IOA, TVE, CMR, CAB, RAB, Paul Kagan Assoc.<br />

<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003<br />

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