WORLD PRESS TRENDS - World Association of Newspapers

BRAZIL
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Change (%)
1999 2000 2001 2002 99/2002 2001/02
Advertising revenues (R$ million)
Dailies 1,800 2,110 1,975 1,919 6.61 -2.84
Dailies § 2,059 2,254 1,975 1,793 -12.92 -9.19
Volume of advertising sold (pages & page equivalents)
Total - 170,208 170,226 173,202 - 1.75
Source: Projeto Inter-Meios - Meio & Mensagem Publishing Company/Ibope Monitor
Includes classified and inserts, excludes production costs and agency commission, after discounts.
Type of newspaper sales (%)
Single Home
copy deliveries
1998 40.0 60.0
1999 40.0 60.0
2000 48.0 52.0
2001 42.5 57.5
2002 41.3 58.7
Source: IVC (ANJ Data Base)
Dailies: Advertising revenues at current and
constant 2001 prices (Real million)
Type of newspaper sales in 2002 (%)
Advertising revenues
Home
deliveries
58.7%
Single copy
41.3%
2,300
2,200
2,100
2,000
1,900
1,800
1,700
1,600
1,500
1999 2000 2001 2002
Current
Constant
Top ten dailies (2002)
Cover price
Full page rate
Circulation (weekday)
(R$)
Title Publisher (000) R$ US$ Format Mono Colour
Folha de S. Paulo Empresa Folha da Manhã S/A 346 2.20 0.93 Broadsheet 197,496 256,744
Extra Infoglobo Comunicações Ltda. 287 0.80 0.34 Broadsheet 78,936 103,584
O Estado de S. Paulo S/A O Estado de S. Paulo 268 2.20 0.93 Broadsheet 197,496 256,744
O Globo Infoglobo Comunicações Ltda. 266 2.00 0.85 Broadsheet 121,368 158,496
O Dia Editora O Dia S/A 210 0.90 0.38 Broadsheet 94,128 128,154
Correio do Povo Editora Jornalística Caldas Júnior Ltda. 183 0.70 0.30 Tabloid 16,100 21,735
Zero Hora Zero Hora Editora Jornalística S/A 170 1.25 0.53 Tabloid 12,425 16,773
Diário Gaúcho Zero Hora Editora Jornalística S/A 125 0.50 0.21 Tabloid 5,005 6,756
Gazeta Mercantil Gazeta Mercantil S/A 118 2.00 0.85 Broadsheet 176,659 208,391
Diário de S. Paulo Infoglobo Comunicações Ltda. 100 1.30 0.55 Broadsheet 122,304 158,995
Source: Instituto Verificador de Circulação, ANJ Database
Top ten advertising categories (2002)
Advertising sector % of display ad revenue
Commerce (retail) 38.8
Property 17.8
Consumer services 11.8
Culture/entertainment/sport & tourism 9.4
Media 5.4
Finance & insurance 4.2
Public & social services 3.8
Telecommunications 2.3
Auto 1.2
Internet 1.1
Source: Ibope Monitor
Top ten advertisers (2002)
Advertiser Newspaper expenditure US$ (000)
Casa e Vídeo 92,430
Inpar 91,049
General Motors 86,698
Grupo Pão de Açúcar 82,299
Fiat 82,029
Gafisa 77,361
Kalunga 66,886
Ponto Frio 60,918
Ford 53,913
Casas Bahia 51,127
Source: Ibope Monitor
Internet publishing (No. of online editions)
1997 1998 1999 2000 2001
Dailies 94 169 192 116 308
Non-dailies 12 232 - - 166
Source: ANJ Data Base/ABRE
Data relates only to newspapers registered with ANJ
Newspaper colour capability & formats
1998 1999 2000 2001 2002
4-colour newspap - 109 110 118 114
Broadsheets 97 102 104 103 106
Tabloids 15 17 17 17 17
Source: ANJ Data Base
Data relates only to 125 newspapers affiliated to ANJ
Newsprint costs (average per ton)
Locally produced newsprint R$1,300
Imported newsprint
US$405
Source: Samab - CIA Indústria e
Comércio de Papel
Media consumption (minutes per day)
2001 2001 2002
Newspapers 64 64 52
Radio 80 80 -
Source: Ibope Monitor
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 65